How To Teach Your Dealership To Be Successful Online

Transcription

1 A fully interactive online university to train your entire team on the most cutting edge web strategies WE TEACH ROI & DELIVER PROFITABILITY. SOCIAL MEDIA SEO LEAD MANAGEMENT PPC INTERNET PHONE SCRIPTS BENCHMARKING and more... The world s best education for dealership Internet strategies is just a click away. Enroll now! DrivingSalesUniversity.com

2 A fully interactive online university to train your entire team on the latest digital marketing strategies. Problem { Your dealership's greatest opportunity for growth is online, but because the web changes so fast, keeping up is nearly impossible. Solution { The DrivingSales University gives your entire team 24/7 access to the word s leading experts in dealership web marketing in a trackable, interactive environment. World's Best Curriculum: Instructors are vetted as the industry s best. Topics include a wide range of digital skills. Education to help you implement strategies. Jared Hamilton On-Demand Access: Virtual training available 24/7. Updated regularly with cutting edge content. Perfect for sales meetings, strategic planning, new hires and more. DrivingSalesUniversity.com

3 DSU Instructors Include: Dominate your market. Jared Hamilton Shaun Raines Dennis Galbraith A sampling of DSU class topics includes: Eric Miltsch Brian Pasch Paul Potratz Social Media ROI Dominate with SEO Perfect your lead managment Website conversion strategies Dynamic inventory marketing strategies Managing your online reputation Pay-Per-Click best practices Microsites and blogs that generate leads and more... JD Rucker Gary May Joe Webb Bryan Armstrong and more... Full Employee Accountability: Complete reporting to track participation. Employee testing to monitor retention. Classes for all job roles and skill levels. Increase Profits and CSI: Our proven strategies maximize results. Gets your whole team trained to perform. Keep ahead of your competition.

4 DSU courses for every job role: Dealership Executive Three Pillar Thinking Dealership training systems for sustainable learning Create a dealership certification program Manage activities vs results The 15 Processes that run your digital showroom floor 7 process points for successful lead management Creating your dealership culture around your CRM system. Structure your dealership to scale 5 structures How to transition from one structure to the next Leadership vs Management - the new skills YOU need Creating pay plans that match your structure Introduction to Web Marketing Inventory Marketing 3rd party Leads Dealership Website SEM-PPC SEO - Search Engine Optimization /Direct Marketing DMS Marketing Online Auctions Blogging Microsites Partnerships Social Networks Social Applications Video Online Reputation Tying traditional marketing to digital Determining how to order your digital priorities Digital Accountability - most important reports to watch and measure Getting ROI from your internet dept Launching your BDC Recruiting an Internet Sales Manager / BDC personnel Traits of a Great ISM or BDC Employee Effective Interview Tactics & Questions Training an Internet Sales Manager / BDC How to Write an Effective Pay Plan for ISM and BDC How to Write an Effective Job Description Employee Retention Creating a Social Media Strategy Internet Sales Director Three Pillar Thinking Dealership training systems for sustainable learning The 14 Processes that run your digital showroom floor 7 process points you must execute in your lead management Managing the Process - Process Management Tools - Pt 1? - Process Management Tools - Pt 2 Quick Response - Communications Transparency in Price, Availability and Trade - Delivering Quotes - Inventory - Blind Appraisals Provide Options Sell your product - Building & Communicating Dealership Value -Building & Communicating Salesperson Value Phone Call - Phone Skills Training - Utilizing Call Monitoring Services - Phone Scripts 1 -Outbound Example - Phone Scripts 2 - Phone Scripts Fundamentals - Phone Scripts - Inbound Example - Phone Scripts - Outbound Example - Phone Scripts 4 Long term follow up - Effective Follow-Up Processes Differentiated sales process - How to Make Your Sales Process Different - Data Collection Best Practices - Deconstructing a Lead Creating your dealership culture around your CRM system. Internet Marketing Overview 3rd party Leads - OEM leads - Effective Lead Management - Calculating ROI on 3rd Party Leads - Handling Bad Leads - Process and Credits Dealership Website - Google analytics p1 - Google analytics p2 - The power of conversion - Engaging your website visitors - Using Conversion Applications on Your Website - Mobile Websites - Content Strategies For Your Website - What Makes a Good Dealer Website - Remarketing SEM-PPC - Selecting Keywords

