If you need to alter the sequence, that is okay. Just be sure to complete each point and don t stop until you have implemented them all.

Save this PDF as:
 WORD  PNG  TXT  JPG

Size: px
Start display at page:

Download "If you need to alter the sequence, that is okay. Just be sure to complete each point and don t stop until you have implemented them all."

Transcription

1

2 Introduction This program is simple, but effective. You will have to DO things and they will require some attention and persistence, but overall it is a relatively easy process. Take time to read through the whole program from start to finish. Once you ve reviewed the overall plan, start with Step One. Once you ve completed Step One, complete all of the steps as soon as you can for the best results. If you need to alter the sequence, that is okay. Just be sure to complete each point and don t stop until you have implemented them all. Once you have finished the numbered steps, implement all of the recurring actions and keep them in. Target Dates and Completion Dates Next to each step of this program are two boxes. One is labeled Target and the other is labeled Completion. The first is there for you to write in the date on which you would like to have the step completed (or implemented as a recurring action) and the other is there for you to write in the date you actually have it completed (or implemented as a recurring action). Overall Campaign Comments Overall, the plan we ve mapped out is intended to help you create a steady stream of prospects coming to you for multiple offers. This is vital to your company s growth. We will be going over upgrading your designs, branding and offers and sending consistent marketing campaigns to both your prospects and existing clients. The idea is to generate more interest in your company, increase business and allow you to meet your financial goals.

3 SECTION ONE Competition Research We know it seems that none of your competitors are doing anything worth watching, but you should still be on their mailing lists and keeping aware of what they are up to. You can analyze what they are doing that is working and what they are doing that is not working and apply what you learn from them. In order to do this, you should: 1) Do a Google search for or similar keywords 2) Visit each link on the first page of results 3) Read what is offered 4) For any that offer fill in forms for receiving newsletters or other free marketing items, sign up 5) See if there s anything you can learn about your competitors that could be useful to you Also, are updates of the latest relevant Google results (web, news, etc.) based on your choice of query or topic. Set up alerts for your own company name, your biggest competitors and any keywords specific to your industry that you would like to keep an eye on. This is very easy to do. Just go to to set it up. SECTION TWO Your Website We are currently working with you directly to redesign your website so that it represents your professionalism, reflects your brand and makes your services look valuable and desirable. The main purpose of your website will not be to sell your product online or to answer every question your visitors may have. Its main purpose will be to capture leads and to guide your visitors simply and effectively toward contacting you about what they need so they can be sold to by a. SECTION THREE Direct Mail It s great that you have been so consistent with your outflow. However, we feel that the design of your pieces and who you are targeting needs to be taken to the next level to help bring you back to the response levels that you used to receive.

4 Here are our recommendations. Step One: Your Mailing Lists Segment your mailing list by the following criteria: 1) People who have never responded to any of your marketing efforts 2) People who have responded but didn t buy anything 3) People who have done only 4) People who have done more than just Step Two: Your Designs For your direct mail piece designs, we would like to see more professional, clean-looking designs including the following on each piece: An image of a person who looks like a or is an actual A testimonial specifically about the offer on the card (for example, if the offer on the card is a webinar, the testimonial should be regarding how great the webinar was and how much they learned from it) The color scheme of your branding Your logo (We would like to see you use exactly the same logo every time rather than letting your logo vary slightly from piece to piece) One specific offer The web address of your landing page for that offer We recommend using a layout similar to our own Success Cards. Here is a sample. Step Three: Your Offers We think it s time for you to create some new offers. We would like to see you create 5 postcards. Each postcard will announce one of these 5 offers: 1) Free for your first 3 months 2) Free TeleSeminar or Webinar 3) Free 4) Free DVD 5) Free Success Video

5 For the first offer, we would like to see you create a. What we are suggesting here is making this a monthly subscription. Members would be able to participate in the regular monthly webinars or teleseminars, the sharing of successes, discussions about what s been working and what hasn t and they would be able to hear both from you and from others. For those who join the as their first experience with it will be an excellent tool for getting them engaged and interested so you can sell to them. If you do include a webinar each month, it would probably be appropriate to charge about for this monthly subscription/membership. Step Four: Repetition & Frequency of Mailings You should start out by sending one mailing each week. Mail the first card the first week, the second card the second week and so on. Step Five: Size & Format You should mail a larger piece. We recommend 6 x 11. Note on Direct Mailings We recommend mailing these cards instead of your current pieces. However, if you are concerned about discontinuing your current campaigns, you can split your list in half and continue your current campaign to one half of the list and deliver the new campaign to the other half until you see the great results you are getting from the new pieces and are comfortable with dropping the previous postcard designs and campaigns. SECTION FOUR Landing Pages Each of your postcards should tell the prospect to visit a landing page that is specific to that offer. Each landing page would include: 1) A description of exactly what the visitor will be receiving. 2) An image of. 3) A testimonial. 4) A contact form requesting only the person s name and address. Once the person fills in their name and address, they will be taken to a second page that requests the rest of the information you need from them. This way, if they fill in their name and address but then don t want to give you the rest of the information you want from them, you will already have what you need to contact them by .

