AFTA SOCIAL MEDIA MARKETING & TRAVEL

Save this PDF as:
 WORD  PNG  TXT  JPG

Size: px
Start display at page:

Download "AFTA SOCIAL MEDIA MARKETING & TRAVEL"

Transcription

1 AFTA SOCIAL MEDIA MARKETING & TRAVEL 11/03/2014 AGENCY Circul8 Communicate The Trophy Room L1 545 South Dowling St Surry Hills 2010 Sydney, Australia CONTACT Catherine Wagner Veary +61 (02) STRICTLY COMMERCIAL IN CONFIDENCE 2013 Circul8 Communicate Pty Ltd

2 ABOUT CIRCUL8 Our services include: Our services include: Social media strategy Creative Digital Social campaign media strategy strategy, implementation Campaign strategy, & management Ideas implementation generation & " Community management management Ideas generation Social advertising Video content Facebook applications Community management Blogger Social outreach advertising Video Facebook content applications Mobile Blogger applications outreach Games Mobile applications Games STRICTLY COMMERCIAL IN CONFIDENCE 2013 Circul8 Communicate Pty Ltd

3 CLIENTS & BRANDS

4 Growth of social media

5 GROWTH OF SOCIAL MEDIA Source:

6 AUSTRALIANS ON SOCIAL MEDIA 13,000, ,000 2,500,000 12,500,000 1,600,000 4,800,000 Source:

7

8 What is social media s influence on travel?

9 1/5 Companies in the Travel Industry use social media for bookings STRICTLY COMMERCIAL IN CONFIDENCE 2013 Circul8 Communicate Pty Ltd

10 5,200,000 Australian Facebook users 25+ who are interested in Travel STRICTLY COMMERCIAL IN CONFIDENCE 2013 Circul8 Communicate Pty Ltd

11 NUTURING CUSTOMERS

12 CUSTOMER MINDSET Dreaming Planning Travel Advocacy Discover holiday inspiration Looking for more detailed information Arrived. Hoping to capitalise on opportunities Back home. Perfect state to share their experience Advocacy inspires other people to dream.

13 DREAMING

14 52% say that friends photos inspired their next trip STRICTLY COMMERCIAL IN CONFIDENCE 2013 Circul8 Communicate Pty Ltd

15 Tourism Victoria Remote Control Tourist The Brief a) Inspire travel to Melbourne from domestic Australian and New Zealand markets b) Outlining the hundred of small experiences of Melbourne The Idea Four remote controlled tourists were directed around Melbourne, responding to online requests and suggestions while live streaming their journey. Prizes, including trips to Melbourne were offered to consumers who found hidden icons throughout the video content. The Results a) 8,700 tweets b) 103,000 hits to the website (from 158 countries) c) 150,000 YouTube views d) 43 million social media impressions STRICTLY COMMERCIAL IN CONFIDENCE 2013 Circul8 Communicate Pty Ltd

16 PLANNING

17 33% Travellers changed hotels based on what was being said on social media channels STRICTLY COMMERCIAL IN CONFIDENCE 2013 Circul8 Communicate Pty Ltd

18 10% Travellers changed agent/operator based on what was being said on social media channels STRICTLY COMMERCIAL IN CONFIDENCE 2013 Circul8 Communicate Pty Ltd

19 30% Travellers use social media to seek out travel related deals STRICTLY COMMERCIAL IN CONFIDENCE 2013 Circul8 Communicate Pty Ltd

20 Contiki Travel Get on the Bus The Brief a) Create awareness for the brand b) Generate purchase intent c) Get people to organize trips over travel-booking season The Idea Get on the Bus! Fans created a virtual bus tour experience with their friends from eight pre-selected destinations. Buses campaigned for votes on the Contiki Facebook page in order to win their trip (valued at $25k). The Results a) 1,500 virtual buses created b) 116,000 monthly Facebook app users c) 8,000 page likes, garnering 10 million online impressions d) 25% increase in total online brand mentions STRICTLY COMMERCIAL IN CONFIDENCE 2013 Circul8 Communicate Pty Ltd

21 TRAVELLING

22 72% of all social media users access their social media sites daily while they are travelling STRICTLY COMMERCIAL IN CONFIDENCE 2013 Circul8 Communicate Pty Ltd

23 70% Update their Facebook status while on holiday STRICTLY COMMERCIAL IN CONFIDENCE 2013 Circul8 Communicate Pty Ltd

24 The Art Series Hotel Group Steal Banksy The Brief Goal: 1,000 rooms booked over a month a) Create awareness for the hotel b) Drive people to the website c) Get people to book over the quiet Christmas period The Idea Stay the night. Steal the art. If guests could steal an original piece of art by street artist, Banksy, (valued at $15k) without getting caught it was theirs to keep. The Results Goal achieved! a) 3,000 mentions on Twitter reaching 6million people b) 105,000 visits to their website (112% increase) c) 1,500 rooms booked / 300% ROI STRICTLY COMMERCIAL IN CONFIDENCE 2013 Circul8 Communicate Pty Ltd

