Open House Day 2015: Social Media Tipsheet

Save this PDF as:
 WORD  PNG  TXT  JPG

Size: px
Start display at page:

Download "Open House Day 2015: Social Media Tipsheet"

Transcription

1 Open House Day 2015: Social Media Tipsheet For more information, contact: Lucy Arnold, We re so excited that you ll be participating in the 11th annual Open House Day on Saturday, June 13! Following please find an overview of how the Connecticut Office of Tourism (COT) will be promoting the event on social media, as well as ideas for how you can promote your Open House Day activities on social. If you have any questions, please feel free to contact Lucy Arnold at the phone number/ address listed above. Connecticut Office of Tourism Social Media Promotion The COT is promoting local Open House Day events statewide through Facebook, Twitter, Instagram and Pinterest, as well as by encouraging media and bloggers to post about Open House Day on their social networks. Where possible, these posts will be geo targeted to reach Connecticut residents. Below is a brief snapshot of how we ll be promoting Open House Day and our participating partners: Facebook: Reach: 219,000+ Weekly posts about Open House Day partners and destinations; links to full list of activities on CTvisit.com (available here: o Posts also may include links to Open House Day, media coverage and related news (geotargeted) Open House Day 2015 Photo Album featuring images of partner destinations that are shared with us. o Current album here: Event invitation for Connecticut residents to RSVP to Open House Day o Invite Here: Facebook Notes listing Open House Day list of activities by region (links also listed in Event invitation) o Local Activities in Fairfield County: o Local Activities in Greater New Haven: o Local Activities in Litchfield Hills: o Local Activities in Mystic Country: o Local Activities in River Valley: Twitter: Reach: 15,000+ Frequent tweets about partner activities pre, during and post event; links to full list of activities Live tweets on day of Open House Day (June 13) Links to photo albums, media coverage and news related to Open House Day

2 All tweets will use the hashtag #CTOpenHouse Instagram: Reach: 2,000+ We ll be creating weekly Open House Day images of partner participants to share with our Instagram community Pinterest: Reach: 2,000+ We ll be creating an Open House Day Pinterest board, including photos from partner destinations websites o Pinterest Map Here: Help Us Help You! For partners that would like to be prominently featured on CT social media channels for Open House Day: Send us photos of your destination to be featured in our Facebook and Pinterest albums! o Please provide proper photo credit and usage rights (i.e. let us know if/when the photo expires, if we have permission to use in print/online and who the photo should be credited to) o Tips: Photos should be beautiful, high res and engaging o Photos should represent your destination (either the exterior or interior) or feature an activity that users could find when visiting for Open House Day Send us fun facts about your Open House Day activities or about your destination in general. o Note: While we want fun facts, please make sure you share the basic information about what you are doing (time, location and general activities) to to be sure it is included on the CTvisit.com website. Follow Visit Connecticut on Facebook, Twitter, Instagram and Pinterest and if you have accounts for your destinations that we should follow, please let us know. *Note: While we will do our best to promote partners equally, we may not be able to call out each individual destination on a Facebook status update however, we will look for additional ways to highlight partners through photo albums, post event recaps, Twitter, Instagram and Pinterest. How Your Destination Can Leverage Social Media for Open House Day Is your destination active on social media? If so, check out a few recommendations below for maximizing exposure through your channels. Facebook: Engage with your Facebook community by inviting them to your Open House Day activities through an event invitation; generate buzz through regular posts; continue to drive engagement through pre and post event photo albums and recaps of how the event went at your destination. Be sure to follow Visit Connecticut on Facebook for post ideas and the latest information on Open House Day. 06/03/2015 Page 2 of 5

3 Event Invitations: If your destination has a Facebook page, create a Facebook invite for your fans. You can send this to your followers. Include details about any special deals, activities, hours you ll be open, etc. Ask your followers to share the invite with their Facebook friends. Posts: Post updates to your Facebook page about Open House Day and your activities. Share Visit Connecticut posts: Check out the Visit Connecticut Facebook page and share relevant status updates with your fans. Photo Albums: Post photos from your Open House Day event to Facebook and create a Connecticut Open House Day Album. Tag Visit Connecticut in the photos for further promotion. *Note: On Facebook you have the option of geo targeting your posts (by clicking on the GPS looking icon in the status update box in the bottom menu). Given that Open House Day is for Connecticut residents, please use this option and choose Connecticut as your location when posting about the event. Twitter: Create a schedule of tweets leading up to Open House Day, highlighting activities and what visitors can expect by coming to your destination. Remember to keep tweets to Twitter s 140 character limit. Use Twitter hashtag #CTOpenHouse to make your tweets easily searchable to people looking for information on Open House Day. Want to make sure your tweet is within the 140 character limit? Use Topics to tweet might be the specials you are offering at your property, interesting fun facts about your destination, your proximity to other CT destinations/attractions participating in Open House Day, behind the scenes photos of your team getting ready for the day, etc. Remember, that photos take up space in your tweet s character count so leave extra room when inserting a photo. Instagram: If you have an Instagram account, use visuals to showcase what your destination is offering for Open House Day. Behind the scenes photos of your destination or your team getting ready for the day usually perform well on this channel. Repost images from Visit Connecticut s account 06/03/2015 Page 3 of 5

