Winning The Digital Marketing Game: Identifying New Strategies to Crush Your Competition
|
|
- Mavis Edwards
- 8 years ago
- Views:
Transcription
1 Winning The Digital Marketing Game: Identifying New Strategies to Crush Your Competition Dave Page - Owner - Dave@DealereProcess.com Gino Cipperoni - Digital Marketing Expert - Gino@DealereProcess.com
2 Digital Marketing Strategies Used By Dealers Today
3 Dynamic Inventory- Make/Model Campaigns
4 Dealer Name?
5 Retargeting
6 Display Advertising
7 Display Advertising
8 Video Pre-Roll
9 Facebook 2 Ways to Advertise
10 Flat Rate Pricing We ve Evolved
11 Digital Marketing Has Become Stagnant Regardless of all these new tools, there has not been much of a change in overall strategy Still mainly focused on searches specific to vehicle sales We need to adjust our approach to account for new market segments Take advantage of the current lack of competition for certain profitable search terms & demographics
12 Graph of spend total from automotive vs. other industries As we can see, automotive digital ad spend is on the rise However, the dealer who was spending 2k yesterday, is spending 2k today if your budget hasn t increased, you re behind
13 Identify New Digital Marketing Strategies & ROI
14 Two Types of Marketing Direct Response & Branding
15 What Is Direct Response Marketing? Direct Response marketing tactics geared towards Low to Mid funnel shoppers i.e. VIN Specific Ads, 3 rd Party Lead Sources, Campaigns For Fixed Ops, etc The main goal of DR marketing is to generate consumer engagement/action (form fill out, phone calls, chats, etc )
16 What Is Branding? Branding marketing tactics geared towards High Funnel shoppers i.e. Display Ads, Remarketing, YouTube/Video, etc The main goal of Branding campaigns is to generate awareness amongst your market place - NOT GENERATE LEADS Digital Marketing tools offer dealers very low cost methods of getting their name and message out to potential customers
17
18 What Is Branding in Digital Marketing?
19
20 How Much of Your Budget Should Go To Direct Response VS. Branding?
21 Industry Data According to emarketer, the automotive industry tends to follow a 60/40 split of budget for DR to Branding
22 New Strategies To Take Advantage Of Now
23 Automotive Dealer Ads: Formerly Dealer Listing Ads (DLAs)
24 Automotive Dealer Ads (ADAs) ADAs are a brand new ad format made specifically for Car Dealers ADAs appear when a car shopper performs a Google search for a nearby dealership from their mobile device ADAs have a built in link to the Dealer s website, can send the customer exact directions to the showroom, and have built in Click to Call buttons.
25 Old Mobile Ad Format Automotive Dealer Ad
26 What You Need To Know About ADAs ADAs are triggered by searches for the following keywords OEM dealer(s), OEM dealership(s), OEM (location) Examples: Toyota dealers, Chicago Honda, chevy dealership If ADAs are triggered, they will push all other ad formats to the next page This Ad format is simply the beginning of Google s complete overhaul of mobile ads. This format will quickly become more widespread and will effect more and more searchers in the coming months
27 Hispanic Shoppers: The Largest Market Segment That You re Ignoring
28 Understanding Hispanic Shoppers
29
30 More On The Spanish Shopper Studies have shown that Hispanic shoppers are very brand loyal Hispanic shoppers are more likely to spread high equity content (i.e. special offers) than members of other demographics Hispanic shoppers rely heavily on referrals from members within their community If you take the time to reach Hispanic shoppers in your market TODAY, you are setting yourself up as the Go-To dealer for the growing Hispanic population in your market
31
32
33 The best way to market to Hispanic shoppers is with a full Spanish language website. A translation plugin on your current site is not sufficient. Hispanic shoppers find translated sites to be inauthentic, leading to a poor user experience, low conversion.
34 Search Network Getting Larger Month After Month
35 Yahoo/Bing Is Growing The Yahoo/Bing Search network has been taking search share away from Google Yahoo is now the default search engine for the Firefox browser Bing is the default search engine for Apple iphone searches
36
37 Car Buyers Are Searching On Yahoo/Bing There are 11 million unique car shoppers every month that search Yahoo/Bing who are unreachable via the Google network Cost per click on automotive searches are, on average, almost 60% cheaper on Yahoo/Bing than on Google In March of 2014, there were over 80 million automotive searches on Yahoo/Bing The average Yahoo/Bing shopper is more affluent and more highly educated than the average Google shopper
38
39 Geo Fencing Cons Limited Tracking Expensive vs. Display Advertising Network Limitations Not a Website Visitor Activity Unproven High Dealer Churn Offer Driven Giveaways
40 SEO VS. SEM: Two Sides Of The Same Coin
41 SEO vs SEM SEO Is Now Content MARKETING For years, SEO & SEM have been treated separately. However, SEO & SEM are two sides of the same coin There is a bridge between SEO & SEM that no one is taking advantage of: Custom Content
