SKILLED TRADES INNOVATION FORUM
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1 FIRST ANNUAL SKILLED TRADES INNOVATION FORUM 2015 Wrap Report
2 Overview BC s first annual Skilled Trades Innovation Forum held at the Vancouver Convention Centre on June 2, 2015 was attended by close to 400 tradespeople, apprentices, employers and training providers from across the province. The goal of the Forum was to create an annual event where employers, apprentices and key stakeholders from the K-12 system, First Nations communities and training institutions can unite to share best practices and work together in developing innovative programs that break down barriers to accessing trades training. Through information gathered from the working sessions at the Forum, a direct outcome will be to develop an Apprenticeship and Trades Training Best Practices Guide and Innovation Resources Toolkit in the fall of 2015.
3 Event Branding Several pieces of collateral were developed for the Forum, including a Forum logo, an event program, event signage and a microsite to register and to access all related materials.
4 Welcome and Opening Remarks Gary Herman, CEO, ITA, welcomed participants and highlighted the reality that the trades training system is becoming data driven. The Honourable Shirley Bond, Minister of Jobs, Tourism and Skills Training and Minister Responsible for Labour discussed the opportunities in the trades in BC and the importance of innovation. Following the Aboriginal welcome performed by Spakwus Slolem (the Eagle Song Dancers), Gwyn Morgan, ITA Board Chair, spoke about the nature of innovation as a seed and the requirements for innovation to flourish.
5 Keynote Speaker Jason Dorsey, Chief Strategy Officer at the Center for Generational Kinetics, was the keynote speaker at this year s event, speaking on the topic of recruiting and retaining young workers (millennials). He spoke humorously about generational differences, shining light on the ways we can better understand and relate with one another s working styles.
6 Plenary Session Following the keynote presentation, Jane Worton, Queenswood Consulting, and Tim Woods, Deliberation Network, explained what was learned from the process of engaging several regions across BC (Fort St. John, Nanaimo, and Kelowna) in dialogue about innovation and trades training. In table groups, participants also had the opportunity to consider responses to the question, What enables innovation? Ideas were expressed visually and posted gallery-style.
7 Apprentice Panel This year s event featured an apprentice panel during lunch moderated by Jas Johal, the Director of Communications at the BC LNG Alliance. Participating apprentices included: Leigh Wall, Truck and Transport Mechanic, 2 nd year apprentice Josh Jardine, Pipefitter, 1 st year apprentice Luke Chandler, Automotive Service Technician, 2 nd year apprentice Darren Flemming, Electrician, 4 th year apprentice
8 Apprentice Panel: Live Broadcast The apprentice panel was streamed through Periscope, an application that enables you to broadcast live video to the world.
9 Breakout Sessions Throughout the day, forum participants participated in 3 out of 12 breakout sessions of their choice where they heard brief presentations and engaged in discussion. Over 40 moderators and speakers presented in these working sessions. Sessions varied in format, and included either presentation(s), panel discussions with Q&A, lightening rounds, and/or interactive demonstrations with activities.
10 Breakout Sessions Session topics included: Cultural Diversity in the Workplace: Overcoming Barriers and Seizing Opportunities Essential Skills and Employability Mentorship and Succession Planning Trades Training Partnerships Regional Access: Taking Training to Apprentices Blending Old and New: Creative Approaches to Training Mobility of Apprentices and Skilled Workers Building Successful Apprenticeships: Three Models Leveraging Technology to Improve Apprenticeship Experience
11 Graphic Facilitator Two Graphic Facilitators visually captured the major themes and key points as a permanent record. All final boards can be found at itabc.ca/innovation-trades.
12 Reception Following the forum, over 100 forum participants attended a connecting event which was held at the Pan Pacific Hotel to exchange learnings and ideas that were discussed throughout the day, and to network with other members of the trades training community.
13 Media Relations Media outreach was conducted prior to the event, along with the distribution of a news release the day following the forum. The Journal of Commerce attended the forum and conducted a series of interviews with both the apprentices on the panel as well as Gary Herman, CEO, ITA. A total of five media stories were generated, and a total of 75,000 media impressions were obtained surrounding the Skilled Trades Innovation Forum. Coverage in the Journal of Commerce included: Trades Training Partnerships Jason Dorsey on Recruiting and Retaining Millennials Skilled Worker Mobility Apprentices Optimistic About the Future VIDEO, ITA President Gary Herman at the Skilled Trades Innovation Forum
14 Media Relations: Coverage
15 Event Social Media: Overview For the Skilled Trades Innovation Forum, a social media strategy was created to help amplify the events of the day. The strategy included: The development of an event hashtag: #TradesForum2015 Social media posts leading up to the event and post-event Live social media posting at the forum Monitoring social media throughout the day A live-streamed Apprenticeship Panel through the social media app, Periscope Activity On Twitter #TradesForum2015 Unique Twitter Estimated Total Metric Twitter Mentions Users Twitter Impressions Event Lead Up ,185 Day of Forum ,859 Post Event ,518 TOTAL * 448,562
16 Event Social Media: ITA Coverage Leading up to the forum, throughout the event and post-forum ITA published real-time content on ITA s social channels including Facebook, Twitter and LinkedIn. In total, there were three Facebook posts, three LinkedIn posts and 25 tweets. Activity Twitter During The Event Retweets 11 Favourites 41 Engagement Rate* 2.7% Impressions 8,200 * Number of engagements divided by impressions
17 Event Social Media: Twitter Engagement ITA social media fans and event participants demonstrated their social media engagement throughout the forum. These are some examples of some of the tweets that received the highest engagement.
18 Event Social Media: Apprenticeship Panel ITA used Periscope, a social media app, to live broadcast the Apprentice Panel hosted during the lunch. The video was also later posted on YouTube and ITA s social media channels for anyone who missed the live broadcast. View the full panel discussion at bit.ly/ita_apprenticepanel
19 Video: Building Innovation Into Trades Training A video was created to screen at the forum, showcasing innovation within the trades. The companies that participated in the creation of this video are: Mott Electric Ltd. (Vancouver, BC), CCT Controls (Fort St. John, BC), and First Truck Centre (Surrey, BC).
20 Forum Summary Video Following the forum, a recap video was created to summarize the day s event.
21 Contributors and Partners The forum was jointly hosted by the Industry Training Authority (ITA) and the Ministry of Jobs, Tourism and Skills Training (JTST). Inventa and Edelman were involved with event planning and execution, and a total of 10 partners contributed to the overall success of the day s event. Hosts and Organizers Partners
22 Key Learnings: Survey Results Evaluation forms were distributed to participants to obtain their feedback about the event. Based on the responses of 89 participants who completed the survey: The majority of respondents were satisfied/highly satisfied with the forum The majority of respondents felt that attending the forum was beneficial/highly beneficial Most respondents indicated that the benefit of exchanging views with other participants and ITA was quite high Over 80 per cent of respondents indicated that the forum was relevant/highly relevant to their current work The majority of respondents rated the quality of speakers and forum content as high A large majority of respondents agreed that they learned quite a bit, had a good chance to share their views, and that the event showcased innovation Most respondents were satisfied/highly satisfied with all sessions
23 Key Learnings Forum attendees noted the following items as being areas for improvement: Lunch format changed for more networking opportunities Registration for breakout sessions Description of breakout session format More apprentices & youth More/clearer voting about satisfaction with the forum and key learnings Stronger finish Include a funding announcement Tightly defined theme Deliver an award For more information about this year s forum, visit itabc.ca/innovation-trades
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