Contact Us. Sales opt 1. App Training/Marketing opt 2

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2 Contact Us Sales opt 1 App Training/Marketing appmarketing@dealerappvantage.com opt 2 Technical Support support@dealerappvantage.com opt 3 Find us on Visit our website dealerappvantage.com

3 Table of Contents Promoting & Marketing Your App... 1 Staff Awareness... 2 Existing Customers... 3 Press release Blast... 3 In-store POS/POP Correspondence... 7 General Public... 8 Digital Marketing... 9 Traditional Marketing...10 ROI with Push Notifications...11 What to do with Push Notifications...12 Push Notification Tools...12 Best Practices...13 Measure Your App Performance...14 Google Analytics...14 We Can Help!...15 Contact US...16

4 Promoting & Marketing Your App Getting Downloads From day one this is the most important number when it comes to your dealer app. All other metrics and analytics will be second to this number. Why? You may ask. Quite simply, this is your audience, and the larger your audience, the more success you will have. We at DealerApp Vantage have created the formula for success and will show you the path. This must be an all-in effort to market your app from your entire staff, from management to the lot attendant. Digital Marketing Press Releases Blast MARKETING Staff Awareness In Store POS/POP Best Practices Analytics SO LET S GET STARTED! 1

5 Staff Awareness Your App should become part of your company s culture. An effective method to do that is to have a staff that is wellinformed and experienced with the App. We will help you train your staff to introduce the App to your customers at various opportunities during the sale and ownership cycle. This is one of the most important parts of your Mobile Marketing strategy. People trust your staff to sell them cars and service. They are the automotive authorities in your customers lives. When they ask your customers to download the app, they will do it! 2

6 Your Existing Customers There is large number of reasons why you want your existing database of customers using your app. But the number one and most important reason will be retention and lead generation. Your app will be the most powerful tool in keeping a digital leash on your existing and potential clients. A concentrated effort must be made through all traditional channels of communication to inform your customers of your dealer app.. Blast It s one of the most convenient methods of promoting your companies App and it s benefits to customers and prospects. An blast is first dedicated to introducing the App. All following blasts should have mention of the App. For your existing customers, it should highlight why they want to download the app such as: quick service appointments, digital coupons, announcements, and specials. 3

7 Press Releases If you use a press release effectively, it can serve many purposes. In addition to announcing your App, it will improve brand image, help drive interest, and expand public knowledge. DealerApp Vantage will help you create a Press Release at no additional charge. 4

8 In Store Advertising POS/POP Having POS/POP materials for your App allows the customer and the App to come into contact. It s a great way for customers to physically learn about your App, which will lead to more downloads. You should have postcards, posters, table tents, hang-tags, stickers, and anything else you can think of to expose and promote your App in a physical manner. This is, without a doubt, a must do. Your brand image may demand a more subtle approach, but, regardless, even the manufacturers supply you with indoor signage. This will also have a secondary effect in the fast-paced, ever-busy environment that is the dealership. Having these materials highly visible to the staff will remind them of the importance and function of the app. It will demonstrate the investment your organization has committed to the app. And therefore drive consistency in making it part of their daily routine. Custom POS ordering available. Contact Sales at: sales@dealerappvantage.com opt 1 5

9 We offer Customized POS packages Business Cards, Posters, Postcards, Handouts, Signage, Desk Toppers... 6

10 Footers & Signatures In all Correspondence Attention: Modify all your templates, especially those in your CRM, to include mention of your APP. Thanks once again for your business. Robert Truskautki CEO chief executive officer YourBestDealer 7

11 General Public Marketing to the general public, or those not in your database, is a fundamental part of business. These potential leads are extremely valuable. The best approach to garnering as much attention as possible is to be at the right place, at the right time. Having an App gives you a huge competitive advantage. It is another place your brand will have presence and opportunity to reach these potential customers. Marketing your App to the general public is key to getting results. 8

12 Digital Promotions & Online Marketing Using your website, mobile website, and social media sites is a powerful way to publicize your App. It should have significant visibility on your dealership s homepage. Your websites should incorporate rotating banners, linkable buttons, and a landing page with the App description, links, and QR codes. Using all your social media platforms (Facebook, Twitter, Google+, etc.) is a great way to get exposure for your App. Social Media has the ability to reach targeted audiences quickly and generate more prospects in a cost-effective way. Website Examples: 9

