Driving Accountability Through Disciplined Planning with Hyperion Planning and Essbase

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1 THE OFFICIAL PUBLICATION OF THE Orace Appications USERS GROUP summer 2012 Driving Accountabiity Through Discipined Panning with Hyperion Panning and Essbase Introduction to Master Data and Master Data Management (MDM): Part 2 Orace E-Business Suite Support Goes More Proactive

2 oaug feature Introduction to Master Data and Master Data Management (MDM) (Part 2 of 2) This artice is the second of a two-part series. Part 1 provided an overview of what Master Data is and discussed the chaenges associated with managing Master Data. Part 2 concudes the artice with a ook at the art and science of Master Data Management and shares insights into the atest innovations in process and technoogies. Part 1 appeared in the spring 2012 OAUG Insight magazine. By Mani Kumar Manda, Rhapsody Technoogies, Inc. The difficut nature of Master Data requires more active management using peope, specia toos and technoogies whie estabishing methodoogies and procedures to dea with it in an effective manner. The art and science of managing Master Data at an optima eve that is consistent, accurate and avaiabe when needed is known as Master Data Management (MDM). The most common domains of MDM are focused on customer, product and suppier, in that order as determined by how frequenty soutions to address these domains are put in pace. Gartner defines MDM as a technoogy-enabed discipine in which business and IT work together to ensure the uniformity, accuracy, stewardship, semantic consistency and accountabiity of the enterprise s officia, shared Master Data assets. Master Data is the consistent and uniform set of identifiers and extended attributes that describes the core entities of the enterprise, such as customers, prospects, citizens, suppiers, sites, hierarchies and chart of accounts. Wikipedia defines MDM as a set of processes and toos that consistenty defines and manages the non-transactiona data entities of an organization (which may incude reference data). MDM has the objective of providing processes for coecting, aggregating, matching, consoidating, quaity-assuring, persisting and distributing such data throughout an organization to ensure consistency and contro in the ongoing maintenance and appication use of this information. Some of the key objectives and activities associated with successfu MDM depoyments may incude: Estabishing the singe source of truth for Master Data in other words, a system of record (or reference) that is reiabe, avaiabe when needed and aways maintained. Defining and managing metadata. Consoidating, de-duping and cross-referencing the Master Data across heterogeneous systems to estabish a singe view of the Master Data. Optionay enriching Master Data using thirdparty content. Synchronizing Master Data with heterogeneous systems to ensure that every appication has and uses a consistent set of Master Data. Estabishing a data governance framework for the wefare of the Master Data soution by defining roes and responsibiities as we as poicies and procedures to steward the Master Data on an ongoing basis. 22 OAUG FEATURE

