Pay per Click Success 5 Easy Ways to Grow Sales and Lower Costs

Size: px
Start display at page:

Download "Pay per Click Success 5 Easy Ways to Grow Sales and Lower Costs"

Transcription

1 Pay per Click Success 5 Easy Ways to Grow Sales and Lower Costs Go Long! The Benefits of Using Long Tail Keywords clogged sewage line, I ll see a higher conversion How many keywords are in your pay-per-click campaign? 5 or 10? 50 or 100? More? If you re not in the thousands, then you re not even trying! Seriously, by focusing on a short list of primary keywords, you re missing the most qualified buyers and paying top dollar for the most competitive keywords. Here s what you need to know: 70% of search traffic is what is called long tail. That means longer keyword phrases. In addition, longer search terms convert better! Search Engine Watch research shows that 80% of conversions come from search terms between 11 and 25 characters long. One explanation for this is that longer terms are more specific. When I know what I want and type it into rate and more serious buyers. The more varied the phrases you add to your campaign, the more likely it is you ll find terms with less competition, therefore lower costs per click. The good news is you don t have to make all this up on your own! You may notice lots of ideas when you type in terms in the Google search bar. But to get a comprehensive list of keywords to consider try out Google Keyword Planner, Google Trends and ispionage. These and many others offer powerful keyword research tools. Get your sales and service teams involved too. They ll know words and phrases that customers use when talking about your service, and more importantly, their problems, that you haven t thought of. Google to find it, I m more likely to take action! So, if I m a plumber, advertising on terms like quality plumber or Chicago plumber are obvious. And those are the terms most of us start out with and focus most of our budget on. So, the cost per click and the cost per conversion will be highest on these terms. Make the list as long as you can. Big brands will often have over 10,000 phrases in their campaigns! Both Google and Bing allow you to import your list from an excel file straight into the system. In fact, you can organize your keywords into groups in your spreadsheet and import those groups right into individual Ad Groups in Adwords. That s important because you can then easily right ads specific to those groups and direct the clicks to specific landing pages. More on that next! By multiplying the number of phrases in your campaign, your cost per click should drop and conversation rate and sales should increase! But, if I add in phrases like fix broken pipes or repair

2 Raise Your Quality Score, Lower Your Click Costs Just as with keyword phrases, the more the merrier with Landing Pages. Take a look at the graphic from a recent Hubspot study. There are two main reasons for this: Relevance & Quality Score. Your rank and your cost per click are a direct function of your Quality Score. Google looks for a correlation between the search phrase, the words used in the ad and the words used on the landing page, among other things, to compute the Quality Score and uses that in computing your rank and cost per click. Improving your quality score can drop your cost per click by more than 50% in some cases! What Google is trying to do with the quality score is to measure the relevance of your ad and landing page to the visitor. So, in many ways, the things you can do to improve your quality score also make your landing page more relevant to the visitor. If they land on your page and it makes them feel like they ve found what they re searching for, then they re likely to hang around for a while. So, at a minimum, you should group together keyword phrases logically in Ad Groups, write unique ads and create unique landing pages for each Ad Group. Ideally, you may have specific ads and landing pages for specific keywords.

3 Avoid the Fluff, Write Meaningful Landing Pages What your Landing Page says to the visitor is the first impression you ll make on that potential future customer. Make sure it s the right impression! The first step is to be sure you put yourself in the mindset of the typical web visitor I have limited time. Tell me what I need to know. Tell me right away. Don t get cute about it. Don t make me hunt for it. I m here because I have a need. Tell me how you ll fill it or I ll leave. In fact, for pay per click visitors, if they don t like what they see, in a second or two, they can hit the back button and be on your competitor s site. Don t make them do that! The above quote was taken from a great article on landing page writing from Unbounce.com. Another great tip in the same article is to Sell the page. Meaning, tell the visitor right up front and quickly, why they should stick around and read the rest of your page. So, if the keyword was fix broken pipe and you re a plumber, then maybe the headline should be We fix broken pipes. For a lot of businesses, especially those with complex solutions that many new leads don t fully understand, it can be very difficult to write about yourself. We all have a tendency to see the world from our own perspective and we all like to talk about ourselves. That won t work on your landing page! It s essential to speak to the visitor about what s going through their minds. Thankfully, we already know what they re searching for! Use that information. For a given keyword group, make a list of problems or challenges a customer might have that would cause them to type those terms into Google or Bing. Your landing page should talk about those problems or what sales people would call pains. If you re struggling with identifying those pains, SalesScripter.com offers a cool tool to identify your customer s pains and more. In general, you have to identify what s going wrong in the customer s world that made them stop their busy day to do a search and end up on your site. Speak to that need. What s keeping them up at night? What will help them rest easier? The Smart Marketer put together a great break down of several landing pages that points out the good and the bad about several pages that should give you a good feel for what works and what doesn t.