42
43
44
45
46
47 Service Marketing Who s Doing It?
48
49
50
51 Dealers Budgets - LOPSIDED Marketing Budget Fixed Ops Budget Revenue 10% $100,000 Sales 55% Service 45% Profit From New Car Sales = 10% Profit From Used Car Sales = 10% Profit from Labor = 70% Profit From Parts = 40%
52 So What Can We Do With The 10%?
53 MORE MAILERS!!!!!!! Just kidding
54
55 Toyota Kansas City Fixed Ops Program 1 month review:
56 Summary Of Performance Metrics Impressions Clicks CTR CPC Conversions Conversion Rate Phone Calls Dialed Phone Call Conversions 146,191 3, % $3.24 1, % Take-away: Toyota Dealer Ads have shown 146K times to customers in Kansas City region Over 3,500 customers have been driven to Toyota dealer sites CTR for the Program is more than 2X the industry average! 52% of customers converted on dealer sites leading to 1,842 conversions (website action and phone calls) Every 3 out of 4 phone calls have resulted in a conversion 71% close rate! Date Range: June 1, 2015 June 30, 2015 Source: Adwords front end stats for Toyota Kansas City Accounts
57 Cross-Channel Marketing Analysis: Ensure You re Always Spending Your Money In The Right Places
58
59 Your Website Should Be Your #1 Tracking Tool When it comes to properly measuring digital marketing spend, your website can be your greatest asset, or your biggest enemy. Phone Forms Chat Text Messaging Value Trade In Credit Applications Service Schedulers Vehicle Configurator Coupon Gift Card Pop Ups (Hook Logic) Payments Tools Video with Forms
60 Customer A Customer B Customer C 95% Of All Dealer Solutions Can t Track ROI Web Form 3 rd Party Trade in Tool 3 rd Party Credit App 3 rd Party Chat Customer? Customer? Customer? Customer D Phone Customer? Customer E 3 rd Party Payment Tool Customer A OEM Configurator Complete Integrated Tracking System Complete ROI Customer A Customer B Customer C Customer D Customer E Web Form eautoappraise Virtual Credit Consultant DEP Chat Phone eautopayments DEP Configurator Customer A Customer B Customer C Customer D Customer E
61 Track Your Spend
62
63
64 Questions
Winning The Digital Marketing Game: Identifying New Strategies to Crush Your Competition
Winning The Digital Marketing Game: Identifying New Strategies to Crush Your Competition Gino Cipperoni Automotive Digital Marketing Expert Digital Marketing: The Status Quo Has Changed Graph of spend
More informationDIGITAL WEB MARKETING WE MAKE IT EASY!
DIGITAL WEB MARKETING WE MAKE IT EASY! INTERNET MARKETING SPECIALISTS WHAT WE RE KNOWN FOR... DYNAMIC SEM/PPC Dynamic Search Engine Marketing Leaders DIGITAL MARKETING. WE MAKE IT EASY! Having a dynamic
More informationStrategic Automotive Digital Marketing: Opportunities & ROI. Brian Pasch, CEO PCG Consulting brian@pcgmailer.com
Strategic Automotive Digital Marketing: Opportunities & ROI Brian Pasch, CEO PCG Consulting brian@pcgmailer.com Understanding Online Shopping in ZMOT Tracking Digital Conversions & Attribution Stealth
More informationKIA MARKETING DIGITAL ADVERTISING (PPC)
KIA MARKETING TM DIGITAL ADVERTISING (PPC) Having a great site is essential. But if you really want to get noticed by customers and search engines alike, you re going to want to pair your site with top-notch
More informationDIGITAL ADVERTISING (PPC)
DIGITAL ADVERTISING (PPC) Having a great website is essential. However, if you really want to get noticed by customers and search engines alike, you need to pair your website with top-notch marketing services.
More information1 Sales Relationships Trust Opportunity Source: The Trade Desk 6 Source: The Trade Desk 7 2014 WORLDWIDE Source: emarketer 2014, Display RTB 8 2017 $20.8B WORLDWIDE U.S. $10.4B EUROPE $3.3B LATIN AMERICA
More informationDISCOVER NEW BUSINESS WITH PAID SEARCH.
