1 Migrating to SIP Trunking with AudioCodes Alan Percy Director, Market Development August 2011
2 AudioCodes: A Brief Introduction Overview: Manufacturer of Media Gateways, Enterprise Session Border Controllers, Media Servers, IP Phones, Mobility Technologies 17 years of Operations, Public (NasdaqGS since 1999) Deployed in over 100 countries in broadband, mobile & enterprise Strong brand for quality & performance Worldwide offices: Headquarters: Israel North America: NJ, TX, NC APAC: Singapore, Korea, China, India, Australia EMEA: UK, France, Germany, Russia LATAM: Miami, Mexico, Brazil, Argentina, Columbia 625 Employees R&D (250), Sales & Marketing (210), Operations (90), G&A (5) Israel (395), US (140), Europe (30), APAC (25), LATAM (10)
3 What AudioCodes Does The Communications World: Applications Mobile UC Cloud Mediant Gateways Residential Gateways MSBG SBC IP Phones AudioCodes Communications - world is shifting towards an all IP infrastructure Growth driven by desire for unified communications, cloud computing and mobility Incumbent vendors struggle to adapt to demands of newly emerging software applications TDM All IP World All IP AudioCodes innovative, interoperable and diverse portfolio of solutions are uniquely positioned to enable this transition
4 What is SIP Trunking? SIP trunking is a Voice over Internet Protocol (VoIP) service based on the Session Initiation Protocol (SIP) by which Internet telephony service providers (ITSPs) deliver telephone services and unified communication to customers...
5 PBX Trunking Services How Businesses Connect Voice Today T1 lines ISDN PRI SIP VoIP trunk ISDN BRI Standard analog/ digital phone lines Non-SIP VoIP trunk 2013 Now 0% 20% 40% 60% Percent of Respondents Source: Infonetics Research, SIP Trunking Deployment Strategies: North American Enterprise Survey, April 2011
6 Revenue (US $B) Trunks (M) The Case for SIP SIP Trunking- one of the fastest growing services to Enterprises $4 $3 $ SIP Trunking brings cost savings and operational efficiencies North America leads adoption $2 $2 $1 $1 $0 CY08 CY09 CY10 CY11 CY12 CY Source: Infonetics Research, Inc. Revenue Trunks
7 How SIP Trunking Achieves Cost Savings Eliminates dual last mile facilities Mixed voice, video, data on same infrastructure More competitive market Greater geographic reach Improved flexibility Fortune 1000-size organizations can save anywhere from 25-60% on their telecom expenses. Sorell Slaymaker, Unified IT Systems SIP Trunking Infrastructure cost reductions will allow Triton to realize ROI in as little as 3 months Cameron Symonds, Director IT/TS, Triton Technologies SIP Trunking returns an average savings of 25% vs. a traditional separate voice and data infrastructure Global Crossings, 2011 SIP Trunking can deliver savings of 30-50% for branch environments in mid-size and large enterprises Gartner, Inc., 2009
8 SIP Trunking Looks Good; Upgrading PBX environment Not So Good Continuing pressure to reduce operational costs Postponing/avoiding major capital expenditures Legacy (TDM, IP-PBX) infrastructures still work Effort to upgrade is slow and a distraction Carrying over certain existing functionality may not be supported
9 Step 1 Assess the Situation Where are the costs and inefficiencies? Internet PSTN Cost of Firewall two facilities Trunking, Local and Long Dist. Router T1/E1 or Analog Trunks PBX LAN Maintenance Costs Lack of PC Users Integration Moves, SIP or adds Digital and Phones changes Costs from Conferencing Services Fax Analog Phones IP TDM
10 Step 2: Planning Upgrade PBX? Replace PBX? Expansion? Consolidation? Eliminate PSTN When and at what cost? Goal SIP Trunking Trial Eliminate PSTN Trunking Implement IP-PBX Or Unified Communications With SIP Trunking
11 Step 3: SIP Trunking Trial Internet Firewall Router Gateway Makes Call Routing Decisions LAN PC Users PSTN T1/E1 or Analog Trunks PBX SIP or Digital Phones Drop and Insert Architecture Eliminates PBX expansion/changes Makes IP-PBX/UC Upgrade easier IP TDM Fax Analog Phones
12 How does a Media Gateway Work? Command/Control/Config. TDM Interface DSPs (Codecs) SIP Stack TDM T1/E1/J1/BRI/Analog PRI/CAS/MFC R2 Loop Start/Ground Start DID/DTMF SIP Ethernet
