Department of Tourism, Major Events, Small Business and the Commonwealth Games. Report

Transcription

1 Department of Tourism, Major Events, Small Business and the Commonwealth Games Report

2 CS /14 This publication has been compiled by the Department of Tourism, Major Events, Small Business and the Commonwealth Games. State of Queensland, The Queensland Government supports and encourages the dissemination and exchange of its information. The copyright in this publication is licensed under a Creative Commons Attribution 3.0 Australia (CC BY) licence. Under this licence you are free, without having to seek our permission, to use this publication in accordance with the licence terms. You must keep intact the copyright notice and attribute the State of Queensland as the source of the publication. Note: Some content in this publication may have different licence terms as indicated. For more information on this licence, visit The information contained herein is subject to change without notice. The Queensland Government shall not be liable for technical or other errors or omissions contained herein. The reader/user accepts all risks and responsibility for losses, damages, costs and other consequences resulting directly or indirectly from using this information.

3 Contents Introduction 3 Small business in Queensland: a great opportunity 4 A week of celebration 6 A collaborative approach 10 Events for every business 14 Event host profile 24 Attendee profile 26 Marketing and communication 30 Buy locally Saturday 40 Shining bright: a celebration of Queensland small business 44 Appendix 1: Event calendar 48 Appendix 2: Ministerial events speakers Biographies Queensland Small Business Week Report 1

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5 Introduction The 2014 Queensland Small Business Week has once again shown that Queensland offers small business great opportunity. Held over six days commencing on Monday 1 September and concluding with Buy locally Saturday on 6 September the week delivered an exciting and diverse range of events and activities focused on educating and connecting small business, and inspiring them to have a big future. The week is a Queensland Government initiative that is managed by the Department of Tourism, Major Events, Small Business and the Commonwealth Games (DTESB). To deliver this statewide outcome, DTESB consulted and collaborated with government agencies, business and industry groups, education providers and businesses. As a key action under the government s Queensland small business strategy and action plan , Queensland Small Business Week has continued to support the government s efforts to stimulate the growth of small businesses in the state, which in turn generates employment and economic progress. The department would like to thank the event management group; our sponsors, event hosts, speakers and facilitators; media partners; and everyone who attended an activity or event for making the week an outstanding success. Dr Richard Eden Director-General, Department of Tourism, Major Events, Small Business and the Commonwealth Games 2014 Queensland Small Business Week Report 3

6 Small business in Queensland: a great opportunity Snapshot of Queensland small business Number of small businesses in Queensland Percentage of Queensland businesses classified as small 97.4% Percentage of private sector workers employed by Queensland small businesses 50% Percentage of Queensland small businesses expecting to grow their revenue substantially within 12 months 11% Percentage of Queensland small businesses operating in South East Queensland 66% 4

7 The importance of small business to Queensland Small business is the foundation of the Queensland economy. They are the heart of our regional communities, and drive employment and economic progress throughout the state. Queensland s small businesses (those employing less than 20 people) are at the core of every industry sector. They are in every community and in every region. They represent over 97% of businesses statewide and employ approximately 50% of all private sector workers. Small businesses deliver a diverse range of goods and services across all industry sectors. They complement the economic activity of large organisations and are a key part of the supply chains of larger projects. Small businesses power regional development and are the gateway through which many people enter the economy many are the larger businesses of tomorrow. In Queensland, small businesses have a bright future 23.3% of small businesses report that they have increased their productivity since Additionally, 83.5% of those that attended the 2014 Queensland Small Business Week reported that they are expecting to increase their revenue in the next 12 months, and 36.8% are expecting to increase their revenue substantially (see Figure 1). We expect revenue to decrease substantially 2.47% We expect revenue to decrease slightly 1.92% We expect revenue to remain the same 12.09% We expect revenue to increase slightly 46.70% We expect revenue to increase substantially 36.81% Figure 1: Feedback from small business owners/managers who attended 2014 Queensland Small Business Week events 1 Australian Bureau of Statistics, Selected characteristics of Australian business, , Canberra, Queensland Small Business Week Report 5

8 A week of celebration Key objectives Promote the importance of small business to the community and the Queensland economy Raise awareness of Queensland Government support for small business Encourage small businesses to engage with the government s business services Facilitate and support knowledge uptake, networking and education Engage with small business on priority issues to inform future policy direction 6

9 A strategic approach Queensland Small Business Week is a key action under the Queensland small business strategy and action plan The objective of the week is to promote the importance of small business to the economy, and provide business intenders, owners and managers with the opportunity to hear new ideas, connect with other businesses and access information to help them grow and become more resilient. The week also offers the Queensland Government an opportunity to engage with small businesses, education providers, industry groups and other government organisations. Through this engagement, the government can better understand the priority issues and challenges that impact business establishment and growth, and from this information, develop the future small business policy agenda. Tigers in Queensland Tigers may be rare in Australia, but there are a growing number in Queensland small business tigers that is. What s more, quite a few took part in the 2014 Queensland Small Business Week! Small business tigers are small businesses that expect to grow their revenues substantially in the next 12 months. Queensland has the largest proportion of small business tigers compared to all other states and territories (11% vs 8%). Feedback from attendees across all events during the week showed that more than 36% could be considered small business tigers. 2 2 Source: DBM Consultants, Australian small businesses: fact and figures, Melbourne, Queensland Small Business Week Report 7