6 Upon completing the second form by entering the rest of their contact information, they will be taken to another page that thanks them for their request and gives them the offer. 1) Free for your first 3 months For this offer, the page will thank them for subscribing and let them know when the next event is, how to attend, etc. 2) 3) 4) 5) Free TeleSeminar or Webinar For this offer, the page will thank them for signing up to attend and let them know what happens next, how to attend, etc. Free For this offer, the page will thank them for entering their information, and allow them to start the immediately. Free DVD For this offer, they should be able to watch a 3 minute clip of the DVD before they need to enter any of their contact information. It should be a teaser clip and convince them that they are going to want to watch the entire DVD. They will then enter their name and address, be taken to the second page to finish entering their contact information, and then be taken to the third page that thanks them for entering their information and tells them that their DVD is being mailed to them. Free Success Video This one will not just be a short testimonial clip. This needs to be a full case study including images of, graphs, the story of what happened and advice for the viewer to use for his own. It should include a teaser before the form (similar to number 4 above) and then go to the full case study page after they fill in their contact information. Note: All contact forms should include a note assuring the visitor that you will not sell or share their contact information. SECTION FIVE Pay Per Click When we Googled we did see your ad but it was not ranked very high compared to the other ads. Since you are going after such a small amount of traffic, we recommend you bid for the #1 ranking ad spot and tweak your ad copy. We also do not recommend sending Pay Per Click visitors to your home page, they should be sent to a landing page with a fill in form. We can show you examples of Pay Per Click landing pages and quote the design of one for you if you would like. For the management of your Pay Per Click campaign you can do it yourself or hire a firm. A good firm will charge a minimum of $500 a month plus Google s costs. If you would like to manage it yourself we recommend AdWords Academy Course

7 SECTION SIX Branding Establish branding for your company by using the color scheme and the same logo every time, rather than letting your colors and logo vary from piece to piece. This is very important for getting your audience to recognize you instantly. The action item for this step is to go through all of your marketing materials, find everything with your name on it and make sure it matches your branding. SECTION SEVEN Create an Association We would like for you to look into creating your own association for different company with a different name, different website, different logo, etc.. This would be a totally In order to do this: This will allow you to get more deeply involved in the industry and to keep up with all of the current events. It will give you an additional advertising outlet. It will give you an upfront view of what problems and concerns your are most concerned with at the present moment. SECTION EIGHT Public Relations Is already handling Article Distribution for you? This is something you should definitely be taking advantage of. If this is not being handled for you already, please let us know, and we can provide you with a write up on how to write and distribute educational articles all over the internet (we do this for ourselves on a regular basis). You should also create a media list of all of the people who are editors for publications that go to. This includes all associations which have publications as well as any other publications. Then send to them on a regular basis, encouraging them to contact you for content they can use in their publications.

8 SECTION NINE Follow Up Marketing Step One: Collect Addresses Get all of your addresses together and divide them into the categories we mentioned for your direct mail list. Get this all entered into an program like icontact. You also need to collect more addresses from your existing contacts to expand your list. Contact everyone in your database who you do not have an address for and let them know you are starting to send a regular e-newsletter with free information for and would like their address. Collect as many s addresses as possible. Every time a new lead comes in add it to your list. We also recommend that you purchase a list of addresses if you don t already have one (we can help you with this). Keep this purchased list separate from your self-created list because you can t send s to a purchased list through an opt-in only service like icontact. Step Two: Your Entire List You should be ing a newsletter to your entire list every week. It can be a lot of work to compile content, design and send a new piece every week so, if it is not possible to create and send them this frequently right away, start by ing a monthly newsletter and increase the frequency to weekly once you have the resources available. We do offer this as a service here at PostcardMania. If you would like more information about it, please visit We would like to see you get to the point of sending an newsletter weekly and a printed newsletter monthly. Step Three: Your Prospects We would like to see you create a series of 5 s to go along with the 5 direct mail pieces covered in the Direct Mail section above. These s would cover the same 5 offers mentioned earlier. 1) Free for your first 3 months 2) Free TeleSeminar or Webinar 3) Free 4) Free DVD 5) Free Success Video Each of these s should include testimonials and details about the offer, as well as a link to the appropriate landing page. This campaign should align exactly with the direct mail campaign. We can help you set up this campaign to be automatic when a person is added to your list. They would get each automatically at the correct intervals. Just let us know if you would like our help with this.

9 Step Four: Your Existing Customers If someone has already signed up for the and, you should then market to them using three different direct mail pieces and three different pieces telling them about the other services that are available to them and how they can sign up or find out more. Each of these direct mail and corresponding pieces would feature one specific service that you offer. or SECTION TEN Referral Relationships If you haven t already, it would be great for you to contact all of the find and offer their members a free webinar, a discount off a associations you can or some other offer. You can also find out if they offer to their member list. You can also offer for these associations to post on their websites and/or in their publications. This would be a great way for you to establish relationships with them and get free exposure to their members. SECTION ELEVEN Client Referrals Do you have an official referral program? If you don t, you definitely should create one. All you need to do is come up with something that you can give to your clients that would be very valuable for them and not too difficult for you, and then make that your official referral award. In your newsletters to existing clients, you will want to promote the referral program and thank the specific people who referred recently and announce what they received for the referral. For example, Special Thanks to Josh Green of for referring Nancy Sable of! We hope you enjoy your gift certificate for SECTION TWELVE Exploring Other Industries When you are ready to explore additional industries, what you should do is follow the same plans listed above and alter what you need to in order to make the offers and their marketing pieces specific to that industry.

10 This would include: Updating your Website Segmenting the Mailing Lists 5 Designs for 5 Offers (mailed every 3 weeks) A Landing Page for Each Piece Teleseminars and Webinars Branding and PR Items Article Distribution Marketing Referral Programs End Note It s time for you to get started! If you would like help with any of these steps, we can help you with the majority of them. If you run into questions, let us know; we re here to help and advise you with whatever you may need. Good luck and enjoy getting more clients!

Top 10 best practices that savvy marketers know about

Top 10 best practices that savvy marketers know about Top 10 best practices that savvy marketers know about Includes your three FREE bonus exercises courtesy of Sherry Prescott-Willis, author, Market This! www.marketthisbook.com Top 10 best practices that

More information

Some important marketing tactics you should be implementing in 2016.

