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1 Emai marketing

2 Who are Digita Kitbag? We re your business marketing team Digita Kitbag is owned and operated by Johnston Press, one of the argest regiona media pubishers in the UK and Ireand. We have a arge portfoio of newspapers and their associated websites, incuding The Scotsman, Yorkshire Post and The Portsmouth News. We have a ong history of heping businesses promote themseves in their community through patforms to advertise jobs, motors and property in oca markets. With expert knowedge in digita marketing and oca areas, Digita Kitbag is abe to offer a simpe and effective range of advertising soutions to SMBs across the UK and Ireand. Regions cover ocay: Yorkshire East Midands North Midands South Midands Northeast Northwest South Ise of Man Scotand Ireand

3 What is emai marketing? A powerfu marketing too designed for sma businesses TRACK COMMUNICATE Emai marketing is a reay simpe way to stay in contact with your customers and to reach out to new ones. Thousands of businesses across the UK are aready using emai marketing as a cost-effective way to increase their revenue and remain at the forefront of their customers minds. Emai marketing can be used for a whoe variety of communications, from newsetters to specia promotions to ad hoc announcements. As an exampe, a restaurant can use emais to announce the aunch of a new menu, provide top chef advice and send out oyaty vouchers to customers. A of this reminds your customers of the services and products you provide, and ensures you re aways their first choice. With Digita Kitbag s emai marketing too you are abe to create professiona-ooking, branded emais with minimum time, hasse and costs. You can pick from a broad range of styish tempates to suit your business, quicky import your customer database and monitor your customer engagement to continuay buid upon your success. TOOLS Effectivey communicate with your customers Remain their first point of ca Simpe and user friendy emai too Easy to track and buid upon success

4 Why use emai marketing? Reease the vaue from your customer database UPLOAD Emai marketing is an essentia and effective part of the digita marketing mix. It is one of the simpest and most effective methods used by sma businesses to improve customer oyaty, increase brand awareness and drive many more saes eads. In fact, 70% of businesses rated their return on investment through emai campaigns aone as either exceent or reay good. Just take a ook at our key stats to see why it s so vauabe. Digita Kitbag have partnered with a eading emai marketing technoogy provider to bring you a powerfu and user-friendy emai marketing patform that: 89% 89% of marketers recognise emai as an effective way to increase revenue, improve customer oyaty and drive website traffic. 40:1 With a 40:1 return on investment, emai marketing is one of the most vauabe activities avaiabe. UNLIMITED Aows you to upoad up to 10,000 contacts Enabes you to schedue and send unimited emais at any time 2nd Emai is the 2nd most powerfu digita marketing too, exceeded ony by websites. 77% 77% of businesses experience an increase in web traffic when sending out emai campaigns. Shows you the success of your emais through summary and detaied reports

5 Why use Digita Kitbag? Simpe marketing from trusted media with oca expert knowedge AFFORDABLE We understand that emai marketing may seem ike a daunting prospect but with the right toos and expertise it can be the most vauabe method avaiabe to your business. Digita Kitbag has a ong history of heping businesses promote themseves in their oca community, and with expert knowedge in digita marketing, no-one is better paced to offer a simpe and effective range of emai marketing soutions. We have partnered with a word eader in emai marketing technoogy for sma businesses to bring the most effective emai marketing product avaiabe. And, we provide a range of services to hep you get going, or even to manage your campaigns for you. SUPPORT We can manage your campaigns for you We ve partnered with a word eader in emai marketing technoogy On-going support is avaiabe throughout the duration of your campaigns Our packages are very affordabe and ead to a high return on investment

6 Why use Digita Kitbag? I don t have time to send emais. Our ibrary of emai tempates and stock imagery makes it easy to create a professiona design in minutes. But, if you d prefer, we can even manage the whoe process for you, from creation to distribution to anaysis. I want to reach peope beyond my customer database. It s easy to incude sharing icons in your emai and to post your emai campaigns to socia media patforms, aowing you to tap into your customer s networks and more. I want to be abe to measure the success of my campaigns. Once you ve sent your campaign our reporting toos aow you to see just how effective it s been. You can view summary or detaied reports, depending on your needs, to see information on deivery rates, opens, cicks pus much more. It provides you with insight on the content that drives the most engagement with your customers so that you can continue to deiver high quaity emai campaigns and improve on your success. I prefer to drive saes via phone cas. I don t want my business to be known as a spammer. Our List Manager aows you to store and manage a your contacts from one patform. You are abe to sort contacts and create groups, so you can target your emais more effectivey, deivering the best content to the most reevant customers. Our Ca List feature provides you with a ranked ist of customers based on their interaction with your emais. The more times a recipient opens, cicks and shares your emai, the higher they wi appear in the ist. Used with reporting, this gives you a fantastic opportunity to target the customers most ikey to purchase from you with a foow up teephone ca, and reduces the time you spend on customers who are not.

7 Ana pur pos e doi t y our s e f op on Y ouma na g ey our F u yma na g edema i c a mpa i g ns, butwe ma r k e ngs er v i c e g ety ous etupfir s t

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