Mazda Website Solutions Full Spectrum Online Marketing. powered by

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1 Mazda Website Solutions Full Spectrum Online Marketing powered by

2 WHY CHOOSE DEALER.COM? Industry Leading Online Marketing Innovation Dealer.com recognizes that dealers are on the front lines of the automotive industry, providing service to customers everyday. Our industry simply would not exist without you. We are focused on making selling easier, more efficient, and more prosperous by providing dealers with the most state-of-art technology and services available to make it easier for you to do what you do best; sell and service your customers. Here are just some of the ways we make the web a more powerful selling tool for you: NADA award-winning automotive dealer websites Proven, results-driven search engine marketing and optimization User-friendly lead and inventory management tools Premium-level service and support Analytics that validate your advertising ROI All backed by our team of specialists including: 24/7/365 RapidResponse customer support Dedicated account management for each client Search engine and website experts to maximize ROI Our partnerships and integrations throughout the auto industry help ensure that our Mazda dealers have the most progressive and powerful Internet marketing solution available anywhere in the world today.

3 FULL SPECTRUM MARKETING Marketing That Fires On All Cylinders There are so many things that are available to you through Dealer.com that they almost customize every website for the individual user so you re going to get the best return on investment that you possible could imagine. DRIVE» Search Marketing - Christopher Della Bella, Della Honda Drive local, high value traffic to your website through extensive SEO and our revolutionary PPC/SEM system. CAPTURE» Dealer Websites Capture more leads with Dealer.com s NADA award-winning SmartSites. MANAGE» Lead Management Manage your entire Internet operations from one simple login through ControlCenter. PROVE» Performance Analytics Prove the effectiveness of your marketing operations with advanced reports from Dealer.com 360.

4 DEALER.COM WEBSITES Innovation, Functionality & Style Embracing the Mazda Brand Our Mazda specific websites emphasize key elements of the Mazda brand from technological innovation to contemporary, fully functional design. Mazda dealers can choose among several proven designs with integrated search engine optimization features. Mazda Dealers have always performed well using Dealer.com: Visitor to lead submission conversion at an average of 4.5%, nearly twice the national average When phone calls are included that average climbs over three times the national average Mazda dealers using the TotalControl DOMINATOR pay-per-click campaigns are achieving highly qualified leads.

5 SEARCH MARKETING Dominate The Search Engines For Your Market Dealer.com Dynamic SEO clients see: 29% average traffic increase 51% form submission increase 23% average conversion ratio increase Search Engine Marketing TotalControl DOMINATOR is the most comprehensive search engine marketing solution for auto dealers. Automatically list your new and pre-owned Mazdas in the search engines and sell them faster! Generate low cost leads. Control your budget in real time, while starting and stopping your ads whenever you want! TCD includes 100% transparent reporting for all your pay-per-click campaigns, proving your return on investment. Search Engine Optimization Dynamic SEO is designed to dynamically get your Mazda dealership the best possible placement in the search engines. Our Dynamic SEO team will create the most powerful search engine friendly Mazda branded content that will generate the best performance over time. Drive more sales opportunities to all of your profit centers with better organic placement!

6 SUITE OF BACK-END TOOLS All From 1 Log-In Mazda dealers gain access to our entire suite of back-end tools, including our proprietary lead management system, LeadMachine and Performance Analytics Reporting. LEAD MANAGEMENT LeadMachine tracks all leads from every source, from exposure to closure. Build automated sales processes that can assign leads to individual sales reps, while managing and tracking every step to a sale, in the most user-friendly format available today. Best of all, LeadMachine operates with one login on one platform. Our dealers tell us LeadMachine is the most efficient tool on the market. marketing templates may be fully customized, providing consistent branding in outgoing messages from your dealerships. PERFORMANCE ANALYTICS A cutting-edge Internet strategy is not enough. You demand a high ROI from your Internet marketing budget and total performance transparency. Get hourly, daily, weekly, monthly, and even annual reporting. Track performance of your dealership websites, your search engine marketing campaigns, and more. In short, get easy-toread results and maximize ROI!

7 ONLINE VIDEO TRAINING Educational Best Practice Training Videos Video tutorials are available online to assist with all aspects of the Mazda website solution. From making page edits to running pay-per-click ad campaigns, Mazda dealers are only one click away from maximizing their Internet marketing knowledge! TRAINING TOOLS AVAILABLE 24/7 We strive to make our solution the most user-friendly in the industry. That s why we have created an extensive video training library for most products and services we offer. We ll walk you through the use and benefits of our services with easy to understand training videos - available 24/7! It has been a seamless transition; one of the best we ve ever had. Our sites perform better than they ever have. Our dealers are very happy with our performance. Everyone is extremely pleased with Dealer.com Cassie Broemmer Director of Customer Retention and Marketing Van Vuyl Auto Group

8 Mazda DEALER BENEFITS Flexible, Efficient and Fully Robust Extreme Flexibility The Dealer.com platform is extremely scalable and able to respond to the needs of all Mazda dealers, even as those needs change over time. Proven Track Record of Performance Dealer.com designs web sites based on the best practices of leading online retailers delivering the highest visitor-to-lead conversion rate. Advanced Mazda Specific Reporting The V8 SmartSites solution enables dealers to see important trends in online advertising effectiveness, analyze and adjust campaign results instantly and provide a solid basis for website strategies. The Fastest, Most Reliable Network Dealer.com has partnered with Akamai, the world-renowned global network of thousands of servers. Efficiency & Speed to Market Dealer.com will begin by delivering a detailed project outline and time line. We will also provide a team of veteran quality assurance experts that can be ramped up to as many as 40 people as needed. That s just one of the ways we can ensure you ll experience the fastest, most successful launch. Training and Support Around the clock support for Mazda dealers and a dedicated team of Account Managers to help you drive more sales faster. Get personal attention when you need it and a proactive team to ensure your success!

9 Dealer.com References Brown s Car Stores Van Tuyl Group Jim Ellis Dealerships Rachel Pullen Cassie Broemmer Wayne Ussery Dir. of Cust. Retention & Marketing (949) CBroemmer@VTaig.com General Manager - Internet (678) WayneU@JimEllis.com Vice President (703) rpullen@brownscar.com Jim Click Automotive Group The John Kennedy Dealerships Paul Wilburn Dave Ashby IT Director Phone: (949) PWilburn@TuttleClick.net Operations Manager (215) x156 DAshby@KennedyAuto.com

10 Paid Search Success Stories $12.29 Average Cost Per Lead 13.8% Average Visitor Lead Conversion Heat Map Illustrates Average Clicks for Paid Search Clients At Dealer.com, we have the ability to gather data for our pay-per-click advertisers on key metrics by city. These metrics include impressions, clicks, spend, cost per click, and click through rate. Success is visually illustrated in this national heat map. Each of the heat zones shown illustrate the intensity of a particular metric for that region. Even in a down economy, Dealer.com clients still see record breaking internet sales. The Average Clicks heat map shows a normalized metric on an average per client basis. Clicks are defined as the user action on the advertisements.