3 This artice appeared in the summer 2012 issue of OAUG Insight magazine, the officia pubication of the Orace Appications Users Group (OAUG), and is reprinted with permission. oaug insight summer 2012 Faciitating the definition and maintenance of anaytics and segmentation in order to drive growth in top ine (revenue) and bottom ine (profits) by increasing the effectiveness of various business processes. Providing a 360-degree view of the Master Data. Increasing operationa exceence across the enterprise. Accompishing a the above based upon a synergistic aiance between business and IT. There are many drivers that cause organizations to embark on the MDM journey that are separate from the need to sove the chaenges discussed earier in this artice. The most common drivers are represented in Figure 1. Most mid to arge organizations require soutions to manage Master Data. Before beginning an MDM initiative, a proper business case shoud be made that identifies in monetary terms the costs of impementing an I MDM program as we as the resuting 2 benefits. As a guideine, any organization can 3 make a business case to justify investment in an 4 MDM program when 5 many of the criteria isted beow exist: Figure 1: MDM Drivers business drivers Top-ine Growth Bottom-ine Growth Superior Experience Enhanced Loyaty Increased Process Efficiency & Effectiveness 4 Mutipe business ines. 4 Heterogeneous appication andscape: Mutipe masters. Mutipe downstream appications that need to be synchronized. Incompete view of Master Data in any singe appication. 4 Geographic-specific appications. 4 Fragments of inaccurate, incompete and inconsistent data residing in appication sios. 4 Inorganic growth through acquisitions. 4 Businesses subject to reguatory and/or privacy compiance. 4 A pubicy hed company. Impementing an MDM program provides numerous benefits both hard and soft to an organization. The most common hard benefits are obtaining consistent and accurate Master Data couped with a 360-degree view of it and enhanced capabiities to meet reguatory and privacy aws. Organizations that grow through acquisitions can immensey benefit by being abe to assimiate acquired companies quicky into the organization due to the existence of an MDM program. The most common soft benefits are increasing efficiency and effectiveness in business processes that resut in cost savings, improved customer satisfaction due to higher retention rates, better abiity to identify a target poo of prospects/customers for marketing campaigns and, most importanty, increasing the waet share of the customer. In genera, MDM technoogies can be cassified as appication-centric technoogy soutions in which a separate appication is purpose buit for each of the I IT / Enterprise drivers Reguatory Compiance Privacy Management Risk Management Quaity & Synchronized Data Supercharge BI Anaytics Master Data domains (or core entities, per Gartner) or as a technoogy patform in which a Master Data domains can be addressed by one too set. The packaged software vendors such as Orace and SAP beieve in the appication-centric approach and reeased one purpose buit MDM appication (more than one in some cases) per Master Data domain. For exampe, Orace has MDM appications such as Orace Hub, Orace Product Hub, Orace Site Hub, Orace Suppier Hub, etc. The primary argument for companies that have soutions beonging to this approach to MDM is that they consider each MDM domain to be unique, and the chaenges that need to be addressed are unique, even though many of the MDM principes, concepts and methods are the same for a Master Data domains. oaug.org 23

4 MDM doesn t repace CRM, ERP, BI or anaytics. MDM makes CRM, ERP, BI and anaytics work better. MDM Domains MDM APPS Biz APPS In the appication-centric approach, though mutipe MDM appications were deveoped, underying technoogy architecture, use of technoogy toos and the principes used to buid these appications are a the same and are based on decades of experience that Orace and SAP have acquired in buiding ERP, CRM and HRMS appications. Software vendors such as IBM, Informatica, TIBCO and others se their soutions to address Master Data chaenges as a technoogy patform. Each approach taken by software vendors has its own benefits and chaenges. It is important first to identify a Master Data domains for which an organization needs the hep of technoogy to manage prior to making a decision on which vendor s soution(s) to buy. Orace s MDM Footprint Orace has organicay (internay) buit many of its MDM Hubs and added some through acquisitions, with most of them adopting an appication-centric approach. One appication/product that Orace acquired through its Hyperion acquisition, named Hyperion Data Reationship Management (Hyperion DRM), subscribes to a technoogy-patform-centric approach. However, Hyperion DRM is positioned to be a Chart of Accounts (COA) Hub, enterprise eve Reference Data Hub and a Hierarchy Hub that can be everaged in both operationa and anaytica appications. UCM Siebe CDH Product PDH (aka PIM) Suppier Suppier Hub Sites/Locations Figure 2: Orace s MDM Footprint Operationa MDM Appications Site Hub Orace Business Suite Fusion Hub Product Fusion Product Hub Orace Fusion Apps COA COA Hub Orace s MDM appications are buit on one of the foowing four technoogy stacks (See Figure 2): Orace E-Business Suite Patform. Orace Siebe CRM Patform. Orace Fusion Appications Patform. Hyperion DRM Technoogy. Orace has four hubs based on the Orace E-Business Suite (EBS) technoogy stack, one hub based on the Siebe CRM technoogy stack and two hubs based on the Fusion Appications Stack. Orace is expected to be adding more hubs in the next version of Fusion Appications, with Suppier Hub being the most ikey hub next. Orace s Hyperion DRM, as a technoogy patform, is used as COA Hub, Reference Data Hub as we as Hierarchy Hub to address both anaytica and operationa use cases. When an MDM Hub(s) based on Orace s fagship EBS is instaed, the task actuay entais the instaation of Orace EBS with one or more MDM Hubs enabed per icense agreement during instaation. This approach provides the abiity to use an appication buit for a specific Master Data domain and aso provides the abiity to impement mutipe MDM Hubs (muti-domain MDM soution) in a singe instance if so desired. This architecture aso faciitates the engagement of future deveopment in MDM technoogies that is expected to provide significant functionaity in the area of crossdomain use cases. Reference Data Reference Data Hub Hyperion DRM Hierarchies Enterprise MDM Appications Hierarchy Hub MDM Best Practices In impementing MDM programs, one can earn a ot from we-known best practices such as obtaining executive support, use of data quaity toos, estabishment of data governance framework, etc. A detaied discussion of MDM best practices is a topic for another day. However, here are a few of the best practices: Organizations aso need to ook for additiona supporting soutions such as data-quaity technoogies ike Orace Enterprise Data Quaity, 2 4 O AUG FEATURE