25 ADVOCACY

26 76% Post holiday photos to a social network STRICTLY COMMERCIAL IN CONFIDENCE 2013 Circul8 Communicate Pty Ltd

27 55% Liked a Facebook page or followed a Twitter account related to a recent holiday

28 CONCLUSION

29 Conclusion Social media is no longer a nice to have. It is a need to have. STRICTLY COMMERCIAL IN CONFIDENCE 2013 Circul8 Communicate Pty Ltd

30 THANK-YOU AGENCY Circul8 Communicate The Trophy Room L1 545 South Dowling St Surry Hills 2010 Sydney, Australia CONTACT Catherine Wagner Veary +61 (02)

NITB Social & Digital Marketing. Crom Estate by Finn Beales Instagram Blogger

NITB Social & Digital Marketing. Crom Estate by Finn Beales Instagram Blogger NITB Social & Digital Marketing Crom Estate by Finn Beales Instagram Blogger Digital marketing is at the centre of NITB s strategy to promote Northern Ireland as a tourist destination. NITB Marketing Strategy

More information

REVIEW + REPUTATION MANAGEMENT IN SOCIAL MEDIA. Monitor, sustain & shape

REVIEW + REPUTATION MANAGEMENT IN SOCIAL MEDIA. Monitor, sustain & shape REVIEW + REPUTATION MANAGEMENT IN SOCIAL MEDIA Monitor, sustain & shape 1. About me Torsten Sabel Co-Founder & COO Customer Alliance 1. Agenda 1. ABOUT US 2. PROBLEMS OF A HOTEL MANAGER 3. BACKGROUND STUDIES

More information

Mobile Technology For Tourism

Mobile Technology For Tourism Topic Social Media Tutorial 50 Mobile Technology For Tourism Mobile technology is fast becoming vital for tourism businesses. This tutorial explains how travellers are using smartphones and how you can

More information

SOCIAL MEDIA MARKETING STRATEGY: RENOVATIONS

SOCIAL MEDIA MARKETING STRATEGY: RENOVATIONS SOCIAL MEDIA MARKETING STRATEGY: RENOVATIONS Social media is one of the best and most cost-effective ways to spread the word that your hotel has been renovated and has new modern facilities and amenities.

More information

Compliment Tourism WA s cooperative marketing programs in all markets; Increase the dispersal of visitors into regional areas; and, Generate

Compliment Tourism WA s cooperative marketing programs in all markets; Increase the dispersal of visitors into regional areas; and, Generate Tourism WA s marketing strategy comprises three key elements: 1. Brand marketing to inspire domestic consumers who want to visit Western Australia; this now includes content marketing to increase consumer

More information

Evaluating tourism marketing Overview of key themes September 2012. KPIs for Tourism Marketing Evaluation 2012 Handbook

Evaluating tourism marketing Overview of key themes September 2012. KPIs for Tourism Marketing Evaluation 2012 Handbook Evaluating tourism marketing Overview of key themes September 2012 KPIs for Tourism Marketing Evaluation 2012 Handbook What we will cover today 1 Landscape and strategic context 2 Developing a framework

More information

SHORT GUIDEBOOK TO UNDERSTANDING. Email Marketing and Social Media

SHORT GUIDEBOOK TO UNDERSTANDING. Email Marketing and Social Media SHORT GUIDEBOOK TO UNDERSTANDING Email Marketing and Social Media Table of Contents Email Marketing is proven to be effective 1 Email marketing helps you achieve your goals 1 Social Media has HUGE Potential

More information

The Ultimate Facebook. Marketing Guide. How to get more leads with Facebook Marketing. yinc. info@yincmarketing.com

The Ultimate Facebook. Marketing Guide. How to get more leads with Facebook Marketing. yinc. info@yincmarketing.com The Ultimate Facebook Marketing Guide How to get more leads with Facebook Marketing 1 info@marketing.com The Ultimate Facebook Marketing Guide. How to profit from Facebook Ads and Achieve Greatness. In

More information

12 months 4 quarters 1 goal

12 months 4 quarters 1 goal 12 months 4 quarters 1 goal You know you need to whip your digital marketing game into shape. But you also know budgets are tight. If you're ready to take your online marketing to the next level without

More information

The Social Media and Communication Manager will implement the. Company s Social Media Strategy, develop brand awareness, generate

The Social Media and Communication Manager will implement the. Company s Social Media Strategy, develop brand awareness, generate SOCIAL MEDIA AND COMMUNICATION MANAGER Hours: Negotiable after interview Pay: Negotiable after interview The Social Media and Communication Manager will implement the Company s Social Media Strategy, develop

More information

DEVELOPING A SOCIAL MEDIA STRATEGY

DEVELOPING A SOCIAL MEDIA STRATEGY DEVELOPING A SOCIAL MEDIA STRATEGY Creating a social media strategy for your business 2 April 2012 Version 1.0 Contents Contents 2 Introduction 3 Skill Level 3 Video Tutorials 3 Getting Started with Social

