Nordic Bloggers Experience
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- Carmel Carr
- 8 years ago
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2 Nordic Bloggers Experience An unique campaign for international bloggers Organized by Nordic Travel Fair MATKA Pre & post tours around Finland Workshops & seminars at MATKA Nordic Travel Fair Hundreds of meetings with exhibitors at MATKA Social program on 4 evenings in Helsinki Accommodation for four nights in Helsinki Award winning Campaign Evento Awards winner 2015 Winner of Finnish Championship of Municipal Marketing 2014
3 NBE 2015 participants
4 NBE 2015 instant results by February 10 th 5175 Tweets with 24 million impressions Reach Impressions Instagram pictures with with likes with comments 547 Facebook posts with with social signals 249 pictures in Flickr for the use of the NBE partners 102 blog posts published Participants will publish in average 4 posts! 204 posts More than 50 videos and vlogs shared in YouTube
5 Very committed audiences See the blog posts here
6 Over 1600 Instagram with likes See the instagram feed
7 Over 50 qualified videos See the official videos here: Pre tours, Pre tours 2, Matka, Compilation
8 Participants were extremely satisfied Overall satisfaction: 4.52/5.0 Satisfaction with the pre tours: 4.62/5.0 Sauna evening: 4.93/5.0 Radisson Blu Accommodation & Social events: 4.85/5.0
9 Participating bloggers feedback Thanks again to everyone who was involved in organizing NBE! I thought everyone did a fantastic job; you chose great partners to work with, excellent speakers, and it was a memorable week.
10 Full-board participating bloggers feedback It was AWESOME! Keep up the good work. What you did with NBE Finland in 2 years is simply incredible... I'm already looking forward to come back next year. There were so many amazing aspects to the NBE experience and I would recommend it to any blogger! Thank you so much to Inna, Sebastian and the whole team for such a fantastic event! I think you did a wonderful job. Really a high level of professionalism and passion! I loved how did you involve Finnish bloggers and gave them a chance to be a part of the organizing team. Also I loved the idea of so many different pre-tours and small groups.
11 Full-board participating bloggers feedback The post tour in Mikkeli was awesome because we were a great group and the organization was perfect from A to Z. Organization, team, food, accommodation, activities and the incredible group made this whole experience unforgettable! Jumping in the ice hole during the Sauna Society night: I'm someone who's always super cold. I would have never done this without all the amazing bloggers to encourage me. Helicopter ride over Helsinki - incredible experience and really puts into perspective how Helsinki is made up with all the islands etc.
12 Feedback from the partners 80% of the partners are very satisfied or satisfied 20% states ok 87% states that the cost of the campaign was on the right level 93% would like to participate also in the future #nbe is a fantastic opportunity to get more visibility in international media and to utilize the media buzz in one s own social media network. regional partner 2015 We have received plenty of positive feedback from the Finnish travel industry as well as from the travel bloggers. The destinations received a lot of good PR. Eva Kiviranta from Visit Finland. We were very happy with the sponsor the 2015 NBE and feel that our expectations were definitely met. The #NBEphotochallenge was a particularly a great success with many entries and a vast amount of votes! Filipe Gouveia, Momondo
13 Visibility in medias 19 articles in print medias in Finland HS TS (3x) Maaseudun tulevaisuus Uusimaa (3x) Kuntalehti Länsi-Savo Aamuposti Helsingin uutiset (3x eri aluepainokset) Vantaan sanomat Borgåbladet (2x) Matkailusilmä Ikkunapaikka (2x) 44 articles in Finnish web publications e.g. Rantapallo
14 Visibility in international medias Travel and tour world %E2%80%8Binternational-travel-bloggers-spread-wordfinland-travel-destination/ LoStrillo de4fb9f8f530fcada9e15b0e =a935fd2c2b2f2b990b f0fbc6a88fec0c&pgcode=g20i187r12495&id_tema=6&refr esh=on Travel Daily News Tourpressa.ru Travel Trade Gazette Nordic
15 NBE was a co-operation campaign Nordic'Travel'fair'MATKA'is'the' main'organizer' In'co9opera;on'with'Visit'Finland' and'visit'helsinki! The'concept:' Innastus'Oy'&'Sebas;an'Canaves' (Off9the9path.com)! Official'partners'for'2015:' Radisson'Blu'Hotels,'Finnair,' CreateTrips,'Momondo' and'finnish'sauna'society! Leading'and'implemen;ng' the'project'innastus'oy,' Inna9Pirje\a'Lah;! Regional'partners'for'2015:'Visit'Åland,'Visit'Espoo,'Visit'Hämeenlinna,' Visit'Mikkeli,'Visit'Porvoo,'Visit'Turku,'Visit'Rovaniemi,'TrueLapland'9Enontekiö,' Inari9Saariselkä,'Visit'Stockholm,'Viking'Line'!
16 NBE 2016 will be organized from 16 th to 24 th January Are you interested to be one of our partners? Getting to know international influencers Having a wide exposure through leading travel blogs Become part of an extraordinary community Be partner of the largest travel exhibition in Northern Europe To be guided to get the most out of the co-operation with bloggers To get unique content from leading bloggers from around the world with more than 11 languages Have the chance to meet the NBE participants and other bloggers at our meet up at ITB in Berlin!
17 Now is the time to apply as a partner for 2016 A free training about social media organized by MATKA at June 16 th at 2pm in Messukeskus Regional partners are organizing the pre and post tours Will offer great content and experiences for bloggers Will gain visibility through all NBE channels Instagram, twitter, facebook External communication for medias NBE website NBE invitations Access to NBE Facebook group Visibility at NBE blog and one personalized quest posting Free use of the NBE pictures in social media according the rules Possibility to use the NBE videos Are responsible for all costs of the tours starting from Helsinki Has to be present at MATKA Nordic Travel Fair Will pay for an organizational fee of Maximum 10 partners Send your interest to nbe@messukeskus.com by May 29 th to get your invitation to the training
18 Partner packages for NBE 2016 NBE is offering First, Business and Economy level partnership ECONOMY 2500 Visibility through NBE channels Instagram, Twitter, Facebook (relevant content creation 1 update/channel) Access to NBE Facebook group NBE website in partner page Possibility to participate the NBE opening Ceremony With additional fee visibility at MATKA Nordic Travel Fair BUSINESS 5000 As above + All external communication for medias The main NBE invitations Visibility at NBE blog and one personalized quest post 1 person exclusive participation to bloggers traditional sauna evening Hosting one of the workshops for bloggers FIRST As above + NBE website in every page 2 relevant content creation / channel All invitations and letters Personalized social media contest for NBE bloggers 2 persons exclusive participation to bloggers traditional sauna evening A greeting to bloggers at the opening Ceremony or hosting one of the evenings A table during Workshop Day for speed dating & visibility at MATKA
19 CONTACT Inna-Pirjetta Lahti for more information Tel:
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