Some important marketing tactics you should be implementing in 2016. Some important marketing tactics you should be implementing in 2016. The marketing tactics below have been around for a while. However, many companies still have not implemented them in their business.

More information

DEVELOPING A SOCIAL MEDIA STRATEGY

DEVELOPING A SOCIAL MEDIA STRATEGY DEVELOPING A SOCIAL MEDIA STRATEGY Creating a social media strategy for your business 2 April 2012 Version 1.0 Contents Contents 2 Introduction 3 Skill Level 3 Video Tutorials 3 Getting Started with Social

More information

Marketing Online: How to Get Found, Generate Leads, and Convert Customers

Marketing Online: How to Get Found, Generate Leads, and Convert Customers Marketing Online: How to Get Found, Generate Leads, and Convert Customers July 21, 2010 NFIB Webinar About Web.com at: www.nfib.com/webdotcom 2 What We Will Cover In This Webinar 1. How to Claim A Google

More information

50 List Building Techniques!

50 List Building Techniques! 50 List Building Techniques! 1) Relevant Content Research and write content that your market is interested in. In this way, not only will you keep your subscribers happy, you will also boost the amount

More information

Inbound Marketing The ultimate guide

Inbound Marketing The ultimate guide Inbound Marketing The ultimate guide La Casita Del Cuco.EBOOK Inbound Marketing - The ultimate guide Version _ 02 Date _ September 2015 Introduction Inbound Marketing is a marketing philosophy which has

More information

Inbound Marketing Driving Results

Inbound Marketing Driving Results Inbound Marketing Driving Results TABLE OF CONTENTS: Introduction.... 3 Chapter 1 Getting Started.. 5 Chapter 2 Conversions Path..8 Chapter 3 Attract.....11 Chapter 4 Convert... 22 Chapter 5 Close......

More information

How to Land and Price the Hottest Web Writing Projects in 2010

How to Land and Price the Hottest Web Writing Projects in 2010 How to Land and Price the Hottest Web Writing Projects in 2010 Rebecca Matter Managing Editor, Wealthy Web Writer Co-Managing Partner, AWAI 2010 Web Copywriting Success Copywriting vs. Web Writing Opportunities

More information

7 Biggest Mistakes in Web Design 1

7 Biggest Mistakes in Web Design 1 7 Biggest Mistakes in Web Design 1 7 Biggest Mistakes in Web Design 2 Written by Senka Pupacic This is not a free e-book! Printing out more than one copy - or distributing it electronically is prohibited

More information

Hairy Goat D E S I G N

Hairy Goat D E S I G N Hairy Goat D E S I G N Email marketing made easy Hairy Goat D E S I G N Top 5 reasons to use us as part of your marketing strategy 7 Different types of email marketing we offer 9 Email marketing and the

More information

80 Point Business Marketing Checklist

80 Point Business Marketing Checklist 80 Point Business Marketing Checklist No matter what the size of your business, marketing is what helps you take your product or service from inside your company and deliver it to potential clients/customers.

More information

YouTube In-Stream Ads 101

YouTube In-Stream Ads 101 Legal No part of this publication may be, including but not limited to, reproduced, in any form or medium, stored in a data retrieval system or transmitted by or through any means, without prior written

More information

A Bond Operational Excellence White Paper. 7 Ways to Grow Your Staffing Agency with Blogging

A Bond Operational Excellence White Paper. 7 Ways to Grow Your Staffing Agency with Blogging A Bond Operational Excellence White Paper 7 Ways to Grow Your Staffing Agency with Blogging 7 Ways to Grow Your Staffing Agency with Blogging Blogging can provide a foundation for your social media campaign

More information

Sizzling Website Copy

Sizzling Website Copy Sizzling Website Copy FOR: Gavin Sloan www.whitelabelseo.com.au Home Page: An SEO Partner You Can Trust. Pure Results. Experience the Power of our White Label SEO.

More information

AWEBDESK EMAIL MARKETER

AWEBDESK EMAIL MARKETER AWEBDESK EMAIL MARKETER Version 6.1.0 AwebDesk Softwares How To Grow Your Email Marketing List Edition 1.0 October 2012 Page 1 of 10 Introduction Email marketing can be profitable for any business, no

More information

Email Marketing for Website Owners: How to turn Clicks into Customers. Email Marketing from Constant Contact

Email Marketing for Website Owners: How to turn Clicks into Customers. Email Marketing from Constant Contact Email Marketing from Constant Contact Email Marketing for Website Owners: How to turn Clicks into Customers Constant Contact, Inc. 1601 Trapelo Road, Suite 329 Waltham, MA 02451 Phone: 1-866-899-3704 How

More information

Plus, although B2B marketing budgets have increased, the number of channels may far surpass what you can do with your budget.

Plus, although B2B marketing budgets have increased, the number of channels may far surpass what you can do with your budget. 1 CNBC s list of the Top 10 Most Stressful Jobs of 2011 revealed that the sixth most stressful job was that of an advertising account executive. The reason today s account executives are so stressed is

More information

A Business Owner s Guide to: Landing Pages

A Business Owner s Guide to: Landing Pages A Business Owner s Guide to: Landing Pages A Business Owner s Guide to: Landing Pages Are you looking to increase your online conversion rates? Are you tired of getting traffic but not having anything

More information

Marketing Analytics What needs to Be Measured

Marketing Analytics What needs to Be Measured Marketing Analytics What needs to Be Measured A Xander Marketing Guide T: 03302232770 E: hello@xandermarketing.com W: www.xandermarketing.com Marketing Analytics What Needs to Be Measured Introduction

More information

10 THINGS TO AVOID WHEN BUILDING YOUR EMAIL LIST

10 THINGS TO AVOID WHEN BUILDING YOUR EMAIL LIST 10 10 THINGS TO AVOID WHEN BUILDING YOUR EMAIL LIST 10 THINGS TO AVOID WHEN BUILDING YOUR EMAIL LIST 1. Having your opt-in form in only one place Your sign up form is on your website for the purpose of

More information

Your Guide to List Building

Your Guide to List Building Your Guide to List Building 1 Table of Contents Executive Summary 3 Part One: Who Can I Email? 4 Part Two: Growing Your List 6 Part Three: List Building Techniques 8 About Swiftpage 12 2 Executive Summary

More information

Natural SEO or Pay-per-click which one to choose?