More information

Using Social Media to Connect With Consumers. TX Wine & Grape Growers Association Annual Conference February 19, 2015

Using Social Media to Connect With Consumers. TX Wine & Grape Growers Association Annual Conference February 19, 2015 Using Social Media to Connect With Consumers TX Wine & Grape Growers Association Annual Conference February 19, 2015 The Big Picture Trends New Demographics of the Wine Industry Types of Inbound Marketing

More information

Travel 20 Software Website Solutions Specialist Social Network Marketing

Travel 20 Software Website Solutions Specialist Social Network Marketing Travel 20 Software Website Solutions Specialist Social Network Marketing Table of Contents About Scott Calvin Technologies 1 Travel 20 Software 2 Search Engine Optimization 4 Link Popularity 5 Web Design

More information

Social media influencers in travel and tourism. EIAT 2012 Mady Keup

Social media influencers in travel and tourism. EIAT 2012 Mady Keup Social media influencers in travel and tourism EIAT 2012 Mady Keup Mady Keup Conference Executive British Tourist Authority (now VisitBritain): Spain, Portugal, Central Europe Visit London (now London

More information

Go Behind the Scenery - Autumn 2016 Tourism Campaign Fact Sheet

Go Behind the Scenery - Autumn 2016 Tourism Campaign Fact Sheet Go Behind the Scenery - Autumn 20 Tourism Campaign Fact Sheet Tourism Tasmania s seventh Go Behind the Scenery brand campaign runs in Sydney, Melbourne and South-East Queensland from 28 February until

More information

Travel market. Briefing notes and sales support for newspaper media sales teams

Travel market. Briefing notes and sales support for newspaper media sales teams Travel market Briefing notes and sales support for newspaper media sales teams What s in this deck? This deck is split into two sections: Section 1 An overview of the Australian travel market The 2015

More information

Social media Content Coordinator (online marketing manager)

Social media Content Coordinator (online marketing manager) Social media Content Coordinator (online marketing manager) We serve private, non profits and governmental agencies. We are seeking to grow our digital media department as well as the company s digital

More information

Social Media Case Study: A Look at API s Vote 4 Energy Campaign

Social Media Case Study: A Look at API s Vote 4 Energy Campaign Social Media Case Study: A Look at API s Vote 4 Energy Campaign Objective: The objective of The American Petroleum Institute s Vote 4 Energy Campaign is to bring energy to the forefront of the 2012 Election

More information

OVERVIEW OF INTERNET MARKETING

OVERVIEW OF INTERNET MARKETING OVERVIEW OF INTERNET MARKETING Introduction to the various ways in which you can market your business online 2 April 2012 Version 1.0 Contents Contents 2 Introduction 4 Skill Level 4 Terminology 4 What

More information

HOW TO ENGAGE WITH OUR SOCIAL MEDIA CHANNELS

HOW TO ENGAGE WITH OUR SOCIAL MEDIA CHANNELS HOW TO ENGAGE WITH OUR SOCIAL MEDIA CHANNELS HOW TO ENGAGE WITH OUR SOCIAL MEDIA CHANNELS Destination BC is active across a number of social media channels, and encourages BC s tourism industry to get

More information

Consumer. Marketing Campaign. Licensee Tool-Kit

Consumer. Marketing Campaign. Licensee Tool-Kit Consumer Marketing Campaign Licensee Tool-Kit We know you are busy, but read on to increase your bookings and maximise value from our national consumer marketing campaign... What are Star Ratings? Star

More information

7 KEY INFLUENCER MARKETING STRATEGIES FOR FOOD BRANDS. www.tapinfluence.com Share this ebook:

7 KEY INFLUENCER MARKETING STRATEGIES FOR FOOD BRANDS. www.tapinfluence.com Share this ebook: 7 KEY INFLUENCER MARKETING STRATEGIES FOR FOOD BRANDS www.tapinfluence.com Share this ebook: CONTENTS Influencer Marketing Overview Why Work with Influencers? 7 Influencer Marketing Strategies for Food

More information

BRAND ACTIVATION EVENTS 101

BRAND ACTIVATION EVENTS 101 BRAND ACTIVATION EVENTS 101 Bringing Your Brand to Life with Successful Events that are Modern, Calculated and Targeted Share This! Introduction These days, customers have more choice than ever. New mediums

More information

PERFORMANCE DIGITAL PLATFORMS

PERFORMANCE DIGITAL PLATFORMS 1 PERFORMANCE DIGITAL PLATFORMS www.tneniaga.com DISCOVERY & CONSULTANCY 2 Viable opportunities Cool facts 18m 88% Facebook users in Malaysia People use the internet as part of their daily routine 79%

More information

Open House Day 2015: Social Media Tipsheet

Open House Day 2015: Social Media Tipsheet Open House Day 2015: Social Media Tipsheet For more information, contact: Lucy Arnold, 212 453 2240 Lucy.Arnold@fleishman.com We re so excited that you ll be participating in the 11th annual Open House

