We have two opportunities.

Transcription

1 We have two opportunities. The first is for GM s and dealership digital leaders that want to dramatically and quickly increase the performance of the dealership while reducing expenses. As you can see from the dealer and GM statements below, we can help GM s ensure they reach their year-end net profit bonus levels by increasing sales while reducing monthly advertising and marketing expenses (significantly increase net profits). The second offer is for Automotive Industry Professionals with current success selling digital marketing solutions to auto dealers that are looking for a better product/service to represent and a better career/pay plan. We offer a residual income opportunity with complete control over your own schedule and income (true profit sharing). Who are we and what do we do? The company is called automotive Inc., a digital marketing and website company for the automotive industry. We have offices in Los Angeles and Florida but our sales teams work out of their home offices using today s technology and sales tools. We have been in business more than 10 years, have approximately 1000 total dealer clients (including some of the best of the best), and outperform every competitor in our space for a number of reasons. Before and after results from numerous dealers to confirm this claim are provided below. Example: Since we have been on Automotive our online exposure has gone through the roof. We went from a little over 7000 visits to over 50,000 month in and month out. Our leads have increased 5 times what they were with Reynolds and Reynolds Naked Lime. End result we are selling an extra 200 plus cars monthly. Steve Jensen, Owner Lipton Toyota, and Jimmy Lagle, GM of Lipton Toyota. (top 10 Toyota dealer in USA) As you will see from the other dealer comments below, dealers double and triple their leads and dramatically increase sales with our solutions in a relatively short amount of time while reducing their monthly advertising and marketing budgets all digitally. We manage and market more than 4,000 dealer websites, micro-sites, and landing pages nationwide for every type of auto dealership franchise (including Harley Davidson and RV dealers too), but that is just the beginning. We also manage all SEO, Social Media, SEM, Marketing, Text Marketing, Reputation Management, Behavioral Retargeting, Back Linking, and Digital Marketing for our dealers. What makes us and our offer unique is the fact that we do more than the competition, and do it better than the competition, and do it for less (dealers often end up saving $1000-$5000/mo when they switch to our services). Therefore, dealers actually save money by signing up right out of the gate, AND we also guarantee to at least double their performance (double their organic website leads) and do it quickly. We have no problem offering the double organic lead guarantee in the first 90 days because

2 the increase in FREE organic leads is generally % or more as you can see from the dealer s own comments and analytics provided below. Quick Facts: Historically, we have less than a 5% fall off rate after contract term. Dealers simply don t leave. Average dealer client has been with Automotive 5 years, despite a 1 year contract. When speaking with decision makers the closing ratio is over 85%. The closing ratio is approximately 45% overall considering all webinar presentations with and without decision makers. If we can get the decision maker informed on their options, they will nearly always choose Automotive for a number of different reasons. The average dealer has more than one rooftop, so even with the 45% overall closing ratio every presentation averages one or more new rooftops at the end of the day. We pay our sales team a monthly residual per account. Our dealers rarely leave (they have to die or sell typically). The company is financially very healthy and fully committed to re-investing as necessary to remain the best. The company does all of the selling and final product presentations and servicing of the products within the account for the sales team. Our sales team simply books the 20 minute webinar and then keeps a friendly dialogue/relationship going with the key players in the account once engaged/signed. The first 700 accounts were sold without a sales team. All business was referred by happy dealers and manufacturers (initially Toyota, Honda and Nissan) that simply wanted their dealers to sell more cars and knew they would with our tools. We started in the South East. We are coop approved with all manufacturers that offer co-op for these services. Manufacturers like Toyota, BMW and Mitsubishi will co-op 100% of the program costs. Our first two salespeople recruited under this program each sold 15+ rooftops in their first 60 days (one of them had no relationships and cold called to get every webinar). They are willing to share their experience and strategies with new representatives as their team leaders. We are looking for energetic, happy leaders that are organized, respected in the automotive industry, and are as excited about our product as we are and as excited about our results as our dealers are. Here is what our dealers have to say The Results are Immediate!

3 Average Monthly Traffic 11,750 "...Leads Have Tripled..." 4,500 6,700 8,500 Cobalt FZA 1st Month FZA 2nd Month FZA 3rd Month Cobalt Automotive Fairfield Chevrolet and Cadillac Denny Spots - GM (Prior Vendor Cobalt) (first 3 months live) In the first 3 months our traffic has doubled since switching to Automotive our leads have tripled. What would take Cobalt 3 days to complete Automotive completes in 3 hours!" Denny Spots General Manager Lead Form Submissions 774 Phone Calls Dealer.com Dealer.com Claremont Toyota Bert Plotnick GSM (Prior Vendor Dealer.com) Our Automotive launch was very fruitful! We are Up 250% in the first 30 days. Lead volume has gone from 300 form submissions to over 750. Phone calls have increased from 770 to over We are meeting and working with FZ to gain even more! Bert Plotnick Claremont Toyota - GSM (866)