DISCOVER NEW BUSINESS WITH PAID SEARCH. Paid Search marketing can put your dealership s website at the top of search engine rankings. Search is the # 1 resource used by today s digital driver. 2 Consumers
More informationBMW.dealereprocess.com 866-630-9198
INTERNET SOLUTIONS WE MAKE IT EASY! BMW.dealereprocess.com 866-630-9198 BMW CERTIFIED WEBSITE PROVIDER THE FUTURE OF BMW WEBSITES WHEN IT COMES TO BUILDING BMW WEBSITES WE COULDN T WAIT FOR THE FUTURE
More informationHOW TO LINE UP YOUR DIGITAL MARKETING STRATEGY. Casey Brown, Digital Marketing Specialist, Haystak Troy Watson, Digital Marketing Specialist, Haystak
HOW TO LINE UP YOUR DIGITAL MARKETING STRATEGY Casey Brown, Digital Marketing Specialist, Haystak Troy Watson, Digital Marketing Specialist, Haystak 96,000,000 2 Papal Inauguration Pope Benedict XVI 2005
More informationMeet the Refs! Download your own copy of this ebook: http://info.localsearchgroup.com/search-engineadvertising-playbook
SEA Playbook, 2 of 31 Meet the Refs! Download your own copy of this ebook: http://info.localsearchgroup.com/search-engineadvertising-playbook For other up-to-date info in automotive digital marketing,
More informationDIGITAL WEB MARKETING WE MAKE IT EASY!
DIGITAL WEB MARKETING WE MAKE IT EASY! INTERNET MARKETING SPECIALISTS DIGITAL MARKETING. WE MAKE IT EASY! Having a dynamic website is only one piece of the puzzle. Attracting more valid prospects to your
More information120 Broadus Ave, Greenville, SC 29601 (864) 248-0886 DOM360.com. The Composition of a
120 Broadus Ave, Greenville, SC 29601 The Composition of a Digital Ad Budget: How much to spend and where to spend it There is no doubt about it, digital ad budgets are on the move upward and Digital will
More informationSearch Engine Marketing. Agency and Client Perspectives
1 Search Engine Marketing Agency and Client Perspectives But First About SMG Search A dedicated search marketing unit of Starcom MediaVest Group Specialty: Paid and natural search, with an emphasis on
More informationHow Google Wildfire is Recasting Digital Marketing Strategies for Auto Dealers. Brian Pasch, CEO PCG Consulting brian@pcgmailer.
How Google Wildfire is Recasting Digital Marketing Strategies for Auto Dealers Brian Pasch, CEO PCG Consulting brian@pcgmailer.com Workshop Outline Where Social Media Marketing Fits in Google s ZMOT Understanding
More informationStop Wasting Money, Start Selling Cars with Analytics
Stop Wasting Money, Start Selling Cars with Analytics Chris Deringer, Chief Marketing Officer DealerOn Derwood, MD 20855 chris@dealeron.com 703-307-1173 The views and opinions presented in this educational
More information2013 Ad Solutions. Cross Channel Advertising. (800) 296-7104 sales@admedia.com Partnership Opportunities 1. (800) 296-7104 sales@admedia.
2013 Ad Solutions Cross Channel Advertising Partnership Opportunity Partnership Opportunities 1 WHO WE ARE AdMedia works with top agencies and brands to bring digital marketing solutions with our cross
More informationTwo Google Advertising Tactics You Aren t Using
Two Google Advertising Tactics You Aren t Using Tim McLain, Senior Marketing Manager Netsertive Research Triangle Region, NC tmclain@netsertive.com http://netsertive.com/auto 800-940-4351 1 The views and
More informationMultichannel Media Capabilities
Multichannel Media Capabilities Digital is no longer an option, it s a way of life! Customers embrace technology to make connections, decisions and purchases. At light speed, consumers share their knowledge
More informationTop Trends In Digital Marketing And What to Do About Them
Top Trends In Digital Marketing And What to Do About Them Top Trends in Digital Marketing and What to Do About Them Agenda for Date Time Time Time Time Time Time Item One Item Two Item Three Item Four
More informationDeliver The Best Ad To The Right Place At The Perfect Time
Deliver The Best Ad To The Right Place At The Perfect Time ExactDrive s self-serve advertising platform delivers online advertising solutions that make it faster and easier to reach more people who are
More informationwishpond GUIDE Wishpond s Complete Guide to Marketing your Auto Dealership Online wishpond.com
Wishpond s Complete Guide to Marketing your Auto Dealership Online wishpond.com Did you know? 70% of car buyers research their options online before buying. And, as you know, one of the fundamentals of
More informationCampaign Goals, Objectives and Timeline SEO & Pay Per Click Process SEO Case Studies SEO & PPC Strategy On Page SEO Off Page SEO Pricing Plans Why Us
Campaign Goals, Objectives and Timeline SEO & Pay Per Click Process SEO Case Studies SEO & PPC Strategy On Page SEO Off Page SEO Pricing Plans Why Us & Contact Generate organic search engine traffic to
More informationUnderstanding Performance through Numbers
Understanding Performance through Numbers June 22-23 rd, 2015 Hyatt Regency Calgary Presented by Sheila York, CDK Global/Performance About the Presenter v Performance 20 Group Moderator v Director, Group
More informationDirect Response Marketing on Facebook
Direct Response Marketing on Facebook Driving action online, in-store and in mobile app Summer 2015 1 Table of contents Facebook s direct response marketing solution 4 Best practices 14 Campaign prep 16
More informationHow To Market Your Website Online
Internet marketing Corporate Training Program- Delhi School of Internet Marketing Under the training program all the trainees will not only be trained in internet marketing but they will be working on
More informationAttract traffic to your website. Convert traffic into leads. Convert leads into customers
The 4 Step Guideline To Online Marketing Success Intermediate Understanding and Winning with Online Marketing is as Simple as Understanding the Following Four Areas Attract traffic to your website Convert
More informationsmart. uncommon. ideas.