10 Building on 2013: our report card Benchmarks 2013 Exceeded expectations 2014 Activities Attendees Event hosts Attended to network 20% 21% Wanted to learn 18% 20% Wanted to grow their business 14% 13% Owner managers 70% 62% Been in the business for over 10 years 53% 35% Start-ups 13% 25% Impressions through social media People reached through media coverage 1.45m 3.3m Regional events Expect revenue increases in the next 12 months 83% Entries in the selfie competition 200 Webinars 22 8

11 My advice to other young entrepreneurs is to pursue their dreams, be resourceful, network and keep your risk as low as possible. Queensland Small Business Week was a great platform for networking and encouraging other like-minded people to be each other s support network. This becomes fundamentally important when you launch your business. Rachell Angeles Buckley, 25, used the information she gained from one of the main 2013 events to help her establish her specialist linen hire company, Emrajo Linen, in February this year Queensland Small Business Week Report 9

12 A collaborative approach Highlights Stakeholder engagement with 837 business and industry groups Whole-of-government approach to marketing and engagement Secured 5 sponsors for the week Collaborated with media organisations to provide exclusive coverage of the week and Buy locally Saturday 10

13 Sponsors New in 2014, gold and silver sponsorship opportunities were offered to allow the government to engage more widely with small business stakeholders, and to promote the week and key events more comprehensively across a range of networking groups and media. Gold sponsors Silver sponsors Venue sponsors 2014 Queensland Small Business Week Report 11

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15 Partners and collaborators The week was delivered in partnership and collaboration with a range of groups and organisations, including industry bodies, local chambers of commerce, media organisations, business enterprise centres, regional development organisations, local government organisations, universities and TAFEs. Queensland Government agencies provided support by promoting the week to their networks and stakeholders. Some of these agencies also ran events independently and in partnership with local chambers of commerce and government organisations. The Department of State Development, Infrastructure and Planning s regional office network ensured the week was promoted widely through each region, and encouraged their local small businesses to participate in events and activities. The Chamber of Commerce and Industry Queensland (CCIQ) partnered with DTESB to deliver the week. CCIQ interviewed the Honourable Jann Stuckey MP, Minister for Tourism, Major Events, Small Business and the Commonwealth Games about the week and why this celebration is important for Queensland s small businesses. CCIQ also provided support through media statements and radio interviews, hosted five business webinars, encouraged local chambers of commerce to participate in and host events, provided social media support and delivered a successful Pollies in Business program on Friday 5 September and Saturday 6 September (as part of Buy locally Saturday). NewsCorp Australia helped to ensure the focus of the week was clearly on small business across Queensland. Their support included coverage of the week in QB Monthly, The Courier Mail, regional papers and in their online events calendar, and Buy locally Saturday features through the Quest group. Other media collaborators included the Westender, which featured articles on the week and Buy locally Saturday in its August edition, and The Western Star (Roma), which featured articles on the local event, as well as generally promoting the week Queensland Small Business Week Report 13

16 Events for every business Highlights Activities and events delivered across the state 221 Attendees Event hosts 106 Regional events 61 Percentage of attendees who rated the speakers at the events as excellent 55% Percentage of attendees who said the opportunity to network was excellent 25% Percentage of attendees who participated in more than one event 38% Percentage of attendees that identified themselves as looking to start a business 12% 14

17 Event locations Webinars statewide Queensland Small Business Week Report 15

18 Calendar of events The 2014 Queensland Small Business Week delivered a wide range of events and activities to small business, including breakfasts, webinars, lunches, dinners, workshops, training sessions, expos, seminars, open days, business health checks and conferences. The events covered a diverse range of topics from Tradies in the Cloud Cloud Technology Advice for Tradies and Field Service Businesses to the Queensland Migrant Small Business Expo. A comprehensive event calendar was developed (see Appendix 1) in collaboration with 106 event hosts, and was featured on the business and industry portal ( The event calendar provided hosts with a resource to promote their events more widely to small businesses. Of the event hosts, 28% identified the benefits of co-branding their event as part of the week as one of the main reasons for being involved. Very professional and beneficial week aimed specifically at business people just like me. Topics were well chosen, presenters were excellent and definitely an event I will be recommending in the future! Rhys Mason, Ecomow, 16

19 Ministerial events During the week, DTESB directly organised six events which were attended by 989 business owners and operators from across the state. Event 1: Are You a Small Business Tiger? How Do You Become One? South East Queensland business owners learnt how to unleash the small business tiger within at the Queensland University of Technology s (QUT) Room Three Sixty, Gardens Point campus. The Queensland Government hosted a panel discussion on Monday 1 September, bringing together some of the nation s best business minds to explore how to join the ranks of Queensland s small business tigers. Master of Ceremonies was Adam Spencer, with presentations from Dhruba Gupta (Managing Director of DBM Consultants), Emily Jade O Keeffe (small business owner and media personality), Professor Per Davidsson (Director of QUT s Australian Centre for Entrepreneurship Research), Kit Kriewaldt (Chief Marketing Officer of Liquid State) and Paul Niederer (CEO of the Australian Small Scale Offerings Board). This event was sponsored by QUT Queensland Small Business Week Report 17

