1 Bringing Leads into the Showroom through intice. intice and the marks used herein are service marks or registered trademarks of intice, Inc. Other product and company names mentioned herein may be the trademarks of their respective owners. No part of this copyrighted work may be reproduced, modified, or distributed in any form or manner without the prior written permission of intice, Inc.
2 overview. As the Internet becomes more pervasive in society, increasingly customers are using it as a means to determine their car purchase. As a result of these new dynamics, the automotive sales industry has had to adapt in order to accommodate the changes that the Internet has brought to shopping habits. However, one glaring issue is the fact that when customers do their research and decision-making online, they do not take the opportunity to visit car dealerships in person. Auto Dealers are presented with a potential problem as they seek to maintain and grow their showroom traffic. An undeniable fact is that in order to make a sale, in most cases, a car dealership simply must get customers into their showrooms. When potential customers spend more and more of their time online, they miss the opportunity to interact with sales staff, view cars in person and take test drives. As a result, many dealerships are finding that the Internet is negatively affecting their opportunities to make sales. Intice is a marketing technology company that focuses on enabling car dealerships to succeed through offering targeted incentives through their websites. Utilizing Intice allows dealerships to offer customized Visa cards as an incentive to consumers that visit their dealership website. This strategy serves to encourage anonymous web visitors to register with their personal details. In order to receive their Visa card, shoppers must visit the dealership's showroom in person. The intice Patent Pending technology suite provides the unique ability capture and track online behaviors, such as specific webpage views, Make & Model Searches and Lead Conversions as well as offline behaviors, such as dealership showroom visits, purchase and non-purchase activity. Through this online and offline behavioral data, intice can retarget previous dealership website visitors. This takes place through hundreds of thousands of websites in the Google Display Network, Facebook and other Real Time Bidding Platforms with highly relevant advertising content based on the above mentioned online and offline behaviors. The end result of this process is that auto dealers can reach the right people in the right places with the right advertisement and bring them back to their website to convert them to leads. Not only will car dealerships experience an increase in the number of leads generated from their website, but also they will see far more people walking through their doors, looking at cars and, of course, considering that all-important purchase. Through employing the intice technology suite, auto dealers are able to move shoppers off of their websites and into their showrooms. More leads will be captured through their websites, and also these leads will be converted to showroom visitors, providing for the opportunity to engage the process of making a sale. In this way, intice stands as a remarkably effective way for auto dealers to not only reach more shoppers, but also acquire and maintain their attention and convert these leads to showroom opportunities and ultimately sales. 2.
3 the problem. A wide variety of research organizations have been tracking consumer's Internet habits and how likely they are to make a buying decision online. According to an Automotive News Article, currently over 90% of automotive consumers begin their search online and nearly one-third of autos purchased today are a direct outcome of Internet-generated leads. However, only 1.69% of visitors to a dealer s website become leads. This statistic indicates that over 98% of dealership web visitors end up remaining anonymous. For car dealerships seeking to acquire new leads, these numbers are quite troubling. While dealerships may seek to put a great deal of energy into the content and design of their sites, if they are not actively acquiring leads online, they are losing potential shoppers. In many cases, they are forced to acquire leads from expensive third party lead aggregators. Further, according to The Google Zero Moment of Truth Study, customers are visiting 18.2 auto sites on average before making their purchase. The fact that consumers visit so many different automotive websites before making a purchase is obviously problematic and presents a challenge for car dealerships. If customers are visiting their site but not converting to leads, this means that a given dealership has failed to capture critical shopper personal information and details regarding buying habits. Without taking additional measures to capture leads, car dealerships, in effect, will potentially lose track of 98% of visitors. Finding a way to harness that 98% is simply a must. 1.69% Convert to Leads % Remain Anonymous It is critical to note that the first dealership showroom that customers visit will tend to make the sale. According to the 2011 JD Power Automotive Internet Roundtable Study, the average car buyer will visit 1.3 dealerships before making a purchasing decision. This important number has decreased from past years. As recent as 2005, customers would visit approximately 4.1 dealerships before purchasing a car. Due to these changing statistics, it has never more vital for dealerships to get customers into their showrooms, before a competitor achieves this goal and ends up making a sale. 3.