4 Use the #CTOpenHouse hashtag to make sure users can search for images around Open House Day Pinterest: If you have a Pinterest profile, pin photos/images leading up to Open House Day to drive excitement. Repin images from Visit Connecticut s boards. Pin images from your Open House Day event post event to drive further awareness/interest. YouTube: If you have access to a camera, record a video message telling your community what you have planned for Open House Day. Oftentimes, video content is more compelling than text and it s not too difficult to develop, even if you just use the camera in your smartphone. In the video, provide a visual sneak peek of the types of things your audience may see during Open House Day that they wouldn t see during a regular visit. If you re recording a video, make sure to do so in good lighting and in a place that is quiet. After you record the video, you can upload it onto YouTube and then share via other channels (Facebook, Twitter and e newsletter). Promotions: If budget allows, promotions are always great ways to generate excitement and interest in your destination. It s also a great way to grow a fan base. For example, offer a limited number of Twitter followers an additional discount (or special incentive) for Open House Day (for example a free ticket admission as opposed to 50% off or a special behind the scenes tour or demonstration to the first 50 guests). Ask people to follow your channel and answer a specific question with a designated hashtag to receive the special promotion. You can then select a limited number of people at random to receive the discount and then direct message them to provide them their discount code. o Example: We re giving away 10 FREE tickets! For a chance to win, follow us and tweet what you re excited to see when you visit (reply w/ #CTOpenHouse) We recommend setting a time frame/quantity limit. We would be happy to discuss if you have questions on how to execute. Don t Have Social Media Accounts for your Destination? If you don t have social media pages, reach out to some of your loyal visitors and encourage them to post about Open House Day on their personal social channels. A personal phone call, letter or will go a long way in encouraging them to support your event. And don t forget about the destinations that are in your local area. Take a look at the Open House Day schedule and see what other nearby destinations are participating and work to strike a partnership where you can create a joint flyer (or a joint Facebook event) that includes a listing of several Open House Day activities in the area. By working together, you provide residents in your area a larger incentive to make the visit during Open House Day (and of course, you potentially cut down the costs of creating promotional material). 06/03/2015 Page 4 of 5

5 Sample Social Media Posts Facebook Keep posts brief, informative and engaging. Add links to your website, Visit Connecticut s Facebook page or website for further information. Include images to increase engagement. We re proud participants of Open House Day on 6/13. Stop by for [ADD INFORMATION FROM YOUR ACTIVITIES]. Check out Visit Connecticut for more information. Connecticut Open House Day is [NUMBER] days away! Be sure to stop by for: [LIST ACTIVITIES] What stops are on your CT Open House Day itinerary? Make sure to stop by and check out [LIST ACTIVITIES] Twitter Tweets can be no more than 140 characters. Make Tweets easy to find by including hashtag #CTOpenHouse. Bring your family down to [SITE NAME] for special offers at #CTOpenHouse on June 13 Enjoy [Free] admission to all CT residents on 6/13. #CTOpenHouse Stop by during #CTOpenHouse from [TIME] to [TIME] and enjoy special local deals! Note: the above tweets were designed for use on your destination s social channels; however, you are welcome to use them for your personal networks as well. ### 06/03/2015 Page 5 of 5

MEMBER SOCIAL MEDIA SETUP GUIDEBOOK

MEMBER SOCIAL MEDIA SETUP GUIDEBOOK MEMBER SOCIAL MEDIA SETUP GUIDEBOOK I n t r o d u c t i o n The use of social media to support Have the Talk of a Lifetime SM Social media has become a part of everyone s life and provides a powerful platform

More information

Overcoming Your Content Challenges

Overcoming Your Content Challenges Overcoming Your Content Challenges How to create engaging content for your marketing campaigns 2014 Copyright Constant Contact, Inc. 14-3931 v1.0 Helping Small Business Do More Business Coming up with

More information

HOW TO ENGAGE WITH OUR SOCIAL MEDIA CHANNELS

HOW TO ENGAGE WITH OUR SOCIAL MEDIA CHANNELS HOW TO ENGAGE WITH OUR SOCIAL MEDIA CHANNELS HOW TO ENGAGE WITH OUR SOCIAL MEDIA CHANNELS Destination BC is active across a number of social media channels, and encourages BC s tourism industry to get

More information

PROMOTING YOUR MELBOURNE FOOD AND WINE FESTIVAL EVENT

PROMOTING YOUR MELBOURNE FOOD AND WINE FESTIVAL EVENT PROMOTING YOUR MELBOURNE FOOD AND WINE FESTIVAL EVENT Marketing your events will not only boost ticket sales and foot traffic, but will also raise the profile of your organisation to a broader audience.

More information

Social Marketing & Reputation Management

Social Marketing & Reputation Management Social Marketing & Reputation Management > TOUCH POINTS 1. 2. 3. Customer Behavior General Facts and Trends Value of each Platform & Opportunities > WHERE DO YOU BEGIN? > GET REAL ABOUT SOCIAL MEDIA Social

More information

Pinterest has to be one of my favourite Social Media platforms and I m not alone!

