Ph.D. in Marketing Minor: Statistics Robert J. Trulaske Sr. College of Business, University of Missouri, Columbia, MO

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1 Current as of Sep 4, 2015 VAMSI KRISHNA KANURI University of Miami Jenkins 314N School of Business Administration Coral Gables, Miami, FL Phone (Office): (305) Fax: (305) Education Ph.D. in Marketing Minor: Statistics Robert J. Trulaske Sr. College of Business, University of Missouri, Columbia, MO Master of Business Administration Concentration: Marketing Robert J. Trulaske Sr. College of Business, University of Missouri, Columbia, MO Bachelor of Technology (Distinction) Major: Computer Science Jawaharlal Nehru Technological University Andhra Pradesh, India Academic Employment 07/2015 Current Assistant Professor of Marketing, University of Miami, Coral Gables 06/ /2015 Reynolds Journalism Institute Research Fellow, School of Journalism, University of Missouri, Columbia Research Interests Substantive: Product Line Design, Digital and Multi-Channel Marketing Strategies, Business Model Innovation and the Impact of Strategic Marketing Actions on Firm Financial Performance. Referred Publications Xueming Luo, Vamsi K. Kanuri and Michelle Andrews (2014), How Does CEO Tenure Matter? The Mediating Role of Firm-Employee and Firm-Customer Relationships, Strategic Management Journal, 35(4), Summarized in the Financial Times (Apr, 2014), the Fox Business News (Dec, 2013), and the Science Daily (Dec, 2013) SSRN top ten download in MKTG: Customer Relationship Management (Jul, 2013) Vamsi K. Kanuri, Esther Thorson and Murali K. Mantrala (2014), Using Reader Preferences to Optimize News Content: A Method and a Case Study, International Journal on Media Management, 16 (2),

2 Christopher Groening and Vamsi K. Kanuri (2013), Investor Reaction to Positive and Negative Corporate Social Events, Journal of Business Research, 66(10), Xueming Luo, Vamsi K. Kanuri and Michelle Andrews (2013), Why Long CEO Tenure can Hurt Performance, Harvard Business Review, 91(3), Research Under Review A Meta-Analysis of Marketing Communication Carryover Effects, with Christine Köhler, Murali K. Mantrala and Sönke Albers, revise and resubmission (3 rd round) invited at Journal of Marketing Research (equal contribution) Investor Reactions to Same Day Positive and Negative Stakeholder related Announcements, with Christopher Groening, under review (3 rd round) at Journal of Business Ethics A Model and Application in the Daily Newspaper Industry, with Murali K. Mantrala and Esther Thorson, under review at Journal of Marketing (dissertation article) Evaluating Investment Strategies at Free Weekly Newspapers: A Test of the Influence Model, with Esther Thorson and Murali K. Mantrala, revise and resubmission invited at International Journal on Media Management Advertising Structure and Consumers Willingness to Pay for Packages on Video Sharing Websites, with Joonghwa Lee, Esther Thorson and Murali K. Mantrala, under review at Journal of Media Economics Conference Papers/Presentations A Model and Application in the Daily Newspaper Industry (2015) with Murali K. Mantrala, Wooseung Jang and Esther Thorson, Theory + Practice in Marketing Conference, Atlanta Service Transition versus Service Infusion: Different Pathways to Success for Service- Oriented Manufacturers? (2014) with Eva Muenkhoff and Lisa K. Scheer, ISBM Conference, San Francisco A Model and Application in the Daily Newspaper Industry (2014) with Murali K. Mantrala, Wooseung Jang and Esther Thorson, INFORMS Marketing Science Conference, Emory Using Reader Preferences to Optimize News Content: A Method and an Application (2014) with Murali K. Mantrala and Esther Thorson, Research and Creative Activities Forum, University of Missouri, Columbia 2

3 Carryover Effects of Communication Activities: A Meta-Analysis (2013) with Sönke Albers, Christine Köhler and Murali K. Mantrala, INFORMS Marketing Science Conference, Istanbul An Empirical Study of the Determinants of Consumers Willingness to Pay for Multiplatform Newspaper Subscription Packages (2013) with Murali K. Mantrala, Esther Thorson and Vithala R. Rao, Pricing and Retailing Conference, Babson College, Boston Corporate Social Responsibility and the Attainment of Instant Insurance (2013) with Christopher Groening, Marketing Strategy Meets Wall Street III, Frankfurt On Measuring Reader Preferences for News Topics: An Application of Choice-based Conjoint Analysis (2013) with Esther Thorson and Murali K. Mantrala, International Communications Association Conference, London Investigating Willingness to Pay for Digital Content and Optimizing a Menu of Subscription Plans for a Newspaper Firm (2013) with Murali K. Mantrala, Esther Thorson and Vithala R. Rao, Research and Creative Activities Forum, University of Missouri, Columbia Investigating Willingness to Pay for Digital Content and Optimizing a Menu of Subscription Plans for a Newspaper Firm (2012) with Murali K. Mantrala, Esther Thorson and Vithala R. Rao, INFORMS Revenue Management & Pricing Conference, Berlin The Impact of Internet Communication Technologies on B2B Sales Force Organization (2012) with Murali K. Mantrala and Sönke Albers, ISBM Conference, Chicago Does CEO Tenure Really Matter? The Mediating Role of Employee and Customer Relations (2012) with Xueming Luo and Michelle Andrews, INFORMS Marketing Science Conference, Boston The Impact of Internet Communication Technologies on B2B Sales Force Organization (2012) with Murali K. Mantrala and Sönke Albers, Sales Thought Leadership Conference, Harvard, Boston Does CEO Tenure Really Matter? The Mediating Role of Employee and Customer Relations (2012) with Xueming Luo and Michelle Andrews, AMA Summer Educators Conference, Chicago Can the Effect of Negative CSR be Ameliorated Instantaneously? (2012) with Christopher Groening, AMA Summer Educators Conference (Special Session), Chicago When Do CMOs Create Value? The Role of Firm s Strategic Emphases and CMO Compensation (2012) with Xueming Luo and Ragu Rajendran, AMA Winter Educators Conference, Florida Congruency between Corporate Social Responsibility and Stakeholder Outcomes: A CSR Event Study (2011) with Christopher Groening and Shrihari (Hari) Sridhar, Marketing Strategy Meets Wall Street II, Boston 3