4 the solution. Intice provides a powerful website conversion tool in the form of an incentive that is specifically designed to bring customers into a dealership's showroom. Through this system, customers see an integrated offer window promotion on a car dealership's website that offers them a prepaid Visa card that they can receive simply by visiting the dealership in person. Once customers have signed up for their Reward Card, dealers receive the lead sent to their CRM or Internet Lead Management System through an ADF XML (Auto Dealer Format Lead). When the customer arrives to the showroom to redeem his or her Reward Card, the dealer simply logs on and enters the customer mailing address in the intice dealer portal and clicks redeem. The customer s address is verified through an API integration with the U.S.P.S., and the order is immediately sent to VISA. Each card is produced with the dealership s logo and background image as well as the customer s name clearly embossed. Within 24 business hours, the card is produced and sent via U.S.P.S. First Class Mail. Car customers generally decide on the car they wish to buy within 60 days and, as a result, this is the timeframe on the certificate. Further, from the point that a customer initially registers, intice provides an automated marketing system that reminds the customer that they have registered for the Visa card. Automated s go out through marketing system at chosen dates. The content and graphics of these s are fully customizable by the dealer. Intice offers a full compliment of analytics and reporting capabilities through the intice dealer portal, including the tracking of Unique Visitors to the dealership website, conversions to leads, showroom visits and much more. Through the one simple line of code installed on a dealership s website, which is necessary for the installation of the intice incentive system software, intice is able track various details about each visitor including the make and model they are searching for, the vehicle display pages they are viewing, and whether or not they converted through intice's incentive system or other website lead forms. This useful data is then utilized to provide highly relevant retargeting advertising. Other marketing companies offer incentivized online giftcards to influence customer shopping decisions. However, it is rare for marketing companies to focus exclusively on the marketing needs of the auto dealer. Further, these other marketing companies fail to provide the fully customizable, streamlined turnkey system, branding and complete analytic reporting that intice provides to its dealers. 4.
5 intice unique benefits. While other marketing firms also work to increase online lead conversions for dealerships, intice is the only company that provides dealership customized Visa Reward Cards that not only have the customer s name embossed on the card, but also are sent to the customer inside a dealership branded, professionally printed, full color, hard card stock Greeting Card, which is personalized to the user. Intice is also the only provider of dealership branded Visa activation sites including testimonial/review capture and presentation, and social media integration. In fact, every aspect of intice's system is fully customizable including the Visa, the offer window, the offer amount, submission window, marketing system all the way through to the Activation Sites and the retargeting advertising. Further, intice provides 24 hour automated giftcard fulfillment, while other companies offering incentives can take 4-6 weeks or longer to deliver perks to the expecting customers. Intice also provides dealerships with complete transparency through detailed information that they need to understand and track their leads including live reporting and a full analytics suite. Additionally, dealerships gain access to a fully automated marketing system. This also sets intice apart from its competitors. Intice also offers a patent pending conversion based remarketing system. No other marketing companies offering incentives handle remarketing as thoroughly as intice. Lastly, intice offers the highest conversion rates. Through using intice's system, dealerships can increase their online lead conversion rate by 200% as well as increase their showroom visit rate. Further, advertising costs and costs per lead are reduced by as much as 60%. 5.
6 why a VISA? intice initially offered multiple incentives a dealer could choose from, including a Discounted Online Shopping Gift Card Package, Apple Gift Cards, Amazon.com Gift Cards and even Restaurant.com Gift Cards. They found that the overall effectiveness increased because the fact the the incentive that provide to dealers' customers is of Real Value, a VISA that can be used anywhere for anything. The fact that the incentive is not a Discount Coupon on a Purchase or other type of Coupon or Rebate makes the VISA Offer much more appealing for a customer to convert. intice also found by positioning the redemption early in the dealership process, before the customer does anything else during the visit, increases the likelihood of that customer to purchase during the visit. In the book "Influence, The Psychology of Persuasion" The Author, Robert Cialdini, studied the act of offering prospective car buyers a small gift prior to negotiations, a cup of coffee or a soda, etc. The people who accepted the offer resulted in a customer that was far more likely to purchase a vehicle, purchase more accessories and agree to less attractive financing terms. This is the law of reciprocation, the Author states the desire to reciprocate is not in proportion to the original gift provided. This is why by providing a gift of a $25 VISA with no strings attached is so effective. And by providing a dealership customized VISA provides another level of dealership branding not available in the market place elsewhere. 6.