Pinterest has to be one of my favourite Social Media platforms and I m not alone! Pinterest has to be one of my favourite Social Media platforms and I m not alone! With 79.3 million users, 50 billion pins and 1 billion boards it is host to an enormous amount of content. But many of

More information

Best Practices for Social Media

Best Practices for Social Media for Social Media Content Provided by Define Your Goals Your goals should say what you hope to accomplish. Example of goals include: Increase awareness with current customers Connect with new customers

More information

Explore your archive social media plan

Explore your archive social media plan Explore your archive social media plan This year we hope to build on the online activity in 2014 to increase engagement and reach online. Once again there will be a framework for archives services to take

More information

Social Media Playbook

Social Media Playbook Social Media Playbook Personalized Experience Social technologies are changing the way we collaborate and communicate with each other. Many traditional forms of marketing and advertising have been replaced

More information

Pinterest Beginner s Guide for Attorneys

Pinterest Beginner s Guide for Attorneys Pinterest Beginner s Guide for Attorneys Are you looking for an additional source of website traffic and leads? Pinterest can deliver them. This guide will walk you through setting up your account, how

More information

How Free Newspapers Can Monetize Social Media

How Free Newspapers Can Monetize Social Media How Free Newspapers Can Monetize Social Media Presented at the 2014 Wisconsin Publishers Summit Presented by: Genia Stevens, MBA Genia Stevens & Associates www.geniastevens.com 608.466.5230 gks@geniastevens.com

More information

Social Media Tools, Tips, and Best Practices

Social Media Tools, Tips, and Best Practices www.webskillet.com 802 870 0932 Social Media Tools, Tips, and Best Practices There are lots of social media platforms out there. It can be daunting to try to figure out which ones are a good use of your

More information

RIDICULOUSLY EASY GUIDE TO SOCIAL MEDIA TWITTER

RIDICULOUSLY EASY GUIDE TO SOCIAL MEDIA TWITTER RIDICULOUSLY EASY GUIDE TO SOCIAL MEDIA Alberta s a big place and while you could run round the province telling everyone you see about Change Day AB, it s probably not the best use of your time and could

More information

Email + Social = Success

Email + Social = Success How to grow your business and attract new customers with an email + social strategy 2014 Copyright Constant Contact, Inc. 14-3931 v1.0 Helping Small Business Do More Business Email and social media have

More information

Increase Sales by Optimizing Your Online Presence. Presented by NetSource Media Melissa Thrush & Jamie Embree

Increase Sales by Optimizing Your Online Presence. Presented by NetSource Media Melissa Thrush & Jamie Embree Increase Sales by Optimizing Your Online Presence Presented by NetSource Media Melissa Thrush & Jamie Embree Presenters Melissa Thrush Director of Customer Care Jamie Embree Creative Director Website Content

More information

2014 Social Media Tips

2014 Social Media Tips 2014 Social Media Tips Twitter Best Practices Facebook Best Practices Communications Timeline 2014 ASPCA Mega Match-a-thon Live-Tweeting Tips! Hello, 2014 ASPCA Mega Match-a-thon participants! The following

More information

Social Media Marketing Strategies

Social Media Marketing Strategies Social Media marketing.ca.uky.edu LISTEN FIRST and visit your wall or feed and begin to build a list of people you want to follow. and research who is talking about the organization, county, events, people.

More information

Emma Duguid Sweet Adelines International Region 31 Marketing Coordinator Vocal Dimension Chorus

Emma Duguid Sweet Adelines International Region 31 Marketing Coordinator Vocal Dimension Chorus Emma Duguid Sweet Adelines International Region 31 Marketing Coordinator Vocal Dimension Chorus Why is social media so important? Why use it? Facebook - understanding the medium and how to maximise usage

More information

Whitepaper. 10 ways to integrate email marketing and social media

Whitepaper. 10 ways to integrate email marketing and social media Whitepaper 10 ways to integrate email marketing and social media 10 ways to integrate email marketing and social media If your company is looking at email and social media as two separate and parallel

More information

Introduction to Social Media Marketing. Using social media to promote your events.

Introduction to Social Media Marketing. Using social media to promote your events. Introduction to Social Media Marketing Using social media to promote your events. What is Social Media Marketing? Social media marketing is the process of gaining awareness, driving traffic and engaging

More information

Key Dates See Your City: Eats Edition, September 1 October 31 See Your City: Eats American Express Offer, September 1 30

Key Dates See Your City: Eats Edition, September 1 October 31 See Your City: Eats American Express Offer, September 1 30 PRESENTED BY QUEENS NYC & Company, New York City s official marketing, tourism and partnership organization, together with American Express, today launched See Your City: Eats Edition, the largest five-borough

More information

How-To Guide: Facebook Marketing. Content Provided By

How-To Guide: Facebook Marketing. Content Provided By How-To Guide: Facebook Marketing Content Provided By About Facebook Facebook is the world s largest social network, with more than 900 million users Facebook is a place where you can share photos, videos

More information

SOCIAL MEDIA MARKETING STRATEGY: RENOVATIONS

SOCIAL MEDIA MARKETING STRATEGY: RENOVATIONS SOCIAL MEDIA MARKETING STRATEGY: RENOVATIONS Social media is one of the best and most cost-effective ways to spread the word that your hotel has been renovated and has new modern facilities and amenities.

