Pick Wild October 22, 2014
|
|
|
- Augusta McKenzie
- 8 years ago
- Views:
Transcription
1 Pick Wild October 22, 2014
2 2014 US Program Highlights Market Situation Strategy Plan Highlights Results
3 Discussion Topics: A Consumer Focused Plan Topline Research Learnings Key Change in Thinking Marketing Objectives & Strategies Market Situation Target Audience Focus Topline Messaging Strategy Creative Expression of New Campaign Building The Fully Integrated Plan Influencer Efforts (PR & Social) Key Trade Initiatives Online Focus 2014 Budget Overview, 2013 Remaining 2014 Activity Summary Calendar
4 Rapid Highbush Production Growth Implications: As the fresh market becomes more saturated, a larger share of highbush blueberries are entering the frozen market. Wild Blueberries must differentiate to protect their premium share of the frozen blueberry market.
5 Key Objectives Build consumer demand for the Wild Blueberry Educate the US market about the differences between Wild Blueberries and regular blueberries Build Share of Premium Segment of the blueberry market for Wild Blueberries (trade and consumer)
6 Key Strategies Primary: Find blueberry lovers (consumers) on the web and educate on the differences between wild and regular blueberries. Target Segments LOHAS Moms, Laid Back Foodies, Health & Fitness Actively seek out and engage key influencers as our ambassadors Ramp up PR efforts Enable premium/real Food brands to formulate with Wild
7 Messaging Strategy Always Look For Wild More Intense Blueberry Taste 2X the Antioxidants of Regular Blueberries Key Messaging Pillars: Intense Flavor (Taste): There s nothing like that Wild Blueberry taste! Antioxidants: Wild Blueberries Tiny Antioxidant Superstars! Wild: The perfect little wild superfruit, 10,000 years in the making. Frozen-Fresh: Wild Blueberry Freshness & Convenience Frozen Right In! Pick Wild: Look for Wild Blueberries in all your favorite foods If you like blueberries, you ll love Wild Blueberries.
8 Communicate Wild
9 Showcase Taste, Health, Wild
10 Discussion Topics: A Consumer Focused Plan Topline Research Learnings Key Change in Thinking Marketing Objectives & Strategies The Integrated Marketing Plan Target Audience Focus Topline Messaging Strategy Creative Expression of New Campaign Building The Fully Integrated Plan Influencer Efforts (PR & Social) Key Trade Initiatives Online Focus 2014 Budget Overview, 2013 Remaining 2014 Activity Summary Calendar
11 The Integrated Marketing Plan Influencer Efforts (PR & Social- The Wild Blueberry News Room) Online Focus (Web Marketing, Social & Online Advertising) Key Trade Initiatives (Shows & VIP Education)
12 Discussion Topics: A Consumer Focused Plan Topline Research Learnings Key Change in Thinking Marketing Objectives & Strategies Influencer Efforts Target Audience Focus Topline Messaging Strategy (PR & Social) Creative Expression of New Campaign Building The Fully Integrated Plan Influencer Efforts (PR & Social) Key Trade Initiatives Online Focus 2014 Budget Overview, 2013 Remaining 2014 Activity Summary Calendar
13 Influencer Efforts (PR & Social) Activate Online Influencers The Wild Blueberry Newsroom
14 Discussion Topics: A Consumer Focused Plan Topline Research Learnings Key Change in Thinking Marketing Objectives & Strategies Activate Online Influencers Target Audience Focus Topline Messaging Strategy Creative Expression of New Campaign Building The Fully Integrated Plan Influencer Efforts (PR & Social) Key Trade Initiatives Online Focus 2014 Budget Overview, 2013 Remaining 2014 Activity Summary Calendar
15 Building Wild Advocates
16 Blogger Network Outreach
17
18 Blogger Network Outreach
19 Blogger Network Outreach
20 Blogger Immersion Event 12 Health/Nutrition Writers/Bloggers Attended Combined Social Media Reach (Followers/All Platforms): 4.2 million Traditional Media Impressions: 5.6 million
21 Spreading the Wild Word
22 Wild Blueberry Health Summit
23 Wild Blueberry Health Summit
24 Total Phenolic Content Champions
25 Discussion Topics: A Consumer Focused Plan Topline Research Learnings Key Change in Thinking Marketing Objectives & Strategies The Wild Blueberry Newsroom Target Audience Focus Topline Messaging Strategy (Earned, Owned & Integrated) Creative Expression of New Campaign Building The Fully Integrated Plan Influencer Efforts (PR & Social) Key Trade Initiatives Online Focus 2014 Budget Overview, 2013 Remaining 2014 Activity Summary Calendar
26 Satellite Media Tour
