Cognizant Interactive. Digital Marketing & Analytics(DMA) Practice. 2012, Cognizant

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1 Cognizant Interactive Digita Marketing & Anaytics(DMA) Practice 2012, Cognizant

2 About DMA group Cognizant Interactive provides innovative soutions for design, content, earning, digita marketing and anaytics wordwide. Its 2,000-pus member team of Web strategists, anaytics consutants, information architects, visua artists and deveopers have the experience of working with 1,500-pus projects ranging from design, deveopment, strategy and anaytics. The CI Digita Marketing & Anaytics(DMA) Practice offers comprehensive digita measurement soutions that enabe companies to effectivey benchmark and optimize their digita properties across the Web, socia and mobie channes. We are a corporate member of the Digita Anaytics Association (DAA) and feature a 150- pus poo of on-site and offshore subject matter experts and certified consutants. Our strategic aiances with goba partners incuding Adobe, IBM, Teaeaf, Ensighten and Teaium enabe Cognizant Interactive to deiver word-cass soutions with zero execution gaps from strategy to impementation , Cognizant Technoogy Soutions

3 Why Cognizant Interactive DMA Group? Vaue: We are one of the fastest growing digita anaytics group in the industry, which has 360 degree Digita Marketing and Anaytics soutions on each of the industry verticas Facts: Fastest growing - More than 100% growth year over year Highest number of Certified anaysts (Adobe, IBM, Googe, Microsoft) Two in one box deivery mode. Working with top 2 of 5 eading Airines, Retaiers, Banks, Insurance companies Two in one box - Cognizant everages our unique Two-In-A-Box engagement methodoogy which provides the attention of onsite manager with the avaiabiity of goba resources with expertise in a wide-range of digita anaytics discipines areas , Cognizant Technoogy Soutions

4 Interna Community Activities 2012, Cognizant

5 Interna Community Activities Newsetters: Monthy Newsetters & Industry updates are reguary shared with the teams Webinars: Monthy webinars are hosted for the teams on a wide range of topics. Some of them are : Customer s journey & Roe of Anaytics Overview on Tag Management System YouTube Channe & Anaytics Mobie Search Best Practices SEO best practices for muti-ingua sites Interna Bog: https://c2bogs.cognizant.com/bogs/dmwa/ , Cognizant Technoogy Soutions

6 2012, Cognizant Whitepaper

7 Whitepaper In December, the DM&A group pubished the whitepaper A Tag Management Systems Primer, offering a rare vendor-neutra view into TMS architecture differences , Cognizant Technoogy Soutions

8 2012, Cognizant Case Studies

9 Mutichanne Reporting, Anaytics & Optimization Probem Definition Our Soution/Approach Key Benefits Impementation of Adobe s Digita Coud Marketing products for integrated customer anaytics and targeted marketing for a eading bank. To manage the mutipe tags required for anaytics effectivey, we seected a Tag Management Soution: Ensighten. Large scae impementation: Consistent user experience for customers through seamess integration in mutipe patforms for both Internet and Mobie channe (WAP & APP) forerunners in the Banking & Financia Services domain. 360 Degree Anaytics Integrated mutipe onine and offine data sources (mutipe channe touch point data) by recognizing customers by using data across mutipe channe sources Increased cross-seing through Targeted Campaigns Increased abiity to examine the effectiveness of campaigns across channes, utimatey affecting the conversion and revenue impact of crosschanne campaigns Insights from Dashboards and reports prove to be the feedback oop process for continuous improvements , Cognizant Technoogy Soutions

10 Web Anaytics Consuting & Support Probem Definition Our Soution/Approach Key Benefits Word s busiest airine s website (260MM daiy page views) is chaenged with providing accurate, insightfu, and actionabe data for its site repatforming progress in a constanty evoving digita environment everaging its existing Adobe SiteCatayst and Discover toos The Cognizant Interactive Digita Marketing & Anaytics practice provided turn-key SiteCatayst impementation and report dashboard expertise who assisted the cient with: SiteCatayst & Discover Impementation Business Requirement Documentation Anaytics code QA testing Dashboarding/Data Visuaization Abiity to quicky ramp up and ramp down to achieve key digita anaytics objectives Provided tag management soution discovery and training to key members of web and IT teams Leveraged business requirement documents and tech specs to provide QA testing Created automated dashboard reporting everaging SiteCatayst Report Buider and Discover , Cognizant Technoogy Soutions

11 Web Anaytics Consuting & Support Probem Definition Our Soution/Approach Key Benefits 10 Word s argest retaier is undergoing an organization & resource revamp of its Digita Anaytics department. In tune to that, they required a web anaytics resource who was in ine with their anaytics vision and who coud deiver to the anaytics requirements. The current anaytics team works on Omniture event tracking and tagging. They use SiteCatayst, Discover, Tabeau etc for their reporting requirements. Mutipe initiatives ike : Omni data feed consumption for dashboard production and adhoc anaysis Smartphone and Tabet conversion and optimization Marketing channe anaytics and 2012, campaign Cognizant tracking Technoogy Soutions Cognizant provided a resource from its poo of Adobe Omniture impementation engineers who has heped cient with: Omniture: Impementation audit Mobie and Tabet site optimization Data Anaytics: Dashboard reporting & data visuaization Data integration Business Consuting: Metrics optimization and aignment TeaLeaf consuting Hep provide an audit view and recommendations on the current impementation and thus cosing requirements vs impementation gaps Data anaytics providing anaysis of the current ecommerce & retai data Business consuting around defining and tracking metrics of importance Consuting around the adoption of teaeaf

12 Web Anaytics Consuting & Support Probem Definition Our Soution/Approach Key Benefits A goba eader in heath care, speciaizing in Pharmaceuticas, Medica Products and Nutritiona Products. It has severa business units which owns and manages thousands of digita assets. Cognizant provided a resource from its poo of Adobe Omniture impementation engineers who has heped the cient with: Omniture: Impementation audit Mobie and Tabet site optimization Data Anaytics: Dashboard reporting & data visuaization Data integration Suggested strategies are being impemented and vaidated Kick started as GIS Omniture support, evoved into strategic consuting and Omniture support Hep provide an audit view and recommendations on the current impementation and thus cosing requirements vs impementation gaps Data anaytics providing anaysis of the current ecommerce & retai data Business consuting around defining and tracking metrics of importance , Cognizant Technoogy Soutions

13 2012, Cognizant Thank You

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