5 DSU Courses Offered: Internet Sales Director (cont.) - Getting Started with your PPC spend - Advanced PPC campaigns - Importance of PPC Landing Pages SEO - POD Defined - Keyword research tools - Anatomy of the perfect page - Link building basics - Content Publishing strategies - Google Places - Using Social Networks for SEO Inventory Marketing - Keys to perfect pictures - Make an impression with descriptions / Inventory Marketing - Inventory Marketing with Video - Pricing cars in todays market P1 - Pricing cars in todays market p2 - Turn over gross p1 - Turn over gross p2 - Advantages & Disadvantages of feeding inventory to 3rd party sites - Vehicle History Reports /Direct Marketing - Creating a dealership newsletter - segmentation/advanced tactics - SMS Marketing - Successful Marketing Campaigns for Sales - Successful Marketing Campaigns for Service DMS Marketing - Collecting customer preferences - 5 most successful campaigns - Data Mining your DMS - Utilizing Service Customers in Your Digital Marketing Strategies - Digital Marketing for Fixed Ops Online Auctions - ebay basics - selling formats - ebay - Local Market v National Market - ebay - Advanced Strategies - ebay - Increasing Parts Business Blogging - Selecting A Blogging Platform - Build a WordPress blog Blog Content Strategy - Blogging Tips - Setting Up Analytics - Video Blogs and Why Microsites - Selecting Domain Names For Microsites - Microsite strategies - Microsite Platforms - Microsite Marketing Partnerships - Identifying Strategic Partnership Opportunities - Implementing Strategic Partnership Opportunities Social Networks - Create a Social Media Strategy - Integrating Social Media Marketing into your existing advertising - Introduction to Facebook - Build a Successful Facebook Page - Effective Facebook Marketing - Conversation and Engagement - Maximizing Your Facebook Marketing Efforts for Exposure - Facebook Places / Deals - Successful Facebook Page Strategies - Advanced Facebook Page Marketing - News Feed Optimization - Marketing on Twitter - Twitter - Followers & Influence - Marketing on Linkedin - Facebook as a CRM with List and Groups - Automating Content on Social Sites - What is Groupon and Living Social - Groupon and Living Social for Service Marketing - Social Media Ambassadors - Social Media Promotions - Facebook Quantity Quality and Groups - Facebook & Non-Profit Cross Promotion - Cause Marketing - Branded House or House of Brands - Social Media Success Metric - Measurements - Motivating Staff to Participate in Social Media - Social Media Policies and Copyright - Social Media as a Marketing Platform for Sales, Service, Body Social Applications - Using Location-Based Services in Dealership Marketing - Creating a Dealership Community - Ning, Facebook Groups - Viral Marketing - Tying it All Together - QR Code Marketing - Social Media Report Card - Foursquare as a Marketing Tool Video - YouTube basics - Video Search Engine Optimization - Video Search Engine Optimization - Using Video as a Branding Resource - Making Video go Viral - On Demand Webinar Marketing Online Reputation - Reputation Management Processes - Reputation Management Platforms - Reputation Management Monitoring - Google Reviews - Increasing Positive Reviews - Public Relations in 2011 and Beyond Internet Sales Person Three Pillar Thinking The 14 Processes that run your digital showroom floor Lead Response - 7 process points you must execute Active Lead Management Incoming phone script Appointment Confirmation Sales Floor Process FI Process Accessory Process Unsold Followup Sold Followup Long Term Sales Follow up Long Term Service Follow up Long Term inactive - /phone Dead - Do not call etiquette Measuring a quality response Inbound call script Out bound call script Long term follow up script Overcoming common objections - What s my trade worth? - Handling the price shopper - How to handle payments over the web - How to handle interest rates

6 DrivingSales is the world leader in delivering profit building information to today s car dealers. DrivingSales.com is the world s largest automotive social network where car dealers exchange best practices and rate their vendors. The DrivingSales community is like an online 20 group for thousands of dealership professionals to share what works, debate what doesn't and collaborate to operate more profitably. DrivingSalesTV covers industry news, dealership trends and features interviews with automotive stars. Keep tabs on the industry at your convenience with our live and studio-produced web TV shows created just for today's leading dealerships. DrivingSales University is an on-demand training platform where dealerships are educated on proven web strategies from the world s top automotive e-commerce experts. The subscription based virtual training curriculums cover everything from top level strategy to step-by-step instructions for all dealership employees. DrivingSales Executive Summit is the industry's best event for progressive dealers. Every October the most advanced dealership executive teams gather to collaborate and learn from worldrenowned experts. Each team leaves this annual event with a cutting edge business plan to insure growth and profitability while keeping their stores on top. Learn from the world s top automotive web experts. DrivingSalesUniversity.com