More information

The Social Media Guide For Small Businesses

The Social Media Guide For Small Businesses The Social Media Guide For Small Businesses Authored By: Justin Rissmiller, Owner & Operator A Publication Of: T&R Solutions: Define. Design. Progress. YOUR LOGO Contents An Introduction To Social Media

More information

An easy guide to... MARKETING FOR CLUBS

An easy guide to... MARKETING FOR CLUBS An easy guide to... MARKETING FOR CLUBS Inspiration to Participation Lincolnshire Sport www.lincolnshiresport.com Marketing your Club and Activities Does your club have a media lead? Think about appointing

More information

2014 SAMPLE SOCIAL MEDIA TACTICAL PLAN

2014 SAMPLE SOCIAL MEDIA TACTICAL PLAN 2014 SAMPLE SOCIAL MEDIA TACTICAL PLAN TABLE OF CONTENTS 3 4 7 8 9 BLOG SOCIAL NETWORKS ONLINE VIDEO PHOTO SHARING SITES PRESENTATION SHARING First Things First Before you get started on your social media

More information

Katy Young s Guide to... Twitter

Katy Young s Guide to... Twitter 21/08/13 Step by step guide followed by advanced techniques guide INTRODUCTION Twitter is a social media platform where users tweet content. It s culture is open and encourages users to tweet without needing

More information

Tips, Tricks and Best Practices

Tips, Tricks and Best Practices Social Media Tips, Tricks and Best Practices Georgia Statewide Afterschool Network Atlanta, Ga. 30303 404.521.0355 www.afterschoolga.org Table of Contents Section 1 - Understanding Social Media & The Big

More information

#umea2014 Digital Strategy

#umea2014 Digital Strategy #umea2014 Digital Strategy Digital Personality Tone of Umeå 2014 Personality The communication should feel alive, inspiring, playful and current. Social media is one of the forces helping the culture to

More information

Visit Wexford News & Events Visit Wexford has a brand new look.

Visit Wexford News & Events Visit Wexford has a brand new look. Welcome to our quarterly email newsletter, for all the latest Visit Wexford news. If you or any of your team would like to be added directly to our email list please contact us by emailing hello@visitwexford.ie

More information

How-To Guide: Twitter Marketing. Content Provided By

How-To Guide: Twitter Marketing. Content Provided By How-To Guide: Twitter Marketing Content Provided By About Twitter Tumblr is a free microblogging service. It is made up of 140 character bursts of information called tweets. Over 555 million users with

More information

Attributes and Objectives of Social Media. What is Social Media? Maximize Reach with Social Media

Attributes and Objectives of Social Media. What is Social Media? Maximize Reach with Social Media What is Social Media? "Social media is an innovative way of socializing where we engage in an open dialogue, tell our stories and interact with one another using online platforms. (Associated Press, 2010)

More information

The Evolution of Social Media Marketing: 9 trends to know now.

The Evolution of Social Media Marketing: 9 trends to know now. The Evolution of Social Media Marketing: 9 trends to know now. It s hard to think of a time when social media didn t exist when people of all ages weren t snapping photos of their food, sharing selfies

More information

WELCOME, EVENT HOSTS!

WELCOME, EVENT HOSTS! EVENT HOST GUIDE WELCOME, EVENT HOSTS! Welcome to the community of North Carolina Science Festival event hosts! Thank you for your participation. The North Carolina Science Festival, presented by the Biogen

More information

USING SOCIAL MEDIA TO TELL YOUR CULTURE OF HEALTH STORY BUILDING A CULTURE OF HEALTH IN NEW JERSEY PINES MANOR EDISON, NEW JERSEY

USING SOCIAL MEDIA TO TELL YOUR CULTURE OF HEALTH STORY BUILDING A CULTURE OF HEALTH IN NEW JERSEY PINES MANOR EDISON, NEW JERSEY USING SOCIAL MEDIA TO TELL YOUR CULTURE OF HEALTH STORY BUILDING A CULTURE OF HEALTH IN NEW JERSEY PINES MANOR EDISON, NEW JERSEY December 2, 2015 #healthynj15 2 TELL YOUR CULTURE OF HEALTH STORY 2015

More information

DIGITAL MARKETING STRATEGY. Setting up, Raising Awareness For and Monitoring Social Media

DIGITAL MARKETING STRATEGY. Setting up, Raising Awareness For and Monitoring Social Media DIGITAL MARKETING STRATEGY Setting up, Raising Awareness For and Monitoring Social Media INTRODUCTION 1 INTRODUCTION 1 Social media first emerged as a personal means of communication; enabling new connections,

More information

Facebook Pages Mission control for your business on Facebook

Facebook Pages Mission control for your business on Facebook Facebook Pages Mission control for your business on Facebook Pages are the essential place for businesses to build connections with people. Facebook Pages allows you to express your identity and tell your

More information

GETTING STARTED CREATIVE ENTREPRENEUR VERSION A PINES UP NORTH WORKBOOK

GETTING STARTED CREATIVE ENTREPRENEUR VERSION A PINES UP NORTH WORKBOOK GETTING STARTED A PINES UP NORTH WORKBOOK Part 1: Define Your Purpose What are five this things you re passionate about? I m passionate about design, pugs, blogging, food, and business. 1. 2. 3. 4. 5.