20 Event 2: Queensland Small Business Policy Forum DTESB in partnership with our gold sponsor, CCIQ held the Queensland Small Business Policy Forum on Tuesday 2 September at City Hall. The forum brought together 42 delegates from across the business community, industry, academia and government to consider and discuss actions implemented under the Queensland small business strategy and action plan , the challenges and opportunities that the small business community will face in coming years, and the priorities to guide future strategic effort. The forum was facilitated by Professor Josh Lerner (the Jacob H Schiff Professor for Investment Banking and Head of the Entrepreneurial Management Unit, Harvard Business School) and canvassed a range of topics covering procurement, human resource management, access to finance, innovation and entrepreneurship, red tape and business services. The feedback gathered from the forum will inform planning and development of the next iteration of the Queensland small business strategy and action plan. 18

21 Event 3: When Small Business Thinks BIG (launch event) More than 160 business, government, industry and community representatives attended the launch of the 2014 Queensland Small Business Week on Tuesday 2 September at City Hall. Master of Ceremonies, Peter Switzer, welcomed an impressive line-up of business leaders, including keynote speaker Professor Josh Lerner from Harvard Business School. Professor Lerner drew on his considerable knowledge of world business to discuss how Queensland is performing on the global stage. The week was officially launched by the Honourable Campbell Newman MP, Premier of Queensland, who was joined by Mr Mark Brennan, Australian Small Business Commissioner. At this event Minister Stuckey launched Shining bright: a celebration of Queensland small business an e-book developed in recognition of the outstanding effort of Queensland small businesses. This event was sponsored by PricewaterhouseCoopers and QUT Queensland Small Business Week Report 19

22 Event 4: #Accelerating Small Business Tom Szaky, CEO of TerraCycle, was the international keynote speaker at the #Accelerating Small Business breakfast event held at Sunshine Coast University on Wednesday 3 September. Known as the Google of garbage, Tom was chosen for his ability to provide advice for business owners at all stages of their business development. Over 150 Sunshine Coast businesses also heard from Nick Bowditch, the newly appointed Brand Strategist for Twitter Australia (and former Director of Small Business at Facebook Australia). Ollie Wilton, Account Executive, Twitter Australia spoke via skype, providing insight into how small business can compete in a cluttered social media space. Venue partners of this event were the Sunshine Coast Innovation Centre and the Business Enterprise Centre Sunshine Coast. 20

23 Event 5: Business Opportunities Showcase for the Gold Coast 2018 Commonwealth Games Over 300 small business owners gathered at the Gold Coast Convention Centre on Thursday 4 September for the Business Opportunities Showcase for the Gold Coast 2018 Commonwealth Games event. The occasion helped potential suppliers understand the role of collaboration and partnering in competing for Commonwealth Games opportunities. Presentations featured a range of perspectives, including athletes, organisers, head contractors, networking experts and other small business owners. Master of Ceremonies, Jillian Whiting, was joined by speakers Julie McDonald OAM (dual Commonwealth Games gold medallist and business professional), Carolyn Viney (CEO of Grocon), Phil Cholewick (former Head of Supply Chain Management for the London 2012 Olympics), Libby Sander (networking expert), Sash Petrevski (Director of Quay Clean), Peter Devenport (BDA Architecture) and Marco Renai (motivator and owner of the Healthy Lifestyle Club) Queensland Small Business Week Report 21

24 Event 6: Turn Your Ideas Into Action Australian cricketer-turned-entrepreneur, Matthew Hayden AM, addressed 67 small business leaders on how to turn new business ideas into action at the final ministerial event on Friday 5 September in Roma. Matthew was joined by Roma business owner Mark Huntley from Pumps N Solar and Ben Sorensen from PricewaterhouseCoopers to discuss how small business can evolve to meet new demands. Victoria Carthew was Master of Ceremonies. For more information on the speakers at these events, see Appendix 2. 22

25 Small business is challenging every day and it was good to attend a function with professionals experiencing the same challenges. Working outside your business, rather than always in it, is a message we continually hear, but this function actually gave me the opportunity to do this! Michael Pecic, In Safe Hands, 2014 Queensland Small Business Week Report 23

26 Event host profile Primary reason for hosting an event Most event hosts held an event to either educate small business owners or promote programs and services to small business. Figure 2: Primary reasons people hosted an event Event host satisfaction Two-thirds of event hosts rated all aspects of hosting an event as either good or excellent. Of event hosts, 45% hosted more than one event. Support provided by the event management group Promotion of the week in mainstream and social media Event calendar on the business and industry portal Ease of registering an event Excellent Good Average Poor Event host pack Benefits of co-branding your event as part of the week Event host kit Very poor Not sure 24 Figure 3: Level of event host satisfaction

27 2014 Queensland Small Business Week Report 25

28 Attendee profile Number of employees Small businesses represented 78% of all businesses attending the week. Of those business that attended, 32% employed between 1 and 4 staff (including full-time, part-time and casual staff). Figure 4: Number of people employed by attendee businesses Number of years in business Of the businesses that attended, 48% had been in business for 5 years or less. Of the businesses that attended, 25% had been in business for more than 15 years. In 2014, there was a more even spread of number of years in business compared to Figure 5: Number of years attendees had been in business