27 Satellite Media Tour
28 Food Page Feature
29 Blog: Health, Taste, Wild, Frozen
30 Facebook Posts - Taste, Health, Wild, Frozen, Calendar Appropriate
31 Integration Across Online Platforms
32 Promoted Across Social Platforms Twitter Facebook Instagram
33 Pinterest Boards - Update & Adjust
34 Promoted through Blogs and s
35 Website
36 Educate and Encourage Wild Usage -Engage Blogger Influencers-
37 Educate and Encourage Wild Usage -Engage Blogger Influencers-
38 Facebook- Page/Promoted Posts Ads - Good for Content Marketing -
39 Facebook- Page/Promoted Posts Ads - Good for Content Marketing -
40 Facebook- Page/Promoted Posts Ads - Good for Content Marketing -
41 Discussion Topics: A Consumer Focused Plan Topline Research Learnings Key Change in Thinking Marketing Objectives & Strategies Key Trade Initiatives Target Audience Focus Topline Messaging Strategy Creative Expression of New Campaign Building The Fully Integrated Plan Influencer Efforts (PR & Social) Key Trade Initiatives Online Focus 2014 Budget Overview, 2013 Remaining 2014 Activity Summary Calendar
42 Key Trade Initiatives Create materials that provide brokers and VIP targets compelling consumer-focused reasons to Pick Wild over regular blueberries. IDDBA- Baking and Dairy Focus (June) IFT- Largest Food Ingredient Show in US (June) FNCE- Largest Health Influencer Show (Oct) Natural Products Expo West (March)
43 New Trade Booth
44 New Trade Collateral
45 New Trade Collateral
46 New Health Influencer/Research
47 Discussion Topics: A Consumer Focused Plan Topline Research Learnings Key Change in Thinking Marketing Objectives & Strategies Online Focus Target Audience Focus Topline Messaging Strategy Creative Expression of New Campaign Building The Fully Integrated Plan Influencer Efforts (PR & Social) Key Trade Initiatives Online Focus 2014 Budget Overview, 2013 Remaining 2014 Activity Summary Calendar
48 Online Focus Website Development (key messages, conversion) Digital Marketing (Find target and educate, raising awareness and demand for Wild Blueberries) Constant Monitoring / Constant Improvement The world is changing everyday and we re on top of it.
49 Discussion Topics: A Consumer Focused Plan Topline Research Learnings Key Change in Thinking Marketing Objectives & Strategies Website Development Target Audience Focus Topline Messaging Strategy Creative Expression of New Campaign Building The Fully Integrated Plan Influencer Efforts (PR & Social) Key Trade Initiatives Online Focus 2014 Budget Overview, 2013 Remaining 2014 Activity Summary Calendar
50 Website Development
51 Website Development
52 Website Development
53 Website Development
54 Discussion Topics: A Consumer Focused Plan Topline Research Learnings Key Change in Thinking Marketing Objectives & Strategies Digital Marketing Target Audience Focus Topline Messaging Strategy Creative Expression of New Campaign Building The Fully Integrated Plan Influencer Efforts (PR & Social) Key Trade Initiatives Online Focus 2014 Budget Overview, 2013 Remaining 2014 Activity Summary Calendar
55 Search and Display Advertising Find consumers when and where they are gathering information about blueberries and educate them on the Wild Blueberry advantage. Search Engines smoothies, antioxidants, nutrition, recipes Paid search (SEM) and organic search (SEO) Display Advertising - adjacent blueberry recipes Remarketing - reminder marketing to drive frequency of usage
56 Digital Marketing - Comparative Display Ads
57 Digital Marketing - Smoothie Display Ads
58 Digital Marketing Pies
59 Social and Marketing Grow Community of Wild Blueberry social activists grow buzz and word of mouth Facebook Twitter Replicate Facebook success Marketing Renewed focus on growing this critical channel YouTube Intercept ads to convert those seeking blueberry recipes to use Wild Blueberries
60 T h e B e a r
61
62 Discussion Topics: A Consumer Focused Plan Topline Research Learnings Key Change in Thinking Marketing Objectives & Strategies Results Target Audience Focus Topline Messaging Strategy Creative Expression of New Campaign Building The Fully Integrated Plan Influencer Efforts (PR & Social) Key Trade Initiatives Online Focus 2014 Budget Overview, 2013 Remaining 2014 Activity Summary Calendar