More information

AN INTRODUCTION TO PINTEREST FOR BUSINESS.

AN INTRODUCTION TO PINTEREST FOR BUSINESS. AN INTRODUCTION TO PINTEREST FOR BUSINESS. A setup and strategy guide for marketers. A publication of 2 CONTENTS. 04 10 Why Use Pinterest? How to Create a Pinterest Business Account 15 15 Pinterest for

More information

Getting Started with Social Media

Getting Started with Social Media Getting Started with Social Media Over the past decade, social media has emerged as an extremely influential tool for communications. It has become the rule, not the exception, when conducting outreach

More information

Congratulations on getting a grant from the Big Lottery Fund.

Congratulations on getting a grant from the Big Lottery Fund. Publicity guidance 1 Congratulations on getting a grant from the Big Lottery Fund. We want you to promote your project as widely as possible and we have written this guide to help you do this. Promoting

More information

Add Social Media to Your Event Strategy

Add Social Media to Your Event Strategy Add Social Media to Your Event Strategy Tips on how to build buzz & boost attendance 2012 Copyright Constant Contact, Inc. 12-XXXX BEST PRACTICES Guide Social Media MARKETING An event be it a networking

More information

IFF SOCIAL MEDIA GUIDE

IFF SOCIAL MEDIA GUIDE IFF SOCIAL MEDIA GUIDE 2014 INTERNATIONAL Table of content Social Media in short:...2 Basic Social Media Guidelines...2 Social Media Use Policy in short...3 The Golden Rules of Social Marketing (Marketo)...4

More information

GoFundZonta Using Social Media to Boost Giving & Increase Your Income at All Levels

GoFundZonta Using Social Media to Boost Giving & Increase Your Income at All Levels GoFundZonta Using Social Media to Boost Giving & Increase Your Income at All Levels Grabbing Attention Amidst the NOISE Connect to the World! Facebook is like the 3 rd largest country 1 billion+ users!

More information

(+2 bonus) TIPS TO MAXIMIZE YOUR MANUFACTURING TRADESHOW ROI. 2015 FATHOM All rights reserved.

(+2 bonus) TIPS TO MAXIMIZE YOUR MANUFACTURING TRADESHOW ROI. 2015 FATHOM All rights reserved. (+2 bonus) 21 TIPS TO MAXIMIZE YOUR MANUFACTURING TRADESHOW ROI 2015 FATHOM All rights reserved. TIPS TO MAXIMIZE ROI AT MANUFACTURING TRADESHOWS A BRIEF INTRODUCTION Tradeshows are a popular sales, marketing

More information

DEVELOPING A SOCIAL MEDIA STRATEGY

DEVELOPING A SOCIAL MEDIA STRATEGY DEVELOPING A SOCIAL MEDIA STRATEGY Creating a social media strategy for your business 2 April 2012 Version 1.0 Contents Contents 2 Introduction 3 Skill Level 3 Video Tutorials 3 Getting Started with Social

More information

7 Things You Should Be Doing

7 Things You Should Be Doing 7 Things You Should Be Doing even on a small budget Presented by Jennifer Kalkman, Principal DIGITAL GENERATOR, LLC Look like your team? In a Perfect World Expensive Sophisticated consultants software

More information

Worksheet: Why your business needs a website

Worksheet: Why your business needs a website Worksheet: Why your business needs a website Recent research shows that nearly all online consumers 97% use online media when researching products and services, even if the purchase is made offline. 1)

More information

Social Media Goals. Target Audience. Summary of Existing Social Media Presence

Social Media Goals. Target Audience. Summary of Existing Social Media Presence Social Media Plan Executive Summary Mission Point Health Partners (MPHP) sees Social Media as a business strategy to increasing members participation in their own health (activation level) and reduce healthcare

More information

How to Integrate Email Marketing With Your Social Media Efforts

How to Integrate Email Marketing With Your Social Media Efforts How to Integrate Email Marketing With Your Social Media Efforts Here are the 4 methods of integrating social media with your email marketing. 1. Put faces to your email subscribers and retarget them All

More information

IDEAS to GENERAtE PublIcIty & INcREASE VotES

IDEAS to GENERAtE PublIcIty & INcREASE VotES 12 PUBLICITY IDEAS to GENERATE Publicity & INCREASE VOTES TOOL KIT Thank you for entering the competition! We know you want to generate a big turnout in support of your entry, so we are giving you this

More information

Tools to Use. Press Release. 2014 International CES Exhibitor PR KIT

Tools to Use. Press Release. 2014 International CES Exhibitor PR KIT Tools to Use Press Release 2014 International CES Exhibitor PR KIT Headline should be informative and grab the reader s attention. The dateline should include date and location (Las Vegas, if being released

More information

Social Media 101. The Basics of Social Media

Social Media 101. The Basics of Social Media Social Media 101 The Basics of Social Media Constant Contact 2014 Constant Contact 2014 2 Why are we here today? Constant Contact 2014 3 You are not alone 54% 57% of small businesses of nonprofits need