4 Important Lead Management Tips Everyone Should Follow Important Lead Management Tips Everyone Should Follow The vast majority of pay per click advertisers don t manage the leads that come from their campaigns at all. I don t mean they don t respond to the leads. I mean that s all they do. In fact, most leads come in the form of an to the owner who then doles them out to sales people randomly. There are a lot of problems with this approach, such as: Inconsistent response Untimely response No measurement of results In fact many B2B marketers struggle to get pay per click efforts adopted by their business because the sales people don t feel the leads are any good. But, the lack of consistent and timely response is exactly what under cuts the value of the leads in the first place. In fact, only about 27% of leads get contacted at all and less than 50% even get called by a sales rep. This from a recent Forbes study on lead response. In addition, see the graph on the right. Leads that are called in less than 10 minutes are most likely to be contacted, meaning they spoke with the sales person. After only 10 minutes, the odds of even speaking with the lead are slim and none. Your situation may be different and the window of time might be a bit longer but, fact is that sooner is better. A more practical explanation of this is that many leads will complete forms on multiple sites resulting from the same search. So, if your competitor is faster at responding, they win. Game over. All of this is why lead management is so important. If you re managing leads with , what happens if the boss is out on vacation? Do the leads sit in his inbox until he s back? Even if all your reps get the s, you have to have some method for determining which sales person will respond to the lead at any given time. What if the sales person who is supposed to respond to a lead is in a meeting with a client? Lead Management systems can automate distribution to the right person at the right time. Most can even find the next available sales person and get the lead to them, automatically! This is huge! If you re calling new conversions within 30 minutes now, you may think you re doing pretty good. But, if you can get it down below 15 minutes, you re sure to see a significant improvement in results!

5 Important Lead Management Tips Everyone Should Follow In addition, for B2B marketers or any business where there is a human based sales process involved in getting the order, tracking what happens with the leads after the conversion is just as important in measuring and optimizing the overall performance of your pay per click campaign as cost per click and landing pages. For ecommerce businesses or retailers, these things probably seem obvious because it s so much easier to get the data. You need to know not just how many conversions you got and what each conversion costs on average but, how much did each conversion spend. You want to be sure you can track these things: Cost per Conversion per Ad Group/Landing Page and even by Keyword Conversion Quality based on sales call, visit duration, repeat visits, initial order, etc. Calls required to reach Conversions never reached Also, if your ads make the phone ring, then tracking which ads are generating calls and which of those are the best customers is crucial. There have been 3rd party tools for this in the past but, Google recently added built in call tracking in Adwords. See the graphic for an overview of how it works. Clearly, if your sales and service teams aren t logging this information in a Lead Management or CRM system, you re going to have trouble seeing what s working and what s not.

6 It s All About the Follow Up: Nurture the Lead, Close the Deal! Most online leads (conversions) are not ready to buy yet. They may be starting to think about it but, they re probably just kicking tires, researching, looking for answers to questions going through their head. Only 22% of leads are contacted 3 or more times and 80% of sales are made after the 5th contact! So, if your sales people are calling new leads once or twice and then giving up, you re leaving lots of money on the table. A simple 3 to 5 campaign that goes out every 2 or 3 days to new conversions from your pay per click campaign can greatly increase both the contacts (# of people you actually speak to) and the sales. Many people really don t want to talk to a sales person. In fact, in many businesses you could argue that one of the main reasons they initiated contact with your business via your website is that they don t want to talk to anyone. So, rather than making it your sales team s job to try and force these prospects to talk to someone, why not let technology get them what they need, the way they want it? A Lead Nurturing campaign can present the lead with the information they are likely to want, in a way they are comfortable with and offer them the opportunity to talk to you when they re ready. This doesn t mean you can t call them too. But, a campaign that says and call them on the first day, then them, then call again, then , etc. just increases your odds of connection. But, of course, it does make sense to stop calling at some point. And that s where Lead Nurturing really pays off. A very simple lead nurturing campaign can double sales to your inbound leads without an increase in ad spend within 6 to 12 months. Really! Here are some example numbers: 100 leads per month from Pay per Click 20 leads closed or 20 sales 80 leads not closed 2% of those will click on any given you send out After 6 months, you have 480 dead leads that didn t buy in your Lead Nurturing campaign so, that s about 10 old leads coming back to life per . So, if you send an a week, that s 50 additional leads and these are more informed, sales ready buyers! Your numbers may vary but, there is no disputing that even a very basic lead nurturing campaign will significantly increase sales within a few months. If you re spending thousands on pay per click and other ads, the cost of a Lead Nurturing system is a drop in the bucket. There are lots of options out there and many are less than $100 per month for all the bells and whistles. If you re concerned about creating the s, don t be. It shouldn t be hard. In fact, a great way to get the concepts started is to sit down with your sales team and write down the top 10 questions that new leads ask. Each one of those questions becomes an where the subject line is the question and the provides the answer. For more on writing these s, see the video here.