63 Key Performance Indicators Key Performance Indicators 2014 Growth vs Quartery Results Last year Blueberry Lover Ad Stats Ad Impressions 27,000,000 6X YouTube Video Stats Impressions 380,000 (all new) Website Visits 175,000 3X Friends of Wild Blueberries Facebook fans 150,000 3X Twitter followers 7,300 5X e-marketing database X re-marketing database 517,000 5X Influencer Potential Reach 8,000,000 (all new) Bottom Line- the online effort is reaching a large audience of blueberry lovers on a consistent basis and educating them to "Pick Wild"
64 I c e B u c k e t C h a l l e n g e
65
66 M e r c i
The Social Media and Communication Manager will implement the. Company s Social Media Strategy, develop brand awareness, generate
SOCIAL MEDIA AND COMMUNICATION MANAGER Hours: Negotiable after interview Pay: Negotiable after interview The Social Media and Communication Manager will implement the Company s Social Media Strategy, develop
Social media Content Coordinator (online marketing manager)
Social media Content Coordinator (online marketing manager) We serve private, non profits and governmental agencies. We are seeking to grow our digital media department as well as the company s digital
NuWave Commerce SEO & Social Media Packages
NuWave Commerce SEO & Social Media Packages nuwave commerce is uniquely positioned NuWave Commerce is uniquely positioned to offer SEO and Social Media Management services unlike most others. Companies
Using Social Media to Connect With Consumers. TX Wine & Grape Growers Association Annual Conference February 19, 2015
Using Social Media to Connect With Consumers TX Wine & Grape Growers Association Annual Conference February 19, 2015 The Big Picture Trends New Demographics of the Wine Industry Types of Inbound Marketing
Foodie Blogroll Media Kit 2013 Packages & Pricing Contact Us: (802) 851-7471 sales@foodieblogroll.com
Rev. 1-1/10/2013 1 Our Reach At A Glance 16K VETTED FOOD BLOGGERS 14 MILLION MONTHLY UV s* 100 MILLION IAB MEDIA IMPRESSIONS Engage Our Audience Sweepstakes Product Sampling Contests Brand Ambassadors
Generate Leads With. -YouTube- Creating YouTube Ads
Generate Leads With -YouTube- Creating YouTube Ads How does a company launch a simple video on YouTube and within a couple of hours make a sale for $7,500? How does another company gain millions of views
Why you need social media for your business
Why you need social media for your business by About Mapplinks Mapplinks Digital Pvt Ltd is a full service digital agency currently based in Bangalore. We have served clients from over 20+ industries,
Brand Journalism, Making your Mark
Brand Journalism, Making your Mark Constance Aguilar @ConnieAguilar Connie Anderson @ConnieaPR What is Brand Journalism? Brand Journalism is a way to record what happens or has happened to a brand and
INFLUENCERS VS. ADVOCATES: WHAT S THE DIFFERENCE? www.tapinfluence.com Share this ebook:
INFLUENCERS VS. ADVOCATES: WHAT S THE DIFFERENCE? www.tapinfluence.com Share this ebook: CONTENTS pg 3 pg 4 pg 5 pg 9 pg 10 pg 12 pg 13 pg 14 Introduction What Exactly is Influencer and Advocate Marketing?
BeeSocial. Create A Buzz About Your Business. Social Media Marketing. Bee Social Marketing is part of Genacom, Inc. www.genacom.
BeeSocial M A R K E T I N G Create A Buzz About Your Business Social Media Marketing Bee Social Marketing is part of Genacom, Inc. www.genacom.com What is Social Media Marketing? Social Media Marketing
7 KEY INFLUENCER MARKETING STRATEGIES FOR FOOD BRANDS. www.tapinfluence.com Share this ebook:
7 KEY INFLUENCER MARKETING STRATEGIES FOR FOOD BRANDS www.tapinfluence.com Share this ebook: CONTENTS Influencer Marketing Overview Why Work with Influencers? 7 Influencer Marketing Strategies for Food
BCFPA Social Media Info - Top 5 Best Practices
BCFPA Social Media Info Session Presented by About us Invoke is a full-service interactive agency that specializes in social media products and services. We build best-in-class sites, social products,
Nearly four years later, I ve grown It is a Keeper to become a trusted authority for busy moms. Currently, I m a:
About From recipes to cooking tips to reviews of products that will make your life easier, is a trusted cooking authority for today s busy families. I share easy recipes that have earned my seal of approval
Easy Strategies for using Content (Ctrl) in your Email Marketing Today www.contentctrl.com
Field Guide to the Social Email (R )Evolution Easy Strategies for using Content (Ctrl) in your Email ing Today www.contentctrl.com Welcome To The Party You ve added a social sharing button to your email
The Earned Media Value Index A BENCHMARK GUIDE TO THE VALUE OF SOCIAL ENDORSEMENTS. Your brand story. Told by by many.