More information

Measuring your Social Media Efforts

Measuring your Social Media Efforts Measuring your Social Media Efforts Measuring your Social Media Efforts Author PR & Social Media Consultant, Sarah Michelle Willis (MCIPR), is a passionate senior strategic PR & Communications professional

More information

As seen in all the best places YEARS

As seen in all the best places YEARS As seen in all the best places ANNIVERSARY YEARS ANNIVERSARY10 Website The new isleofwight.com website combines the latest online search technology and dynamic marketing features to guarantee your business

More information

Online Marketing Training

Online Marketing Training Online Marketing Training Level: 1 Duration: 3 Days Time: 9:30 AM - 4:30 PM Cost: 697 Overview Online Marketing is all about ensuring your business, product or service is maximising the potential of the

More information

ICT-Based Tourism Marketing: Turkish Case. MINISTRY OF CULTURE AND TOURISM Directorate General of Promotion

ICT-Based Tourism Marketing: Turkish Case. MINISTRY OF CULTURE AND TOURISM Directorate General of Promotion ICT-Based Tourism Marketing: Turkish Case MINISTRY OF CULTURE AND TOURISM Directorate General of Promotion 2015 Directorate General of Promotion 44 Culture and Information Offices in 39 countries, New

More information

Social Media Management Pricing

Social Media Management Pricing Social Media Management Pricing Facebook Monthly Management Packages Option 1 Connecting with your customers Four posts relevant to the company, organization and/or customers. Up to two custom branded

More information

Chapter 2. The Elements of Internet Marketing

Chapter 2. The Elements of Internet Marketing Chapter 2 The Elements of Internet Marketing Everyone is concerned about how to market their business in the new age of the internet. In the early years, just having a website was enough. Soon it became

More information

Newquay BID. Invitation to Tender. Creation and delivery of a Marketing Strategy for Newquay 2016-2021

Newquay BID. Invitation to Tender. Creation and delivery of a Marketing Strategy for Newquay 2016-2021 Newquay BID Invitation to Tender Creation and delivery of a Marketing Strategy for Newquay 2016-2021 Eve Wooldridge BID Manager 01637 498599 Eve.wooldridge@newquaybid.co.uk www.newquaybid.co.uk Introduction

More information

CONVENTIONS & INCENTIVES NEW ZEALAND. CINZ Membership. Conventions and Incentives New Zealand. We invite you to join

CONVENTIONS & INCENTIVES NEW ZEALAND. CINZ Membership. Conventions and Incentives New Zealand. We invite you to join CONVENTIONS & INCENTIVES NEW ZEALAND CINZ Membership Conventions and Incentives New Zealand We invite you to join We invite you to join CINZ Conventions and Incentives New Zealand (CINZ) is a membership-based

More information

Marketing in NI and ROI. NITB Marketing Team

Marketing in NI and ROI. NITB Marketing Team Marketing in NI and ROI NITB Marketing Team Market summary Segments & motivators How NITB talk to them Accessing NITB s routes to market Why invest in the NI market? NI Market NI residents took 2 million

More information

Marketing Online SEO Facebook Google Twitter YouTube

Marketing Online SEO Facebook Google Twitter YouTube Marketing Online SEO Facebook Google Twitter YouTube What is Internet Marketing? Internet marketing is considered to be broad in scope[1] because it not only refers to marketing on the Internet, but also

More information

FACEBOOK MARKETING FOR TOURISM ORGANIZATIONS

FACEBOOK MARKETING FOR TOURISM ORGANIZATIONS FACEBOOK MARKETING FOR TOURISM ORGANIZATIONS WE INSPIRE PEOPLE TO GO PLACES. INTRODUCTION Facebook is on a social mission to make the world more open and connected. Since its humble beginnings in a Harvard

More information

Echuca Moama Regional Tourism ADVERTISING OPPORTUNITIES

Echuca Moama Regional Tourism ADVERTISING OPPORTUNITIES Echuca Moama Regional Tourism ADVERTISING OPPORTUNITIES EMT MEMBER ADVERTISING OPPORTUNITIES Echuca Moama Regional Tourism offer many ways for our Members to participate in exclusive advertising opportunities.

More information

Fast Track Program in Social Media Marketing

Fast Track Program in Social Media Marketing Fast Track Program in Social Media Marketing Overview This social media marketing fast track training program is a planned initiative to expose executives and business communities to social media marketing.

More information

Social Media Campaigns for travel Industry

Social Media Campaigns for travel Industry White Paper Social Media Campaigns for travel Industry Overview Social media has made a huge impact on every major industry, and the travel and hospitality industry is no exception. Travel industry is

More information

The Power of Social Media - And Significance to Adventure Travel Operators

The Power of Social Media - And Significance to Adventure Travel Operators The Power of Social Media - TrekTraka LLC Level 1, 80 Jephson St Toowong, Qld, Australia e info@trektraka.com p +61 (0)7 3103 2660 w www.trektraka.com 2 Purpose of this paper This paper provides a high

More information

Advertising Information for 2016 by Neckermann Hungary. June 2015.

