dealereprocess.com

Transcription

1 dealereprocess.com

2 DEALERSHIP WEBSITES The future of the automotive industry has arrived, and you need a website provider that offers a responsible, yet RESPONSIVE solution. Your customers are looking for a great user experience that is optimized for the multitude of devices being utilized today. Dealer E-Process is the only provider with the Next Generation of Responsive Websites. With Dealer E-Process variety of innovative offerings, the keys will truly be in the customer s hands navigating the most advanced VDP in the automotive industry. Show your customers how transparent your dealership is with eautopayments and eauto Appraise. Make it easy while navigating your website with Dealer E-Process Vehicle Configurator, which gives your customers the ability to build their dream car! Site Search and Mega Menus will also assist in easy browsing for your customers, so they will always get what they are looking for. Today s customers are on the move more than ever, why not give them what they are looking for? Your customers will be able to chat at any time of the day with 24/7 proactive managed chat. What are you doing to market your website? Digital AMMP is your key to success allowing inventory based search ads, remarketing, display, YouTube and video pre-roll, content engineering services, SEO, and infographics we make it easy, optimizing and marketing your website for you. ispy will also give your dealership the perfect opportunity to increase your customer connectivity rates, and make your BDC process more efficient. You need a website with the highest conversion on both desktop and mobile devices. With tools such as Dealer E-Process Website Grader and Advanced Reporting, you will receive just that. You demand transparency into every number and every penny spent, with accountability at the individual vehicle level. You want the best support in the industry at no extra cost, while guaranteeing ultimate flexibility. Dealer E-Process makes it easy for you. RESPONSIVE WEBSITES Your customers shop on a multitude of devices. A website from Dealer E-Process goes beyond the typical responsive site by offering Responsive Websites with server side elements (RESS). Simply put, we deliver a graphical user experience that is optimized for any desktop or mobile device. 2 dealereprocess.com

3 MANAGING YOUR WEBSITE TAKE CONTROL OF YOUR SITE Dealers like you are looking for a platform that guarantees compliance, while allowing you to stand out from the competition. With a plethora of site editing tools, the Dealer E-Process platform assures the ultimate in flexibility for handling day-to-day functions of your website. Our content management system is easy to understand and easy for anyone on your team to use. Increased control is now firmly in your hands, with the introduction of our new VDP Editor, which allows you to totally customize the look and functionality of your VDP pages. Our new Pricing Manager allows you to design a pricing module for your vehicles that matches the way you like to market your vehicles. dealereprocess.com 3

4 VEHICLE SHOPPING JUST GOT EASIER! THE MOST ADVANCED VDP The vast majority of shoppers buying a vehicle after visiting the dealer s website do so after examining the Vehicle Details Page (VDP) of one or more vehicles in the dealer s inventory. The VDP is the most important page on a dealer s website. The Advanced VDP includes: Largest Photo Size in the Industry eautopayments Vehicle Details & Installed Options eauto Appraise 8 Customizable Pricing Fields Used Vehicle Original MSRP Data Vehicle Inventory Videos 360 Degree Interior and Exterior Views Vehicle Owner Manuals Vehicle Brochures NHTSA Safety Crash Test Ratings Vehicle Green Scores Vehicle Awards & Accolades Vehicle Window Stickers Customized Thank You Pages Automated Incentives and Specials Program Similar Vehicles Customer Testimonials Dynamic Call Tracking on New and Used CONFIGURATOR When is the last time you saw a new vehicle configurator serving as a virtual showroom on a car dealer s website? Most dealers rely on the OEM website to give customers the ability to build a car, which promotes leads for competitors. With our new configurator, customers will be able to build a car, choose options & packages, match vehicle incentives & special programs and connect to in stock inventory matches. Other features include 360 interior & exterior spins with hotspots, awards & accolades, vehicle specs and NHTSA crash test ratings. 4 dealereprocess.com

5 EASY SITE NAVIGATION MEGA MENUS The best possible website navigation is the key to a dealers conversion rate. SEO value is greatly increased when Google connects your most important content to the menu of your website. Mega Menus provide the ultimate navigation advancement for optimized, heavy-content websites. Mega Menus allow massive amounts of content while providing a quicker connection to inventory, coupons, videos, shopping tools, and research information. SITE SEARCH Customers utilize Google to find the information they are searching for. Site Search allows customers to search a dealers website in the same fashion. As a customer types into the search bar, real time search results appear showing available inventory, testimonials, coupons, pages, and videos, which match the search query. This functionality is exclusive to the Dealer E-Process platform and customers love it! dealereprocess.com 5

6 ADVANCED DIAGNOSTICS FOR YOUR WEBSITE ADVANCED REPORTING We know it can be challenging to connect all of the metrics behind a website and how that equates to vehicle sales. We do it for you. One login onto a site built by Dealer E-Process will provide you the answers to your Google Analytics, Search Engine Marketing, VDP reporting, lead counts and conversion rates by device type. Our unique Website Grader utilizes an algorithm based on industry best practices to inform you of everything that is going right on your website at all times, and alerts you to areas needing attention. When the lights are green, everything s a go! That s making it easy. 6 dealereprocess.com