Natural SEO or Pay-per-click which one to choose? Natural SEO or Pay-per-click which one to choose? When you put the name of your product or service into the Google or Yahoo or AOL search boxes have you noticed the companies on the first result pages

More information

THE CONTENT MARKETING GUIDE. How We Drive Rankings And Traffic With Content?

THE CONTENT MARKETING GUIDE. How We Drive Rankings And Traffic With Content? THE CONTENT MARKETING GUIDE How Drive Rankings And Traffic With Content? 1 P a g e TABLE OF CONTENTS I. Introduction: Ranking with Content Marketing - Page 2 II. Our Writing and Marketing Blend - Page

More information

7 THINGS YOU NEED TO KNOW BEFORE TRYING GOOGLE ADWORDS

7 THINGS YOU NEED TO KNOW BEFORE TRYING GOOGLE ADWORDS 7 THINGS YOU NEED TO KNOW BEFORE TRYING GOOGLE ADWORDS Discover how Google AdWords works and learn how to plan before investing in pay per click marketing to give your business the best chance of success.

More information

Your FREE Report The Ultimate Guide To SEO Success In 2015 How To Maximise Your Leads, Sales And Profits Via Google

Your FREE Report The Ultimate Guide To SEO Success In 2015 How To Maximise Your Leads, Sales And Profits Via Google Your FREE Report The Ultimate Guide To SEO Success In 2015 How To Maximise Your Leads, Sales And Profits Via Google By Katina Beveridge 1 INTRODUCTION Imagine having a flood of highly targeted, ready to

More information

Pay per Click Success 5 Easy Ways to Grow Sales and Lower Costs

Pay per Click Success 5 Easy Ways to Grow Sales and Lower Costs Pay per Click Success 5 Easy Ways to Grow Sales and Lower Costs Go Long! The Benefits of Using Long Tail Keywords clogged sewage line, I ll see a higher conversion How many keywords are in your pay-per-click

More information

WSI White Paper. Prepared by: Ron Adelman Search Marketing Expert, WSI

WSI White Paper. Prepared by: Ron Adelman Search Marketing Expert, WSI Don t Leave Your Money on the Table WSI White Paper Prepared by: Ron Adelman Search Marketing Expert, WSI Introduction When was the last time that you looked online for a product or service? What stood

More information

Video #3 Creating Google Accounts Free SEO Training Roadmap Video Training Series

Video #3 Creating Google Accounts Free SEO Training Roadmap Video Training Series Do you find yourself in the position of trying to play catch up by learning, understanding and perhaps integrating Google, Facebook and other online services into your business and feel a little bit overwhelmed?

More information

Attract traffic to your website. Convert traffic into leads. Convert leads into customers

Attract traffic to your website. Convert traffic into leads. Convert leads into customers The 4 Step Guideline To Online Marketing Success Intermediate Understanding and Winning with Online Marketing is as Simple as Understanding the Following Four Areas Attract traffic to your website Convert

More information

45 Ways to Grow Your Business with Transcribed Content

45 Ways to Grow Your Business with Transcribed Content 45 Ways to Grow Your Business with Transcribed Content You work hard to create your audio and video content, but did you know that there is something very simple you can do to help maximize your content

More information

Openside Digital have been building websites and helping clients market themselves online for over 10 years. We provide a variety of internet

Openside Digital have been building websites and helping clients market themselves online for over 10 years. We provide a variety of internet Openside Digital have been building websites and helping clients market themselves online for over 10 years. We provide a variety of internet solutions tailored to meet specific requirements. We pride

More information

Online and Social Media Marketing Certificate Program. Syllabus

Online and Social Media Marketing Certificate Program. Syllabus Online and Social Media Marketing Certificate Program Syllabus Instructor: Karen Porter The Online Marketing and Social Media Certificate program is designed to give its students a practical education

More information

Inbound Marketing Strategies Dahlia Benaroya Dahlia Web Designs LLC 1-888-7-DAHLIA

Inbound Marketing Strategies Dahlia Benaroya Dahlia Web Designs LLC 1-888-7-DAHLIA Inbound Marketing Strategies Dahlia Benaroya Dahlia Web Designs LLC 1-888-7-DAHLIA The business world is advancing day by day, through valuable marketing and promotions. What is the procedure of this unbeaten

More information

About the Free Report: DSI Media Three basic selling website styles: Direct Sales Educational or Informational + Sales: (Point of Presence (POP

About the Free Report: DSI Media Three basic selling website styles: Direct Sales Educational or Informational + Sales: (Point of Presence (POP About the Free Report: This Free Report is designed to provide you with information you can use to enhance your internet presence. The report will help you determine what kind of website you have or need,

More information

6 Steps To Success With Your Web Agent Solutions Website

6 Steps To Success With Your Web Agent Solutions Website 6 Steps To Success With Your Web Agent Solutions Website By Jay Kinder and Michael Reese Introduction Congratulations on your decision to join the Web Agent Solutions family. It s an enormously effective

