ezuce Open Enterprise Communications Challenging the Status Quo in the Comms Market

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1 ezuce Open Enterprise Communications Challenging the Status Quo in the Comms Market

2 Truly Liberating

3 Launching ezuce New company with a mature product > New company to challenge the status quo in the Enterprise communications market with an all software solution > Out of the gate with a GA product, credible in the channel and with a referenceable installed base > Complete solution replaces legacy (IP) PBXs with a new approach > More than telephony: Open alternative to Microsoft > Software and open source economics unhinge the incumbent s model > Deliver what customers and partners want: IT application, Communications as a Service (CaaS), mobility, lower cost

4 Off to a Strong Start A brief history > Development started in 2004 > Backed by venture capital and turned into open source > About $80 to $100 million invested in R&D > Acquired by Nortel Next generation Enterprise product to succeed Meridian-1 / CS 1000 > Sold by Nortel, Dell, IBM under a Nortel brand > Spun out before Avaya came in Formation of ezuce 2010 > The right product at the right time > Provides migration path for the stalled base of PBX customers > At the intersection of managed services, CaaS, cloud hosting and mobility

5 All Software

6 Business Model First to target mid-size to large Enterprise > Target Market Enterprise ,000 seats, distributed environments, branches, regional, mobility > New economics Communications at the price of all features included at $65 MSRP per user per year > Buyer/Criteria CIO, VP IT, Director IT cost driven, IT application, not vertically integrated, open & interoperable > Requirements Legacy migration, cap-and-grow, consolidate infrastructure, cost reduction, BPI, mobility > Channel Model 100% indirect Single Tier Reseller, OEM and MSP > Professional Open Source Introduce open source economics to the Enterprise market

7 For Less Money

8 ezuce Delivers Industry Firsts > First open source software unified communications solution to hit the mid-size to large enterprise market Analyst claimed 18% share for open source in SMB in 2008 > All software solution and business model to target incumbent s enterprise (IP) PBX business First to emulate Microsoft s model > First to apply software and open source economics Communications at the price of > First UC CaaS solution to sell indirect First to enable partners to increase their services revenue First to leverage MSFT s channel conflict with BPOS > First to continue where Asterisk left off Only credible successor to Asterisk

9 Easy for Users and Admins

10 Better Architecture

11 The openuc Solution Software based Enterprise Communications Desktop Integration IM / Presence Voice / Video Mobility

12 The product customers want > All the attributes of a software based next gen solution Software only IT app that runs on standard hardware and OS Easy to use with integrated collaboration user experience Feature complete (IP) PBX replacement The right architecture all SIP / SSOA TM > New economics incumbents cannot match 3x to 5x lower cost Much simpler pricing model Software only > Migration path Meet the requirements for (IP) PBX replacement Can be hosted and moved into the cloud PBX interoperability

13 The product channel partners want > Services revenue growth Incumbent vendors pull services revenue out of the channel Channel wants to offer managed services and is now in competition with many of the vendors > Market transition Legacy VoIP systems are harder and harder to sell Transition to software is material and not reversible Nortel VARs are left stranded > Partner profitability Margins on existing systems shrink We offer the best value to the VAR (more services revenue and higher overall margin) Exclusive relationship with key VARs provides value

14 Better Voice Quality

15 Customer Deployment Example

16 Telephony at the Price of

17 Offering a Complete IT Stack Voice is high value must have in transition to IT / Calendar Alternative to Exchange Integration with Outlook Infostor as alternative to Sharepoint Instant Messaging / Presence Federation with other IM systems Mobility including FMC Conferencing Voice / video conferencing Web conferencing Real-time Communications PBX replacement Voice / Video Unified messaging

18 Owning the User Experience Telephony integrates into IT Applications Avaya Cisco Microsoft ezuce SAP Oracle / Siebel Salesforce.com Microsoft Amdocs Open-Xchange > Partnering with legacy PBX vendors does not work economically > SIP telephony is hard and there are very few choices - ezuce is one Microsoft IBM Novell EMC / Vmware Google Open-Xchange

19

20 Looking for Partners

21 Simple Cost Effective Powerful

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