29 How they heard about the week Nearly 37% of participants heard about the week through direct . Local chambers of commerce comprised the majority of other referrals. Figure 6: How attendees heard about the 2014 Queensland Small Business Week What was their business role Nearly 62% of people attending the week were business owners or managers. Of those who attended, 12.44% were looking to start a business. This is an increase from 3% in Figure 7: Business role of attendees 2014 Queensland Small Business Week Report 27

30 Main reasons for attending The main reasons given for attending were to network, gain new ideas and inspiration, and gain a better understanding of the business support available. Networking continues to be the most valued part of the week. Figure 8: Main reasons people attended events Feedback on events Of attendees, 54.82% rated the speakers as excellent. Figure 9: Feedback on speakers from attendees 28

31 Nearly 90% of attendees rated the topics as good or excellent. Figure 10: Feedback on topics from attendees Of attendees, 87% rated the opportunity to network as good or excellent. Figure 11: Feedback on opportunity to network from attendees Of attendees, 43% rated value for money as excellent. Figure 12: Feedback on value for money from attendees Note: There were 399 responses to the attendee feedback. At the 95% confidence level, the margin of error is plus or minus 4.81% 2014 Queensland Small Business Week Report 29

32 Marketing and communication Excellent experience, great speakers and very inspiring. Would definitely go again! Tanya Winkle, Rayners Auto Electrician, Roma 30

33 Highlights 121 internet based articles to an audience and/or circulation of media mentions to an audience of radio stories to audience and/or circulation of television story to an audience of Total media clip value $ Number of times Facebook ads were shown Impressions through Facebook Impressions through Twitter Unique event visits to the business and industry portal 7342 #Qldsmallbiz estimated audience reach #BuylocallyQLD estimated audience reach Features in both QB Monthly and The Courier Mail 2014 Queensland Small Business Week Report 31

34 Creating a buzz To support the week, DTESB implemented a comprehensive communication strategy featuring a mix of promotional tools and channels. The strategy focused on generating strong media interest and coverage during the week, and building recognition of the week s brand. A new visual identity was developed to ensure all communication and marketing materials presented a consistent and unified look, and enhanced brand recognition. The brand represents Queensland s small business network, which supports our communities. 32

35 Advertising Advertising activity for the week included a mix of print, online and social media advertising to encourage attendance at specific events and promote the week generally. Press advertising The Courier Mail circulation (11 Aug, 25 Aug) Quest City North News circulation (14 Aug, 28 Aug) Quest Westside News circulation (13 Aug, 27 Aug) Westender circulation (1 31 Aug) Gold Coast Bulletin circulation (16 Aug, 30 Aug) The Western Star (Roma) circulation 2332 (12 Aug, 26 Aug) Sunshine Coast Daily circulation (16 Aug, 30 Aug) 2014 Queensland Small Business Week Report 33

36 Online advertising Online advertisements were placed with Business Acumen during August, with almost impressions. 34

37 Social media A comprehensive social media campaign was run in the lead-up to and during the week, anchored by the Business Queensland Facebook page and Twitter account. The campaign was well received by attendees, event hosts and small business leaders. Facebook A dedicated landing page was set up on the Business Queensland Facebook page to support the week. The landing page mirrored the information on the business and industry portal and included links to promotional collateral, the selfie competition, the CCIQ interactive map, Buy locally Saturday and the DTESB Facebook media centre. There were a total of 776 visits to the Facebook landing page over the July to September period. The Facebook component of the social media campaign consisted of advertising and posts promoting events, including webinars, workshops, networking sessions, forums and Buy locally Saturday. Highlights included: impressions 30 post comments 132 post shares 285 new page likes people reached 653 post likes 2040 clicks through to more information advertisements shown times advertisements clicked on 4135 times and resulted in 3185 actions being undertaken (page likes, post likes, post comments, post shares and website clicks). The landing page also included links to the range of collateral to help promote the week and Buy locally Saturday. There were a total of 391 downloads of the promotional material via the landing page and DTESB s media centre Queensland Small Business Week Report 35

38 Twitter Twitter was used during the social media campaign to tweet information about events and activities using the #QLDsmallbiz hashtag. There were 113 tweets posted (including native tweets and retweeting others), which generated: impressions 28 replies to our tweets 92 tweets marked as favourites 620 retweets 99 clicks through to more information 41 clicks on the hashtags in our tweets 63 clicks on photos embedded in our tweets. In addition, the #QLDsmallbiz hashtag was used by participants at events, which helped create a social media buzz at each event. Selfie competition Social media and the mobile web have made the selfie very popular. This year, the Business Queensland social media channels hosted a selfie competition to capitalise on this popularity. Event hosts were provided with branded promotional coins for distribution through their events. Attendees were encouraged to take a selfie photo with the coin and submit it via Facebook or Twitter to enter the draw to win a Samsung Galaxy tablet. Participants were also encouraged to take a selfie in a Queensland small business. There were a total of 141 entries in two categories 98 entries in the #QLDsmallbiz competition and 43 in the #BuylocallyQld competition. Samsung was a partner for this competition and provided two Samsung Galaxy tablets as prizes. The winners were announced on Tuesday 16 September, with Italic Creative from the Sunshine Coast winning the most creative 2014 Queensland Small Business Week selfie. 36