The Earned Media Value Index A BENCHMARK GUIDE TO THE VALUE OF SOCIAL ENDORSEMENTS Your brand story. Told by by many. THE EARNED MEDIA VALUE INDEX: A BENCHMARK GUIDE TO THE VALUE OF SOCIAL ENDORSEMENTS
Social Media 101. The Basics of Social Media
Social Media 101 The Basics of Social Media Constant Contact 2014 Constant Contact 2014 2 Why are we here today? Constant Contact 2014 3 You are not alone 54% 57% of small businesses of nonprofits need
Professional Diploma in Digital Marketing
Professional Diploma in Digital Marketing Agenda Day 1: Day 2: Day 3: Day 4: Day 5: to Digital Marketing Search Engine Optimisation Search Engine Marketing Email Marketing Digital Display Advertising Mobile
11 Things You Should Know About Influencer Marketing
11 Things You Should Know About Influencer Marketing Table of Contents 1 2 Introduction Influencer Programs Must Have Clear Goals 13 15 Niche Influencers Often Create the Most Engagement Authentic Content
Salony Creations. Namita Ramani Founder & CEO Lead Generation Expert Certified Google Trainer
Salony Creations Full service Digital Marketing agency Namita Ramani Founder & CEO Lead Generation Expert Certified Google Trainer Over the past nine years, Salony Creations has helped over 300 companies
AUTHORIZATION REQUEST FOR FY 2016
AUTHORIZATION REQUEST FOR FY 2016 CBB Budget Category: Promotions Name of Contractor: North American Meat Institute Name of Organizations Subcontracting: End Date: September 30, 2016 I. OVERVIEW A. AR
Best Practices Next Practices Online Marketing. Bart Caylor, Caylor Solutions
+ Best Practices Next Practices Online Marketing Bart Caylor, Caylor Solutions +You Need More Than Just a Website Caylor-Solutions.com 317-985-7375 2 + 1994 Caylor-Solutions.com 317-985-7375 3 4 + Your
DIGITAL PR REPORT 2015
DIGITAL PR REPORT 2015 #PRCADIGITAL Lisa Elliott MPRCA Board Director and Partner, Lansons @lisaelliott82 METHODOLOGY YouGov partnered with PRCA to survey 280 agency and in-house PR professionals Across
SOCIALNETWORKSOLUTIONS Social Media Management Services
OUR SERVICES Social Media Strategy Our in-house social media strategist team can put together an in-depth strategy to help you reach your online objectives. After answering a few simple questions we can
Social Media Management
Social Media Management Stand out from the crowd from just 250.00 per month How can social media increase sales? Provide One-to-One Contact Social media can help create relationships between customers
#JustVibing. real people. real inspiration. real houston. #JustVibing
#JustVibing real people. real inspiration. real houston. J-Vibe online magazine is real people, real inspiration and real Houston. We believe in sharing GOOD news with heartfelt editorial pieces that are
BARBARA SEMEDO Strategic Advisor, Communications & Media www.linkedin.com/in/bsemedo basemedo@gmail.com
Proposal LAUNCH NATIONAL COMMUNICATIONS & MARKETING CAMPAIGN Sharing the story & building a strong brand for SAVE Students Against Violence Everywhere Thank you for the opportunity to offer a proposal
Management Summary 3. Role within the organization 4. For what purposes do you use social media? 5. What social channels does the company use?
1 Index Subject Page Management Summary 3 Role within the organization 4 For what purposes do you use social media? 5 What social channels does the company use? 5 Does your organization use a blog? 6 How
The Role of Media Influencers is Changing. The Media s Appetite for Digital Content is Strong
The Role of Media Influencers is Changing The role of media influencers has changed dramatically in the last few years. These changes are not just challenges, they are opportunities. As the D S Simon Media
Certified Digital Marketing Professional VS-1217
Certified Digital Marketing Professional VS-1217 Certified Digital Marketing Professional Certified Digital Marketing Professional Certification Code VS-1217 Vskills certification for Digital Marketing
Online Marketing for Franchisees One Less Thing To Worry About
Local Franchise Marketing(white pictures of IFA, Googl Partner), Bing/Yahoo Partnership Online Marketing for Franchisees One Less Thing To Worry About We understand that franchisees are extremely busy
How to Measure the ROI of a Press Release
How to Measure the ROI of a Press Release The Secret Formula for Success Great content + Great content distribution = Higher ROI What a News Release Does Awareness! Aids potential discovery by customers
LGBT Social Media & Web 2.0 Marketing. 5/16/2013 LGBT Social Media & Web 2.0 Marketing
LGBT Social Media & Web 2.0 Marketing Interpersonal Marketing Merging PR, Advertising & Social Media with... The Power of Individuals, their Interactions and their Relationships! in ter per son al [ ìnt?r
How to Measure Social Media s ROI and Impact. oxfordcommunications.com @Oxfordcomm
How to Measure Social Media s ROI and Impact oxfordcommunications.com @Oxfordcomm 2 2 hello! 3 3 A little about us... 4 1986 26 40+ 5 4 guerrilla brand adoption across the system broadcast market research
strategy execution results build your brand grow your sales
strategy execution results build your brand grow your sales Social Media Connect Facebook has a market cap of $220bn 1.15 billion Facebook Users Socialnomics Erik Qualman http://www.youtube.com/watch?v=zxpa4dnvd3c&list=uulc9cx5
The Evolution of Social Media Marketing: 9 trends to know now.