smart. uncommon. ideas. EXECUTIVE OVERVIEW In October 2009, Google introduced a new beta feature in AdWords called ad extensions, which allows major advertisers to display additional links - up to four
More informationGoogle VinVelocity VinVelocity is paid search done better.
Certified Partner Savvy dealers know building a strong online presence includes much more than just getting found at the top of organic search engines like Google. For today s digital car shopper, paid
More informationGet To Know TIM WHITLEY
1 Get To Know TIM WHITLEY Where were you born? Stamford, Texas What is your occupation? President & Founder of SI Auto Favorite NFL team? Dallas Cowboys Favorite College football team? Arkansas Razorbacks
More informationCDK Digital Marketing Websites
CDK Digital Marketing Websites VW Digital Base Digital Core Audience Management (AMP) $950/mo* $1,650/mo* $2,889/mo* Multi-Device Website Platform Drag and Drop Content Management System Expansive Widget
More informationIntroduction. Ad formats and buying models MOBILE AD FORMATS EXPLAINED. Ad format CPI CPC CPM CPA CPV. Display
Mobile Ad Formats Explained Introduction As the mobile market continues to evolve, the methods for advertising mobile apps are becoming more sophisticated and complicated. Not to worry, we ve got you covered.
More informationHow to Dominate Your Local Market Online Now
How to Dominate Your Local Market Online Now Get Leads Contacting You For Your Products And Services Quickly and Accurately Like A Gunslinger with Local PPC Who Jesse Anema? I am the owner and founder
More informationMHABC AGM Presentation
MHABC AGM Presentation FINAL BRAND EXAMPLE MEMBER DECAL WEBSITE MOCK UP WHAT IS PAID SEARCH ADVERTISING Paid search Advertising Is the process of gaining traffic by purchasing ads on search engines (Google).
More informationHow. B2B Companies. Can Generate More Demand and Better Leads at Less Cost
How B2B Companies Can Generate More Demand and Better Leads at Less Cost A How B2B Companies Can Generate More Demand and Better Leads at Less Cost As many B2B marketers already know, it is important to
More information4 Major Trends That Will Make You Rethink PPC in 2015
4 Major Trends That Will Make You Rethink PPC in 2015 Brought to you by: www.wordstream.com/learn Want to get smart in paid search? www.wordstream.com/learn Join the conversation on Twitter #ppc2015 @WordStream
More informationLead Gen Math: Marketing Metrics For A Better ROI
Lead Gen Math: Marketing Metrics For A Better ROI David T. Scott LeadsCon West" Las Vegas, NV" Tuesday, March 25 th, 2014" Part I WHAT IS LEAD GEN MARKETING? What Is Lead Gen Marketing? 1 2 3 Finding hand-raisers
More informationARE YOU SPENDING YOUR PPC BUDGET WISELY? BEST PRACTICES AND CREATIVE TIPS FOR PPC BUDGET MANAGEMENT
ARE YOU SPENDING YOUR PPC BUDGET WISELY? BEST PRACTICES AND CREATIVE TIPS FOR PPC BUDGET MANAGEMENT In pay-per-click marketing, as with so many things in life, you have to spend money to make money. But
More informationPay Per Click Advertising
Looking for instant traffic? Interested in targeting your potential customers with online ads set to only appear at a certain time for a specific geographic location? Get instant traffic online with a
More informationTwo Google Advertising Tactics You Aren t Using
Two Google Advertising Tactics You Aren t Using Tim McLain Senior Marketing Manager Netsertive Research Triangle, NC 800-940-4351 tmclain@netsertive.com @tmclain Your Photo Goes Here 1 SOURCE: Vala Afshar,
More informationDISPLAY ADVERTISING: WHAT YOU RE MISSING. Written by: Darryl Chenoweth, Digital Marketing Expert
Display Advertising: What You re // 1 2 4.ch DISPLAY ADVERTISING: WHAT YOU RE MISSING Written by: Darryl Chenoweth, Digital Marketing Expert Display Advertising: What You re // 2 Table of Contents Introduction...