7 implementation. The intice incentive system works fluidly for dealerships due to its streamlined processes and advanced technology. At each step of the process towards the fulfillment of the incentive and at every customer touch-point, intice has incorporated brand building engagement for the dealership. Setting Up the Process Car dealerships can add the intice incentive system to their website simply by adding a line of code; this can be done by the dealership itself or completed by a website provider. The end result is a seamless presentation of this offer that in no way interferes with the current images or text on the website. Further, technology that blocks popovers will not interfere with the code. If the customer closes the window, it will appear as a tab on the side. The minimized offer window will stay in this tab state as the web visitor navigates around the dealership website, providing for a seamless customer experience. For security purposes, once the customer registers for the incentive, the offer window will not longer be presented to that customer. This process prevents multiple registrations. Dealerships can select the particular amount of the gift card, but the $25 level is the most popular option. Dealers prepay for a certain amount of cards, making intice's 24 hour Visa fulfillment possible. Each time a card goes out, the cost is deducted from the dealer's prepaid balance. Initial Information Gathering Once customers click on the offer window s print coupon button, they will learn more about the offer and how they can get their reward. The first step is that they will be prompted to enter their name, phone number and address. They will then receive a redemption certificate, which they are requested to print out and bring to the dealer. Each certificate is customized for each customer and corresponding dealership. Further, the dealer has the option to customize redemption certificate with their logo, and any additional message. Many choose to offer an additional savings certificate. 7.
8 implementation. (cont.) Redemption Process To receive his or her Visa Card, a customer simply visits the dealership to have the Redemption Certificate validated. A dealership employee completes this process by logging into the intice Dealer Portal with a username and password, selecting the customer s record and entering the customer mailing address. The intice system validates the address through the United States Postal Service, and then automatically the order is placed with Visa for fulfillment within 24 business hours. The customer receives his or her Visa card inside a customized, full color, hard card stock greeting card with a personalized message inside. The Visa arrives with a specific activation label, directing the customer to a dealership customized activation website. Activation of the VISA To activate a Dealership Branded Visa Card, customers log on to the customized dealership activation site and are asked to respond to a one question survey with multiple answers. The purpose of this survey is to determine whether leads have already purchased vehicles or if they are still in the market. The responses to this survey are immediately sent to the dealer via an automated . At this point, customers are also prompted to complete a dealer review and/or testimonial and asked to become a Facebook fan so that the dealerships can continue their marketing efforts. The testimonial/reviews collected can be presented to potential customers either on the dealership s website or through the intice Facebook Reviews application. Each testimonial/review can be either accepted or declined through the intice Dealer Portal; additional dealer comments can be added as well. 8.
9 case study. This section takes a quick look at a dealership that recently used intice's marketing system and the corresponding results. Brandon Honda in Tampa, Florida chose to offer a $25 Visa Card through intice. The company found that their intice results included 452 leads that resulted in 117 showroom visits and 46 cars sold. These results provided a 39% closing ratio. In order to reach that result, in the month of April 2012, Brandon Honda paid $3,621 for 117 Visa cards. When the printing and shipping costs of $5.95 were factored in, each card cost $ When adjusted for cost per sale, Brandon Honda paid $78.71 for each car sold and $8.01 for each lead. During the month of October 2012, Brandon Honda received 251 Leads at a conversion rate of 3.88%. They received 71 Showroom Visits and sold 30 vehicles, demonstrating a 42% Closing Ratio, a Cost-Per-Sale of $73.21 and a Cost-Per-Lead of only $8.71. The cost for intice's services can be compared directly to purchasing third party leads. As the value of an Internet lead in today s automotive market is approximately $20.00, it would cost a dealership $9,040 to purchase 452 leads. According to the industry average, a 10% closing rate can be expected from third party leads. Therefore, $9,040 in expenditures and 452 leads would result in 45 sales. In this case, the cost per sale would be $ This figure is 255% more than the cost for intice s services. When the cost of intice is compared to direct mail campaigns, some interesting statistics also arise. If a dealership mailed 20,000 pieces of mail at $1 per piece, they will have spent $20,000. The industry average among direct mail campaigns is 1.25% visit rate. This would equate to 250 customer visits. Being that the industry average is a 15% closing rate, this would end up generating 38 sales. In this case, the cost per sale is $ According to these figures, the cost of a direct mail campaign is 669% the cost of intice! Direct Mail 3rd Party Leads $78.71 $ Cost Per Sale Comparison $