13 NOW HERE IS SOMEONE THAT GETS IT! Traditional Marketing As important as digital marketing is this day and age, traditional channels of marketing are still of high value for exposure. TV, radio, and print all still play an important role at the dealership. Your dealership app is part of your brand, therefore, any and all marketing efforts should include a mention of your dealer app. Whether it be a icon on a billboard or print ad or mentioned on your radio, TV spot at the closing remarks. It will be vitally important to let your prospective customers know that they can reach you through mobile. Above, one of many of our customers who are making sure that the public can access their dealer app. Ask yourself, is it really necessary to market your website like you did 15 years ago. Today s customer will automatically go to your website without you advertising it. Why not take that valuable ad space and use it to drive customers to the most convenient communication tool in history, the mobile phone? 10

14 ROI Through Push Notifications Dealerships struggle every day to connect with both existing and potential customers. They invest a lot of money into marketing with minuscule results. But we have come to accept this as standard in our business. Mobile Apps are dramatically changing these limitations. Through the use of Push Notifications you can get over 90% of your customers looking at your specials. Creating them is simple and effective through our dealership dashboard, and they can include coupons, brochures, and videos. We will train your staff or Ad Agency to create these messages for your dealership. Our clients see over 97% View Rate 50% conversion 11

15 What should you do with Push Notifications? Variety of uses: Send announcements Coupons (for Service, Sales, Parts) App Only Specials Promo (Special Day events, etc.) Direct communication with customer Video tutorials, new vehicles Location targeting competitor, businesses Push Notification Tools Geo-fencing is a location based service that sends messages to smartphone users who enter a selected location. Dealers automatically send promotions to customers' smartphones when they enter chosen locations (competitive dealers or service providers). Customer Targeting allows the segmentation/separation of your customers based on data collected in the app. This is then applied to a Push Message of your creation allowing you to select which group of individual(s) will get that particular message. 12

16 Push Notification Best Practices Consistency Continually creating push notifications generates tons of traffic. On average, dealers tend to benefit most from 2 monthly notifications with special events as an addition. This will vary according to your marketing practices, but a minimum of once a month is a must! Geo-Fencing This feature must be put into play as soon as the app is live. That will allow all customers to benefit from this vital and highly effective push notification tool. Customer Targeting As your download count increases, so will the data collected on your customers. This data will be invaluable in creating campaigns tailored to the individual needs of your customers 13

17 DealerApp Vantage has integrated with Google Analytics to provide the in-depth reporting needed to realize your app s impact on your business. This robust reporting engine is already in use at 9 out of 10 dealerships. For this reason we collaborate with your team to be able to access this information easily. As soon as your App is live, contact our Implementation Team so we can add this reporting feature to your current dashboard or set you up with Google Analytics. 14

18 We Can Help You Let s face it, your busy. Time is elusive. As simple as it may seem to create an campaign promoting the app or create and print POS/POP, you simply can t seem to get it done. Blast Let us help. We will do the blast for you. Not just one, but 8 blasts across a 3 month period. The content will not only include info about the app, but any other programs that you may want to advertise along with it. POS/POP Let us help. We will create and print for you. Not just a postcard or table topper, but a complete package for all areas of your dealership. With multiple promotional packages available, you can select what fits best for your dealership. 15 Reach out to us at: Support@dealerappvantage.com

19 If you expect nothing from anybody, you re never disappointed. Sylvia Plath It is in doing things and not reading about them that results come about. Stephen Richards As can be seen throughout this guide, Mobile Success can be had by applying principles already in practice at your dealership. We will train and empower your staff. We at DealerApp Vantage pride ourselves in offering the most complete mobile package available and have pioneered this indispensable tool in automotive. After reading this guide contact us to get started on the path to Mobile Success! Contact info next to Table of Contents 16

20 Your App Marketing Checklist Culture Announce to Staff Build Excitement Staff Downloads Process Part of Sales Process at Vehicle Delivery Part of Service Process at time of Check-In Digital Website and Mobile Site Social Media Posts & Reposts Press Release Blast \ Newsletter Dedicated webpage about the App Video \ Commercial TV \ Radio On Hold Call Recording Physical Point of Purchase Material Posters, Banners, Tent Cards, etc. Magazine and Newspaper Billboard Customer Mailings and Coupons Back of Service Invoices