4 Congruency between Corporate Social Responsibility and Stakeholder Outcomes: A CSR Event Study (2011) with Christopher Groening and Shrihari (Hari) Sridhar, Haring Symposium, Indiana Invited Presentations 10/2014 University of Miami 10/2014 Notre Dame University 09/2014 University of North Carolina at Chapel Hill 09/2014 University of Arizona 09/2014 University of Utah Honors and Awards 06/ th Marketing Science Doctoral Consortium Fellow, Emory University 03/ st Prize, Research and Creative Activities Forum, University of Missouri Center for Digital Globe Dissertation Research Award, University of Missouri 06/ th AMA Sheth Doctoral Consortium Fellow, University of Michigan 04/2013 Sastri Mantrala Best Research Paper Award, University of Missouri 03/ st Prize, Research and Creative Activities Forum, University of Missouri 04/2012 Outstanding Graduate Research Assistant Award, University of Missouri 03/2012 Discussant, 21 st Robert Mittelstaedt Doctoral Symposium Fellow, University of Nebraska Lincoln 05/2011 Academic Achievement Award, University of Missouri 04/2011 Presenter, 41 st Haring Symposium Fellow, Indiana University 08/2008 Excellence in Project Execution Award, Infosys Technologies Ltd. Research Scholarships Raymond and Susan Chen PhD Scholarship, University of Missouri 04/2013 Travel Scholarship, University of Missouri ($1400) 04/2013 Center for Digital Globe Travel Scholarship, University of Missouri ($500) 03/2013 John D. Bies Travel Scholarship, University of Missouri ($2,000) Ponder Scholarship, University of Missouri Trulaske College of Business Ph.D. Scholarship, University of Missouri Strategic Priority Scholarship, University of Missouri Grants and Fellowships 06/ /2015 Summer Research Funding, Reynolds Journalism Institute ($1,300) 10/2014 Small Research Grant, Trulaske College of Business ($2,400) 09/ /2015 Donald W. Reynolds Journalism Research Fellowship ($32,000) 06/ /2014 Summer Research Grant, Reynolds Journalism Institute ($3,600) 06/2014 ISBM Research Grant for Investigating Service Growth Strategies ($7,500) 02/2014 Centennial Mini Grant, Trulaske College of Business ($2,000) 09/ /2014 Donald W. Reynolds Journalism Research Fellowship ($32,000) 06/ /2013 Summer Research Grant, Reynolds Journalism Institute ($5,000) 09/2012 Mass Customization of News Content. Funded by Sawtooth Software, The Seattle Times and Reynolds Journalism Institute ($31,000) 4

5 Teaching Experience Marketing Management Fall 2015 (60 Students) Overall Teaching Effectiveness: TBD Sales Management Spring 2013 (30 Students) Overall Teaching Effectiveness: 4.4/5 Fall 2012 (29 Students) Overall Teaching Effectiveness: 3.5/5 Professional Affiliations American Marketing Association Institute for the Study of Business Markets Institute for Operations Research and the Management Sciences Strategic Management Society Software Skills SAS, Sawtooth, Vb.Net, Gurobi, STATA, Mathematica and R Reviewing Service 2015 AMA Summer Conference (Digital Marketing Track) 2015 AMA Winter Conference (Corporate Social Responsibility Track) 2012, 2013 AMA Winter Conference (Marketing Strategy Track) 2012 AMA Summer Conference (Marketing Strategy & Retailing Tracks) Consulting Experience 01/2012 Present Assisted Document Cloud, The Seattle Times, The Arkansas Times, Savannah Times and The Jacksonville Times Newspapers, NDX and the Observer Media Group with building pricing, revenue and content models Non-Academic Employment 06/ /2008 Software Engineer, Infosys Technologies Limited, Bangalore, India 12/ /2006 Trainee/Intern, Nokia Private Limited, Hyderabad, India 5

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