10 retargeting. In its most basic form, retargeting serves ads to people after they have left an advertiser's website. Retargeting helps companies advertise to website visitors who leave without a conversion - this accounts for about 98% of all web traffic. Retargeting takes place through displaying ads to the user as they browse the Internet, via various ad networks. This process marks or tags online users who visit a certain brand website with a code or a cookie, and then serves banner ads only to the people who have shown at least some amount of engagement with the original website. Retargeting ad campaigns usually run on lower cost media, which not only increases effectiveness by specifically targeting an interested audience, but also improves the overall Return on Investment of the advertiser. With the intice patent pending technology, this behavioral retargeting tracking is included inside of the code that is placed on the dealership s website. From this simple installation, intice can provide retargeting services. Studies have shown that advertisements that have content that is customized to the user can have as much as a 500% increase in click through rate. The intice retargeting system tracks user behavior on a dealership s website and presents advertisements to the user based on expressed model interest. The goal is to provide relevant, engaging advertising that will drive website visitors back to a dealership s website and encourage them to convert utilizing the incentive offer. Retargeting provides for an externally cost effective way to drive back website traffic. For example, in the month of October, 2012, Panama City Toyota invested $16, in Paid Search Marketing through Google Ad-Words. This investment generated 6,427 Click-Through Conversions to their dealership website. An intice retargeting Campaign generated 6,898 View-Through Conversions for a total of $ One many question whether a View-Through Conversion is as effective as a Click-Through Conversion. However, when comparing a Cost Per Click at $2.51 vs. a cost per View Through at less than $0.07, there is no question from a return on investment standpoint that retargeting is an extremely effective use of a dealership s digital advertising budget. In a study completed by Dataim, Rethinking Online Media Attribution, it was discovered that traditional pay per click advertising is not as effective from a conversion standpoint than what is generally accepted. Dataium found that less than 1% of total paid SEM traffic successfully converted to an form lead.... In this study, Dataim does not recommend that dealers cease investing in Paid Search Marketing, but instead that they be aligned with the priorities of the customer. By allocating a portion of the dealer s Digital Marketing Budget to a conversion tool, such as intice, and investing in an effective retargeting campaign, a dealer is able to effectively increase their conversion rates and drive more qualified traffic to the dealership showroom. 10.
11 conclusion. The Internet has served to put a tremendous amount of information at the fingertips of car shoppers and this has changed the way that car shoppers buy. Getting car shoppers into a car dealership is more important than ever. According to an Automotive News Article, Today, over 90% of automotive consumers begin their search online.. However, only 1.69% of visitors to a site become leads. This statistic indicates that over 98% of web visitors end up remaining anonymous. Further, according to Google Zero Moment of Truth Study, customers are visiting 18.2 auto sites before deciding where to make their purchase. The 2011 JD Power Automotive Internet Roundtable Study indicates that the average car buyer will visit only 1.3 dealerships before making a purchasing decision. This important number has decreased from past years. As recent as in 2005, customers would visit approximately 4.1 dealerships before purchasing a car. These statistics confirm that fact that the car dealerships that customers do visit in person are the ones that tend to make the sale. Intice sets dealerships up with Visa reward card designed to attract the attention of car shoppers and get them into car dealerships. Through intice s system, it is possible to move shoppers off the Internet and into showrooms where new leads can be converted into sales. Intice's program is feature rich as it has a detailed analytics and reports and tracking software so that each lead can be carefully assessed, including an analysis of the make and models that a given lead is interested in. What intice offers is a turnkey system, which is customizable in every way, including the offer window and amount of the incentive, printed certificate, Visa Card, submission window and marketing. Additionally, only intice offers dealerships assistance through its patent pending conversion based remarketing system. Finally, intice has the highest conversion rates, as dealerships have seen an increase in quality showroom visits and their online lead conversions rates increase by 50% to 100%, and in some cases as high as 200%. In the process, car dealerships effectively reduce their advertising costs and the amount that they pay to acquire new leads. There is no doubt that the Internet does present various challenges for auto dealerships who are looking to drive more customers into their showroom. However, intice leverages the power of an innovative and effective conversion system and state of the art online marketing and to create new opportunities for its clients to succeed and win new customers. 