More informationSalony Creations. Namita Ramani Founder & CEO Lead Generation Expert Certified Google Trainer
Salony Creations Full service Digital Marketing agency Namita Ramani Founder & CEO Lead Generation Expert Certified Google Trainer Over the past nine years, Salony Creations has helped over 300 companies
More informationA SIMPLE GUIDE TO PAID SEARCH (PPC)
A SIMPLE GUIDE TO PAID SEARCH (PPC) A jargon-busting introduction to how paid search can help you to achieve your business goals ebook 1 Contents 1 // What is paid search? 03 2 // Business goals 05 3 //
More informationBUY. Mobile Retargeting for Retailers: Recapturing Customers Cross-Platform. February 2014. 1.877.AMPUSH.1 info@ampush.com
BUY Mobile Retargeting for Retailers: Recapturing Customers Cross-Platform February 2014 1.877.AMPUSH.1 info@ampush.com TABLE OF CONTENTS Executive Summary 3 The Mobile Advertising Opportunity 4 E-Commerce
More informationAre you trying to understand the complexities of MARKETING on the Internet?
Hi, Are you trying to understand the complexities of MARKETING on the Internet? At UpFrontbyDesign.com we re here to help you better understand these complexities, eliminate the fear of wasting money by
More informationHow To Teach Your Dealership To Be Successful Online
A fully interactive online university to train your entire team on the most cutting edge web strategies WE TEACH ROI & DELIVER PROFITABILITY. SOCIAL MEDIA SEO LEAD MANAGEMENT PPC INTERNET PHONE SCRIPTS
More informationCreative Dynamic Marketing
Creative Dynamic Marketing ROI MAKES A BUSINESS SUCCESSFUL. THE CHOICE OF BUSINESS IS UP TO YOU. We help businesses succed via dynamic Internet marketing strategies. Launching a website is just the beginning
More informationPPC: THE PAST, PRESENT & FUTURE OF CUSTOMER CONVERSION YOUR LOCAL MARKETING PARTNER
PPC: THE PAST, PRESENT & FUTURE OF CUSTOMER CONVERSION Mobile ads will represent 20% of all spending on search advertising by 2013. (Adobe 2012) CONSUMER PROGRESSION THE EVOLVING PATH TO PURCHASE In the
More informationDIGITAL MARKETING BASICS: PPC
DIGITAL MARKETING BASICS: PPC Search Engine Marketing (SEM) is an umbrella term referring to all activities that generate visibility in search engine result pages (SERPs) through the use of paid placement,
More informationGlobalis Media TM. Cost-Efficacy and Best Practices in Online Display Advertising
Globalis Media TM Cost-Efficacy and Best Practices in Online Display Advertising July, 2014 Online Advertising Common Issues Online media is often too expensive to be cost-effective for many advertisers
More informationVDPs. Setting Up Google Analytics to Measure Your Dealership s Website Performance. A Digital Marketer s Guide
Setting Up Google Analytics to Measure Your Dealership s Website Performance VDPs A Digital Marketer s Guide Guide to setting up Google Analytics to measure what s really important. VDP Efficiency and
More informationGLOSSARY Dedicated Mercedes-Benz Digital Consultant Fully Responsive Chameleon Website Platform Google Analytics Integrated Reporting Suite
Le adac c e l e r at e dcoupon Andr oi dpa y/ Appl ewal l e tcoupons GLOSSARY Dedicated Mercedes-Benz Digital Consultant A dedicated Mercedes-Benz Digital Consultant (MDC) works with your dealership to
More informationThe Impact of Online Marketing in Automotive Retailing. Earl J. Hesterberg, President and CEO
The Impact of Online Marketing in Automotive Retailing Earl J. Hesterberg, President and CEO 1 Industry New Vehicle Sales Industry new vehicle sales 2 About Group 1 Automotive A Fortune 500 automotive
More information7 Tips to Boost Buyers Using Google Adwords & Analytics. Andrew R Edwards info@andrewredwards.com
7 Tips to Boost Buyers Using Google Adwords & Analytics Andrew R Edwards info@andrewredwards.com About Me 9 Years Full Time Internet Marketing Google's advertising system in which advertisers bid on certain
More informationThe Google. Dynamic Remarketing Guide
The Google Dynamic Remarketing Guide 2 What Is Remarketing? Remarketing (also referred to as retargeting) is a form of online display advertising which allows online retailers to show ads to shoppers who
More informationIs it time to hire an expert to take over your business online marketing?