7 THE PROOF IS IN THE PERFORMANCE WEBSITE GRADER Is your website being utilized to its full potential? Each Dealer E-Process website features a built in Website Grader. This tool uses a proprietary algorithm that lets you know what areas of your website need attention and what opportunities you may be missing! CreditMiner CreditMiner is the automotive industry s only Real-Time pre-screen provider, giving dealers access to TransUnion, Experian, and Equifax bureau data. It s proprietary BASIS2 software platform provides the industry with permissible bureau data such as up to 5 auto loan summaries, current payment data, auto loan balances, cosigner participation, and revolving debt data. CreditMiner gives its franchise dealers a true credit snapshot of its prospect allowing dealers to match the right car, to the right customer, with the right financing every time. dealereprocess.com 7

8 COMPREHENSIVE MARKETING CAPABILITIES DIGITAL AMMP Building a site is one thing. Optimizing your site and marketing it properly to bring customers in and convert them are the desired outcome. Digital AMMP is your key to success. Inventory Based Search Ads Foundation & Custom Paid Search Campaigns Remarketing Display Advertising YouTube/Video Pre-roll Content Engineer Services SEO Infographics/Visual Pages COST TO SELL A CAR By using the Digital AMMP inventory based advertising system, our dealers are able to get away from traditional, costly, shotgun marketing techniques, and are now focusing in on advertising a specific vehicle to a customer, at the exact moment that customer is searching for that vehicle on Google! This dialed-in approach is extremely efficient, dramatically decreases advertising costs, and helps move more inventory. Would you pay $12 to sell a car? 8 dealereprocess.com

9 MORE THAN JUST CHATTER DEALER MANAGED CHAT Dealerships will have the ability to log in to the industry s best user interface via desktop computer or mobile app and manage live chats by department initiated from a customer requesting help on the website. 24/7 PROACTIVE MANAGED CHAT Dealer E-Process manages all chats for all departments 24/7 365 days a year on behalf of the dealership. This requires no dealer hiring, training or managing of additional personnel. Dealer E-Process was the first to market with an automotive specific managed solution, so we are pretty good at it! Dealerships will have the ability to log in to a secure dashboard and review chats that were performed by dealer specific live chat agents from Dealer E-Process. Let us do the heavy lifting. HYBRID CHAT Some dealerships like to perform their own chat, and we like that. But, most dealers aren t available 24/ We can be your backup when your team is not available! Your dealership will have the ability to watch chats happen in real time while also having the ability to jump in and take over the chat from Dealer E-Process trained live chat agents. This style of chat allows the dealership to have the best of both worlds and 24/7 365 live chat coverage. dealereprocess.com 9

10 TOOLS THAT MOTIVATE YOUR BUYER eauto APPRAISE How much is my trade-in worth? Powered by NADA Guides and CreditMiner, customers will not only know what their car is worth, but they will also get pre-approved in REAL TIME with a firm offer of credit via the industry s top credit bureaus: TransUnion, Equifax, Experian. This one of a kind tool gives dealers the ultimate control over the value offer for any vehicle, connects to new vehicle incentives & special programs, displays live dealer inventory matches while giving the consumers the ability to upload pictures or video of their trade-in. 100% responsive web design with full reporting. eautopayments Customers are looking for transparency and we have the tool that makes this possible, eautopayments. Don t lose a lead or a sale because your website s payment calculator can only compute a best guess. Enable consumers to generate the most accurate monthly payment estimates with our state-of-the-art, online payment calculator. The programs presented through your website are chosen and powered by you. Via your website, you can deliver side-by-side, vehicle-specific 1st pencil loan/lease payment calculations based on actual finance program data. Present real APR, residuals and incentives for VIN-specific new and used vehicles while taking into account the customer s credit score! Include reserve and rate mark-ups in the monthly payment, as well as the consumer s down payment amount, term and trade value. Customers can get pre-approved via CreditMiner. 10 dealereprocess.com

11 WHO IS VISITING YOUR WEBSITE? Increase customer connectivity rates 500 % ispy Imagine knowing every move a customer makes on your website. Dealer E-Process ispy is a REAL-TIME digital magnifying glass, identifying customers vehicle interests and activity. ispy sends alerts to your CRM at the moment customers are navigating your website, giving you the perfect opportunity to make your connection. ispy dealers increase customer connectivity rates 500% versus your ordinary BDC process. A RESPONSIVE, DEDICATED TEAM Dealer E-Process is not just another website vendor. When we take the reigns of your website, we become your partner. What good is a responsive website if you don t have a responsive support team standing behind it? We provide our dealers with high-level support, including providing you with a dedicated Account Executive, ensuring easy interaction with our team. dealereprocess.com 11

12 dealereprocess.com