1.) Automotive News Dealers master Web search to land on page 1 when consumers shop David Barkholz (Jan 30, 2012) 2.) Automotive News Replies to online leads need more than speed Jamie LaReau (Feb 12, 2012) 3.) Samir Soriano ( ). "What is retargeting and how does it work?". ReTargeter. 4.) Rethinking Online Media Attribution, An Independent sutdy by Dataium, commissioned by Cars.com (Sep, 2012) 5.) The Google Automotive Shopper Influence Study, Shopper Sciences ) The JD Power Automotive Internet Roundtable Sudy,
12 About intice, Inc. intice, Inc. is a marketing technology company based in Tampa, FL. They provide the intice Incentive System and currently holds a patent pending for their unique incentivized marketing and retargeting technolgy. For more information, visit or call
Generate More Sales & Maximize Your ROI! AUTOMOTIVE MARKETING ebook 1 Generate More Sales & Maximize Your ROI! BY DREW PALMER FIND ME ON TWITTER @PALMERADAGENCY FIND ME ON LINKEDIN Drew Palmer has been
FIVE REASONS RETARGETING IS CRITICAL FOR YOUR BUSINESS A short tutorial on marketing using retargeting methods Five Reasons Retargeting is Critical For Your Business Retargeting is the process of dropping
How Google Wildfire is Recasting Digital Marketing Strategies for Auto Dealers Brian Pasch, CEO PCG Consulting firstname.lastname@example.org Workshop Outline Where Social Media Marketing Fits in Google s ZMOT Understanding
Better Interactions, Better Results Contact At Once! chat solutions drive lead generation and shopper engagement on dealer websites An Independent Study by Dataium Commissioned by Contact At Once! BETTER
DISCOVER NEW BUSINESS WITH PAID SEARCH. Paid Search marketing can put your dealership s website at the top of search engine rankings. Search is the # 1 resource used by today s digital driver. 2 Consumers
Digital Strategy Facebook Management BENEFITS OF SOCIAL MEDIA MANAGEMENT r Targeted advertising r New customer acquisition r Branding r Customer engagement r Reputation management r Controlled customer
Drive Relevant Reach. The Most Powerful Display Solution in Automotive. Powered by the Unified Advertising Exchange (UAX), display advertising combines the automotive industry s largest collection of digital
ONLINE MARKETING WITH 25 MARKETING TIPS & TRICKS to get more customers online @ 2015 ReachLocal, Inc. All Rights Reserved. REACHLOCAL is a registered trademark. reachlocal.com 1 In the perfect world, getting
CDK Digital Marketing Websites VW Digital Base Digital Core Audience Management (AMP) $950/mo* $1,650/mo* $2,889/mo* Multi-Device Website Platform Drag and Drop Content Management System Expansive Widget
DEALIX RETAIL STRATEGY BRIEF: JULY 2008 Converting More Online Shoppers to Sales Leveraging recent findings from the R. L. Polk & Co. research study: Consumer Expectations for Internet Lead Marketing Table
2011 2012 2013 2014 More and more digital conversations are happening * Based on the volume of digital conversations (chats and texts) between consumers and dealers facilitated via the Contact At Once!
dealereprocess.com 877-551-2555 DEALERSHIP WEBSITES The future of the automotive industry has arrived, and you need a website provider that offers a responsible, yet RESPONSIVE solution. Your customers
Social Media for Automotive Dealers A Look at How Social Media Empowers Dealers Through Increased Exposure and Interaction With Consumers. This whitepaper offers a closer look at how social media gives
Successful Steps and Simple Ideas to Maximise your Direct Marketing Return On Investment By German Sacristan, X1 Head of Marketing and Customer Experience, UK and author of The Digital & Direct Marketing
SMART Guide to Digital Marketing Success in 2016. 2016 CDK Global, LLC CDK Global is a trademark of CDK Global, LLC. In 2016, digital marketing is no longer optional. It s required. Your online audience
Google AdWords Remarketing AdWords remarketing is not only great for driving visitors back to your website to convert but is also great at improving your branding which in effect increases conversion and
DIGITAL WEB MARKETING WE MAKE IT EASY! INTERNET MARKETING SPECIALISTS DIGITAL MARKETING. WE MAKE IT EASY! Having a dynamic website is only one piece of the puzzle. Attracting more valid prospects to your
The Google Dynamic Remarketing Guide 2 What Is Remarketing? Remarketing (also referred to as retargeting) is a form of online display advertising which allows online retailers to show ads to shoppers who
Digital Marketing Services Product Overview What is Digital Marketing? Digital Marketing is the practice of promoting products and services using digital distribution channels, reaching targeted consumers,
Some important marketing tactics you should be implementing in 2016. The marketing tactics below have been around for a while. However, many companies still have not implemented them in their business.