13 Mediant 1000: Modular And Scalable Media Gateway The Mediant 1000 is a Modular Gateway, with a variety of interfaces.
14 14 MP-1xx Product Overview MP-112, 114, 118 MP-124 Analog Media Gateways from 2 to 24 analog FXS/FXO ports
15 Step 4: Reducing/Disconnecting the PSTN Internet Firewall Router Change Routing Rules to move more traffic to SIP Trunks LAN PC Users PSTN T1/E1 or Analog Trunks PBX SIP or Digital Phones Fax Analog Phones IP TDM
16 Step 5: Migrating to Unified Communication Upgrade to Enterprise Session Border Controller (E-SBC) Internet Firewall Router LAN Unified Communications Clients SIP Phones Analog Phones PSTN T1/E1 or Analog Trunks Fax IP TDM
17 SIP to SIP Connectivity? Enterprise Session Border Controller (E-SBC) IP Phones SIP SIP IP-PBX SIP Variant 1
18 SIP Interoperability This is supposed to work! SIP SIP interworking and normalization Signaling mediation Media mediation Transcoding
19 Security SIP Trunks SBC Internet S I P E-SBC Enterprise LAN Bad Stuff PSTN Call Admission Control (CAC) Encryption & Authentication Topology hiding Protection against DOS attack Survivability
20 How Does an E-SBC Work? Command/Control/Config. Security Policy Management SIP Stack DSPs (Codecs) SIP Stack Signaling (SIP) Media (RTP) SIP Ethernet LAN SIP Ethernet WAN
21 Case Study: Georgia Military College Liberal Arts Junior College Main campus in Milledgeville, GA 6 campuses across Georgia 500 Full-time employees 5000 Students 1800 computers Centrex from National SP
22 Challenges Costs Like many public institutions, college is very sensitive to operating costs Centrex costs were very unpredictable Moves, adds and changes were $ Need for Collaboration Staff spread across six different campuses Delays/costs incurred while commuting between campuses Retention of Existing Telephone Numbers Local presence is important Reliability Campus Autonomy - no outage should effect other campuses
23 Solution Architecture SIP Trunking Mediant 800 E-SBC Mediant 1000 E-SBC Valdosta, GA Main Campus Mileldgeville, GA Mediant 800 E-SBC Warner Robins, GA Mediant 800 E-SBC Atlanta, GA Mediant 800 E-SBC Augusta, GA Mediant 800 E-SBC Columbus, GA
24 Results All six campuses are now on Microsoft Lync Vastly improved collaboration environment Campuses are functionally autonomous One Minute Provisioning hand them a phone Retained local DID numbers Network security is maintained 30% reduction in travel costs Realized an 80% savings in monthly reoccurring charges By migrating to Unified Communications with Microsoft Lync, AudioCodes and Broadvox, Georgia Military College was able to reduce monthly reoccurring costs by 80%, allowing the college to invest in other important student education programs, said Drago Totev, Associate Vice President - Telecommunications & Networking, Georgia Military College.
25 Benefits of Working With AudioCodes Interoperability and Compatibility Leveraging the investment in our experience and interoperability lab Architecture Flexibility and Scaling Range of solutions that fit your particular implementation Migration Strategy Start today, upgrade later Security JTIC-validated device and network security Superior Voice Quality First vendor to pass all 12 ETSI Speech Quality Tests Quick Time-to-Savings (ROI)
26 Additional Resources Information on AudioCodes and migrating to SIP Trunking: Mediant 1000 Media Gateway: Enterprise Session Border Controllers: Datasheets, videos, case studies, whitepapers, testimonials ITExpo - September 13-15, 2011 in Austin, TX News and buzz via Social Media Follow us on Twitter, LinkedIn or Facebook
27 Customer Lead Generation Campaign Announcements Get Started with SIP Trunking TMC, No-Jitter Websites (AC, BRDVX) Enterprise Customers USA -based Education SIP, SIP Trunking, & Solution Marketing Promotional Offer TMC webinar 8/24 Website Content (AC, BRDVX, TMC)- solution, promo, Case study Georgia Military College SIP Trunking resources and collateral from BRDVX, AC SSCA Training and Certification from The SIP School AC-BRDVX joint campaign (monthly thru Q4) Customizable templates for sending to VAR contacts Web banners also customizable for VARs AC & BRDVX websites, regional and national events Blogs, social media (Twitter, LinkedIn, Facebook) Get Started with SIP Trunking
29 Promotional Offer: Get Started with SIP Trunking from Broadvox & AudioCodes Time Period: August 15, December 31, 2011 Broadvox SIP Trunking Service 50% off activation fee of Go! SIP Trunking Products (local, domestic, broadband) 1 AudioCodes Gateway or ESBC at 25% off MSRP to enterprise customers Mediant 1000 MSBG or Mediant 1000 ESBC Includes 1 year standard 9x5 ACTS at 25% off MSRP Includes FREE -1 year -Advanced Hardware Replacement SSCA SIP Training and Certification 10% off List Price
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