More information

How to Use Social Media to Enhance Your Web Presence USING SOCIAL MEDIA FOR BUSINESS. www.climbthesearch.com

How to Use Social Media to Enhance Your Web Presence USING SOCIAL MEDIA FOR BUSINESS. www.climbthesearch.com USING SOCIAL MEDIA How to Use Social Media to Enhance Your Web Presence FOR BUSINESS www.climbthesearch.com s Share WRITTEN Khoi Le Marketing Director khoi@climbthesearch.com 2 INTRODUCTION If you or the

More information

75 IDEAS OF THINGS TO POST ON SOCIAL MEDIA

75 IDEAS OF THINGS TO POST ON SOCIAL MEDIA 75 IDEAS OF THINGS TO POST ON SOCIAL MEDIA By Julia Doherty www.green-umbrella.biz Never run out of social media content ideas again! The following list covers just about everything you could possibly

More information

Amplify Conversations to Convert Prospects to Customers. B2B Event Marketing Tactics Workbook

Amplify Conversations to Convert Prospects to Customers. B2B Event Marketing Tactics Workbook Amplify Conversations to Convert Prospects to Customers B2B Event Marketing Tactics Workbook In this part-guide, part-workbook, get to know the tactics of B2B event marketing and how to make it work for

More information

M U R M U R C R E AT I V E. C O M

M U R M U R C R E AT I V E. C O M Mary Nichols Account Director Mary Breslin Nichols @KarmicMarketing @murmurcreative Social Media TAKES AN INVESTMENT OF YOUR TIME OVER A SUSTAINED PERIOD IN ORDER TO ACHIEVE RESULTS. Why allocate time

More information

Best Practices. for libraries to maximize digital circulation. Your checklist to a successful digital collection. Staff. Collection Development

Best Practices. for libraries to maximize digital circulation. Your checklist to a successful digital collection. Staff. Collection Development Best Practices for libraries to maximize digital circulation Your checklist to a successful digital collection. Collection Development Staff 1 Training Marketing 1 Best Practices With your OverDrive service,

More information

International Social Media: Best Practices

International Social Media: Best Practices International Social Media: Best Practices Chris Adams Director of Research and Online Marketing Miles SOCIAL MEDIA & UGC BEST PRACTICES social 5 With you today Chris Adams Director of Research & Online

More information

Twitter For Tourism. Topic Social Media Tutorial 44

Twitter For Tourism. Topic Social Media Tutorial 44 Topic Social Media Tutorial 44 Twitter For Tourism Twitter is a great tool for businesses looking to attract new customers and increase visibility of their branding. By creatively utilising the 140 character

More information

American Graduate: Let s Make It Happen Social Media Best Practices

American Graduate: Let s Make It Happen Social Media Best Practices American Graduate: Let s Make It Happen Social Media Best Practices Making the best of your American Graduate efforts includes creating a social media strategy. How do I post in 140 characters? What makes

More information

Darien Schaefer President & CEO

Darien Schaefer President & CEO Dear Restaurant Owner/Manager, On behalf of the Lake Geneva Chamber of Commerce and Convention & Visitors Bureau it is my pleasure to invite you to participate in the 1st Annual Lake Geneva Restaurant

More information

- It has been projected that mobile devices will overtake desktops by 2015. - Mobile app industry is expected to grow 1000% to 58 billion by 2015

- It has been projected that mobile devices will overtake desktops by 2015. - Mobile app industry is expected to grow 1000% to 58 billion by 2015 Mobile has taken the world by storm largely because of the applications that users are able to download and use on their smart phones. They provide instant information and provide customers with a direct

More information

Using Social Media to Plan and Promote Your Events

Using Social Media to Plan and Promote Your Events Using Social Media to Plan and Promote Your Events Constant Contact, Inc. 1601 Trapelo Road, Suite 329 Waltham, MA 02451 Phone: 1-866-876-8464 How to Use Social Media to Plan and Promote Your Events An

More information

32 Tips for. Social Media Domination

32 Tips for. Social Media Domination 32 Tips for Social Media Domination The Big Question: With the social media world changing so fast, are you keeping up? Social media has been around for a long time by internet standards. But marketers

More information

Essential Communication Methods for Today s Public Social Media 101. Presented by Tom D. Trimble, CIO Tulsa County Government

Essential Communication Methods for Today s Public Social Media 101. Presented by Tom D. Trimble, CIO Tulsa County Government Essential Communication Methods for Today s Public Social Media 101 Presented by Tom D. Trimble, CIO Tulsa County Government What you will learn today Why Social Media is important to you Today s Social

More information

Social Media. Style Guide

Social Media. Style Guide Social Media Style Guide CONTENTS General Guidelines Maintain Mission Focus...4 Be Authentic...4 Don t Censor Content...4 Pay Attention and Listen...4 Post Relevant and Interesting Content...4 Remember

More information

Twitter FREE GUIDE Provided by: Unleash Twitter

Twitter FREE GUIDE Provided by: Unleash Twitter Provided by: Copyright Oliver James Enterprise Unleash the power of Twitter FREE GUIDE Unleash Twitter 1 This guide will teach you: Twitter s features and terminology How to formulate a content strategy