Wishpond s Complete Guide to Marketing your Auto Dealership Online wishpond.com Did you know? 70% of car buyers research their options online before buying. And, as you know, one of the fundamentals of
CASES IN MANAGEMENT 247 Introduction Retargeting with Google AdWords You can t just place a few Buy buttons on your website and expect your visitors to buy. Neil Patel, Co-founder of Crazy Egg, Hello Bar
DIGITAL WEB MARKETING WE MAKE IT EASY! INTERNET MARKETING SPECIALISTS WHAT WE RE KNOWN FOR... DYNAMIC SEM/PPC Dynamic Search Engine Marketing Leaders DIGITAL MARKETING. WE MAKE IT EASY! Having a dynamic
Splinternet What is online? Offline? Web Windows Mobile Game Consoles Digital Asset FiOS TV Widgets Facebook Apps iphone Apps Android Apps One person? Multiple channels? Windows Mobile Web Game Consoles
Remarketing and Retargeting By Ann Stanley Managing Director of Anicca Digital Remarketing aka Stalking What is Remarketing and Retargeting? Remarketing/retargeting are online advertising techniques where
Marketing Solutions Built with People in Mind Tailored emails, web recommendations and data-driven digital advertising designed to engage new prospects and excite customers. MAGNETIC MISSION To understand
How to Create a Digital Picture that Wins the Click Love at First Sight In today s changing digital landscape, it takes more than a website to get noticed. While the purpose of any dealership s website
2016 JAGUAR AND LAND ROVER DEALER PACKAGES AND PRICING A Connected Digital Marketing Solution for Jaguar and Land Rover Dealers Dealer.com integrates auto retail s top-performing advertising, inventory
3 KEYS To Successful Online LEAD GENERATION For Local Businesses Increasing your business visibility, attracting new customer and increasing growth through the targeted use of online display ads. Advertising
What Is It? Why It Is Important? Retargeting After Yes Common Objections Summary What is it? A digital marketing strategy designed to win back lost customers by displaying ads on other sites to users who
MHABC AGM Presentation FINAL BRAND EXAMPLE MEMBER DECAL WEBSITE MOCK UP WHAT IS PAID SEARCH ADVERTISING Paid search Advertising Is the process of gaining traffic by purchasing ads on search engines (Google).
KIA MARKETING TM DIGITAL ADVERTISING (PPC) Having a great site is essential. But if you really want to get noticed by customers and search engines alike, you re going to want to pair your site with top-notch
Business Process Services White Paper Personalizing E-Commerce: Improving Interactivity to Increase Revenues About the Author Subramaniam MV Subramaniam is a Delivery Manager at Tata Consultancy Services
3 KEYS To Successful Online LEAD GENERATION For Local Businesses Attracting new customer and increasing growth through the targeted use of online display ads. Advertising is and always will be one of the
Conversations and customer opinions about car dealerships are being shared everyday on the Internet through social networks and customer review websites. The key to building customer loyalty that drives
Social Media for Retailers: Six Social Media Marketing Tips to Drive Online Sales........................................................ 2 Social media has CHANGED THE WORLD as we know it by connecting
6 Highly Effective Ways to Increase Conversion Rates With Behavioral Targeting Written by Peter Messmer, Director of Marketing at AddShoppers First off, what exactly is Behavioral Targeting? Behavioral
HOW TO LINE UP YOUR DIGITAL MARKETING STRATEGY Casey Brown, Digital Marketing Specialist, Haystak Troy Watson, Digital Marketing Specialist, Haystak 96,000,000 2 Papal Inauguration Pope Benedict XVI 2005
Two Google Advertising Tactics You Aren t Using Tim McLain, Senior Marketing Manager Netsertive Research Triangle Region, NC email@example.com http://netsertive.com/auto 800-940-4351 1 The views and
GOMEMBERS association management system GOMEMBERS OVERVIEW Membership driven solution to help you fulfill your mission. brochure gomembers overview 2 MEMBERSHIP MANAGEMENT FINANCIAL MANAGEMENT ONLINE SOLUTIONS
Don t Leak Leads Insert Copy Here Insert Copy Here How To Identify Leaks & Get More Customers 1 Our Mantra: Don t Leak Leads In the perfect world, getting every prospect to become a customer would be a
Why have a mobile website It s a fact that 91% of all smartphone users have their phones within arm s reach 24/7 (Morgan Stanley, 2012). In order to address this ever growing market more and more business
Revenue Generating Conversion Rate Optimization (CRO) Strategies AWG s recommendations are based upon intuitive testing and tracking via Google Analytics and other programs specifically purposed to measure
Digital marketing education Digital marketing services Innovative lead generation Business growth strategies Innovative marketing techniques for dynamic business growth. Marketing Fact 1: 96% of people
RETARGETING A Beginner s Guide to Retargeting 101 1 Retargeting 101 Interested in retargeting, but don t know where to start? Allow the following beginner s guide to help you: Retargeting 101 What is Retargeting?