4 Leads 1st 30 days of Service 121% DigiGo Jim Burke Auto Group Gordon Gibbs Internet Marketing Manager (Prior Vendor DigiGo) "Since making the switch to automotive our entire group saw an immediate increase in traffic and leads. Our leads more than doubled in the first 30 days across the entire group - 121% increase." "I'm glad to hear there are several 20 Group members interested in the Fusion Zone solution, I think any of them (dealership) would be totally satisfied with what you all have to offer, and it's guaranteed!! Our sites are now responsive and the SEO is much better than what I had previously, I'm again ranking high. I have looked at our numbers for web traffic, phone calls, form submittals and units "Sold", everything is on the upswing as promised. The other numbers are increasing, we're loading the pipe line. The thing that I have been impressed with so far is the number of leads that are being generated from the "Best Price" button and the 24/7 Chat, amazing!" Gordon Gibbs - Internet Marketing Manager

5 Monthly Visitors 24,000 Leads 400% 6,000 VinSolutions 400% 350% 300% 250% 200% 150% 100% 50% 0% Opelika Ford CDJR Earl Hudson GM (Prior Vendor VinSolutions) "Switching from VinSolutions to in the first 30 days of service our traffic has gone from an average of 6,000 visitors a month to over 24,000+ visitors. Our leads have increased by 400%!" Earl Hudson - GM Leads & Calls 30 Day Launch Increase of 224% Conversion Rate Increase of 158% % 130 Naked Lime Automotive Naked Lime Automotive Tenneson Nissan - Sara Brock - Chief Technology Officer - TKO Group (Prior Vendor - Naked Lime) "Our first month with Automotive switching over from Naked Lime our conversion rate had a net increase of 158% resulting in a 224% increase in leads and calls! Those are serious results." Sara Brock - Chief Technology Officer - TKO Group

6 The Increases are Continual Our Dealers Grow Digitally Month over Month Average Total Visits Conversion Rate 26,000 39,000 55, % 9.21% 11.25% 3.25% 5,700 VIN Solutions VIN Solutions Brandon Honda John Marazzi Owner (Prior Vendor VIN Solutions) (Top rated Honda dealer in Florida) In my opinion they are hands down the best in the industry. Automotive has done an incredible job for us. The Last month with our old provider we had 5,000 unique visitors. Our first month with Automotive produced 24,000! We ve been able to eliminate our pay search expense completely and rely 100% on FREE ORGANIC leads (higher closing ratio leads). Their knowledge, service and execution are off the charts! John Marazzi Owner - Brandon Honda - Phone: jmarazzi@brandonhonda.com Prior vendor VIN Solutions - Avg. Total visits 5700 conversion rate 3.25% Results with Automotive Year 1. Avg. Total visits 26,000 conversion rate 7.25% Year 2. Avg. Total visits 39,000 conversion rate 9.21% Year 3. Avg. Total visits 55,000 conversion rate 11.25%

7 500% 400% 300% 200% 100% 0% Leads Increase 500% Average Monthly Visits 7,000 Naked Lime 50,000 Lipton Toyota - Steve Jenson Owner (Prior Vendor - Naked Lime/R&R) (Top 10 Toyota dealer in USA) It s turned out to be one of the best decisions I ve made in my career. Our results are 5 times what they were with Naked Lime (Reynolds and Reynolds). Technologically speaking, Automotive has elevated Lipton Toyota to a new stratosphere! Steve Jenson Owner Lipton Toyota Brett, since we have been on Automotive our online exposure has gone through the roof. We went from a little over 7000 visits to over 50,000 month in and month out. Our leads have increased 5 times what they were with Naked Lime. End result we are selling an extra 200 plus cars monthly. Jimmy Lagle - General Manager - Lipton Toyota/Scion - Jlagle@LiptonToyota.com - Cell - (954)

8 Traffic and Leads DealerOn Manly Honda JD Danzler Owner (Prior Vendor DealerOn) Brett, I never should have left! I met a great talker and switched to DealerON. Our Traffic dropped in half and so did our leads almost immediately. The service and turn-around time we ve enjoyed and come to expect with was not matched by the new vendor. Sign us back up! We need to go live by August 1 st! If anyone needs a t- comparison of Automotive vs. DealerON I ve lived it. Have them call me. JD Danzler Managing Partner Manly Honda - (707)

