Your connection to the world. Aastra. Lars Kjennerud. Head of Enterprise ONE Aastra Technologies Ltd.

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1 Your connection to the world Aastra Lars Kjennerud Head of Enterprise ONE 1

2 Welcome to Aastra» Aastra s acquisition of Ericsson s Communications Business presents a lot of opportunities and a new boost of energy» As a market leader, we believe in successful business growth» Our partnership has entered a new phase, where we are determined to strengthen our relationship» We are now totally focused on enterprise communications and we look forward to a brilliant future together 2

3 Aastra Technologies» Enterprise Communications Company Founded in 1983» Headquarters in Toronto, Ontario, Canada Listed on the Toronto Stock Exchange (T:AAH)» Revenue CAD million» Net profit CAD 35.8 million» Profitable 40 consecutive quarters» Employees approx Core focus in enterprise communications 3

4 Stronger together Ericsson brings:» 600 employees» 100,000 customers, majority large enterprises» 120 partners worldwide» Global player» Expertise in integrated mobility and unified communications Aastra no 1 player in EMEA 4

5 Corporate History 1983» Engineering consulting Aerospace & Defense Market 1992» Entered Telecom equipment Market Consumer products 1996» Listing as a Public Company in Canada » Organic Growth 2000-present» Growth through Acquisitions 5

6 Aastra a new global player» Currently more than 2,300 dedicated employees around the globe to provide leading communication solutions and assure customer satisfaction.» Dynamic, approachable and ambitious player focusing on open standards to create market-leading enterprise communications solutions. 6

7 Why Aastra? NUMBER 1 In EMEA 7

8 Totally committed to enterprise communications» Developing and delivering innovative and integrated solutions» Open-standards and a world class portfolio of IP telephony and unified communication applications» For small to large businesses globally» A full range of IP-based and traditional communications products and solutions 8

9 No 1 player in EMEA 18,0% 16,0% 14,0% 12,0% 10,0% 8,0% 6,0% 4,0% 2,0% 0,0% Aastra Siemens Alcatel- Lucent Avaya Nortel Cisco Panasonic Funkwerk Mitel Samsung NEC-Philips EMEA Unified Communications Call Control Market 2007, Canalys 9

10 Go to market Adapted routes to market 10 Aastra country sales units (CSU) Distributors Resellers and carriers End customers Certification program Indirect sales 65% Direct sales 35% Direct touch

11 Global Presence Centre of Excellence Sales and Support Headquarters 11

12 Research & Development» With a focus on open standards, Aastra invests approx. 10 percent of revenue on R&D» Global Centre's of Excellence, where we focus our competence on: Hybrid, IP and SIP-based call managers Terminals Contact centers Hosted solutions Platform independent applications Mobility 12

13 Aastra one philosophy, many solutions» Regardless of the number of users, Aastra s market-leading solutions are Open Comprehensive Efficient User-friendly Reliable and secure» Aastra enables a smooth migration towards IP telephony and unified communications for all customers at their own pace. 13

14 Aastra's product world» Broad portfolio of products Small to large enterprise solutions IP, hybrid and SIP platforms Integrated mobility Wide range of terminals Contact centre solutions Multimedia applications Unified Communications solutions» Focus on meeting customer requirements while exceeding their expectations for value and performance» Committed to the development and implementation of open standard VoIP products and systems, integrated mobility and unified communications. 14

15 The future speaks over IP IP transformation creates possibilities of standardized and open solutions which means:» flexible architectures» reduction in total cost of ownership» scalability and evolution We believe that future enterprise communications will be based on SIP and as such, we invest heavily in R&D to promote open standards 15

16 Moving towards integrated communications Systems Chatting Personalization Mobility UC On Demand Sharing Applications 16

17 Business Process Integration Aastra Collaboration Link» Enabling UC integration with Microsoft, IBM, Google... MS OCS IBM Lotus Sametime Google UC Business Applications HP.. MX-ONE Mobility Gateway BusinessPhone EMS Solidus ecare.. Communications 17

18 Small and medium-size enterprises and organizations» Being the leader on this market, Aastra is best placed to understand the needs of small and medium-sized businesses.» Aastra offers a wide range of SME solutions IP, Hybrid and SIP based communications systems Fixed and cordless terminals End-user and management applications Multi-tenant and hosted solutions Integrated mobility 18

19 Large and multi-site enterprises and organizations» High-performance communications systems scaling up to 150,000 users within a logical network» Key strengths Open standards based solutions Secure with encryption Reliable (up to % availability) Scalable Feature-rich hybrid and SIP based solutions Compatible with existing infrastructure and a variety of terminal Integrated mobility and applications Smooth migration path to IP and Unified Communications 19

20 Integrated Mobility» With integrated mobility solutions, Aastra enables improved productivity and availability for employees on the move.» Fixed to Mobile convergence based on Mobile Extension Unified Communications applications Solidus ecare Multimedia Contact Center Unified Messaging through OneBox Presence functionality through Contact Management Suite Instant messaging through integration with Microsoft OCS and IBM Sametime» Integrated DECT systems» Integrated WiFi solutions» Dual Mode functionality using GSM/WiFi mobile phones 20

21 A leader in Multimedia Contact Centers» A complete range of contact center solutions, ranging from the small helpdesk to the large dedicated Multimedia Contact Center. Powerful Agent desktop Skills-based routing Integration towards major CRM applications: SAP, Siebel etc. Real time monitoring tools and management applications. Multimedia, multi-modal contact centre handling voice, video, text, s and faxes. 21

22 Platform independent contact management applications» Contact management (CMG) is a suite of applications for operators and office users, integrating presence and availability with easy access and management of advanced enterprise communications services.» The CMG application suite contains; Presence and Availability Management, Attendant Consoles, Speech applications, Desktop Call Handling and Team Collaboration. 22

23 Call management at the click of a mouse» Complete management suite for Operators, Reception and messaging applications» Integration with leading UC applications» Managing mobility 23

24 Customer extracts 24

25 Greater performance through partnerships» Aastra offers tailored solutions in cooperation with certified partners, in order to fulfill customer demands» Through strategic relations with other significant players, among others Microsoft, IBM and HP, we can offer integrated solutions for customers» Together with its partners, Aastra offers solutions in the following areas: - Alarm generation - Call Center - CTI Computer Telephony Integration - Unified Messaging - Hospitality» Using Open Interface Platform, applications from third-party suppliers can be integrated into Aastra telecommunications system 25

26 Aastra Telecom Norway AS Aastra Telecom Norway AS Enterprise NOA Kalbakken Enterprise ONE Skjetten 26

27 Country Sales Organization Country Management HR Manager Corporate Business Development Committee Finance/IT/HR/Logistic Shared Service Nordic MarCom PR, Web, Branding, Events, Campaigns Head of Sales Segment & Channel Management Back Office Order Admin Small & Medium Enterprise Segment Presales & Portfolio Mngt. Demo, Training, Bid management Product Launches, 3rd Party Products Large Enterprise Segment + Direct Touch Generic Solution Segment Sales Non-Aastra Platforms SIP Phones, CMG etc Market Shared Services Professional Services 2nd line Support, Consultancy, Solution Design, Aastra Academy (Tech.Training) Local Services 27

28 Why do we need an office? 28

29 Open-standards User-friendly Secure Reliable Innovative Quality Scalable 29

30 Your connection to the world Thank you! Any questions? 30

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