Is it time to hire an expert to take over your business online marketing? A GUIDE TO FINDING THE RIGHT ONLINE MARKETING TEAM When it comes to online marketing, BlaineTurner Advertising, Inc., devises strategies
More informationThe State of Search Engine Marketing 2008
The State of Search Engine Marketing 2008 Survey of Advertisers and Agencies Search Engine Marketing Professional Organization (SEMPO) February, 2009 Complete Results for SEMPO Members Research Project
More informationKeywords, impressions and clicks
PPC Case Study THE PPC STORY Hidepark is a leather garment manufacturer based in Grantham, Lincolnshire. Before coming to Fifteen, they already had an established client base and a successful Google Adwords
More informationyou work to improve your website in order to naturally (with- Internet Marketing is also known as Online Marketing, is a gen-
I NTERNET M A R K E T I N G B O O K L E T R E S E L L E R P R O G R A M CONTENTS 1 WHAT IS INTERNET MARKETING? 2 WHAT ARE ALL THESE TERMS (CTR, CPC, PPC)? 3 WHERE SHOULD I ADVERTISE? 4 HOW DO I CHOOSE
More informationLOCATION POWERED MOBILE ADVERTISING REPORT DEEP DIVE ON AUTO
MAY 2014 State of the Market LOCATION POWERED MOBILE ADVERTISING REPORT DEEP DIVE ON AUTO LOCATION TARGETING TARGETING AND DRIVING IN-MARKET CONSUMERS TO THE LOT The auto category is projected to increase
More informationDrive Relevant Reach. Dealer.com Display Advertising
Drive Relevant Reach. The Most Powerful Display Solution in Automotive. Powered by the Unified Advertising Exchange (UAX), display advertising combines the automotive industry s largest collection of digital
More informationDigital Marketing Boot Camp 4 Days Residential Program Dubai Singapore Thailand
Digital Marketing Boot Camp 4 Days Residential Program Dubai Singapore Thailand Agenda About EduPristine About EduPristine Detailed Workshop Outlines Contact Information 1 About EduPristine Trusted by
More informationLocation marketing made easy
Location marketing made easy Learn how to get your products, services and location seen by people shopping locally. 75% of consumers look for local information Local marketing made easy Why is location
More informationFIVE REASONS RETARGETING IS CRITICAL FOR YOUR BUSINESS
FIVE REASONS RETARGETING IS CRITICAL FOR YOUR BUSINESS A short tutorial on marketing using retargeting methods Five Reasons Retargeting is Critical For Your Business Retargeting is the process of dropping
More informationHow To Make Money Using Facebook in Q4. Presented By Jason Roussos Living Direct
How To Make Money Using Facebook in Q4 Presented By Jason Roussos Living Direct Founded in 1999 Manage network of brands that focus on building communities that support specialty appliances Direct source
More informationDigital Marketing Solutions
Digital Marketing Solutions Mission & Promise Our Mission: VMG s Digital Marketing Services Division is a full service Internet marketing services agency providing small to medium size businesses with
More informationIncreasing Lead Gen Starts With Integrated Marketing
Increasing Lead Gen Starts With Integrated Marketing Ron Wheeler President Wheeler Advertising Arlington, Texas 817-633-3183 rwheeler@wheeleradvertising.com The views and opinions presented in this educational
More informationFEEL THE POWER OF OUR AUTOMOTIVE MARKETING EXPERTISE.
FEEL THE POWER OF OUR AUTOMOTIVE MARKETING EXPERTISE. TODAYS AUTOMOTIVE MARKETING HAS A UNIQUE SET OF CHALLENGES. WE LOVE CHALLENGES. Increased Choices Fragmented Markets Shrinking Profit Margins Tough
More informationProven Fixed Ops Marketing Tactics You're Not Using
Proven Fixed Ops Marketing Tactics You're Not Using Jeff Clark EVP Business Development DealerOn, Inc. Derwood, MD Jeff@DealerOn.com 609-346-2388 1 The views and opinions presented in this educational
More informationImpressive Analytics
Impressive Analytics and Insight on a Shoestring Lisa Ikariyama & Tracy Anderson Cabbage Tree Creative www.cabbagetree.co.nz Getting Started Before you design a page on your website or get started with
More informationBest Practices for PPC on Google AdWords
Best Practices for PPC on Google AdWords Your digital advertising efforts require extensive knowledge about how to handle paid search campaigns on Google AdWords and other similar networks. When you aren
More informationOnline Marketing for Law Enforcement Recruitment
Online Marketing for Law Enforcement Recruitment Ad House Advertising Kim Smith kim@adhouseadvertising.com About our Company Full service advertising agency and video production company in New Mexico,
More informationUnderstand how PPC can help you achieve your marketing objectives at every stage of the sales funnel.