More information

Marketing. Marketing Your Business. The Ground Work

Marketing. Marketing Your Business. The Ground Work Marketing Your Business Marketing is a complex process of bringing your business to the attention of the right clients. It s often difficult to link marketing activities to results and that drives business

More information

23 Ways to Sell More Using Social Media Marketing

23 Ways to Sell More Using Social Media Marketing 23 Ways to Sell More Using Social Media Marketing 1. Be visible Don't just tweet/post once or twice and think your job is done. Get online and speak to people. Network and let your target market get to

More information

Overview. www.hostcity.net. Digital Media Pack. Rates with effect from January 2014. 2014 media Information

Overview. www.hostcity.net. Digital Media Pack. Rates with effect from January 2014. 2014 media Information www.hostcity.net Digital Media Pack Rates with effect from January 2014 Overview 2014 media Information Digital Advertising HOST CITY offers integrated marketing solutions reaching sports federations,

More information

I will review your answers with you by phone once you have reviewed this document, so please schedule an appointment to do so as soon as possible.

I will review your answers with you by phone once you have reviewed this document, so please schedule an appointment to do so as soon as possible. Step 1: Client Survey New Site Design Project Client Preparation Client input is the foundation on which successful websites are built. Additional time spent on up-front planning will save you time and

More information

7 Secrets To Websites That Sell. By Alex Nelson

7 Secrets To Websites That Sell. By Alex Nelson 7 Secrets To Websites That Sell By Alex Nelson Website Secret #1 Create a Direct Response Website Did you know there are two different types of websites? It s true. There are branding websites and there

More information

Social Media and Content Marketing.

Social Media and Content Marketing. Social Media and Content Marketing. A Guide for B2B Marketing Managers. On the Internet, marketing trends come and go faster than ever. Do you remember frames, flash intros, and even visitor counters?

More information

www.netatlantic.com Top 11 Proven Ways To Grow Your Email Marketing List by Andrew Lutts, CEO Net Atlantic, Inc.

www.netatlantic.com Top 11 Proven Ways To Grow Your Email Marketing List by Andrew Lutts, CEO Net Atlantic, Inc. Top 11 Proven Ways To Grow Your Email Marketing List by Andrew Lutts, CEO Net Atlantic, Inc. 11 Proven Methods 2 Increase the number of people who you reach One of the best ways to grow your business is

More information

The Google Guide to Search Advertising. How to make search advertising work for your business

The Google Guide to Search Advertising. How to make search advertising work for your business The Google Guide to Search Advertising How to make search advertising work for your business Contents Introduction... 2 Google AdWords: What s In It For You?... 2 5 Steps to Success: Setting Up & Maintaining

More information

Online Marketing Services at Surgeworks

Online Marketing Services at Surgeworks Online Marketing Services at Surgeworks Surgeworks 2040 E Murray-Holladay Rd, Ste 115, Salt Lake City, UT 84117 T 801-272-9800 F 801-272-9810 www.surgeworks.com Table of Contents Why do you need us? 1

More information

A-LINE S GUIDE TO GOOGLE MY BUSINESS. Using Google s My Business, Maps and Google+ to increase your organization s visibility online.

A-LINE S GUIDE TO GOOGLE MY BUSINESS. Using Google s My Business, Maps and Google+ to increase your organization s visibility online. A-LINE S GUIDE TO GOOGLE MY BUSINESS Using Google s My Business, Maps and Google+ to increase your organization s visibility online. A-LINE s Strategic Guide to Google My Business When it comes to reaching

More information

GETTING STARTED WITH GOOGLE SHOPPING. Chapter 2. LOGAN DURANT GOOGLE SHOPPING Manager

GETTING STARTED WITH GOOGLE SHOPPING. Chapter 2. LOGAN DURANT GOOGLE SHOPPING Manager GETTING STARTED WITH GOOGLE SHOPPING The Complete Guide Chapter 2 LOGAN DURANT GOOGLE SHOPPING Manager Google Shopping Introduction Ever since Google announced that its Shopping service was switching from

More information

marketing checklist new & updated for 2014 Tired of never having a steady stream of NEW customers, clients, or patients?

marketing checklist new & updated for 2014 Tired of never having a steady stream of NEW customers, clients, or patients? marketing checklist new & updated for 2014 Tired of never having a steady stream of NEW customers, clients, or patients? Find and fix the leaks in your marketing plan NOW with by following the steps in

More information

Top Marketing Tips to Grow Your Specialist Business. For use by professional intermediaries only

Top Marketing Tips to Grow Your Specialist Business. For use by professional intermediaries only Top Marketing Tips to Grow Your Specialist Business For use by professional intermediaries only 2 Top Marketing Tips to Grow Your Specialist Business Contents More effective communications for a new world

More information

IT Support. 020 8269 6878 www.premierchoiceinternet.com support@premierchoiceinternet.com. 30 Day FREE Trial. Free Site Survey & Network Health Report

IT Support. 020 8269 6878 www.premierchoiceinternet.com support@premierchoiceinternet.com. 30 Day FREE Trial. Free Site Survey & Network Health Report IT Support Premier Choice Internet has been providing reliable, proactive & affordable IT Support solutions to companies based throughout the UK since 2002. Our goal is to provide our customers with the

More information

AdWords Explained in 915 Words

AdWords Explained in 915 Words AdWords Explained in 915 Words Find Out What Separates the Men From the Boys in the Google AdWords Game Thanks to an unexpected Amazon.com gift card from a consulting client, I ve been reading Tim Ferriss

More information

For More Free Marketing Information, Tips & Advice, visit www.lgx.im

For More Free Marketing Information, Tips & Advice, visit www.lgx.im For More Free Marketing Information, Tips & Advice, visit www.lgx.im DISCLAIMER AND/OR LEGAL NOTICES The information presented in this E Book represents the views of the publisher as of the date of publication.