39 Collateral and promotions Twenty pieces of collateral were produced to promote the week, and for display and distribution at events. Collateral included posters, postcards, information sheets, bunting, brochures, bookmarks, event program, flyers, banners, books, stickers and a promotional video. An event toolkit was also developed and distributed to event hosts to support their events. The kit included the week s design element, posters, PowerPoint slide, e-header and e-footer, media quotes, press release template and selfie coins. 1 6 September Helping small business have a big future 2013 at a glance k actvities and events attendees Event host The opportunity Being part of the 2014 Queensland Small Business Week as an event host, is the perfect opportunity to increase your brand recognition, provide knowledge transfer that is relevant and beneficial to small business, and to align your business or organisation with the Queensland Government premier small business event. About the week The 2014 Queensland Small Business Week celebrates the importance of small businesses to the Queensland economy and offers a wide range of free and low-cost business events and activities across the State. media mentions (print/radion/tv) 1.45 million media audience Business owners and managers will hear new ideas, connect with other businesses, and access information to help their businesses grow and become more productive, resilient, and sustainable. Becoming an event host We are looking for activities and events across Queensland, aimed at helping anyone wanting to start or grow a business, gain new ideas and inspiration, network with other businesses, and gain a better understanding of the support available. All activities and events should focus on delivering practical information, advice and networking opportunities, and can be in a variety of formats including webinars, networking events, mentoring sessions, workshops and forums. 1 6 September Great state. Great opportunity. 1 6 September 2014 Helping small business have a big future Authorised by the Queensland Government, George St,. CS /14 business.qld.gov.au/smallbusinessweek Twitter #QLDsmallbiz CS /2014 Helping small business have a big future Are you looking to be inspired? Attend a 2014 Queensland Small Business Week event to help you start, grow and succeed in business. To find out more visit Great state. Great opportunity. Great state. Great opportunity. CS /2014 Advertisement Business opportunities showcase for the Gold Coast 2018 Commonwealth Games : Winning business through networking and collaboration The Gold Coast 2018 Commonwealth Games TM (GC2018) presents small businesses with opportunities to build their capability and capacity, become competitive and win GC2018 business. Join the Honourable Jann Stuckey MP, Minister for Tourism, Major Events, Small Business and the Commonwealth Games to learn how networking effectively and building collaborative partnerships can improve your chances of success. Gain insight into the scale and significance of the Commonwealth Games from the perspective of organisers and contractors, and hear from small business owners with proven experience in winning business from major sporting events. Authorised by the Queensland Government, George St,. When: 7.15am 11.30am, Thursday 4 September 2014 Where: Gold Coast Convention Centre Cost: $35 (including GST) includes breakfast For further details, including how to register, visit Register now places are strictly limited This event is part of Small Business Week, 1 6 September. I m at I m celebrating #QLDsmallbiz #QLDsmallbiz 2014 Queensland Small Business Week Report 37

40 Media A total of 29 media releases were developed for the event, resulting in 268 media mentions to an audience of Media coverage included 30 radio stories to an audience of people, and 1 television story to an audience of people. The value of media coverage is equivalent to $ A media centre was established on the Business Queensland Facebook page for stakeholders to download latest 2014 Queensland Small Business Week and Buy locally Saturday multimedia files. These files included media releases, video files, high-resolution photos and marketing collateral. In total, 189 people visited the media centre and downloaded 107 multimedia items during the July to September period. Website and online activity The week s landing page on the business and industry portal ( recorded a total of 6924 unique page views during the June to September period. The events calendar recorded 7342 unique visitors throughout the period and the promotional video was viewed 827 times. 38

41 Excellent. I was initially uncertain if this type of event was for me but after hearing from the guest speakers and talking with others at the event I promised myself this would be a turning point for me to push forward with my business. Very happy I attended and will be watching closely for future events THANKS. Glenn, Corpsecint, Gold Coast 2014 Queensland Small Business Week Report 39

42 Buy locally Saturday Highlights 8 internet-based articles to an audience of press articles to an audience of radio stories to an audience of 8095 Successful delivery of the Pollies in Business program, with participation by 18 members of Parliament from Currumbin to Cairns 18 Total audience and circulation Total media clip value $

43 Celebrating local business A key event during the 2014 Queensland Small Business Week was Buy locally Saturday, which was held on 6 September. On Buy locally Saturday, shoppers were asked to support local business communities and economies by making their purchases from local businesses. The initiative was delivered in partnership with CCIQ as an extension of the successful Think Queensland, buy locally campaign launched by the Queensland Government in This year, the Buy locally Saturday initiative was spearheaded by an extensive social media campaign run through Business Queensland social media channels, using the #BuyLocallyQLD hashtag. The broader social media campaign achieved impressions through Facebook and impressions through Twitter. Media coverage of the initiative included 30 media mentions to an audience of The campaign included a selfie competition, which encouraged Queenslanders to take a selfie photo with a branded promotional coin (similar to that used to promote the week) and submit the photo on either Facebook or Twitter to enter the draw to win a Samsung tablet. There were a total of 78 tweets with attached media and 43 entries in the competition. Samsung was a partner for this competition and provided two Samsung Galaxy tablets as prizes. The winners were announced on Tuesday 16 September, with Maleny Cheese winning the most creative Buy locally Saturday selfie. Members of Parliament were instrumental in promoting Buy locally Saturday in their electorates, with the Premier participating by working in the Milk Cafe and The Gap Markets, and Minister Stuckey supporting the local IGA at Tugan with Mr Stephen Tait, CEO of CCIQ. CCIQ provided support to the campaign by running the Pollies in Business program, providing social media support and promoting Buy locally Saturday events on their interactive map Queensland Small Business Week Report 41