1 Understand how PPC can help you achieve your marketing objectives at every stage of the sales funnel. 2 WHO IS THIS GUIDE FOR? This guide is written for marketers who want to get more from their digital
More informationdealereprocess.com 877-551-2555
dealereprocess.com 877-551-2555 DEALERSHIP WEBSITES The future of the automotive industry has arrived, and you need a website provider that offers a responsible, yet RESPONSIVE solution. Your customers
More informationThe Quantcast Display Play-By-Play. Unlocking the Value of Display Advertising
The Quantcast Display Play-By-Play Unlocking the Value of Display Advertising Introduction In 2013, businesses will spend nearly $18 billion on display advertising. Over the past few years, we've seen
More informationThe Ultimate Facebook. Marketing Guide. How to get more leads with Facebook Marketing. yinc. info@yincmarketing.com
The Ultimate Facebook Marketing Guide How to get more leads with Facebook Marketing 1 info@marketing.com The Ultimate Facebook Marketing Guide. How to profit from Facebook Ads and Achieve Greatness. In
More informationSearch Marketing. Dealer Days 2013. Presented By Andrew Polhemus. SEM Team Lead, Dealer.com. Dealer Days at Google HQ October 4, 2012
Search Marketing Dealer Days 2013 Presented By Andrew Polhemus SEM Team Lead, Dealer.com Agenda KPIs to Watch Ad Copy Testing Bidding on Branded Keywords Ad Extensions The Importance of Strategic Collaboration
More informationIS YOUR WEBSITE LEAKING LEADS?
GETSMARTCONTENT ACCOUNT BASED MARKETING IS YOUR WEBSITE LEAKING LEADS? Always Relevant Marketing Catches Missed Opportunities to Connect www.getsmartcontent.com I. THE DREAM OF THE MARKETER It s the dream
More informationVero Beach, FL increase their web presence and shop traffic October 2012 through June 2014
Perfection is a multi-location shop in Vero Beach, FL, with one location specializing in auto body (Perfection Paint & Body) and another in general repair (Perfection Auto Service). They came to Autoshop
More informationHow To Get Instant Traffic Online With A Pay Per Click Advertising Campaign (Ppc)
Looking for instant traffic? Interested in targeting your potential customers with online ads set to only appear at a certain time for a specific geographic location? Get instant traffic online with a
More informationCIBC Business Toolkit Grow and Manage Your Business Online. Part 5: Grow Online Worksheet
CIBC Business Toolkit Grow and Manage Your Business Online Part 5: Grow Online Worksheet 2 Grow Your Business Online Worksheet As you re thinking about new ways to grow your business online, use this worksheet
More informationTop Tips for Running An Effective PPC Campaign. British Business Show : Google Workshops
Top Tips for Running An Effective PPC Campaign British Business Show : Google Workshops INTRODUCTION Hello Top 10 tips to help your PPC campaigns Focus on Google Adwords Questions? 1: KEYWORD RESEARCH
More informationOne Agency One Message delivering results! Larry Barditch MSA Advertising VP, Digital Strategy & Innovation Larry@MSAadvertising.
One Agency One Message delivering results! Larry Barditch MSA Advertising VP, Digital Strategy & Innovation Larry@MSAadvertising.com LARRY BARDITCH VP, Digital Strategy & Innovation Cell: 305.801.9677
More informationGetting Started in Google AdWords for SMBs
Getting Started in Google AdWords for SMBs Introduction Hey there, thanks for downloading Portent s free Getting Started in Google AdWords for SMBs e-book. We re going to cover the basics of pay-per-click
More informationWHITE PAPER 2012 Online Marketing Trends. 2012 Online Marketing Trends. www.apogeeresults.com. Why Personas?
The online marketing landscape is changing, there s no denying that fact. Those changes, while foreseeable, often come with their own set of questions. How do I implement that? How do we address this issue?
