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1 B2B companies that blog generate 67% more leads per month than those who don t.$118.4 billion will be spent on content marketing, video marketing, and social media in So there is a good chance your competition has a head start! 61% of customers say they feel better about, and are more likely to buy from, a company that delivers custom content. 61% of B2B marketers rate webinars as the most effective content marketing tactic. LinkedIn generates more leads for B2B companies than Facebook, Twitter or blogs individually. Interesting content is one of the top 3 reasons people follow brands on social media. Social media sites and blogs account for 23% of all time spent online. 78% of customers believe that organizations providing custom content are interested in building good relationships. Blogs give websites 434% more indexed pages. 79% of B2B marketers use content marketing to achieve brand awareness goals. The average cost to generate a lead through inbound WHY marketing ($143) is about half the average for outbound marketing ($373). 78% of CMOs think custom content is the future of marketing. B2B companies that blog generate 67% more leads per month YOU than those NEED who don t. Companies with less than 10 employees allocate 42% of their marketing budget to content.organic search leads have a 14.6% close rate, while outbound marketing leads CONTENT have a 1.7% close rate. 9 MARKETING out of 10 organizations market with content. 37% of marketers say blogs are content-led websites. 87% of B2B marketers use social media to distribute content. 80% of business decision makers prefer to get company information in a series of articles versus an advertisement. Companies with active blogs receive 97% more leads. Content creation is ranked as the single most effective SEO technique. B2B companies that blog generate 67%more leads per month than those who don t. $118.4 billion will be spent on content marketing, video marketing, and social media in So there is a good chance your competition has a head start! 61% of customers say they feel better about, and are more likely to buy from, a company that delivers custom content. 61% of B2B marketers rate webinars as the most effective content marketing tactic. LinkedIn generates 5% more leads for B2B companies than Facebook, Twitter or blogs individually. Interesting content is one of the top 3 reasons people follow brands on social media. Social media sites and blogs account for 23% of all time spent online. 78% of customers believe that organizations providing custom content are interested in building good relationships. Blogs give websites 430% more indexed pages for Google to rank. 79% of B2B marketers use content marketing to achieve brand awareness goals. The average cost to generate a lead through inbound marketing ($143) is about half the average for outbound marketing ($373). 78% of CMOs think custom content is the future of marketing. Companies with less than 10 employees allocate 42% of their marketing budget to content.organic search leads have a 14.6% close rate, while outbound marketing leads have a 1.7% close rate. 9 out of 10 organizations market with content. 37% of marketers say blogs are the most valuable type of content marketing. 20% of users time is spent surfing the Internet on content-led websites. 87% of B2B marketers use social media to distribute content. 80% of business decision makers prefer to get company information in a series of articles versus an advertisement. Companies with active blogs receive 97% more leads. Content creation is ranked as the single most effective SEO technique.b2b companies that blog generate 67% more leads per month than those who don t.$118.4 billion will be spent on content marketing, video marketing, and social media in So there is a good chance your competition has a head start! 61% of customers say they feel better about, and are more likely to buy from, a company that delivers custom content. 61% of B2B marketers rate webinars as the most effective content marketing tactic. LinkedIn generates more leads for B2B companies than Facebook, Twitter or blogs individually. Interesting content is one of the top 3 reasons people follow brands on social media. Social media sites and blogs account for 23% of all time spent online. 78% of customers believe that organizations providing custom content are interested in building good relationships. Blogs give websites 434% more indexed pages. 79% of B2B marketers use content marketing to achieve brand awareness goals. The average cost to generate a lead through inbound marketing ($143) is about half the average for outbound marketing ($373). 78% of CMOs think custom content is the future of marketing. Companies with less than 10 employees allocate 42% of their marketing budget to content. Inbound organic search leads have a 14% close rate, compared to 1.7% for outbound marketing. 9 out of 10 organizations market with content. 37% of marketers say blogs are

2 How to develop a Content Marketing for lead generation and lead nurturing Value Proposition You need a Value Proposition that clearly articulates why your ideal customer should choose you instead of your competition. You need a Buyer Map to provide content to prospects at the right time in the buyer cycle. Buyer Map Keyword You need content based on a series of keywords that people identify with in order to educate themselves about your product or service. Your website needs to demonstrate how prospects will move through the buying process. Wireframe Editorial Calendar You need a content calendar based on your keywords that defines how often you will distribute content, who is responsible for writing and your topics. You need to distribute your content: integrate social media, marketing and Google Analytics to generate and nurture leads. Outbound Marketing Everyone else jumps to tactics but they started by asking the right questions about value proposition, our customers and strategy. They got the big picture before suggesting a new site or online tactics. Dan Keon, Director of Marketing allianz-assistance.ca 2015 Marketing CoPilot Inc. All rights reserved.

3 What are my content marketing execution choices? a. b. c. MC Do nothing and your competition will outperform you online. Prospects will buy from them. Hire a full time marketing manager who still needs budget and resources to execute their program. ($100,000+ annually) Hire subject matter experts to execute tactics. No integrated strategy. (program costs + management costs) or or or Get monthly professional content marketing strategy and execution with our digital marketing service packages Marketing CoPilot Inc. All rights reserved.