Advertising Information for 2016 by Neckermann Hungary. June 2015. Advertising Information for 2016 by Neckermann Hungary June 2015. OVERVIEW Neckermann Hungary 1 1 Market leading tour operator 26 own shops + 12 franchise + 350 3 rd party retails shops Ca. 20% market

More information

Applying Social Media For Brands September, 2009

Applying Social Media For Brands September, 2009 Applying Social Media For Brands September, 2009 MEDIA INFLUENCE ON REPUTATION Q3. Today, which do you think has more influence on a company s reputation? Asia Pacific Most influential on company reputation

More information

What You Need to Know Before Distributing Your Infographic

What You Need to Know Before Distributing Your Infographic What You Need to Know Before Distributing Your Infographic Improve your audience outreach efforts by learning why and how to use the best social, owned and earned platforms available. Targeting specific

More information

Case study: Multi-channel holiday campaign for American Red Cross achieves 11:1 ROI

Case study: Multi-channel holiday campaign for American Red Cross achieves 11:1 ROI Case study: Multi-channel holiday campaign for American Red Cross achieves 11:1 ROI The challenge The American Red Cross (ARC) entered the fourth quarter of 2009 with a funding deficit. Their efforts to

More information

Thank you for your interest in the position of Public Relations Specialist at The Australian Ballet.

Thank you for your interest in the position of Public Relations Specialist at The Australian Ballet. 21 st May 2015 Dear Applicant, Thank you for your interest in the position of Public Relations Specialist at The Australian Ballet. Please find below information related to the position. In accordance

More information

Social Media and the Student Lifecycle: 9 Tips on Increasing Engagement

Social Media and the Student Lifecycle: 9 Tips on Increasing Engagement Social Media and the Student Lifecycle: 9 Tips on Increasing Engagement Higher Education & Social Media by the Numbers 75% 69% 89% 84% 97% 39% 2012 2013 2012 2013 2012 2013 Admissions 75% of the class

More information

BEST PRACTICE BRIEF. Five Key Ingredients of Social Media for Your Website. By Ted Prodromou

BEST PRACTICE BRIEF. Five Key Ingredients of Social Media for Your Website. By Ted Prodromou BEST PRACTICE BRIEF Five Key Ingredients of Social Media for Your Website By Ted Prodromou BEST PRACTICE BRIEF: Five Key Ingredients of Social Media for Your Website By Ted Prodromou Social media is the

More information

Get the right advice now. What we can offer?

Get the right advice now. What we can offer? Get the right advice now What we can offer? 1. A smart simple Design will convert searches into Phone calls. Let s start with the design of your site The reason why many websites fail other than the searcher

More information

At The Speed Of Life. Fortune 500 CMOs Share Their Priorities and Challenges For 2014. New study in partnership with The CMO Club

At The Speed Of Life. Fortune 500 CMOs Share Their Priorities and Challenges For 2014. New study in partnership with The CMO Club At The Speed Of Life Fortune 500 CMOs Share Their Priorities and Challenges For 2014 New study in partnership with The CMO Club The times, they are a changin. Every day, consumers share millions of pieces

More information

Inbound marketing partner program

Inbound marketing partner program Inbound marketing partner program A 12 MONTH PROGRAM FOR BUILDING BRAND AWARENESS AND CUSTOMER ACQUISITION ONLINE. www.inboundexperts.com.au Your online presence is no longer just your website. It is wherever

More information

CASE STUDY: Grand Old Day 2011

CASE STUDY: Grand Old Day 2011 CASE STUDY: Grand Old Day 2011 This year, SMCpros a Social Media agency, sponsored the Social Media initiative behind 2011 Grand Old Day the largest one day festival in the Midwest. SMCpros developed a

More information

DMO MARKETING & COMMUNICATIONS PERFORMANCE REPORTING

DMO MARKETING & COMMUNICATIONS PERFORMANCE REPORTING DMO MARKETING & COMMUNICATIONS PERFORMANCE REPORTING Fundamental Mission of the Marketing & Communications Function To increase visitor volume, visitor spending and economic impact for the destination

More information

Tips for a Solid Facebook Fan Page

Tips for a Solid Facebook Fan Page social marketing software 10 Tips for a Solid Facebook Fan Page Perspectives on Facebook An Industry ebook from Awareness Creators of the Social Marketing Hub @awarenessinc awarenessnetworks.com Introduction

More information

Notes from March 27 Visioning and Goal-Setting Session: Promotion, Marketing, Communications

Notes from March 27 Visioning and Goal-Setting Session: Promotion, Marketing, Communications Notes from March 27 Visioning and Goal-Setting Session: Promotion, Marketing, Communications Defining the Theme and its Significance Pure MI advertising campaign- national recognition Feature natural resources,

More information

Social Media Campaigns Successful Planning and Organization

Social Media Campaigns Successful Planning and Organization Social Media Campaigns Successful Planning and Organization Marketing Day 2014 United Way of Greater Chattanooga 1. Define Your Goals Extend Reach Get impressions & increase awareness Increase conversions

