Introducing Personeta

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1 Introducing Personeta Solution for Next Generation Converged Services

2 Agenda Business trends The Solution Introducing Personeta Value Proposition Architecture TappS Services Key selling points 2

3 Communication Service Provider Market Trends Operational trends: Network architecture shift from device centric to subscriber centric approach Services become an attribute of the subscriber instead of the line (connectivity) Moving toward networks comprising standard based solutions (industry protocol - SIP, IMS) and VoIP architecture Business Trends To save on both CAPEX and OPEX, service providers migrate their networks to a single IP core, creating a uniform environment. To reduce churn and offer a richer customer experience CSPs need to rapidly introduce new and converged services into the network Need to create market differentiation through unique, personalized services, while offering competitive niche applications Service providers with legacy networks focusing aggressively on new applications to exploit their networks Yankee Group IMSs and SDPs Fuel the Need for SIP Application Servers 3

4 Why Personeta TappS NSC TappS was developed in response to customer requirements for: Extending the reach of their applications across multiprotocol networks Meeting the challenge of creating new value-added services Using a secure, resilient, and abstracted middleware platform enabling service providers to develop and deliver convergent services faster, better, and with less ongoing operational expense Resulting in a lower cost, higher value network Extending VoIP applications and networks to applications communicating over IMS/SCIM Enabling executing new services over an Application Server Migration path from legacy SCPs to NG VoIP networks 4

5 About Personeta Established in 2000, U.S. and Israel Based Commercial deployments worldwide at leading service providers Active at customer sites since 2001 Targeting Tier 1 to Tier 3 fixed and mobile operators Partnership with major network infrastructure vendors and SIs Certified local service creation teams developing on TappS Support and maintenance according to customer SLAs 5

6 Personeta Value Proposition Speeds time-to-market for new services (1-3 months vs months). Flexibility in service delivery for all type of networks/services/protocols. Mix and match application building blocks to design new services (tying together applications and services that were never designed to interoperate). Lower cost to deploy new services (2-10 times less expensive). Lower total cost of ownership. Allows service providers to innovate and be positioned for any future standards (IMS/SCIM, Triple/Quad Play, etc.) Ranked by Light Reading as one of the top 4 major IMS solutions suppliers 6

7 Personeta TappS NSC An open architecture for rapid service mediation, creation and delivery TappS NSC is an IMS programmable Application Server for Voice & Data enabled Telecom Real-Time applications: Key applications Converged Mobility (FMC) IMS Multi-Media services (Video) Hosted business services (e.g. VPN, AA) TappS can also serve as a programmable IMS SCIM and Service Broker TappS is a Next Generation SCP 7

8 TappS - Open Service Architecture BSS OSS Enhanced 800 (NTS) Converged Charging Converged desktop Converged VPN WSDL XML Java API TappS TM Network Service Controller Service Mgmt. Platform Mgmt. Resource Control Java SLEE Service Control Execution Layer Control Layer Call Control Adaptors User interaction Adaptors Presence and IM Adaptors Charging and AAA Adaptors HTTP/ Data Adaptors Adaptation Layer Call Control Softswitch IN/IMS Media Serve/ Media Gateway Presence and IM RAS/BSS External IT service 8

9 Personeta Services and Applications Personalized Converged Mobility FMC Multi-Network VPN Mobile network integration with any PBX (IP and non-ip based) IMS Multi-Media services Video Telephony service Hosted Business Communication VPN, Network Virtual PBX/Centrex, Auto Attendant, Incoming call management Hosted IVR Enhanced IN replacement Converged Billing Enablement 9

10 Personeta Applications Mobile Applications Mobile Applications Mobile-gaming Mobile Conferencing Multimedia Ring-back Tones Hosted PBX Hosted IVR Collect Call Enhanced wake up call Enhanced Reminder e-fax FMC Mobile office Auto Attendant Converged Desktop Number Translations Services Announcement distribution Broadband Applications Find-Me-Follow-Me Prepaid Converged Applications Video Telephony Multimedia Ring back tone Prepaid Broadband Fixed Applications Broadband Applications 10

11 Personeta Applications Business Applications Mobile Applications Mobile Mobile Applications Residential Applications Mobile-gaming Mobile Conferencing Multimedia Ring-back Tones Hosted PBX Auto Attendant FMC Free Phone e-fax Mobile office Find-Me-Follow-Me Video telephony Auto Attendant Premium One Number Converged Desktop Prepaid Broadband Video Telephony Number Translations Services Converged desktop Premium Announcement Broadband Rate distribution Enhanced wake up call Applications Hosted PBX Find-Me-Follow-Me Voice VPN Personalized Ringback Tones Hosted IVR Prepaid Personalized hosted IVR Prepaid/Post Paid calling Collect Call Video Telephony Message Distribution Cards Enhanced wake up call Converged Multimedia Ring back tone Enhanced Group Reminder Reminder Enhanced Reminder Applications Prepaid Broadband e-fax Televoting Find-Me-Follow-Me Collect Call Fixed Applications Broadband Applications 11

12 Summary and Key Selling point Leading provider of IMS based multimedia solutions Enables FMC services for business customers Field-proven IMS application server Open platform for rapid service creation and bundling Rapidly delivers new services over both legacy and NGN networks Web-based customer self-provisioning Brings Web model of application development to telecommunications Provides familiar tools for programmers to develop applications Cisco Application Partner 12

13 Personeta is Cisco Application Partner 13

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