44 Pollies in business The Pollies in Business program was run on Friday 5 September and Saturday 6 September, with 18 members of Parliament working in small businesses in their electorate. Businesses that hosted their local members included: IGA, Tugan Beach Campos Coffee, Eagle Farm Muffin Break, Indooroopilly TriVision Shopfitters, Everton Hills Portabella Restaurant, Albany Creek Grove Juice, Mansfield Cosmic Book Heroes, Aspley Coffee Club, Kippa-Ring Frame Expresso and Gallery, Cairns Cotton Tree News, Maroochydore Supa IGA, Maleny Avid Reader Bookshop, West End. Paul Smith s Tuning & Mechanical, South Toowoomba 42

45 Interactive map CCIQ developed an interactive map that provided additional marketing support for events during the week, as well as a portal for special offers or events for Buy locally Saturday. The portal had 2871 unique visits during the week, 52 specials were uploaded to the map and 3568 event pages were viewed. Queensland Small Business Week should become a permanent fixture within DTESB s calendar of events due to the positive coverage, feedback and sentiment that the week generates across the state. Chamber of Commerce and Industry Queensland, v 2014 Queensland Small Business Week Report 43

46 44 Shining bright: a celebration of Queensland small business

47 It means a lot to us to be included in the Shining Bright book because we have put a lot of hard work into our business and to be recognised in this way is very rewarding, especially being from a country town. Natalie and Jamie Dingle, Roma Wire and Steel Highlights Launched Shining bright: a celebration of Queensland small business e-book on Tuesday 2 September Profiles and celebrates Queensland s small business success stories Includes 17 interviews with small business owners from a range of industries and regions 2014 Queensland Small Business Week Report 45

48 The concept The Shining bright: a celebration of Queensland small business e-book was designed to showcase a selection of successful and diverse small businesses, and share their stories about starting and building a business in Queensland. Small businesses were invited to be interviewed for the book and were selected on recommendation by the Queensland Government s regional offices through DTESB s Mentoring for Growth program and the Premier s Sustainability Awards 2013 and 2014 nominee lists. The book not only showcases successful small businesses, it celebrates the entrepreneurship and dedication of the business owners, and is an insightful and inspiring tribute to small firms across the state. The book can be viewed on the business and industry portal ( It is a wonderful feeling to be acknowledged for our hard work, dedication and passion we are humbled. Sonya Jeffrey, Ingan Tours 46

49 2014 Queensland Small Business Week Report 47

50 Appendix 1: Event calendar MONDAY 1 SEPTEMBER EVENTS LOCATION BNI Bayside Learn how to grow your business with qualified referrals Cleveland The Executive Connection Briefing Breakfast Selecting a Winner This Small Company Big Business TM Workshop Cairns Brand Protection Solutions Online and Social Media Digital Enterprise Program Cloud and Cloud Applications Gold Coast CREATE Your Business Morning Session Cairns BEC Sunshine Coast Business Health Check Sunshine Coast BEC Rockhampton Business Health Check Rockhampton Personal Branding Workshop Sheldon BEC Redland, and Bayside Business Health Check Business Owner Administration 101 Aitkenvale Startup 3.0: How To Recession Proof Your Business Webinar 7 Steps to business success Webinar Are you a Small Business Tiger? South Burnett Excellence Awards Category Finalist Announcement Kingaroy Tradies on the Cloud Cloud Technology advice for Tradies and field service businesses Digital Enterprise Program Cyber Security and Data Management Bundall How to Run Inbound Marketing Campaign (Hubspot) Kingaroy Chamber of Commerce Small Business, Stronger Together Kingaroy Exit Planning Strategies for Business Owners Ipswich Business Tune Up, Service for Your Business Business Super Growth Information Session Start up Marketing Growth Strategies for Small Business CREATE Your Business Evening Session Townsville 48