7 Free Trial of SalesNexus Start Managing and Nurturing Leads Today Start your Free Trial of SalesNexus Today!

The Adwords Companion

The Adwords Companion The Adwords Companion 5 Essential Insights Google Don t Teach You About Adwords By Steve Gibson www.ppc-services-uk.co.uk Copyright: Steve Gibson, ppc-services-uk.co.uk, 2008 1 Table Of Contents Introduction

More information

GUIDE TO SEARCH ENGINE OPTIMISATION

GUIDE TO SEARCH ENGINE OPTIMISATION GUIDE TO SEARCH ENGINE OPTIMISATION How to drive more traffic to your website 2 April 2012 Version 1.0 Contents Contents 2 Introduction 4 Skill Level 4 Terminology 4 Video Tutorials 4 What is Search Engine

More information

GUIDE TO GOOGLE ADWORDS

GUIDE TO GOOGLE ADWORDS GUIDE TO GOOGLE ADWORDS How to use Google Adwords to drive relevant traffic to your website 2 April 2012 Version 1.0 Contents Contents 2 Introduction 4 Skill Level 4 Terminology 4 Video Tutorials 5 What

More information

THE ECOMMERCE MARKETING GUIDE TO FACEBOOK

THE ECOMMERCE MARKETING GUIDE TO FACEBOOK ADVANCED THE ECOMMERCE MARKETING GUIDE TO FACEBOOK A publication of 2 IS THIS BOOK RIGHT FOR ME? Not quite sure if this ebook is right for you? See the below description to determine if your level matches

More information

YouTube In-Stream Ads 101

YouTube In-Stream Ads 101 Legal No part of this publication may be, including but not limited to, reproduced, in any form or medium, stored in a data retrieval system or transmitted by or through any means, without prior written

More information

You Must Ask Your Internet Marketing Consultant to Multiply Results

You Must Ask Your Internet Marketing Consultant to Multiply Results The 25 Things You Must Ask Your Internet Marketing Consultant to Multiply Results Learn the Secret Methods of Internet Success from one pioneer who cut his teeth on the internet in the mid-1990 s; and

More information

Keyword Research: Exactly what cash buyers, motivated sellers, and private lenders are looking for online. (and how to get in front of them)

Keyword Research: Exactly what cash buyers, motivated sellers, and private lenders are looking for online. (and how to get in front of them) Keyword Research: Exactly what cash buyers, motivated sellers, and private lenders are looking for online. (and how to get in front of them) 52 Keywords + How To Guide More Traffic. More Leads. Keywords

More information

How to Make Money with Google Adwords. For Cleaning Companies. H i tm a n. Advertising

How to Make Money with Google Adwords. For Cleaning Companies. H i tm a n. Advertising How to Make Money with Google Adwords For Cleaning Companies. H i tm a n Advertising Target Clients Profitably Google Adwords can be one of the best returns for your advertising dollar. Or, it could be

More information

THE 20-MINUTE PPC WORK WEEK MAKING THE MOST OF YOUR PPC ACCOUNT IN MINIMAL TIME

THE 20-MINUTE PPC WORK WEEK MAKING THE MOST OF YOUR PPC ACCOUNT IN MINIMAL TIME THE 20-MINUTE PPC WORK WEEK MAKING THE MOST OF YOUR PPC ACCOUNT IN MINIMAL TIME THE 20-MINUTE PPC WORK WEEK MAKING THE MOST OF YOUR PPC ACCOUNT IN MINIMAL TIME If you look at the pay-per-click (PPC) marketing