More information

21 Ways to Build Your Contact List

21 Ways to Build Your Contact List 21 Ways to Build Your Contact List Introduction Email marketing can be profitable for any business, no matter what kind of product or service you offer. But the foundation of email marketing success is

More information

ClickClickMedia.com.au - jeremy@clickclickmedia.com.au

ClickClickMedia.com.au - jeremy@clickclickmedia.com.au Sara Gonzalez Jeremy Decker ASK A QUESTION POST A COMMENT SUBMIT TECHNICAL QUERIES SHARE YOUR TIPS PROVIDE FEEDBACK DIAL IN AND LISTEN VIA YOUR TELEPHONE! 1800 896 323 81178679# AdWords Webinar Understanding

More information

3 Keys to a Successful Lead Generation Campaign

3 Keys to a Successful Lead Generation Campaign 3 Keys to a Successful Lead Generation Campaign Ken Horst 612-251-8237 http://digitalmarketingwingman.com If you haven t noticed, more and more companies are starting to use marketing automation and nurture

More information

Measuring Internet Marketing

Measuring Internet Marketing June 7, 2005 Measuring Internet Marketing How to Verify ROI By Ian Lurie A QUICK REALITY CHECK Advertising exists to help you make money. That s it. There are no moral victories in marketing. Chances are,

More information

AUDIENCE PROFILE. Call today to learn more! (800) 826-3893 lhsales@homebuyerpubs.com

AUDIENCE PROFILE. Call today to learn more! (800) 826-3893 lhsales@homebuyerpubs.com AUDIENCE PROFILE LogHome.com Audience Profile: Visitors to LogHome.com are actively searching for information and resources to help them plan, build, restore, and decorate their primary or vacation log

More information

The Google Guide to Search Advertising. How to make search advertising work for your business

The Google Guide to Search Advertising. How to make search advertising work for your business The Google Guide to Search Advertising How to make search advertising work for your business Contents Introduction... 2 Google AdWords: What s In It For You?... 2 5 Steps to Success: Setting Up & Maintaining

More information

How To Grow Your Email Marketing List

How To Grow Your Email Marketing List How To Grow Your Email Marketing List Page 1 of 10 Introduction Email marketing can be profitable for any business, no matter what kind of product or service you are offering. However, the foundation for

More information

N 0 6/2014. Social Media Marketing & Analytics for B2B. parathink TM

N 0 6/2014. Social Media Marketing & Analytics for B2B. parathink TM N 0 6/2014 parathink TM Social Media Marketing & Analytics for B2B Plan, track, analyze and optimize your online visibility to bring customers to your site. (A quick-reading parathink briefing for really,

More information

The 4-Part Guide on Getting New Clients with Video Marketing. By: Ben Marvazi Founder, Promoshin.com

The 4-Part Guide on Getting New Clients with Video Marketing. By: Ben Marvazi Founder, Promoshin.com The 4-Part Guide on Getting New Clients with Video Marketing By: Ben Marvazi Founder, Promoshin.com This guide will go through the 4 steps you need to follow to create a video, use that video to attract

More information

1) Medical Website Design ~ Medical Website Design would also be the main keyword phrase to target. 500 Words.

1) Medical Website Design ~ Medical Website Design would also be the main keyword phrase to target. 500 Words. 1) Medical Website Design ~ Medical Website Design would also be the main keyword phrase to target. 500 Words. 2) Medical Marketing ~ target "medical marketing", but this pages is about SEO services. 500

More information

How-To Guide: Email Marketing. Content Provided by

How-To Guide: Email Marketing. Content Provided by How-To Guide: Email Marketing Content Provided by Why Email Marketing? With all the channels available, why use email to market? It s powerful. Every $1 spent on email marketing has a $40 return, according

More information

Optimizing Landing Pages

Optimizing Landing Pages 1 Optimizing Landing Pages for Lead Generation and Conversion How to Drive More Leads with Better Landing Pages A publication of 2 IS THIS BOOK RIGHT FOR ME? Not quite sure if this ebook is right for you?

More information

WHAT A MARKETING MANAGER NEEDS TO KNOW. WHEN PLANNING FOR AN EXHIBITION

WHAT A MARKETING MANAGER NEEDS TO KNOW. WHEN PLANNING FOR AN EXHIBITION WHAT A MARKETING MANAGER NEEDS TO KNOW. WHEN PLANNING FOR AN EXHIBITION Welcome I knew that, but I didn t know this. This document is designed for marketing managers who are familiar with the strategies

More information

The Seven Secrets of Lead Generation Success

The Seven Secrets of Lead Generation Success The Seven Secrets of Lead Generation Success - Tom Adams - Flourish Press Inc. All Rights Reserved The secret to my success is that I bit off more than I could chew and chewed as fast as I could. - 1 -

More information

How-To Guide: Online Advertising and Google AdWords. Content Provided by

How-To Guide: Online Advertising and Google AdWords. Content Provided by How-To Guide: Online Advertising and Google AdWords Content Provided by Agenda Trends in the Internet What is AdWords? What is an AdWords Ad? Effective Keywords Tips for Creating Good Ads The AdWords Account

More information

Quick and Easy Email List Building

Quick and Easy Email List Building Quick and Easy Email List Building A short guide by MailWheel 1 Discover What s Inside In this short guide we will give you an insight into one of the most important procedures in marketing campaign building

More information

SPECIAL. www.dicksnantonagency.com. Is Your Website Making Money? If not, we can help. REPORT

SPECIAL. www.dicksnantonagency.com. Is Your Website Making Money? If not, we can help. REPORT SPECIAL REPORT Is Your Website Making Money? If not, we can help. Everything you need to know about the Online Marketing Platform Get Started Today DICKS + NANTON AGENCY LLC Is Your Website Making Money?

