AUTOMOTIVE REPUTATION & SOCIAL MEDIA

Transcription

1 AUTOMOTIVE REPUTATION & SOCIAL MEDIA

2 WHO WE ARE Based in Salt Lake City Founded in 2010 Approximately 50 social media experts Friendemic builds relevant, valuable networks for your brand through small, continuous and meaningful interactions that drive traffic to your site and store.

3 OUR CLIENTS

4 WHAT WE DO Friendemic provides software tools and services to help businesses build and manage an effective social media presence We manage and improve online reputations. We use social media to build brands, generate leads, and retain customers. We measure the results of social media marketing.

5 MONITOR YOUR REPUTATION

6 BUILD YOUR REPUTATION 59% of social users say a friend s critical post would negatively impact their opinion of a brand. Reviews can make all the difference.

7 MANAGE YOUR REPUTATION People are more likely to leave reviews about negative experiences. Actively ask for positive reviews so your online reputation can be a true reflection of reality.

8 SOCIAL NETWORKS POSTING NETWORKS MONITORING NETWORKS Networks for All Businesses BBB SureCritic CitySearch WhitePages Industry-Specific Networks Automotive: Brown Book Other: TripAdvisor Want to be active on a less well-known social site? Dexknows FourSquare Kudzu YellowPages Yelp Cargurus.com Cars.com DealerRater OpenTable UrbanSpoon LendingTree We can help with Snapchat, Tumblr, FourSquare, Yik Yak you name it Manta Edmunds RateMD.com Merchant Circle SuperPages SuperPages SureCritic

9 SOCIAL POSTING We develop and maintain an active social media presence through: Daily content posting Fast responses to fan interactions Promoting and engaging in real conversations with potential customers

10 CUSTOM DESIGN

11 TWITTER ADVANCED SEARCH

12 TWITTER ADVANCED SEARCH Seth Wadley Auto sold a $30,000 Jeep that would have been purchased at another dealership if it weren t for Friendemic s use of TwiAer.

13 SOCIAL ADVERTISING We manage the creation, strategy, and budget of social media advertising.

14 CAMPAIGNS & PROMOTIONS We create and manage a wide and unique variety of social media campaigns for each client specifically tailored to achieving their goals.

15 CAMPAIGNS & PROMOTIONS We create and manage a wide and unique variety of social media campaigns for each client specifically tailored to achieving their goals.

16 FACEBOOK ADS HYPER-TARGETED FACEBOOK ADVERTISING CAMPAIGNS: Target by Vehicle Ownership: We can target ads to specific users by the Make and Model of car they own Audience Details:! Location: Pleasanton, CA (+25 mi) Age: 18 and older Behaviors: Own a BMW Potential Reach: 17,400 people! Target by Intent to Buy: We can target ads to specific users interested in purchasing a specific Make, or type of vehicle in the next 90 days Audience Details:! Location: Charlotte, NC (+25 mi) Age: 18 and older In market to Buy: Chevrolet car or truck Potential Reach: 14,000 people! Audience Details:! Location: Charlotte, NC (+25 mi) Age: 18 and older Behaviors: In market to Buy: Luxury SUV Potential Reach: 88,000 people!

17 FACEBOOK ADS HYPER-TARGETED FACEBOOK ADVERTISING CAMPAIGNS: Customers: We match your customer or phone list to Facebook users (typically a 40% match rate) as a Custom Audience, and can then target them with specific ads. Re-Target visitors from your website: By adding a script to your website code, we can re-target prospects who have visited your website... Increasing the likelihood they will convert to leads.

18 FACEBOOK ADS FACEBOOK ADS CAN DRIVE MORE QUALIFIED TRAFFIC TO YOUR WEBSITE THAN GOOGLE AT A LOWER CPM 884 website clicks for $500 - $0.57/click and $3.65 CPM

19 TRACKING We track the value of social media by measuring: Total impressions Online interactions Growth in followers Web traffic Phone calls from social channels Improvements in online reviews Resulting in 5x 15x ROI

20 YOUR TEAM Each Friendemic Writer serves ~10 clients (vs. up to 75 at our competitors) You get a team of experts on your side, not just a single person Direct cell phone numbers for multiple contacts at Friendemic

21 PACKAGES & MONTHLY PRICING SOCIAL ENGAGEMENT PACKAGES SOCIAL ESSENTIALS PACKAGES Reputation Software Suite: Monitor, Build & Reports Online Reputation: Review Response Service Dedicated Account Manager PROFESSIONAL $2000 INTERMEDIATE $1200 BASIC $900 Weekly Strategy Call Monthly Strategy Call Monthly Strategy Call FULL $599 INTRO $399 REPUTATION $299 DMS Integration: (automotive clients only) Social Network Posting Conversations & Lead Generation x per month Additional $100/month x per month Additional $100/month 45-60x per month Additional $100/month 30x per month Additional $100/month 10x per month Additional $100/month Social Reports & Analytics Social Ads*: Management, Spend & Report Social Conversion Tracking: Google Analytics and CallSource $50/mo. ads mgmt (ad spend included) $50/mo. ads mgmt (ad spend included) $50/mo. ads mgmt (ad spend included) $25/mo. ads mgmt (ad spend included) 20+ Network Account Creation Custom Social Image Designs 4x per year 2x per year 2x per year Initial technology fee(s) not included in monthly pricing. Responses are completed within 24 business hours per client s criteria. Additional charges may apply if more than 25 responses are required per month. Social Promotions Blog Posting 4x per year 2x per month 2x per year Monthly 1x per year Chart represent approximate service levels. Exact service levels will be determined together with the client in order to fit their unique social media needs and custom social media strategy. Promotions may require involvement from the client. The world of social media changes lightning-fast. Friendemic aims to deliver superb results to its clients and reserves the right to change exact fulfillment terms at any time so long as Friendemic believes doing so is in its clients best interest.

22 TESTIMONIALS Friendemic plays the leading part in Habberstad s social media success. With a large and growing fan base, we needed a partner that was reliable, unique, cost effective, and proactive. Friendemic has proved to be one of the most valued vendors of Habberstad. Jeremy Alicandri, Executive Vice President, Habberstad Auto Group Our continued success with social media marketing over the past 3 1/2 years couldn t have been done without the creative minds at Friendemic. Year over year we see substantial growth, excellent brand content, and unique marketing campaigns. Friendemic has been with us from the beginning, when nobody knew who we were, and has turned us into a Studio that receives over 1,000,000 impressions annually on social media. The product we receive from Friendemic has far exceeded our expectations. Ben Campion, Luther Automotive FIAT of Minnesota Ken Garff FIAT of Salt Lake has partnered with Friendemic for the past two years to manage our social presence. They have established and grown our brand within the community both organically and as the ad-management experts using social media. Friendemic consistently develops and delivers custom local promotions and content to give our business an online edge. We trust them with everything social. Joseph Belmonte, General Manager, Ken Garff FIAT of Salt Lake City Friendemic is a terrific partner in helping to responsibly manage the Bob Rohrman Auto Group s Social Media presence. Friendemic is pro-active, and diligent not only with social media posting, but also provides excellent reputation management and Facebook advertising services. Jared Anderson, Director of Orange Media Group, Inc., Advertising Agency for the Bob Rohrman Auto Group

23 THANK YOU!