More information

Virtual Tourism Promoting Outside Your Region

Virtual Tourism Promoting Outside Your Region Virtual Tourism Promoting Outside Your Region The Flow Camron King Executive Director, Lodi Winegrape Commission 13 years plus in wine industry associations focused in the areas of advocacy, education

More information

Case study: increasing seasonal revenue by over 400% with a behavioural trigger programme

Case study: increasing seasonal revenue by over 400% with a behavioural trigger programme Case study: increasing seasonal revenue by over 400% with a behavioural trigger programme CASE STUDY: JURYS INN 2 Alchemy Worx uses a behavioural trigger program with dynamic content to increase seasonal

More information

The Digital Dividend. Malcolm Auld Local Government NSW Tourism Conference March 2015

The Digital Dividend. Malcolm Auld Local Government NSW Tourism Conference March 2015 The Digital Dividend Malcolm Auld Local Government NSW Tourism Conference March 2015 By way of background Hunter Valley holiday cottage Retail travel agency Online cruise business Email SaaS used by Hyatt

More information

5 Point Social Media Action Plan.

5 Point Social Media Action Plan. 5 Point Social Media Action Plan. Workshop delivered by Ian Gibbins, IG Media Marketing Ltd (ian@igmediamarketing.com, tel: 01733 241537) On behalf of the Chambers Communications Sector Introduction: There

More information

Optimise Webinar Series 2012 Running Effective Online Paid Advertising Campaigns

Optimise Webinar Series 2012 Running Effective Online Paid Advertising Campaigns Optimise Webinar Series 2012 Running Effective Online Paid Advertising Campaigns Webinar Outline Section 1 The Online Ad Marketplace % of the marketing mix Online in the campaign plan Google paid search

More information

Media Kit MELBOURNE ACCOMMODATION GUIDE

Media Kit MELBOURNE ACCOMMODATION GUIDE Media Kit MELBOURNE ACCOMMODATION GUIDE The Melbourne Accommodation Guide showcases Melbourne s premier accommodation properties. Overview. The Melbourne Accommodation Guide provides readers with comprehensive

More information

Tourism Tasmania. What Tasmanian Tourism Operators can learn from Domesticate 2011. www.tourismtasmania.com.au

Tourism Tasmania. What Tasmanian Tourism Operators can learn from Domesticate 2011. www.tourismtasmania.com.au Tourism Tasmania What Tasmanian Tourism Operators can learn from Domesticate 2011 www.tourismtasmania.com.au ia In March this year, Tourism Tasmania held two industry forums to present the findings from

More information

Guide to Social Marketing for Tourist Destinations & Travel Agents Introduction

Guide to Social Marketing for Tourist Destinations & Travel Agents Introduction Guide to Social Marketing for Tourist Destinations & Travel Agents Introduction There has been a dramatic increase in the number of people who are becoming self-reliant travelers; using online communities,

More information

SOCIAL MEDIA GUIDELINES

SOCIAL MEDIA GUIDELINES OTC & COMPLEMENTARY MEDICINES INDUSTRY SOCIAL MEDIA GUIDELINES November 2013 ABOUT ASMI ASMI (Australian Self Medication Industry) is the peak body representing companies involved in the manufacture and

More information

#umea2014 Digital Strategy

#umea2014 Digital Strategy #umea2014 Digital Strategy Digital Personality Tone of Umeå 2014 Personality The communication should feel alive, inspiring, playful and current. Social media is one of the forces helping the culture to

More information

The Evolution of Social Media Marketing: 9 trends to know now.

The Evolution of Social Media Marketing: 9 trends to know now. The Evolution of Social Media Marketing: 9 trends to know now. It s hard to think of a time when social media didn t exist when people of all ages weren t snapping photos of their food, sharing selfies

More information

JUMBLA IS A COMMUNICATION DESIGN AGENCY.

JUMBLA IS A COMMUNICATION DESIGN AGENCY. JUMBLA IS A COMMUNICATION DESIGN AGENCY. WE RE VISUAL STORYTELLERS WHO MAKE THINGS THAT MOVE, EXPLAIN, INTERACT AND ENGAGE. FROM CUTTING EDGE WEBSITES TO INSPIRING MOTION GRAPHICS, WE AIM TO CREATIVELY

More information

Social Media Marketing for Local Businesses

Social Media Marketing for Local Businesses Social Media Marketing for Local Businesses The average number of hours a U.S. consumer spends on social media per week. - PQ Media, 2013 Social is the Norm A lot has changed in the 10 years since Facebook

More information

Corporate. broadens. horizons Optus Business helps in finding better ways to service customers. Corporate Travel Management.

