Program Management Seminar

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1 Program Management Seminar

2 Program Management Seminar The word s best management schoos are noted for their superior program execution, high eves of customer satisfaction, and continuous program improvements. Be one of them! Background and Objectives Today, managers of educationa programs face greater and greater chaenges. To meet the needs of their increasingy sophisticated students, many pubic, private and corporate schoos have turned their attention to improving the panning, marketing, and deivery of their programs. Motivated by a desire to hep member institutions to continuousy improve and advance the overa quaity of business education and management deveopment, and aware of the important roe that the program management function has in this respect, in 2005 CEEMAN expanded its compex portfoio of programs and activities. It designed and aunched a unique program aimed at deveoping capabiities reated to the design, promotion and deivery of educationa programs.

3 This unique program is targeted at managers of educationa programs. It has generated great interest among private, pubic, and corporate management deveopment institutions wordwide, incuding the most prestigious schoos. The 10 editions of this word-cass program in were attended by more than 290 participants from over 100 business schoos in 43 countries of Europe, Asia, and Africa. In an artice tited Essentia Lessons for the Business Schoo Infantry, pubished on 28 February 2011, the Financia Times describes the main proposition of this unique program and expores what is behind the wordwide interest in it. The quotes from severa program facuty, organizers, participants, and graduates from various parts of the word, emphasize the importance of having highy capabe peope responsibe for the preparation, organization, and deivery of the educationa process that needs to respond fuy to customers needs and expectations, whie providing satisfaction and fufiing institutiona needs and aspirations. The program is intended for program and project managers and coordinators, as we as professionas responsibe for initiating, deveoping, organizing, coordinating, and streamining program management processes and methodoogies, and achieving operationa exceence in business education and management deveopment. The seminar equips the participants with cutting-edge toos, acquainting them with best practices in managing educationa programs. It was a great opportunity to take part in this CEEMAN program, during which I gained knowedge from the facuty but aso from the participants. I wi certainy recommend it to members of INSEAD. This shoud become a reference program on these specific topics. Lesie Marchin INSEAD, France

4 Program Management Seminar Facuty Program facuty incudes a high-profie team of internationay renowned professors and institutiona eaders from prominent business schoos around the word. These experienced practitioners of business education bring into the program and share their persona and institutiona experience and essons earned. Mike Page Provost and Vice President for Academic Affairs, Bentey University, US Dianne Beveander Associate Dean of MBA Programs Rotterdam Schoo of Management, Erasmus University, the Netherands Danica Purg CEEMAN President President of the IEDC-Bed Schoo of Management, Sovenia Caroina Meucci Head of Marketing and Communications Office, MIB Schoo of Management, Itay It is a wecome change to experience taiored earning for program managers. A items on the agenda were beneficia and I wi take great dea to my own university.

5 Participant Profie Program managers, coordinators, and directors in charge of the overa program management and/or its individua segments: program design, marketing and promotion, panning, organizing and degree deivery, open enroment, and/or in-company programs in their institutions. Institutiona eaders (deans, directors, heads of departments) interested in organizing and improving the program management function at their institutions. Structure and Topics Whie the fina content of the intensive and highy interactive three-day program is fine-tuned each year, particuary in order to respond to participants chaenges and needs, the program typicay incudes: The compex roe of the program manager in program deivery Buiding a positive earning environment Understanding target markets Deivering high-eve customer satisfaction How to decide on marketing investments to increase enroments Admission systems Post-program activities Managing aumni reations

6 Managing the performance of program staff Hiring and motivating program management staff Deaing with difficut participants Working with facuty and gaining the cooperation of institutiona eaders Handing ethica diemmas in the program manager roe Time management and handing the pressure of the job Amazed by the diverse group of participants. Professors were very good at giving ectures and managed to get our interest. Organization was perfect. Loved personaized materias and persona approach. I have met so many interesting peope and had a fantastic experience. I fee that I wi be returning to work with more confidence and a better understanding of program management. Thank you! Work Methods Cass sessions incude briefings by experts, group discussions, and case anayses of probems encountered in business schoos daiy routines. Program facuty aso provide individua coaching on the issues discussed. Working in sma groups, participants appy what they have earned in a series of case studies and address rea word chaenges faced by program managers. Group work aso incudes sharing, discussing key individua and institutiona chaenges of program participants, and presenting soutions based on repicabe best practices and suggestions on the innovations to be introduced. An important feature of the program is the fact that the Program Management Seminar is a rea case study per se, demonstrating how educationa programs in business education and the eadership deveopment industry shoud be designed, deveoped, and deivered. It is aso a practica

7 demonstration of how one can go beyond managing expectations and respond to the rea needs and wants of the customers. Tuition Fee Subsidized by CEEMAN, the program offers most preferentia program fees for CEEMAN member institutions and the individua members of the association, whie a imited number of additiona schoarships are avaiabe for participants from Africa and Latin America. Program fees pubished onine do not incude trave costs and accommodation expenses. Admission Process Interested candidates for the Program Management Seminar, which is typicay hed in Bed, Sovenia in Apri each year, may appy by submitting a competed onine appication form by eary February. Foowing this, participants are invited to provide a short ist of their key individua and/or institutiona chaenges reated to the program management function at their schoos. Contacts Maja Medja Vidic Head of Operations

8 CEEMAN CEEMAN is the internationa association for management deveopment in dynamic societies. Estabished in 1993, CEEMAN has become a goba network that fosters the quaity of management deveopment and change processes by deveoping education, research, consuting, information, networking support, and other reated services for management deveopment institutions and corporations operating in dynamicay changing environments. Its hoistic approach to the phenomena of change and eadership deveopment buids on a specific vaue patform that ceebrates innovation, creativity, and respect for cutura vaues, and promotes the principes of responsibe management education. IEDC-Bed Schoo of Management, facing the Lake of Bed, Sovenia, provides a stimuating environment for earning and refection. CEEMAN Preøernova Bed Sovenia Te: Fax:

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