The Evolution of Social Media Marketing: 9 trends to know now. It s hard to think of a time when social media didn t exist when people of all ages weren t snapping photos of their food, sharing selfies
Presented by Katherine Fletcher. February 11, 2009
Managing Reputation Online Presented by Katherine Fletcher Senior Partner & Managing Director, istudio February 11, 2009 Agenda How Online Conversations Can Affect Your Organization Digital Media Demographics
Grow Your Business With Digital Marketing
Grow Your Business With Digital Marketing The Team Jeff Gordon Creative Director + Agency Principal Kim Gordon Account Director + Digital Strategist Jim Braunschweig Business Development + Social Strategist
The Best and Most Innovative Ways to Onboard Students Using Social Media. Holly Rich Higher Education Client Partner @ Net Natives
The Best and Most Innovative Ways to Onboard Students Using Social Media Holly Rich Higher Education Client Partner @ Net Natives Contents Why is it important? The Loyalty Loop Content Types Social Media
We are a DIGITAL EXPERIENCE AGENCY
We are a DIGITAL EXPERIENCE AGENCY WHO WE ARE DICE LONDON IS A DIGITAL EXPERIENCE AGENCY We work with businesses in all sectors but with a particular speciality in the real money gaming industry. We offer
GET OPTIMIZED! HOW TO OPTIMIZE YOUR SHOPPING CENTER IN THE ONLINE ENVIRONMENT
GET OPTIMIZED! HOW TO OPTIMIZE YOUR SHOPPING CENTER IN THE ONLINE ENVIRONMENT THINK DIFFERENTLY BUSINESS OBJECTIVE: GET MORE SHOPPERS TRADITIONAL STRATEGY EVENT OR PROMOTION RADIO PRINT DIRECT MAIL ONLINE
Web Copywriting and Web News. Get seen first with matm
Web Copywriting and Web News Get seen first with matm Web Copywriting and Web News from matm If you want to attract more online customers and clients and become more successful, it is essential that the
Video Marketing for Financial Advisors How financial advisors can use online video to attract prospects and enhance their reputation
How financial advisors can use online video to attract prospects and enhance their reputation Hundreds of people visit your website long before they step foot in your office for this reason, it s important
Tradeshow Public Relations:
Tradeshow Public Relations: A How-To Guide Get the Most Out of Your Tradeshow Investment Education: Wednesday, september 16 saturday, september 19 sands expo & convention center Las vegas,nv VisionExpoWest.com
Leveraging Social Media to Grow Your Event. Justin Ramers Director of Social Media
Leveraging Social Media to Grow Your Event Justin Ramers Director of Social Media Agenda What is Social Media? Tools of the Trade Developing a Social Media Strategy Building the Foundation Driving Interaction
How To Market Your Website Online
Internet marketing Corporate Training Program- Delhi School of Internet Marketing Under the training program all the trainees will not only be trained in internet marketing but they will be working on
2014 Social Media Tips
2014 Social Media Tips Twitter Best Practices Facebook Best Practices Communications Timeline 2014 ASPCA Mega Match-a-thon Live-Tweeting Tips! Hello, 2014 ASPCA Mega Match-a-thon participants! The following
NITB Social & Digital Marketing. Crom Estate by Finn Beales Instagram Blogger
NITB Social & Digital Marketing Crom Estate by Finn Beales Instagram Blogger Digital marketing is at the centre of NITB s strategy to promote Northern Ireland as a tourist destination. NITB Marketing Strategy
Social Media and Inbound Marketing for Retail. An Overview for Resort Shopping Centers
Social Media and Inbound Marketing for Retail An Overview for Resort Shopping Centers Unique challenges for retail stores and restaurants. For high-ticket items customers may think that it requires them
Written by: Francois Muscat, Digital Marketing Expert
Written by: Francois Muscat, Digital Marketing Expert Copyright 2013 WSI. Each WSI franchise office is an independently owned and operated business. In the past, businesses could get away with sending
2013 Interactive Marketing Strategy
1 Interactive & Digital Marketing Start and facilitate conversations and interaction in the digital realm Enhance and support public relations and media efforts Broadcast value-added use for great content
Vero Beach, FL increase their web presence and shop traffic October 2012 through June 2014
Perfection is a multi-location shop in Vero Beach, FL, with one location specializing in auto body (Perfection Paint & Body) and another in general repair (Perfection Auto Service). They came to Autoshop
Public Relations, Influencer Marketing, and Membership. 2012 LinkSite, Inc. All Rights Reserved.