Corporate. broadens. horizons Optus Business helps in finding better ways to service customers. Corporate Travel Management. CASE STUDY Corporate travel management Corporate Travel Management broadens customers horizons Optus Business helps in finding better ways to service customers. CASE STUDY SNAPSHOT CUSTOMER Corporate Travel

More information

WWW.OFF-THE-PATH.COM

WWW.OFF-THE-PATH.COM WWW.OFF-THE-PATH.COM WHAT IS OFF THE PATH? Founded in 2011, Off-The-Path.com is a leading travel blog focusing on one of the fast growing segments of the travel industry: Flashpackers and Adventure Travel

More information

Introduction to online marketing

Introduction to online marketing Introduction to online marketing Introduction to online marketing Getting found online 4 7 tips for getting found online 5 Writing good web copy 9 10 tips for writing good web copy 9 Measuring the effectiveness

More information

MOBILE MARKETING. A guide to how you can market your business to mobile phone users. 2 April 2012 Version 1.0

MOBILE MARKETING. A guide to how you can market your business to mobile phone users. 2 April 2012 Version 1.0 MOBILE MARKETING A guide to how you can market your business to mobile phone users 2 April 2012 Version 1.0 Contents Contents 2 Introduction 3 Skill Level 3 Terminology 3 Video Tutorials 4 What is Mobile

More information

W. P. Carey Marketing Strategy. Xiaoning Liu, Victoria Sullivan, Jordan Young

W. P. Carey Marketing Strategy. Xiaoning Liu, Victoria Sullivan, Jordan Young W. P. Carey Marketing Strategy Xiaoning Liu, Victoria Sullivan, Jordan Young Background: Arizona State University is one of the largest universities in the United States and currently the W. P. Carey School

More information

Technology for Small Business

Technology for Small Business Technology for Small Business Steinar Knutsen February 2015 Agenda Importance of Online Marketing Online Marketing Blueprint Social Media Networks Tools of the Trade 2 Every 1 Second on the Internet Source:

More information

The Modern Traveler: A Look at Customer Engagement in the Travel Industry

The Modern Traveler: A Look at Customer Engagement in the Travel Industry The Modern Traveler: A Look at Customer Engagement in the Travel Industry Executive Summary This report is the latest in our series of SDL original research that looks at how a new empowered consumer is

More information

Amtrak Marketing & Advertising Update

Amtrak Marketing & Advertising Update Amtrak Marketing & Advertising Update November. 12, 2015 Building a Stronger Brand - Brand Identity and Guidelines Development and Execution Extended the brand architecture work, established Journey Line

More information

Web Presence Proposal For: Campaign Approach. Test Organization Overview and Campaign Goals. Take Control of Your Web Presence

Web Presence Proposal For: Campaign Approach. Test Organization Overview and Campaign Goals. Take Control of Your Web Presence Take Control of Your Web Presence Web Presence Proposal For: Test Organization Overview and Campaign Goals Based on our research and analysis of your company's current web presence we have identified the

More information

Web Marketing and PR Online Marketing

Web Marketing and PR Online Marketing coursemonster.com/uk Web Marketing and PR Online Marketing View training dates» Overview This training course is the perfect starting place for online marketing novices or business owners wanting to know

More information

10.3.2 Objectives of the Public Relations Services in German Speaking Market (German, Switzerland and Austria).

10.3.2 Objectives of the Public Relations Services in German Speaking Market (German, Switzerland and Austria). THE COMPETITIVENESS AND ENTERPRISE DEVELOPMENT PROJECT (CEDP) TERMS OF REFERENCE FOR A PUBLIC RELATIONS FIRM TO REPRESENT UTB IN GERMAN SPEAKING MARKETS (GERMANY, AUSTRIA AND SWITZERLAND). 10.3.1 Project

More information

THE GROWING ROLE OF SOCIAL MEDIA IN TOURISM MARKETING

THE GROWING ROLE OF SOCIAL MEDIA IN TOURISM MARKETING Kelsey Bradbury/COMM 427 THE GROWING ROLE OF SOCIAL MEDIA IN TOURISM MARKETING In early November, marketing and public relations professionals from tourism industry offices across the United States attended

More information

Social Media and Inbound Marketing for Retail. An Overview for Resort Shopping Centers

Social Media and Inbound Marketing for Retail. An Overview for Resort Shopping Centers Social Media and Inbound Marketing for Retail An Overview for Resort Shopping Centers Unique challenges for retail stores and restaurants. For high-ticket items customers may think that it requires them

More information

Reputation Management, Essential to Your Brand Identity. Mark Preston DigMe, NYC 2015

Reputation Management, Essential to Your Brand Identity. Mark Preston DigMe, NYC 2015 Reputation Management, Essential to Your Brand Identity Mark Preston DigMe, NYC 2015 World s largest travel site World s best travel planning resource In 45 Countries & 28 Languages Mission Help travelers

More information

Content marketing strategy in five simple steps.