DIGITAL ADVERTISING (PPC) Having a great website is essential. However, if you really want to get noticed by customers and search engines alike, you need to pair your website with top-notch marketing services.
Description of Services for ecommerce Website Package We provide this document to define services covered in our ecommerce website package. It is very important you understand exactly what you are purchasing.
On Your Mark, Get Set, Go! ebook Order Management Best Practices for Sporting Goods Retailers Technology levels the playing field to allow small to medium-sized sporting goods retailers to compete with
The Geisheker Group Marketing Firm Overview Thank you for considering The Geisheker Group, Inc. for your company's marketing needs. The Geisheker Group has earned a stellar reputation for helping businesses
presented by Maxmail What s Inside Hello. It doesn t matter if you re a brick-and-mortar store, an online retailer, small or not so small. We will show you how you can build your email list and use this
THE DIGITAL INFLUENCE: HOW ONLINE RESEARCH PUTS AUTO SHOPPERS IN CONTROL INTRODUCTION MANY AUTO MARKETERS WRESTLE WITH THE QUESTION OF WHETHER THEY RE GETTING THE MOST OUT OF THEIR MARKETING BUDGETS. AFTER
2013 Ad Solutions Cross Channel Advertising Partnership Opportunity Partnership Opportunities 1 WHO WE ARE AdMedia works with top agencies and brands to bring digital marketing solutions with our cross
Table of Contents Introduction: Gathering Website Intelligence 1 Customize Your System for Your Organization s Needs 2 CRM, Website Analytics and Email Integration 3 Action Checklist: Increase the Effectiveness
A Business Owner s Guide to: Ad Retargeting A Business Owner s Guide to: Ad Retargeting Did you know that only two percent of website visitors will turn into actual customers? The rest 98 percent of everyone
The Emergence of Internet Marketing white paper Traditional marketing relies on decisions in four basic controllable categories labeled the four P s : Product, Price, Place and Promotion. In this marketing
The Internet HAS PROFOUNDLY CHANGED THE WAY AMERICANS SHOP...... a fact that has opened up new possibilities for advertising your business. As consumers continue to turn to online sources in the process
Intelligent call tracking ties it all together Call Tracking Simplified Research indicates that an astounding 63 percent of people complete their purchase offline following their search activity. (ComScore
To Successful Online LEAD GENERATION For RV Dealerships Increasing your RV Dealerships visibility, attracting new customers and increasing growth through the targeted use of online display ads. Advertising
For More Free Marketing Information, Tips & Advice, visit www.lgx.im DISCLAIMER AND/OR LEGAL NOTICES The information presented in this E Book represents the views of the publisher as of the date of publication.