More information

A quick guide to setting up your new website

A quick guide to setting up your new website A quick guide to setting up your new website Hi there. Welcome to MrSite we re really happy you chose to build your brand new website with us and look forward to seeing what you create! We re sure you

More information

Social Media Marketing for Small Business Success

Social Media Marketing for Small Business Success The Basics of Social Media Social Media Marketing for Small Business Success Social Media Revolution Constant Contact 2014 #ctctsocial @constantcontact http://youtu.be/0euel3n7fds 2 YOUR PHOTO HERE Catrine

More information

Social Media Marketing and Managing Proposal

Social Media Marketing and Managing Proposal Social Media Marketing and Managing Proposal There are three types of services I provide; 1. Creation of a Social Media Marketing Plan, including coaching The marketing plan will give you a detailed, step-by-step

More information

Maximising Digital Marketing: Andrew Binns Head of Strategy

Maximising Digital Marketing: Andrew Binns Head of Strategy Maximising Digital Marketing: Andrew Binns Head of Strategy The Digital Toolkit Website E-commerce Personalisation Customisation Blogs Facebook Twitter Google+ Vine Instagram Pinterest Email Marketing

More information

NAMI Marketing 101. Presented by Megan Fazekas-King NAMI NC Communications Specialist

NAMI Marketing 101. Presented by Megan Fazekas-King NAMI NC Communications Specialist NAMI Marketing 101 Presented by Megan Fazekas-King NAMI NC Communications Specialist Objectives What is social marketing? What channels can we use to promote NAMI? What makes a good website? What do you

More information

exhibitor marketing manual human ingenuity. manufacturing brilliance. 12-14 EASTEC is produced by SME Official Media Sponsor

exhibitor marketing manual human ingenuity. manufacturing brilliance. 12-14 EASTEC is produced by SME Official Media Sponsor exhibitor marketing manual human ingenuity. manufacturing brilliance. 12-14 2015 EASTEC is produced by SME Official Media Sponsor Eastern States Exposition West Springfield, MA What separates successful

More information

FAMILY. Reference Guide. Pogoplug Family. Reference Guide. 2012 Cloud Engines, Inc. All Rights Reserved.

FAMILY. Reference Guide. Pogoplug Family. Reference Guide. 2012 Cloud Engines, Inc. All Rights Reserved. Reference Guide Pogoplug Family Reference Guide Table of Contents Table of Contents 1. What s Included 2. Setting Up Your Pogoplug Device 3. Back Up a. Backing Up Your Computers b. Backing Up Your Mobile

More information

What is Text Message Marketing?

What is Text Message Marketing? What is Text Message Marketing? SMS (Short Message Service) Text Message Marketing is the ability to send permission-based text messages to a group of people who have opted-in to your mobile list. The

More information

wishpond EBOOK Facebook Marketing Businesses wishpond.com

wishpond EBOOK Facebook Marketing Businesses wishpond.com wishpond EBOOK Facebook Content Marketing for Businesses wishpond.com Table of Contents Chapter 1 - Types of Content Chapter 2- Defining your Target Market and Content Themes Chapter 3- Creating a Schedule

More information

WHAT IS SOCIAL MEDIA MARKETING?

WHAT IS SOCIAL MEDIA MARKETING? Social media is quickly catching up to email as a primary way people share news and information online. Facebook has over 1 billion users, more than 55 million messages are posted to Twitter daily, and

More information

The #GivingTuesday Event Marketing Toolkit

The #GivingTuesday Event Marketing Toolkit The #GivingTuesday Event Marketing Toolkit Best practices and resources to help amp your marketing efforts before, during, and after your fundraiser. In This Toolkit Event Marketing Checklist Important

More information

BEST PRACTICES FOR SOCIAL MEDIA IN CHURCHES MULTIMEDIA SIZING COVER PHOTOS

BEST PRACTICES FOR SOCIAL MEDIA IN CHURCHES MULTIMEDIA SIZING COVER PHOTOS BEST PRACTICES FOR SOCIAL MEDIA IN CHURCHES MULTIMEDIA SIZING Each social media website has a recommended size for all images, including the cover photo, profile photo, timeline images, and any other multimedia

More information

Table of Contents. Share This ebook

Table of Contents. Share This ebook Table of Contents 3-4 Introduction 5 Use Mentions 6 Use Links 7 Retweet Others 8 Use Hashtags 9 ASK for a Retweet 10 Link Placement Matters 11 Optimize Your Tweet Length 12 Reach Other Time zones 13 Don

More information

Five Guys. Case Study: How Five Guys empowers over 1,200 franchisees on social with Hootsuite

Five Guys. Case Study: How Five Guys empowers over 1,200 franchisees on social with Hootsuite Case Study: Five Guys How Five Guys empowers over 1,200 franchisees on social with Hootsuite In 1986, Five Guys opened its first location in Arlington, Virginia as a familyrun restaurant named after, you

More information

Bigfork Present: Planning for Relevant Traffic

Bigfork Present: Planning for Relevant Traffic Bigfork Present: Planning for Relevant Traffic Part of our successful website planning process is to look at driving relevant traffic to the new website. This article looks at why and how we decide to