More information

Lead Generation Blueprint for Effective Inbound Marketing

Lead Generation Blueprint for Effective Inbound Marketing Lead Generation Blueprint for Effective Inbound Marketing 2014 Jason and Nikki Christiansen, Internet Media Consultants 1 Page What every business owner needs to know about generating more quality leads.

More information

7 Insider Secrets For Selecting the Perfect Web Designer For Your Next Project. By Bruce Spiher & Tarun Gehani

7 Insider Secrets For Selecting the Perfect Web Designer For Your Next Project. By Bruce Spiher & Tarun Gehani 7 Insider Secrets For Selecting the Perfect Web Designer For Your Next Project By Bruce Spiher & Tarun Gehani Table of Contents Introduction Page 3 Secret #1 Be clear what you want before you contact a

More information

Entrepreneur Systems: Business Systems Development Tool

Entrepreneur Systems: Business Systems Development Tool Creating Your Follow Up System Create an 8 series autoresponder sequence for a prospect Create a 6 series autoresponder sequence for one of your products or services Create a content template for a newsletter

More information

Google AdWords Remarketing

Google AdWords Remarketing Google AdWords Remarketing AdWords remarketing is not only great for driving visitors back to your website to convert but is also great at improving your branding which in effect increases conversion and

More information

10 ways Professional Service companies can increase their profits through marketing

10 ways Professional Service companies can increase their profits through marketing 10 ways Professional Service companies can increase their profits through marketing A Xander Marketing Guide T: 03302232770 E: hello@xandermarketing.com W: www.xandermarketing.com Introduction Traditionally

More information

Digital Marketing for Cosmetic & Plastic Surgeons and Medical Spas DIGITAL MARKETING FOR COSMETIC & PLASTIC SURGEONS AND MEDICAL SPAS DELIGHT INBOUND

Digital Marketing for Cosmetic & Plastic Surgeons and Medical Spas DIGITAL MARKETING FOR COSMETIC & PLASTIC SURGEONS AND MEDICAL SPAS DELIGHT INBOUND DIGITAL MARKETING FOR COSMETIC & PLASTIC SURGEONS AND MEDICAL SPAS DELIGHT INBOUND 1 BIGSHOT ' s ALL-INCLUSIVE MARKET ING SOLUTION...can provide you with the right content, expert design work, and marketing

More information

Guide to Selling Google AdWords for Resellers Consultative, Solution Based Sales

Guide to Selling Google AdWords for Resellers Consultative, Solution Based Sales Guide to Selling Google AdWords for Resellers Consultative, Solution Based Sales Guide to Selling Google AdWords for Resellers Copyright 2007 Google, Inc. All Rights Reserved We want to hear your feedback

More information

Inbound Marketing vs. Outbound A Guide to Effective Inbound Marketing

Inbound Marketing vs. Outbound A Guide to Effective Inbound Marketing Inbound Marketing vs. Outbound A Guide to Effective Inbound Marketing There s a new, yet not so new way to market your business these days, and it s a term called Inbound Marketing. Inbound marketing may

More information

to get more customers online

to get more customers online ONLINE MARKETING WITH 25 MARKETING TIPS & TRICKS to get more customers online @ 2015 ReachLocal, Inc. All Rights Reserved. REACHLOCAL is a registered trademark. reachlocal.com 1 In the perfect world, getting

More information

I m just so tired of negative news!

I m just so tired of negative news! 2015 Media Kit I m just so tired of negative news! You hear it every day. Likely you ve even said it or thought it yourself. It just wears us down. And no wonder. Research shows that for every 17 media

More information

Bigfork Present: Planning for Relevant Traffic

Bigfork Present: Planning for Relevant Traffic Bigfork Present: Planning for Relevant Traffic Part of our successful website planning process is to look at driving relevant traffic to the new website. This article looks at why and how we decide to

More information

Shallow Review of Online Advertising

Shallow Review of Online Advertising Shallow Review of Online Advertising There are four main types of online advertising: 1. Search Engine Marketing: Techniques that increase a sites visibility in search engine results. 2. Social Media Marketing:

More information

The Right Marketing Mix

The Right Marketing Mix a The Right Marketing Mix Guide to Creating the Right Marketing Mix for Your Business A brought to you by www.mumsinc.com How To Create the Right Marketing Mix for Your Business Introduction Marketing

More information

OVERVIEW OF INTERNET MARKETING

OVERVIEW OF INTERNET MARKETING OVERVIEW OF INTERNET MARKETING Introduction to the various ways in which you can market your business online 2 April 2012 Version 1.0 Contents Contents 2 Introduction 4 Skill Level 4 Terminology 4 What

More information

Overcoming Your Content Challenges

Overcoming Your Content Challenges Overcoming Your Content Challenges How to create engaging content for your marketing campaigns 2014 Copyright Constant Contact, Inc. 14-3931 v1.0 Helping Small Business Do More Business Coming up with

More information

Reputation Marketing

Reputation Marketing Reputation Marketing Reputation Marketing Welcome to our training, We will show you step-by-step how to dominate your market online. We re the nation s leading experts in local online marketing. The proprietary

More information

Guide To Effective Email Marketing Strategies

Guide To Effective Email Marketing Strategies Guide To Effective Email Marketing Strategies INTRODUCTION 3 CREATING YOUR LETTERS 4 TIPS FOR SUCCESSFUL EMAIL MARKETING LETTERS: 6 SPECIAL OFFERS AND BROADCASTS 7 GENERATING LEADS 8 TRACKING YOUR RESULTS

More information

Filling. Funnel. the. A small business guide to Inbound Marketing. Get found. Get liked. Get Business. By Bob Brill. Filling the Funnel.