Content marketing strategy in five simple steps. Content marketing strategy in five simple steps. Content marketing works. By providing a clearly targeted audience with information that s useful and relevant, it helps establish long-term relationships

More information

Web Copywriting and Web News. Get seen first with matm

Web Copywriting and Web News. Get seen first with matm Web Copywriting and Web News Get seen first with matm Web Copywriting and Web News from matm If you want to attract more online customers and clients and become more successful, it is essential that the

More information

Professional Diploma in Digital Marketing

Professional Diploma in Digital Marketing Professional Diploma in Digital Marketing Agenda Day 1: Day 2: Day 3: Day 4: Day 5: to Digital Marketing Search Engine Optimisation Search Engine Marketing Email Marketing Digital Display Advertising Mobile

More information

A healthy dose of social media 2015 checkup

A healthy dose of social media 2015 checkup A healthy dose of social media 2015 checkup How Ohio hospitals use social channels to build relationships Exclusive research by A healthy dose of social media Executive summary When hospitals need to communicate,

More information

Digital Marketing Capabilities

Digital Marketing Capabilities Digital Marketing Capabilities Version : 1.0 Date : 17-Apr-2015 Company Framework Focus on ROI 2 Introduction SPACECOS is a leading IT services and marketing solutions provider. We provide the winning

More information

Hong Kong Tourism Board Social Media Platforms

Hong Kong Tourism Board Social Media Platforms Hong Kong Tourism Board Social Media Platforms 1 Background Travellers and their travel behaviours are changing. They have higher expectations and are looking for unique experiences - authenticity is their

More information

Territorial Reputation Management. Integrating Online Marketing Tools into Reputation Management

Territorial Reputation Management. Integrating Online Marketing Tools into Reputation Management Territorial Reputation Management Integrating Online Marketing Tools into Reputation Management Best Practices around the World & The Case of Athens Manolis Psarros CEO & Founder Why branding matters?

More information

Memphis Convention & Visitors Bureau Leisure & Consumer Marketing Opportunities

Memphis Convention & Visitors Bureau Leisure & Consumer Marketing Opportunities Memphis Convention & Visitors Bureau Leisure & Consumer Marketing Opportunities SM Mission, Tourism Impact and Travel Resources Visitor Profile & Marketing Strategy Memphis Convention & Visitors Bureau

More information

I: Content Marketing *Judges Eyes Only* #BestNightEver ASOS 2012 Christmas campaign (Womenswear)

I: Content Marketing *Judges Eyes Only* #BestNightEver ASOS 2012 Christmas campaign (Womenswear) #BestNightEver ASOS 2012 Christmas campaign (Womenswear) Summary The WW ASOS Christmas campaign had to help deliver whilst deepening brand engagement with fashion-loving 20something girls and driving advocacy.

More information

How much should you spend on marketing?

How much should you spend on marketing? How much should you spend on marketing? An e-guide to help small businesses with small budgets work out what they need to spend on marketing 1 Marketing Angels How much should I spend on marketing? Copyright

More information

FACEBOOK STATISTICS Q4-15

FACEBOOK STATISTICS Q4-15 SOCIAL MEDIA 2015 Visit Greenland (VG) posts 3-4 times a week on the following social media, by priority: Facebook (28.792 followers), Instagram (8.652 followers), Twitter (5.061 followers), LinkedIn (546

More information

Engaging New Audiences

Engaging New Audiences OurState.com Engaging New Audiences Digital Media Kit Display Advertising Premium Promotions Newsletters Sweepstakes The Brand Our State magazine is North Carolina s premier statewide magazine devoted

More information

SUPER BOWL WEEKEND JAN 31 FEB 1

SUPER BOWL WEEKEND JAN 31 FEB 1 SUPER BOWL WEEKEND JAN 31 FEB 1 The Influential House by The Influential Network is a first-of-itskind event series that features some of the biggest and most notable celebrities from social media platforms

More information

Easy Strategies for using Content (Ctrl) in your Email Marketing Today www.contentctrl.com

Easy Strategies for using Content (Ctrl) in your Email Marketing Today www.contentctrl.com Field Guide to the Social Email (R )Evolution Easy Strategies for using Content (Ctrl) in your Email ing Today www.contentctrl.com Welcome To The Party You ve added a social sharing button to your email

More information

CAPITAL REGION USA, INC Washington, DC» Maryland» Virginia

CAPITAL REGION USA, INC Washington, DC» Maryland» Virginia CAPITAL REGION USA, INC Washington, DC» Maryland» Virginia Annual Report FY 2014 ABOUT CAPITAL REGION USA Capital Region USA (CRUSA) is the official regional destination marketing organization promoting

More information

Director of Marketing, Cote Family Companies

Director of Marketing, Cote Family Companies Frank Soukup III Frank Soukup III Director of Marketing, Cote Family Companies Overview Understand what it is What it does How does it affect you How to use it for your advantage How to use blogs & social

More information

International Social Media: Best Practices

International Social Media: Best Practices International Social Media: Best Practices Chris Adams Director of Research and Online Marketing Miles SOCIAL MEDIA & UGC BEST PRACTICES social 5 With you today Chris Adams Director of Research & Online

More information

Building Common Practice of Social Media Campaign for Public Awareness of Deposit Insurance Systems

Building Common Practice of Social Media Campaign for Public Awareness of Deposit Insurance Systems Building Common Practice of Social Media Campaign for Public Awareness of Deposit Insurance Systems Prof. Dr. Louis Chen Graduate Institute of IP National Taipei University of Technology 9 April 2013 Louis

More information