Public Relations, Influencer Marketing, and Membership 2012 LinkSite, Inc. All Rights Reserved. Public Relations The marketing and management of the communications process to foster goodwill between a
oneforty. Social Media KPIs and You: A Love Story Janet Aronica Directory, Marketing & Community oneforty
oneforty. Social Media KPIs and You: A Love Story Janet Aronica Directory, Marketing & Community oneforty Social Media KPIs and You: A Love Story Establishing a social media measurement plan is a crucial
Online Marketing Training
Online Marketing Training Level: 1 Duration: 3 Days Time: 9:30 AM - 4:30 PM Cost: 697 Overview Online Marketing is all about ensuring your business, product or service is maximising the potential of the
5 KEYS TO CREATING AWESOME CONTENT FOR SOCIAL CAMPAIGNS
5 KEYS TO CREATING AWESOME CONTENT FOR SOCIAL CAMPAIGNS PRESENTED BY Satisfying the consumer s need for useful content requires an authentic, organic, and dedicated voice that leverages the reputations
Digital marketing & Audiences: what s all the buzz about?
Digital marketing & Audiences: what s all the buzz about? Audience Development & Innovation Lab Marco Odasso Digital Marketing Consultant marcoodasso@gmail.com 1 Media What we usually want from Social
HORSE RACING JONES. COM
HORSE RACING JONES. COM Social Media Marketing Campaign Performance Results October 16, 2011 November 5, 2011 Presented by Jennifer Pricci PHANTOM POWER Marketing by Design info@phantompower.co www.phantompower.co
LONDON OLYMPIA 13 15 November 2015
LONDON OLYMPIA 13 15 November 2015 The BBC Good Food Show London returns to Olympia this November and continues to provide an affluent, urban audience with a fabulous day out. The Show brings together
Em@il Marketing integration and automation tactics that lift conversions and boost ROI.
Em@il Marketing integration and automation tactics that lift conversions and boost ROI. How to successfully incorporate social, video, remarketing and marketing automation into your Email Marketing strategy.
Social Media Marketing for Small Business Success
The Basics of Social Media Social Media Marketing for Small Business Success Social Media Revolution Constant Contact 2014 #ctctsocial @constantcontact http://youtu.be/0euel3n7fds 2 YOUR PHOTO HERE Catrine
WE ARE CONSUMER DRIVEN CAPITAL MARKETS DAY 2014
WE ARE CONSUMER DRIVEN 1 MARKETING VISION: GLOBAL LEADERSHIP IN CONSUMER AFFINITY 2 RELENTLESS FOCUS ON BUILDING CONSUMER AWARENESS, ADOPTION AND ADVOCACY ADOPTION BRAND ADOPTION Drive First Usage Establish
ppliconic About us Content Writing
About us Mobile App Advertising We have access to hundred of web and mobile advertising channels where we can get your marketing messages directly to the audience your app best serves. We offer a blended
Selling Email Marketing
Selling Email Marketing A guide to positioning and selling Email Marketing to your customers PAGE 1 Contents Introduction... 3 What is Email Marketing?... 4 Who are the customers who use Email Marketing?...
Understand how PPC can help you achieve your marketing objectives at every stage of the sales funnel.