9 Average Monthly Visits 4,708 6,798 9,888 14,991 Conversion Rate 11.47% 7.67% 8.11% 2.73% Cobalt Cobalt Average Leads Per Month Cobalt Freehold KIA Marcos Salas Owner (Prior Vendor Cobalt) (#1 KIA dealer in North East US) " Automotive has helped make Freehold Kia the top volume Kia dealership in the North East United States and one of the top volume Kia dealers in the USA! The Huge increase in traffic has lowered our overall advertising budget while dramatically increasing our net profit! FusionZONE Automotive is one of the defining factors in our business and helped us secure a second open Kia Point which we now own Toms River Kia! Feel free to call me on my cell as a reference for Automotive Marcos Salas Owner Prior provider Cobalt Average Cobalt traffic 4708 monthly Conversion rate 2.73% Avg. leads 128 Automotive year 1 traffic 6798/mo Conversion rate 7.67% Avg. leads 521/mo Automotive year 2 traffic 9888/mo Conversion rate 8.11% Avg. leads 801/mo Automotive year 3 traffic 14991/mo Conversion rate 11.47% Avg. leads 1719/mo

10 Organic Leads January - March (27) 2014 January - March (27) 2015 Tameron Honda - (Prior Vendor Dealer.com) Organic Leads Nearly Tripled Website (FZAutomotive) sales leads have increased 188% year-to-date from last year. January - March (27) 2014 website sales leads- 322 January - March (27) 2015 website sales leads So a 188% increase in sales leads! Pretty impressive! Also, I attached a snapshot of Google Analytics, comparing the time frames as well. Please let me know if you need more! Heather Lumley Digital Marketing Director Tameron Automotive w c

11 Leads and Traffic Increase 300% 300% 250% 200% 150% 100% 50% 0% Parks Toyota Deland (Prior Vendor Dealer On) We made the right decision. Our traffic and leads are up 300% since we made the switch. Other High Performance FusionZone Automotive Import Franchise Dealers: United Nissan - #1 Nissan Dealer in USA (volume) in March 2015 Sutherlin Nissan Orlando Top 5 Nissan Dealer in USA in March 2015 Sutherlin Nissan of Fort Myers Top 5 Nissan Dealer in USA in March 2015 Manufacturer Special Reference 2014: FusionZone Automotive Websites had the highest conversion rates of any Toyota approved website providers in 2014 Toyota

12 FastRing Sales Increase 35% 40% 30% 20% 10% 0% Lakeland Ford/Hyundai Greg Balasko Owner (Prior Vendor Dealer.com) I ve used Automotive for more than a year now and our results have been fantastic. I left my old provider because they did not come up with creative ideas on an ongoing basis to improve our business. does that. The staff at is extremely on the ball. We don t have to go to them. They are constantly coming to us with new innovations and ideas. And they never charge us additional charges for anything unlike our old provider. Just one of their new website tools (fastring) has increased our sales by 35%. There is no better website provider than automotive. Greg Balasko Owner Towbin Dodge Chopper/King of Cars Owner (Prior Vendor Dealer.com) (#1 Dodge dealer) When it comes to websites I use Automotive. Those guys take care of us. They give great service. They build great websites. Thanks for all your help guys. We appreciate ya! Chopper - Owner

13 Turn Around Time Index Pages 30, Hours DealerFire Dealerfire Traffic 14,000 6,000 Dealerfire Vann Horn Auto Group Tom Burns President (Prior Vendor Dealerfire) Chevrolet/Chrysler/Dodge/Mazda/Hyundai and more. Brett Should have listened to you. As you know I switched to Dealer Fire in November Went from 3k per site to $1500 per site You get what you pay for. Traffic in half and leads are way down. (Not to mention the average turnaround time went from 1 hour with FZ to 3 days with Dealerfire) Send me contracts for all locations ASAP. I gave them notice. Need to launch June 1. Milwaukee location went from 30,000 indexed pages to 600. Traffic from 14,000 to I can t take it anymore! Ready to run with the BIG DOGS again! Thank GOD I did not move the Fond du lac location yet Tom Burns, President (262) cell Don t see your franchise or current vendor for comparison? Contact us for more!

14 Frequently Asked Questions: How does Automotive achieve these results regardless of the dealer franchise or location and regardless of the prior vendor? Watch this short video to see/hear how (4min 55 seconds)... Can we use that video to help schedule webinars with new dealers? Yes, of course. We also provide scripts that work and other professional looking sales collateral. What is the dealer cost? Typically the dealer saves $1000-$5000/mo in their overall digital marketing budget because Automotive replaces so many vendors including the website vendor (and then gives the dealer unlimited graphics, unlimited websites, micro sites and landing pages including service website, Spanish website on Google Latino, special finance websites, military websites, and more). Automotive also replaces the SEO vendor, SEM/Social Media vendor, 24/7 Live Chat vendor, Hook product vendor ($25 gift card for example), inventory management software vendor - unless the dealer wants to keep those other vendor relationships (they can if they want, or they can save those costs if they want), and provides the dealership with so many FREE organic leads (highest closing ratio lead there is) dealers can cut back on other advertising costs as well. Dealers can also reduce or eliminate their third party digital lead vendors (cars.com, autotrader.com, etc.), direct mail costs, and more. So it costs the dealer nothing to do business with in most cases. To get started with the dealer simply pays: $1499 set up fee and the monthly fee thereafter is $3000/mo one year contract. (These are the terms as a rule. There are discounts for dealer groups and independent dealers pay $1500-2,000/mo depending on their package). What is the compensation level? A full-time sales professional should earn well into six figures the first year, and twice as much the second by setting up appointments for 25 minute webinar presentations with owners, gm s and other corporate decision makers. The webinars will be delivered by FZ executives until the sales professional is comfortable doing on their own. How many sales should I expect the company to be helping me close a week? It takes about 15 days for the entire sales process to run its course and receive signed contracts and payment on average. So after the first two weeks of presentations and filling your calendar with webinars for the company to make for you, you should expect the company to be closing a rooftop per day on average (5/week which could be one small dealer group for example) by doing approximately