214 INTERACTIVE CONTACT DREW PICKARD 214-991-1298 DIRECT DREW@214INTERACTIVE.COM INCREASE YOUR VISIBILITY. IMPROVE YOUR REPUTATION. LET US HELP YOU SHOW UP AND SHOW OFF. 214 INTERACTIVE IS A FULL SERVICE
Marketing Attribution: The Auto Dealer s Digital Roadmap From Awareness to Sale How to Measure & Improve Your Marketing Investment 1 OVERVIEW PART 1 Executive Summary 3 PART 2 Attribution Metrics: What
WHITE PAPER The Key to Relentless Marketing... Anticipate, Automate, Syndicate WHITE PAPER 1 Table of Contents Executive Summary 1 The Business Challenge: Effective Marketing in an Increasingly 1 Complex
STATE OF B2B SEARCH MARKETING 2015 Research Report - July 2015 keyword WHO WE SPOKE TO Given the continuing importance of search in driving online traffic, we wanted to understand the state of Search Marketing
Dynamic Product Ads Implementation Guide Reach your customers with highly relevant products, on all devices Table of Contents Introduction to dynamic product ads... Dynamic product requirements... Creating
How to Manage and Maximize Your Dealership Marketing Investments in Today's Multi-Channel Environment With Dennis Galbraith, Potratz Advertising Moderated by Mike Bowers, DealersEdge Thursday, December
Why Google Analytics Doesn t Work for E-Commerce Why Google Analytics Doesn t Work for E-Commerce Customers they are the core of e-commerce. Because their buying behaviour has become so complex, businesses
THE B2B FULL-FUNNEL MARKETER S HANDBOOK Brand Awareness Content Engagement & Education Lead Generation & Sales Conversions The B2B Full-Funnel Marketer s Handbook For business-to-business marketers, the
4 ways to grow your small business with Salesforce CRM Contents Executive Summary... 2 Make everyone more productive... 2 Customize: Make Salesforce CRM work the way you do... 2 Organize: Centralize your
Call Tracking Simplified Intelligent call tracking ties it all together 2 Research indicates that an astounding 63 percent of people complete their purchase offline following their search activity. (ComScore
Supplemental Document 1 Facebook by Ad Objective Learn how Facebook, as a paid media channel, will benefit your dealership. Facebook has emerged as a powerful tool for connecting auto dealerships to consumers,
CIBC Business Toolkit Grow and Manage Your Business Online Part 2: Grow Your Web Presence 2 Grow Your Online Presence Did you know that in 2012, 93% of Canadians browsed online for information on goods
DIGITAL MARKETING SERVICES We take a custom approach to digital marketing. Unlike high-volume agencies we recognize that every client (and every project) is different. Rather than attempt to fit your project
THE ROAD TO SUCCESS STARTS HERE Exclusive Auto Leads ABOVE THE COMPETITION WE STAND GO DIRECT Go Direct Leads generates every lead through Pay Per Click campaigns via Google. Each application is verified
Digital Marketing Program FAQ About the Program Q: Why is Infiniti launching an authorized digital program for the retailer network? A: In today s automotive shopping environment, a consistent Infiniti
Making Your Marketing Interactive New Opportunities to Engage Customers with Live Chat Companies around the world are using live chat to boost online sales, reduce customer service costs and increase customer
FORMAT 1. COVER KEY ECOMMERCE PRINCIPLES 2. SHORT WORKSHOPS 3.Q & A SESSIONS KEY AIMS OF THE EVENT 1. TO INTRODUCE THE CONCEPT OF DIGITAL TRANSFORMATION 2. TO COVER THE KEY ECOMMERCE PRINCIPLES TRAFFIC
HOW ONLINE ADVERTISING CAN INCREASE REVENUE FOR YOUR BUSINESS LOOKING FOR NEW BUSINESS TO INCREASE REVENUE? We started using the Google Display Network for advertising our business. What we witnessed was
Building Your O2O Funnel Table of Contents Executive summary.... 3 Get More Shoppers.... 5 Local Search Matters.... 6 Don t Get Left Behind... 7 Building Your O2O Funnel... 9 Step 1 Create a solid local
DIGITAL FACTS AUTOMOBILES CARS ARE THE TOP DRIVER OF INTERNET ADVERTISING CARS ARE STRONG IN MOBILE DISPLAY ADVERTISING ONE IN EVERY TEN INTERNET USERS VISITS AUTO MANUFACTURER SITES NINE OUT OF TEN USERS
Conquest Sales: Why Conquesting New Vehicle Sales is More Important Than Ever SOLD www.lead2show.com OVERVIEW PART 1 Executive Summary 3 PART 2 Conquesting 4 PART 3 Conquesting Marketing Strategies 4-5