1 Understand how PPC can help you achieve your marketing objectives at every stage of the sales funnel. 2 WHO IS THIS GUIDE FOR? This guide is written for marketers who want to get more from their digital
866.414.ALMA. AlmaLasers.com. For more information, contact your Alma Lasers sales representative by calling. Alma Lasers Marketing Assistance
For more information, contact your Alma Lasers sales representative by calling 866.414.ALMA Alma Lasers Marketing Assistance P R O G R A M S UNITED STATES 485 Half Day Road, Suite 100 Buffalo Grove, IL
How-To Guide: Facebook Marketing. Content Provided By
How-To Guide: Facebook Marketing Content Provided By About Facebook Facebook is the world s largest social network, with more than 900 million users Facebook is a place where you can share photos, videos
Peanut Butter & Chocolate? Combining Digital & Traditional Channels for Integrated Fundraising Success
Peanut Butter & Chocolate? Combining Digital & Traditional Channels for Integrated Fundraising Success January 30, 2014 12:30-1:30 pm Eastern Speakers: Mikaela King & Bethany Bauman Thank you to our sponsors:
DOTTI MEDIA. Facebook Advertising & Online Marketing Solutions www.dottimedia.com WWW.DOTTIMEDIA.COM
DOTTI MEDIA Facebook Advertising & Online Marketing Solutions www.dottimedia.com Facebook Advertising is a Powerful Tool for Your Business Small business owners have never before had the opportunity to
Virtual Tourism Promoting Outside Your Region
Virtual Tourism Promoting Outside Your Region The Flow Camron King Executive Director, Lodi Winegrape Commission 13 years plus in wine industry associations focused in the areas of advocacy, education
Open House Day 2015: Social Media Tipsheet
Open House Day 2015: Social Media Tipsheet For more information, contact: Lucy Arnold, 212 453 2240 Lucy.Arnold@fleishman.com We re so excited that you ll be participating in the 11th annual Open House
The Ultimate Facebook. Marketing Guide. How to get more leads with Facebook Marketing. yinc. info@yincmarketing.com
The Ultimate Facebook Marketing Guide How to get more leads with Facebook Marketing 1 info@marketing.com The Ultimate Facebook Marketing Guide. How to profit from Facebook Ads and Achieve Greatness. In
Visit Wexford News & Events Visit Wexford has a brand new look.
Welcome to our quarterly email newsletter, for all the latest Visit Wexford news. If you or any of your team would like to be added directly to our email list please contact us by emailing hello@visitwexford.ie
DIGITAL MARKETING SERVICES
DIGITAL MARKETING SERVICES Pot Shop Marketing Pot Shop Marketing provides all the digital marketing services your business needs. The goal of any digital marketing strategy is to increase the visibility
Case Studies Prepared for: Good Restaurant
Case Studies Prepared for: Good Restaurant Oct. 12, 2010 Jessup Cellars Case Study Services provided: Social Media, Web Development, Email Marketing Jessup Cellars is an ultra-premium winery that crafted
Your Social Media Starter Kit For Content Marketing
Your Social Media Starter Kit For Content Marketing L et s assume you ve created a white paper or some other form of content. Doing so involves research, writing, editing, rewriting and design. The cost
Social Marketing: The Big Picture Sharon Sass and Sue Briody. Health and Wellness for all Arizonans
Social Marketing: The Big Picture Sharon Sass and Sue Briody Focus on You Introduce yourself and tell where you work. Share with the group how many years have you worked in nutrition education. Indicate
PRODUCTS & SERVICES LIST
LIST PROJECT: PLAN PRODUCTS & SERVICES Propel Businessworks is a project management company that believes that each small business is unique and requires specialty services based on individual needs. This
Why Digital Marketing?