Filling. Funnel. the. A small business guide to Inbound Marketing. Get found. Get liked. Get Business. By Bob Brill. Filling the Funnel. Filling the Funnel. Filling the Funnel A small business guide to Inbound Marketing By Bob Brill Get found Get liked Get Business A small business guide to Inbound Marketing. Get found Get liked Get Business

More information

Easy $100-$150 per Day with CPA offers

Easy $100-$150 per Day with CPA offers Easy $100-$150 per Day with CPA offers by Alex Sol http://extra-paycheck.com/ *You have the right to give this guide out for free and to sell this guide, suggested retail price: $7 ** You do not have the

More information

AdWords Explained in 876 Words PPC Audit XMen

AdWords Explained in 876 Words PPC Audit XMen AdWords Explained in 876 Words PPC Audit XMen Thanks to an unexpected Amazon.com gift card from a consulting client, I ve been reading Tim Ferriss new book, The Four Hour Chef. Now, honestly, I have no

More information

Bull s-eye! Planning and Delivering a Winning Marketing Campaign

Bull s-eye! Planning and Delivering a Winning Marketing Campaign Association of Professional Genealogists Professional Management Conference Little Rock, Arkansas 2 September 2009 Bull s-eye! Planning and Delivering a Winning Marketing Campaign Heather Henderson heather@heatherdevaun.com

More information

GUIDE TO GOOGLE ADWORDS

GUIDE TO GOOGLE ADWORDS GUIDE TO GOOGLE ADWORDS How to use Google Adwords to drive relevant traffic to your website 2 April 2012 Version 1.0 Contents Contents 2 Introduction 4 Skill Level 4 Terminology 4 Video Tutorials 5 What

More information

37 Marketing Activities Attorneys Can Delegate. Cindy Greenway, www.lawmarketing.com

37 Marketing Activities Attorneys Can Delegate. Cindy Greenway, www.lawmarketing.com 37 Marketing Activities Attorneys Can Delegate Cindy Greenway, www.lawmarketing.com 37 Marketing Activities Attorneys Can Delegate Page 2 Cindy Greenway, Editor in Chief, LawMarketing.com Cindy is the

More information

How an Innovative Email Marketing Strategy Can Pave the Way to New Customers

How an Innovative Email Marketing Strategy Can Pave the Way to New Customers How an Innovative Email Marketing Strategy Can Pave the Way to New Customers AN EMAIL MARKETING STRATEGY WHITE PAPER EMAIL MARKETING PROGRAMS According to the Direct Marketing Association, email marketing

More information

Key Speaker. Nicole Roach Marketing Coordinator CharityNet USA. HBIF Meeting 12-09

Key Speaker. Nicole Roach Marketing Coordinator CharityNet USA. HBIF Meeting 12-09 Key Speaker Nicole Roach Marketing Coordinator CharityNet USA HBIF Meeting 12-09 CharityNet USA: A One-stop resource center for nonprofit organizations nationwide! Key Speaker: Nicole Roach Questions Archived

More information

Web Video Planning Guide

Web Video Planning Guide Web Video Planning Guide This guide can be used to improve your own personal videos for YouTube (DIY) or a planning guide to help get a professional video produced by us. Our perspective is from the web

More information

28 INCREDIBLY ENTICING OFFERS TO BUILD YOUR EMAIL LIST

28 INCREDIBLY ENTICING OFFERS TO BUILD YOUR EMAIL LIST 28 INCREDIBLY ENTICING OFFERS TO BUILD YOUR EMAIL LIST THE ULTIMATE LIST! www.shinealightmedia.com Introduction Email Marketing is one of THE most effective ways to quickly, directly and personally reach

More information

News and Information. Advertising and Marketing. Web. Design, Hosting, Promotion, Advertising, SEO

News and Information. Advertising and Marketing. Web. Design, Hosting, Promotion, Advertising, SEO SEARCH ENGINE ADVERTISING PROMOTION News and Information. Advertising and Marketing. WEB HOSTING Web WEB DESIGN REVISED: MAY, 2008 Design, Hosting, Promotion, Advertising, SEO McLeod County Road 1 and

More information

Internet Marketing Implementation Course MKTG13; 3 Days, Instructor-led

Internet Marketing Implementation Course MKTG13; 3 Days, Instructor-led Internet Marketing Implementation Course MKTG13; 3 Days, Instructor-led Course Description A comprehensive internet marketing training course that covers Social Media, SEO, Email Marketing, PPC, Conversion

More information

Difference Workshop. Mark Ballett Chairman SellerDeck Limited

Difference Workshop. Mark Ballett Chairman SellerDeck Limited Difference Workshop Mark Ballett Chairman SellerDeck Limited Format Two Questions Sources of Difference Proposition Development Take A Position Two Answers SellerDeck Ignite Two Key Questions What Business

More information

Reasons to use Mobile Marketing. The statistics behind Mobile Marketing are even more convincing

Reasons to use Mobile Marketing. The statistics behind Mobile Marketing are even more convincing Reasons to use Mobile Marketing Instant Delivery: Active campaigns can reach your audience in next to no time. Mobility: Connect with your audience even when they are on the move. They are no longer limited

More information

Automated Marketing for Small Business

Automated Marketing for Small Business Automated Marketing for Small Business By Bob Ogdon Swiftpage CEO October 17, 2008 Marketing Automation for Small Business Example used: ACT! by Sage combined with Swiftpage Automated marketing tools are

More information