4 Content Marketing Services marketingcopilot Which seat suits your business? What we bring to the table: basic modern comfort What you bring: Needs analysis assessment Standard WordPress theme with company branding Customized WordPress theme with company branding Content publishing and optimization marketing set up and integration Social media set up and integration Digital marketing strategy Strategic custom built website development (Wordpress, platform, design, graphics, images) Value proposition assessment and recommendations Keyword strategy and recommendations Assist with message and website content Your brand, logo, colour scheme, product/service images Website content Keywords for optimization In-house primary resource for collaboration Marketing CoPilot has a proven methodology and dedicated process for delivering real business results Marketing CoPilot Inc. All rights reserved. Kim McKinney, Executive Director, Toronto Construction Association bestbidz.com

5 Marketing CoPilot Methodology Since 2006, our methodology has been tested with more than 100 companies to deliver integrated content marketing programs that turn websites into powerful sales tools. 1. Define Content Marketing 2. Build Lead Collection Platform 3. Execute Lead Generation and Lead Nurturing 3 Evaluate 90-dayReporting reporting (against Determine business Analysis goals) 60-day website adjustments Execute Lead Generation & Lead Nurturing Execution 1 Value Proposition Define Content Marketing Buyer Map Website Objective Integrate Keyword Optimize Build Lead Collection Platform Publish Content Build Wordpress Website Conversion 2 They have industry knowledge and experience they already knew it or got up to speed quickly because of their dedicated focus in B2B marketing and the professional services and technology sectors Marketing CoPilot Inc. All rights reserved. Dave Patterson, CEO grantek.com

6 B2B companies that blog generate 67% more leads per month than those who don t.$118.4 billion will be spent on content marketing, video marketing, and social media in So there is a good chance your competition has a head start! 61% of customers say they feel better about, and are more likely to buy from, a company that delivers custom content. 61% of B2B marketers rate webinars as the most effective content marketing tactic. LinkedIn generates more leads for B2B companies than Facebook, Twitter or blogs individually. Interesting content is one of the top 3 reasons people follow brands on social media. Social media sites and blogs account for 23% of all time spent online. 78% of customers believe that organizations providing custom content are interested in building good relationships. Blogs give websites 434% more indexed pages. 79% of B2B marketers use content marketing to achieve brand awareness goals. The average cost to generate a lead through inbound marketing ($143) is about half the average for outbound marketing ($373). 78% of CMOs think custom content is the future of marketing. B2B companies that blog generate 67% more leads per month than those who don t. Companies with less than 10 employees allocate 42% of their marketing budget to content.organic search leads have a 14.6% close rate, while outbound marketing leads have a 1.7% close rate. 9 out of 10 organizations market with content. 37% of marketers say blogs are content-led websites. 87% of B2B marketers use social media to distribute content. 80% of business decision makers prefer to get company information in a series of articles versus an advertisement. Companies with Marketing active blogs receive CoPilot 97% more leads. can Content help creation is you ranked as the single most effective SEO technique. B2B companies that blog generate 67%more leads per month than those who don t. $118.4 Find billion Customers. will be spent on content Keep marketing, Customers. video marketing, and social media in So there is a good chance your competition has a head start! 61% of customers say they feel better about, of and leads are more collected likely to from buy our from, clients a company are suspects that delivers and custom legitimate content. 61% of B2B marketers rate contacts webinars to as be the qualified most effective by the content sales marketing team. tactic. LinkedIn generates 5% more leads for B2B companies than Facebook, Twitter or blogs individually. Interesting content is one of the top 3 reasons of B2B people companies follow brands that on use social our media. content Social marketing media sites program and blogs account for 23% of all time spent have online. reduced 78% of the customers cost of lead believe acquisition. that organizations providing custom content are interested in building good relationships. Blogs give websites 430% more indexed pages for Google to rank. 79% of Our B2B clients marketers are located use content across North marketing America. to By achieve utilizing brand collaboration awareness tools goals. such as, The average cost to generate GoToMeeting, a lead through Skype, Basecamp inbound marketing and Office 365 ($143) it is rarely is about necessary half the for us average to be for outbound marketing ($373). on-site 78% to of work CMOs with think clients. custom content is the future of marketing. Companies with less than 10 employees allocate 42% of their marketing budget to content.organic search leads have a 14.6% close rate, 20 Bay while St Toronto, outbound ON M5J marketing 2N8 leads have a 1.7% close rate. 9 out of 10 organizations market with content. 37% of marketers say blogs are the most valuable type of content marketing. 20% of users 416 time is spent surfing the Internet on content-led websites. 87% of B2B marketers use social media marketingcopilot.com to distribute content. 80% of business decision makers prefer to get company information in a series of articles versus an advertisement. Companies with active blogs receive 97% more leads. Content Marketing CoPilot creation Inc. is registered ranked in the as province the single of Ontario. most effective SEO technique.b2b companies Marketing CoPilot is a registered trademark within Canada. that blog generate 67% more leads per month than those who don t.$118.4 billion will be spent on content marketing, video marketing, and social media in So there is a good chance your competition has a head start! 61% of customers say they feel better about, and are more likely to buy from, a company that delivers custom content. 61% of B2B marketers rate webinars as the most effective content marketing tactic. LinkedIn generates more leads for B2B companies than Facebook, Twitter or blogs individually. Interesting content is one of the top 3 reasons people follow brands on social media. Social media sites and blogs account for 23% of all time spent online. 78% of customers believe that organizations providing custom content are interested in building good relationships. Blogs give websites 434% more indexed pages. 79% of B2B marketers use content marketing to achieve brand awareness goals. The average cost to generate a lead through inbound marketing ($143) is about half the average for outbound marketing ($373). 78% of CMOs think custom content is the future of marketing. Companies with less than 10 employees allocate 42% of their marketing budget to content. Inbound organic search leads have a 14% close rate, compared to 1.7% for outbound marketing. 9 out of 10 organizations market with content. 37% of marketers say blogs are 80% 100%

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