Why Digital Marketing? Why Digital Marketing is Important? One of the biggest advantages of having a digital presence is the ease of access you offer consumers. Websites can work wonders for businesses
**NEW CLIENTS MAY NEED AN INITIAL SET- UP and ANALYSIS
Pricing Structure Social Media Management Packages * Starter Package: Social Media for 2 Channels Starting at: $650 /mo (That s $650 dollars worth of Organic Advertising!) * Business Owner Package: Social
NAMI Marketing 101. Presented by Megan Fazekas-King NAMI NC Communications Specialist
NAMI Marketing 101 Presented by Megan Fazekas-King NAMI NC Communications Specialist Objectives What is social marketing? What channels can we use to promote NAMI? What makes a good website? What do you
#umea2014 Digital Strategy
#umea2014 Digital Strategy Digital Personality Tone of Umeå 2014 Personality The communication should feel alive, inspiring, playful and current. Social media is one of the forces helping the culture to
Marketing Communication in Digital Environment
Marketing Communication in Digital Environment What digital media has brought Dialogic communication Interactivity Engagement Relationship Speed/Instantaneous communication User generated content/customer-centricism
Social Media Strategy
Social Media Strategy Let s get social! Welcome to Social Media Strategy! This strategy will help you create, develop, build and manage your social media presence while simultaneously training your team
About the blog. Hi, I m Sofie
About the blog Hi, I m Sofie I ve worked in journalism and marketing for four years before quitting my job to explore my home country Belgium and beyond. During my travels I focus on the things that make
Speaker Monique Sherrett
Speaker Monique Sherrett Monique Sherrett has a passion for all things digital, in particular using analytics to measure and improve marketing communications. She began her career as the web marketing
Social Media for Business or Social Network. Marketing TM. Presented by Nancy Sanders, MBA, Business Analyst Small Business Development Center
Social Media for Business or Social Network 2011 Three Dog Marketing Marketing TM Presented by Nancy Sanders, MBA, Business Analyst Small Business Development Center SOCIAL NETWORK MARKETING TM Facebook
HOW TO ENGAGE WITH OUR SOCIAL MEDIA CHANNELS
HOW TO ENGAGE WITH OUR SOCIAL MEDIA CHANNELS HOW TO ENGAGE WITH OUR SOCIAL MEDIA CHANNELS Destination BC is active across a number of social media channels, and encourages BC s tourism industry to get
1 Sales Relationships Trust Opportunity Source: The Trade Desk 6 Source: The Trade Desk 7 2014 WORLDWIDE Source: emarketer 2014, Display RTB 8 2017 $20.8B WORLDWIDE U.S. $10.4B EUROPE $3.3B LATIN AMERICA
Event Marketing 101 for Not for Profits
WHITEPAPER MARCH 2015 Event Marketing 101 for Not for Profits 8 tips to help you reach your event goals Presented by Pro Bono Australia and Eventbrite CONTENTS Introduction... 2 Tip 1: Drive Brand Awareness...
HOW TO GET SOCIAL MEDIA INFLUENCERS TALKING ABOUT YOU
TIP SHEET HOW TO GET SOCIAL MEDIA INFLUENCERS TALKING ABOUT YOU A social media influencer is someone who talks positively about your brand and products on Twitter, Facebook, Google+, Pinterest or any other
Inbound Digital Marketing Proposal Webfactories
Inbound Digital Marketing Proposal Webfactories Prepared For Sample Company SAMPLE COMPANY Created By Richie Parsotan Webfactories orders@webfactories.biz http://www.webfactories.biz Proposal Letter Sample
Content, Connectivity & Convergence. A Shared Strategy For Your Nonprofit Organization
Content, Connectivity & Convergence A Shared Strategy For Your Nonprofit Organization No matter the size or budget of your organization, content is powerful enough to level the playing field. Ubiquitous
Social Media Case Study: A Look at API s Vote 4 Energy Campaign
Social Media Case Study: A Look at API s Vote 4 Energy Campaign Objective: The objective of The American Petroleum Institute s Vote 4 Energy Campaign is to bring energy to the forefront of the 2012 Election
How To Plan A Website
Web Marketing Action Plan Title: Create an Inbound Lead Generation Campaign Results: Generate & pre-qualify internet leads Overall Accountability: Marketing Strategist Reporting Position: Marketing Director
SOCIAL MEDIA MARKETING 101. By Debbie Laskey, MBA
SOCIAL MEDIA MARKETING 101 By Debbie Laskey, MBA Marketing, Strategic Branding, Communications & Website Consultant December 2009 What is social media? According to Wikipedia, the term social media has
II. Executive Summary
Contents I. Introduction... 3 II. Executive Summary... 4-5 III. Brand Digital Messaging: Going Social... 6-11 IV. Consumer Behavior... 12-18 V. Creating Influence... 19-24 VI. Influencers & Revenue...
Planning a Successful Facebook Fan Promotion
Planning a Successful Facebook Fan Promotion 10 things you need to do to make your campaign a success 2014 Copyright Constant Contact, Inc. 14-3931 v1.0 Helping Small Business Do More Business What is
Planning Your Digital Marketing Campaign Keith Feighery
Digital Marketing Institute.ie Planning Your Digital Marketing Campaign Keith Feighery http://bit.ly/equineconference Session Outline Understanding the Digital Marketing Landscape Components of a Digital
The Beginner s Guide to Content Marketing
content marketing agency scribewise.com The Beginner s Guide to Content Marketing The Who, What, When, Where, Why (And How) of Content Marketing 1 Table of Contents 3 About This Whitepaper 4 Content Marketing:
EXPERTISE. Creative Design and Production Website Design, Franchisee micro-sites, Copywriting
AT A GLANCE Who We Are We are the franchise growth specialists. We have a deep understanding of what works in Franchising today, based on our success in Franchise recruiting, marketing and operations with