15 2.3 webinars a day on average. The average deal takes approximately 2.5 webinars to close out completely by getting all decision makers involved and up to speed on their options. How often am I paid? Weekly. Dealers pay their invoice once a month. Commissions are processed each week as funds are received. What is the company website address and information available to dealers? Can dealers have exclusive territories? We want our dealers to have a competitive advantage, and they do with these tools. So we let them name up to 3 of their closest competitors and lock them out for the first year while we help our client take their digital market share. How many salespeople does the company intend to have? We intend to have 1 salesperson for every accounts depending upon the salesperson. What do I need to do in order to continue to earn a residual? Is there a minimum monthly sales quota? In order to continue to earn the residual, the only requirement is to document an ongoing relationship with the key players within the dealership account in the CRM (twice a month). There is no minimum monthly sales quota. Once you hit your number you can stop selling new accounts. You control your income and schedule. We just don t allow a salesperson to make a sale and then get paid to abandon the dealer. Automotive will service the account and the product and call the dealer monthly to ensure the dealer is happy and/or strategize each month how and where to take more digital market share. The servicing requirement of the salesperson to earn ongoing residuals that is required is separate from what the company does and is all about being a true friend and ensuring a personal relationship is established and nurtured with the key players (owner, gm, gsm, digital champion of the store). How do I get my leads and what is my market area? The company distributes all leads it gets to the sales team. More than 80% of the sales made by new salespeople now are generated from their outbound efforts. The company provides marketing materials, processes, strategies, and CRM licenses to manage a book of business. Salespeople begin with their own relationships and contacts. Those existing relationships are loaded into the company provided CRM to provide account protection and confirm another salesperson has not already started a sales cycle with that rooftop. We encourage relationship selling so one sale may take a salesperson to other cities and states (nearly all presentations are done via webinar) to sell other

16 rooftops in a dealer group or sell a referral from a recently sold dealer. Salespeople also tend to market to dealers in their geographic area following the same procedure (identify the dealer prospect, load into the CRM to confirm available and establish account protection, then begin the sales process via the CRM). What if the dealer is in the middle of a contract with a less desirable digital vendor(s)? Depending on the situation we may buy out the contract for the dealer so they can switch now. What if the dealer cannot/will not switch to Automotive now? Can we help them with anything else? Yes! FastPRICE and fastring can be sold to any dealer and put on any dealer website. FastPRICE typically increases the lead conversion rate of any website by %. FastRING increases the connectivity rate of lead forms from 20% to 85%+. This product alone increased sales by 35% for Greg Blasco, owner of Lakeland Auto Mall (per the dealer s comments see fastring.com website). Here is a short video explaining each of both Fast products: Each Fast product is sold for $295 set up fee, and $699/mo on a month to month agreement. Buy them both, and the dealer pays only one set up fee ($295) and $499/mo each ($998/mo total). Approximately 1000 Fast Dealers are on board. Both of these products are free when the entire automotive program is purchased (they are included in the $3,000/mo cost or $2,000/mo cost for independent dealers). Here is the website information for fastring. What is the next step? 1. If you represent a dealer and just want to schedule a webinar for your dealership location eandersen@fzautomotive.com and provide your name, dealership name and url, and request a minute webinar demonstration. We look forward to serving you. 3. If you are overwhelmingly enthusiastic about the opportunity and are certain you would be successful based on the information provided and want to continue the education process and see a previously recorded live dealer webinar eandersen@fzautomotive.com and request an

17 interview. If all goes well you will be provided a NDA/Confidentiality agreement to sign after which you will receive all of the details regarding the dealership presentation, pay plan details, and other answers to any remaining questions you may have that are proprietary and confidential to the company s business model and success. If hired, you will then be provided with an agency agreement, CRM license/access, a and approved Linkedin templates and title, and sales and marketing collateral. Training will be continuous and frequent as you work daily with a team leader and directly with the President of the company. Thank you for taking the time to learn more about automotive.