Opal SIP Trunks. Greg Zweig Sonus Networks Product Management. July, 2010

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1 Opal SIP Trunks Greg Zweig Sonus Networks Product Management July, 2010

2 Sonus Networks Disclaimer Content provided is for information purposes only and is subject to change without notice. Sonus has no obligation or commitment to develop or deliver any future release, upgrade, feature, enhancement or function described in this presentation except as specifically set forth in a written agreement. 2

3 Legacy Enterprise Deployment Traditional copper telephone trunks Voice Data A broadband connection provides data services ISDN or Analog lines The providers for voice and data are often different Voice trunks are often segregated based on dedicated functions Fax Gateways PBX/ IP-PBX Separate LAN/Data Network 3

4 What is the State of the Enterprise? Cisco, Avaya, Microsoft, Mitel & Nortel have successfully sold the value of IP-PBXs IP is only intra enterprise Still ISDN to the Service Provider Enterprises often have a hodgepodge of solutions within the corporation Multiple vendors due to mergers or acquisitions Specialized vendors for call center, etc Single vendor but mix of TDM & IP sites Single vendor with different software releases H.323 and SIP with the migration to SIP Pressure to reduce costs Improve margins Need to prove synergies from corporate mergers Looking for partners that will help them deploy complex technology without risking their business Enterprises are forced to cook up solutions 4

5 Converged SIP Deployment The copper voice is replaced with a broadband SIP Trunk A single broadband connection, with QoS, provides voice and data connectivity from a single provider Bandwidth can be better utilized and shared ATA SIP Trunk Service Provider IP-PBX Combined Voice and Data Network Fax 5

6 Why Are SIP Trunks Compelling? Eliminates premise gateway hardware costs Leverage buying power from one bandwidth provider Federate services between sites (master dial plan) Purchase only the channels required Support high definition audio Support mobile phone integration Acquire enhanced hosted services from the network Conferencing Hosted Contact Center 6

7 Mobile Services for SIP Trunks SIP phones are in the official app store Cisco & Avaya let you connect via office PBX Android OS gives Google even more opportunity to commoditize voice 7

8 Hosted Unified Communications Presence Telephony Management via ICP Unified Communications Calendar Instant Messaging Click to Dial Call Control Contact Lists 8

9 Enterprise Interoperability Lab Real World Network Deployment Experience Multiple deployments in Tier 1 Service Providers Connectivity via 10 s of thousands of PRIs and SIP Business Trunks to PBXs of all types Sonus IP-PBX Lab: Cisco: Call Manager 4.x (Windows) & CM 6.x (Linux) Cisco: Call Manager Express Avaya: Communications Manager & IP Office Nortel: BCM 50 & CS1K Asterisk End-to-End Solution Testing with Sonus NBS Testing SIP Trunking as a PRI replacement Multi-vendor PBX-to-PBX Network Hosted Voice Mail / Conferencing 9

10 What Do I Need? What do I have? PBX, router & firewall models & software releases IP-PBX or Gateway to convert (e.g. Audio Codes, Mediatrix, Grandstream, Cisco, etc) Router with QoS (Cisco, juniper, HP, etc) SIP Aware Firewall? (Ingate or Edgewater, Cisco, Juniper) Trained VAR Ask for references Be sure you get a trained technician (not excuses) 10

11 Cautions Number portability may be slow Schedule ahead (especially if you are moving locations) It may be reassuring to migrate trunks over time Many ways to mitigate risk You have to plan The amount of disruption will be inversely proportional to the planning and coordination of service providers and vendors Research your vendor choices Select value over price Time is often more important than money 11

12 Already Proven In the States Infonetics Research surveyed 92 North American organizations October 2009 report 101 or more employees with both PBXs and key telephone systems Respondents had detailed knowledge of their organization s PBX trunking services And have influence over the planning and purchase decision-making process for PBX trunking The typical survey respondent organization spent between $100 thousand and $500 thousand per year on trunking services 39% of survey respondents have already deployed SIP trunking Respondents are deploying SIP trunking widely across their organizations, and not just trialing at one or a few sites 12

13 Growth Worldwide More than 2x growth in last 24 months SIP Trunking is expected to grow at 53% CAGR from 2009 to 2014 Source Infonetics March 2010 IDC predicts a compound annual growth rate (CAGR) of 80.2% from 2008 to 2013 (for lines) and revenue is comparable, at just about 77% 13

14 Thank You

Opal SIP Trunks. Greg Zweig Sonus Networks Product Management. www.sonusnetworks.com. July, 2010

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