51 TUESDAY 2 SEPTEMBER EVENTS LOCATION CCIQ and Wide Bay Australia Business Breakfast (Gympie) Araluen BforB Gold Coast Tuesday Breakfast Broadbeach BNI Central Learn how to grow your business with qualified referrals BNI Cornerstone Learn how to grow your business with qualified referrals Capricornia Chamber of Commerce Breakfast Rockhampton Protecting your business from legal disaster: Intellectual Property Redbank Setting Up Your Small Business for Success Whitsunday Women in Business Business Breakfast Airlie Beach League of Extraordinary Women Breakfast Fortitude Valley IP Protection Solutions for Apps and Online Business Methods Are you looking good but going nowhere? Springwood Demystifying Business Management Systems Workshop Bokarina CREATE Your Business Morning Session Mackay JCU Coaching for sustainability capacity in micro and small businesses Townsville BEC Sunshine Coast Business Health Check Sunshine Coast Build Your Own Website in a Day BEC Gold Coast Business Health Check Robina Media, Money and The Power of Profile Windsor BEC Redland, and Bayside Business Health Check Tradies on the Cloud Cloud Technology advice for Tradies and field service businesses Webinar Caloundra Chamber of Commerce Smart Lunch Club Caloundra BforB Gold Coast Tuesday Lunch Broadbeach Make it easier to do business: manage your work health and safety Webinar Advance Western Downs Lunch Tara Managing cash flow in your business Webinar Success Women s Network Lunch Surfers Paradise Online Strategies for Small Business Woolloongabba When small business thinks BIG The Edge Open Studio South Bank Tax essentials for start ups Webinar LSQ complementary medicines and functional foods supply chain Tradies on the Cloud Cloud Technology advice for Tradies and field service businesses Redcliffe Doing Business in China 5 Strategies to Double Your Cash in the Bank Webinar Sunshine Coast Industry Network Forum Sippy Downs UQ Business School Australian Owner Manager Forum Exit Planning Strategies for Business Owners Robina First Impressions Sales Training 10 Quick SEO Wins for small business From SEO to Social Media: Digital Strategy for Small Business Cooroy Chamber of Commerce Dinner with the Mayor of Noosa Cooroy Building A Community of Loyal Followers For Your Business Smart Phone Tips and Tricks Taster Course Webinar CREATE Your Business Evening Session Rockhampton 2014 Queensland Small Business Week Report 49

52 WEDNESDAY 3 SEPTEMBER EVENTS LOCATION CCIQ and Wide Bay Australia Business Breakfast (Bundaberg) Bundaberg CCIQ Centenary & Districts monthly breakfast Middle Park BforB Gold Coast Wednesday Breakfast Broadbeach BNI Midas Learning how to grow your business with qualified referrals East BNI Premier Learning how to grow your business with qualified referrals East BNI Riverside Learning how to grow your business with qualified referrals Strengthening Regional Business Breakfast #2 Cairns Gympie Networking Breakfast Gympie #Accelerating Small Business Sunshine Coast Ideas to Profit Breakfast Albion Whitsunday Women in Business Business Breakfast Merinda Export Solutions Branding, other IP considerations and EMDG s CREATE Your Business Morning Session Bundaberg Business Portal training for culturally diverse communities Woolloongabba BEC Sunshine Coast Business Health Check Sunshine Coast Franchise Advisory Council Introduction to Franchising BEC Gold Coast Business Health Check Robina YNetwork Mastermind Event Raby Bay Capability Statement Writing Workshop Sippy Downs Small business networking morning tea Bray Park BEC Redland, and Bayside Business Health Check 5 Key Online Strategies for Small Business Success Webinar How to grow your business through outsourcing and virtual staff Webinar Where Small Business Shines Enterprise Luncheon Gladstone Buying or Selling a Business Webinar Success Women s Network Lunch The Edge Open Studio South Bank Townsville Chamber Business Matters Luncheon Townsville Business Portal training for culturally diverse communities Woolloongabba Mary Valley Tourism Industry Forum Kandanga QUT Small Firm Growth Lessons from systematic research Business Fitness Masterclass Your Business in a Nutshell Cleveland Growth, Trade and Investment Forum Tradies on the Cloud Cloud Technology advice for Tradies and field service businesses Logan City BEC Sunshine Coast Exit Planning Strategies for Business Owners Sippy Downs Business Excellence Roundtable Group Mentoring and Networking Session Milton Junior Chamber Business Insights Series Business After Hours Networking Event Cairns Are you looking good but going nowhere? Springwood Exit Planning Strategies for Business Owners Sippy Downs Attracting and retaining staff Webinar CREATE Your Business Evening Session Maroochydore 50

53 THURSDAY 4 SEPTEMBER EVENTS Caloundra Chamber of Commerce Better Business Breakfast First Impression Sales Training Finding the correct Sales person and then ensuring they look the part Business Tune Up, Service for Your Business Quick SEO wins. Ideas from global experts Smart Financial Strategies To Transform Your Business Twitter Workshop for Small Business Week Breakfast Seminar: Maximising and Managing Employee Performance BEC Ipswich The Inspiring Ipswich Business Breakfast CREATE Your Business Morning Session Business opportunities showcase for the Gold Coast 2018 Commonwealth Games TM Townsville Young Chamber Coffee Queensland Migrant Small Business Expo Inner West Chamber Business Networking Morning Tea Tendering for Government Business: Redcliffe BEC Sunshine Coast Business Health Check Leading with Personality Understanding personality types Collaborate to Innovate Fair Work Ombudsman Presentation The Business of Professional Photography Maleny Small Business Coffee Meet Up BEC Bundaberg Business Health Check BEC Redland, and Bayside Business Health Check Knowledge Café Whose Idea is it anyway? Social Media 101 for Tradies Kill a Watt Webinar CCIQ North Lakes and Pine Rivers Women in Leadership Luncheon Protecting Your Brand with Trademarks Success Women s Network Lunch The Edge Open Studio Lunchbox Session Behaviour & Communication (DiSC) Protecting your business from legal disaster: Intellectual Property lunch time seminar BEC Advance Cairns Lunch with the Australian Small Business Commissioner CREATE Your Business Afternoon Session Fair Work Ombudsman Presentation QUT The business creation process: What works and doesn t work for Australian start ups? Industry Network Forum LSQ Medical Devices Supply Chain Learning Partnerships Networking for mutually beneficial long term relationships Entrepreneurial Success Info Night Ipswich Chamber of Commerce and Industry Networking After 5 Engagement 101 The True Cost of Doing Nothing Up and Running SEO Strategies for Small Business Webconsulting SEO Exit Planning Strategies for Business Owners Business Essentials Seminar CREATE Your Business Evening Session LOCATION Caloundra Hamilton Maleny Spring Hill Ipswich Chermside Gold Coast Townsville Milton Redcliffe Sunshine Coast Mooloolaba Mackay Maleny Bundaberg Cairns Webinar Webinar Kallangur Webinar Buderim South Bank Toowoomba Redbank Cairns Bulimba Maroochydore Townsville Bundama Caloundra Toowoomba Townsville Kenmore