5 oaug insight summer 2012 master data management = Data Governance Profiing De-Duping Data Quaity Ceansing Metrics Data Enrichment Data Consoidation Data Integration Triium, Informatica, etc., and content enrichment providers both genera providers such as D&B and Info USA, and industry-focused providers such VeriSpan (heathcare industry), epsion (retai industry), dataone software (automotive industry), etc. In addition to the use of MDM and data quaity technoogies, success in MDM programs greaty depends on the estabishment of a data governance program (most recommended best practice) that focuses on data, peope and processes whie incorporating this initiative into an overa IT governance framework that might aready exist. Concusion MDM is a discipine/phiosophy that requires executive sponsorship and a synergistic aiance between business and IT. Furthermore, depoying MDM within the enterprise requires the estabishment of roes, responsibiities, poicies and procedures; the pursuit of data quaity; and the integration of Master Data technoogies to estabish a Master Data program that an organization can rey on in its day-to-day business operations. In ayman s terms, Master Data Management can be simpified into the formua shown in Figure 3. In essence, MDM doesn t repace CRM, ERP, BI or anaytics. MDM makes CRM, ERP, BI and anaytics work better. Mani Kumar Manda is founder of Rhapsody Technoogies, Inc. and founder/coordinator for the OAUG Data Management Specia Interest Group (OAUG CDM SIG). Mani has been a consutant for his entire career to mid-market and arge customers and is a recognized Expert and Speaker in the areas of MDM with numerous presentations at OAUG, Orace OpenWord, References 1. Modeing: It s your ca between Rock and Hard Pace, 2. Orace CDH the past (R11i), the present (R12), and the Future (Fusion MDM), orace-cdh-the-past-11i-the-present-r12-and-the-future-fusion. 3. Orace TCA 101 (with audio track), RhapsodyTechnoogies/orace-tca MDM Orace Site Hub 101, RhapsodyTechnoogies/mdm-orace-site-hub Site/Location Hubs A Hot Trend in Master Data Management (MDM), siteocation-hubs-a-hot-trend-in-master-data-management-mdm. 6. R12 features and functionaity in TCA and CDH/EBS, Orace Trading Community Best Practices Setting Up and Prospect Data, Search Orace s support site with Note# ; or attid= :2. 8. To receive an Orace CDH Poster, send an emai to OraceMDMPoster at RhapTech DOT com. Websites and Discussion Forums OAUG CDM SIG Rhapsody Technoogies, Inc. Product Data Quaity Suppier Life Cyce Management (SLM) and Suppier Data Hub (SDH) Orace Fusion Appications MDM Summit and severa oca Geo and SIG groups. Mani has deveoped a proprietary RHYTHM Methodoogy that significanty increases the success factor for a MDM impementations. Mani can be reached at Acknowedgments: Specia thanks goes to Eugene Breger for reviewing and providing changes that enhanced the quaity of this version of the artice. oaug.org 25

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