More informationWeb Marketing Basics for Small Business. Land s End Resort Marketing & Technology Conference September 20, 2011
Web Marketing Basics for Small Business Land s End Resort Marketing & Technology Conference September 20, 2011 Web Marketing Fundamentals Web Marketing Fundamentals Web Marketing Fundamentals Search Engine
More informationSEO National Plans Value Bronze Silver Gold Platinum
ADVENT DIGITAL NATIONAL & LOCAL SEO Phone: 210-493-6193 SEO National Plans Value Bronze Silver Gold Platinum Fee $550 $799 mo $1199 mo $1899 mo $2599 mo Reporting & Customer Dashboard Target Keywords 12
More informationCA Community College Public Relations Organization The Evolution of Digital Marketing
CA Community College Public Relations Organization The Evolution of Digital Marketing Brian Kroll / VP West & Strategic Accounts / bkroll@adtaxinetworks.com Agenda The Changing Digital Landscape The Importance
More informationMarketing Attribution: The Auto Dealer s Digital Roadmap From Awareness to Sale How to Measure & Improve Your Marketing Investment
Marketing Attribution: The Auto Dealer s Digital Roadmap From Awareness to Sale How to Measure & Improve Your Marketing Investment 1 OVERVIEW PART 1 Executive Summary 3 PART 2 Attribution Metrics: What
More informationBringing Leads into the Showroom through intice.
Bringing Leads into the Showroom through intice. intice and the marks used herein are service marks or registered trademarks of intice, Inc. Other product and company names mentioned herein may be the
More informationChapter 1: Learning the basics of a Google AdWords Campaign
HOWT OS ETUP GOOGL EADWORDS F ORYOURBARORREST AURANT Chapter 1: Learning the basics of a Google AdWords Campaign First, Create a Killer Keyword List Before you even jump into the AdWords interface, you
More informationMarch 19, 2008 SES: New York B2B Tactics Karen Breen Vogel CEO
Business-to-Business Search Marketing The Considered Purchase March 19, 2008 SES: New York B2B Tactics Karen Breen Vogel CEO Agenda B2B: What s Different from B2C Case for SEO in B2B Key Challenges and
More informationHAS PROFOUNDLY CHANGED THE WAY AMERICANS SHOP...
The Internet HAS PROFOUNDLY CHANGED THE WAY AMERICANS SHOP...... a fact that has opened up new possibilities for advertising your business. As consumers continue to turn to online sources in the process
More informationGrow Your Business With Digital Marketing
Grow Your Business With Digital Marketing The Team Jeff Gordon Creative Director + Agency Principal Kim Gordon Account Director + Digital Strategist Jim Braunschweig Business Development + Social Strategist
More informationThe Three Unintended Consequences of OEM Funding for Google Adwords
The Three Unintended Consequences of OEM Funding for Google Adwords By Brian Pasch May 28,2013 It wasn t long ago that automotive manufacturers did not allow digital advertising campaigns (i.e. Google
More informationTHE DIGITAL INFLUENCE: HOW ONLINE RESEARCH PUTS AUTO SHOPPERS IN CONTROL
THE DIGITAL INFLUENCE: HOW ONLINE RESEARCH PUTS AUTO SHOPPERS IN CONTROL INTRODUCTION MANY AUTO MARKETERS WRESTLE WITH THE QUESTION OF WHETHER THEY RE GETTING THE MOST OUT OF THEIR MARKETING BUDGETS. AFTER
More informationto get more customers online
ONLINE MARKETING WITH 25 MARKETING TIPS & TRICKS to get more customers online @ 2015 ReachLocal, Inc. All Rights Reserved. REACHLOCAL is a registered trademark. reachlocal.com 1 In the perfect world, getting
More informationSocial Media for Automotive Dealers. A Look at How Social Media Empowers Dealers Through Increased Exposure and Interaction With Consumers.
Social Media for Automotive Dealers A Look at How Social Media Empowers Dealers Through Increased Exposure and Interaction With Consumers. This whitepaper offers a closer look at how social media gives
More informationDriving Online Traffic and Measuring Offline Phone Conversions
Driving Online Traffic and Measuring Offline Phone Conversions Executive Summary We are in the midst of an ever-evolving digital world and every aspect of your online efforts must complement and support
More informationPPC Plan Proposal. Exioms - "Dream Never Sleep"
PPC Plan Proposal PPC Program involves managing ad campaigns, selecting the right keywords and the right bid to ensure not only a high click rate but one that ensures high conversions rate also, understanding
More informationFacebook Management BENEFITS OF SOCIAL MEDIA MANAGEMENT
Digital Strategy Facebook Management BENEFITS OF SOCIAL MEDIA MANAGEMENT r Targeted advertising r New customer acquisition r Branding r Customer engagement r Reputation management r Controlled customer
More information