More information

A Guide to Promoting your Project

A Guide to Promoting your Project Contents 1. Introduction 2. Why Promotion? 3. Channels Traditional Media i. Television ii. Radio iii. Print Digital Media 4. Planning Assigning Roles i. Coordinating ii. Speaking iii. Writing iv. Photographer

More information

About Me Ifdy Perez (@ifdyperez) addthis.com

About Me Ifdy Perez (@ifdyperez) addthis.com Social Media 101 About Me Ifdy Perez (@ifdyperez) addthis.com 2 Give Local America social media accounts 3 Overview: Social Media for Giving Days 101 1) Storytelling 2) Facebook Tips 3) Twi:er Tips 4)

More information

Promoting your presence at the show

Promoting your presence at the show 5/6 Promoting your presence at the show Market your way to exhibition success Exhibiting at a show is both a serious commitment and a major opportunity. It can be a very effective part of your marketing

More information

Hootsuite instructions

Hootsuite instructions Hootsuite instructions Posting to Facebook Posting to Twitter Cross-posting Adding Twitter Stream Twitter Lists Twitter searches Replying and Retweeting Definitions Hootsuite video training Hootsuite is

More information

Eastern University Social Media Policy & Guidelines for Use

Eastern University Social Media Policy & Guidelines for Use Eastern University Social Media Policy & Guidelines for Use Office of University Relations August 2015 Table of Contents Eastern University and Social Media Personal Social Media Use How to Get Started

More information

Social Media & Your Business. Who, What, When, How Sept. 17, 2014 #SmallBizMedfordNJ @Medford_NJ facebook.com/medfordbusiness

Social Media & Your Business. Who, What, When, How Sept. 17, 2014 #SmallBizMedfordNJ @Medford_NJ facebook.com/medfordbusiness Social Media & Your Business Who, What, When, How Sept. 17, 2014 #SmallBizMedfordNJ @Medford_NJ facebook.com/medfordbusiness Social Media & Your Business Presented by Medford Township s Economic Development

More information

However, there has still been one serious limitation until now.

However, there has still been one serious limitation until now. INTRODUCTION Social Media is now the dominant communication platform for just about everyone especially home buyers. The traffic they create is in the billions of hits per day and any agent/broker who

More information

An Agency s Guide to Text Message Marketing

An Agency s Guide to Text Message Marketing An Agency s Guide to Text Message Marketing Hi, my name is Justin Mastrangelo. I am the founder of JA.TXT and I have been helping agencies and marketing consultants execute text messaging (SMS) campaigns

More information

8 Killer Tips: How to Use Facebook for Event Marketing

8 Killer Tips: How to Use Facebook for Event Marketing Follow us on: 1.888.822.6693 HOME ABOUT SERVICES BLOG RESULTS LEARNING CENTRE CONTACT 8 Killer Tips: How to Use Facebook for Event Marketing Posted by Steve Toth in Social Media Marketing on April 12th,

More information

SETTING UP THE NEW FACEBOOK BUSINESS PAGE DESIGN

SETTING UP THE NEW FACEBOOK BUSINESS PAGE DESIGN SETTING UP THE NEW FACEBOOK BUSINESS PAGE DESIGN CREATIVE After logging in and accessing your Facebook business page as an administrator, you ll be presented with the following message: Start Tour: Click

More information

Create Your Technology Strategy:

Create Your Technology Strategy: Digital Event Tools in Detail Jo-Anne Kelleway CEO Info Salons Group Event Technology Strategy Create Your Technology Strategy: 1. Online Registration Tools 2. Database enabled Marketing & Tracking applications

More information

The Power of Relationships

The Power of Relationships The Power of Relationships How to build long-lasting customer relationships to help you do more business 2014 Copyright Constant Contact, Inc. 14-3931 v1.0 Helping Small Business Do More Business When

More information

Campaign Marketing Workbook

Campaign Marketing Workbook Campaign Marketing Workbook This workbook is designed to help you define your marketing strategy. Throughout, we suggest you consider who you hope to engage, and how strategic communication will help build

More information

THE ICDD & SOCIAL MEDIA. By Betsy Potter, Director of Operations

THE ICDD & SOCIAL MEDIA. By Betsy Potter, Director of Operations THE ICDD & SOCIAL MEDIA By Betsy Potter, Director of Operations BENEFITS n Relationships n Branding n Learning HOW SHOULD SOCIAL MEDIA BE USED n Integrate n Amplify n Repurpose n Build community n Learn

More information

Creating a Social Media Strategy

Creating a Social Media Strategy Creating a Social Media Strategy SCMD 150 Courseware Social Media Strategy Template To create a social media strategy is to bridge the gap between where you currently are in social media and where you

More information

Social Media for Nonprofits. How To Gain, Maintain And Engage Advocates Online

Social Media for Nonprofits. How To Gain, Maintain And Engage Advocates Online Social Media for Nonprofits How To Gain, Maintain And Engage Advocates Online Content to Be Covered Who is your Audience? Where is your Audience engaging online? When is your Audience online? What type

More information

Green Hosting Welcome Pack

Green Hosting Welcome Pack Green Hosting Welcome Pack Introduction Welcome to Green Hosting. Your website is now powered by renewable energy. You can find out more about our wind powered web server at This welcome pack provides

More information