54 FRIDAY 5 SEPTEMBER EVENTS BNI Connect For Business Learning how to grow your business with qualified referrals Entrepreneur Brand Accelerator BEC Sunshine Coast Cyber Attacks in Small Business Digital Masterclass and Networking Event BEC Sunshine Coast Business Health Check Smart phone tips and tricks BEC Redland, and Bayside Business Health Check Women s Network Australia, Networking Event Power Tea BEC Sunshine Coast Business Startup Business growth options Keys to maximising the value of your business Turn Your Ideas Into Action The Edge Open Studio CREATE Your Business Afternoon Session QUT Entrepreneurship in Australia: How does our start up activity hold up against other countries? Exit Planning Strategies for Business Owners Building A Community of Loyal Followers For Your Business CREATE Your Business Evening Session LOCATION Sunshine Coast Port Douglas Sunshine Coast Burpengary North Lakes Sunshine Coast Webinar Webinar Roma South Bank Springwood Redcliffe Broadbeach Support buying locally #BuyLocallyQld SATURDAY 6 SEPTEMBER EVENTS Buy locally Saturday Octopus Labs Online Business Bootcamp CREATE Your Business Morning Session Creativity Matters Tradies on the Cloud Cloud Technology advice for Tradies and field service businesses The Brand Plan Social Media Workshop Getting started with Cloud Technology Exit Planning Strategies for Business Owners The Edge Open Studio CREATE Your Business Evening Session LOCATION Statewide Helensvale Toowoomba Morayfield Morayfield Webinar South Bank Roma Note: Calendar includes events registered as at 7 August

55 Appendix 2: Ministerial events speakers biographies Event 1: Are You a Small Business Tiger? How Do You Become One? Monday 1 September 2014 Adam Spencer Media personality Adam Spencer is a popular corporate speaker and MC. He began his career in radio by winning the Triple J raw comedy championship in From there, he became a casual presenter and eventually took over the coveted breakfast timeslot in A consummate learner, Adam holds a first class Honours Degree in Pure Mathematics and has an immense interest in science. These passions lead him to hosting the ABC program Quantum and FAQ from 1998 to Adam s other outstanding achievements include being voted best speaker in the world at the World University Debating Championships. Mr Dhruba Gupta Managing Director, DBM Consultants Dhruba Gupta s career in market research spans 30 years. He began his career in Denmark in industrial marketing and joined the telecommunications industry as a research manager upon returning to Australia. He was recruited as a consultant by a leading research agency and went on to work as a senior research director at one of the largest research firms in Australia. In 1992, he founded DBM Consultants, which has since grown to become one of the top 10 Australian market research organisations. As a recognised industry leader, Dhruba has advised corporate leaders, senior executives, government ministers and heads of departments. He has been engaged by 8 out of Australia s 10 biggest listed companies, most of the large government departments and several global firms. He specialises in the services sector, including financial services and telecommunications, utilities and the government. His areas of speciality include customer experience, pricing, segmentation, new product development and forecasting Queensland Small Business Week Report 53

56 Professor Per Davidsson Director, Australian Centre for Entrepreneurship Research, QUT Business School Professor Per Davidsson is the Director and Talbot Family Foundation Chair in Entrepreneurship at the Australian Centre for Entrepreneurship Research in the QUT Business School (Management). He is especially known for his extensive research on start-up and growth of small firms, as well as societal wellbeing and job creation effects of those activities. He has also consulted for companies and international organisations. Per was an elected Officer of the Entrepreneurship Division of the Academy of Management for the period, and served as its chair in Per is Field Editor of the Journal of Business Venturing and serves on the editorial boards for several other journals. He has led several major research programs, including the Comprehensive Australian Study of Entrepreneurial Emergence, which attracted the largest Australian Research Council Discovery grant awarded to business/economics in its year of application. Paul Niederer CEO, Australian Small Scale Offerings Board Paul Niederer is one of Australia s leading authorities on peer-to-peer investing and equity-based investment for early stage growth companies. Paul joined the Australian Small Scale Offerings Board team in late As CEO, Paul leads a team that shepherds businesses through an ordinarily complex and frustrating capital raising process with efficiency and effectiveness. Paul is no stranger to managing growth businesses, having spent the past few years as CEO of both ASX and NSX publicly listed businesses. Before that, he managed and developed businesses in Singapore, the Middle East and Sweden. 54