Be Networked, Use Measurement, and Learn Beth Kanter, Master Trainer, Author, and Blogger. October, 2014

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1 Be Networked, Use Measurement, and Learn Beth Kanter, Master Trainer, Author, and Blogger TechNow Conference October, 2014

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3 Beth Kanter: Master Trainer, Author, and

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6 Beth 335,371 Conan 157,251

7 3 Digital Revolutions NGO Photography Broadband Mobile Social Networks

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10 The Origins ALS Ice Bucket Videos Posted on Facebook August 1-18th

11 Peter Frates: Free Agent

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15 A middle-class wet-tshirt contest for armchair clicktivists. - Telegraph

16 Over $110 Million Raised (Sept)

17 Your Nonprofit Needs To Work Differently

18 Work More Like A Network Than A Single Institution

19 Networked Nonprofits Simple, agile, and transparent organizations and leaders. They are experts at using networks, data, and learning strategically to make the world a better place.

20 If you can t fly then run, if you can t run then walk, if you can t walk then crawl, but whatever you do you have to keep moving forward.

21 Where is your organization? CRAWL WALK RUN FLY Communications Strategy Development Network Mindset and Map Culture Change Linking Social with Results and Networks Pilot: Focus one program or channel with measurement Incremental Capacity Ladder of Engagement Content Strategy Informal Champions Strategy Best Practices Measurement and learning in all above Network Building Formal Champions internal/external Strategy Multi-Channel Engagement, Content, and Measurement Reflection and Continuous Improvement

22 A Networked Mindset: A Leadership Style Leadership through active social participation and engagement Listening and cultivating organizational and professional networks to achieve the impact Sharing control of decision-making Communicating through a network model, rather than a broadcast model Openness, transparency, decentralized decisionmaking, and collective action. Being Data Informed, learning from failure

23 Organizational VS Leader Brand

24 Authenticity Open and accessible to the world and building relationships Making interests, hobbies, passions visible creates authenticity

25 Personality

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27 Getting Started. Get Their Attention Show How It Enhances Their Work Tweetutorials Peer Pressure Social Media Policy Found Time Feed and Tune Show Impact

28 SOCIAL MEDIA IS PART OF EVERYONE S JOB! I have work to do! Can finally tweet about our programs from my personal account!

29 Leverage Staff Personal Passion In Service of works for UpWell and she LOVES sharks.

30 Best Practice: Write Down the Rules Social Media Policy

31 Social Media Policy All Staff Participate

32 How social is your organization s culture? What are some of your challenges?

33 The Data Informed Nonprofit

34 Data-Informed Culture: It starts from the top! Do Something.org

35 More time think about that the data, then collect it Tear down those silos and walls around data

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37 Video

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39 Engagement with a Purpose! Creators Critics Collectors Joiners Spectators Adopt Pet Donate to Shelter Volunteer at Shelter Take photos at Shelter and share online Download App Promote Campaign

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41 140, , ,000 80,000 60,000 40,000 20,000

42 140, , ,000 80,000 60,000 40,000 20,000

43 One Metric That Matters: Increase Shark Conservation Conversation 1,800,000 1,683,670 1,600,000 1,400,000 1,200,000 1,000, , , , , , ,167 Shark Week 2010 Shark Week 2011 Shark Week 2012

44 Nonprofit Social Media Measurement Practice

45 Go Beyond Just Counting

46 Measurement Discipline: But Start Small Objective Insight Audience Tool Cost KPI Benchmark

47 Pick The Right Data Point(s) To Track Outcomes

48 Designing the Dashboard on the Wall

49 Data Literacy: Collect, Clean, Analyze, Visualize, Apply

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52 Learn from Tracking Data

53 Momsrising: Joyful Funerals

54 Summary Success happens by taking the right incremental step to get to the next level, but keep moving forward Scale your organization s social culture with a living social media policy Allow staff to leverage their personal passion in service if your strategy and mission Get some measurement discipline, but start with small steps Go beyond counting your data, learn from it

55 Thank you! on Twitter