More information

HOW TO MAKE PAID SEARCH PAY OFF

HOW TO MAKE PAID SEARCH PAY OFF HOW TO MAKE PAID SEARCH PAY OFF PAY PER CLICK MARKETING STRATEGY Paid search marketing is one of the most effective marketing tools ever developed because of how targeted and flexible it can be. Google,

More information

wishpond GUIDE Wishpond s Complete Guide to Marketing your Auto Dealership Online wishpond.com

wishpond GUIDE Wishpond s Complete Guide to Marketing your Auto Dealership Online wishpond.com Wishpond s Complete Guide to Marketing your Auto Dealership Online wishpond.com Did you know? 70% of car buyers research their options online before buying. And, as you know, one of the fundamentals of

More information

COMMERCIAL INTENT HOW TO FIND YOUR MOST VALUABLE KEYWORDS

COMMERCIAL INTENT HOW TO FIND YOUR MOST VALUABLE KEYWORDS COMMERCIAL INTENT HOW TO FIND YOUR MOST VALUABLE KEYWORDS COMMERCIAL INTENT HOW TO FIND YOUR MOST VALUABLE KEYWORDS High commercial intent keywords are like invitations from prospective customers. They

More information

Welcome to the ALT call center

Welcome to the ALT call center Welcome to the ALT call center Please make sure that you go through this entire document and set up everything before you get started taking calls in the call center. Once you have everything set up and

More information

The 20-Minute PPC Work Week. Making the Most of Your PPC Account in Minimal Time. A WordStream Guide

The 20-Minute PPC Work Week. Making the Most of Your PPC Account in Minimal Time. A WordStream Guide The 20-Minute PPC Work Week Making the Most of Your PPC Account in Minimal Time A WordStream Guide The 20-Minute PPC Work Week WordStream Customer Success Making the Most of Your PPC Account in Minimal

More information

INBOUND MARKETING. should do online. Put up a website? Google Adwords? Facebook Ads? Both? Something else?

INBOUND MARKETING. should do online. Put up a website? Google Adwords? Facebook Ads? Both? Something else? 1 INBOUND MARKETING Digitally marketing a product or service can get complicated. Before digital came along things seemed easier. Consider a farmer s market: a farmer has a product and displays it on a

More information

OVERVIEW OF INTERNET MARKETING

OVERVIEW OF INTERNET MARKETING OVERVIEW OF INTERNET MARKETING Introduction to the various ways in which you can market your business online 2 April 2012 Version 1.0 Contents Contents 2 Introduction 4 Skill Level 4 Terminology 4 What

More information

How to Use Google AdWords

How to Use Google AdWords Web News Apps Videos Images More Search Tools How to Use Google AdWords A Beginner s Guide to PPC Advertising How to Use Google AdWords offers.hubspot.com/google-adwords-ppc Learn how to use Google AdWords

More information

WHAT IS LEAD GENERATION?

WHAT IS LEAD GENERATION? wowanalytics WHAT IS LEAD GENERATION? Lead Generation: the beginning... In today s business market, generating new business is becoming increasingly difficult. With attention space scarce, companies need

More information

What Is Pay Per Click Advertising?

What Is Pay Per Click Advertising? PPC Management can be very confusing and daunting for newcomers to the field. Money is on the line and it s a very competitive arena where lots of people are trying to capitalize on the same keywords for

More information

Louis Gudema: Founder and President of Revenue + Associates

Louis Gudema: Founder and President of Revenue + Associates The Interview Series - Presented by SmartFunnel Interviews of Sales + Marketing Industry Leaders Louis Gudema: Founder and President of Revenue + Associates PETER: Hello folks this is Peter Fillmore speaking.

More information

ARE YOU SPENDING YOUR PPC BUDGET WISELY? BEST PRACTICES AND CREATIVE TIPS FOR PPC BUDGET MANAGEMENT

ARE YOU SPENDING YOUR PPC BUDGET WISELY? BEST PRACTICES AND CREATIVE TIPS FOR PPC BUDGET MANAGEMENT ARE YOU SPENDING YOUR PPC BUDGET WISELY? BEST PRACTICES AND CREATIVE TIPS FOR PPC BUDGET MANAGEMENT In pay-per-click marketing, as with so many things in life, you have to spend money to make money. But

More information

Lead Scoring: The Smarketer s Guide

Lead Scoring: The Smarketer s Guide Lead Scoring: The Smarketer s Guide I m sure your salespeople would agree that not all leads are created equal, and marketers should too. By working together, your two teams can coordinate for better profits,

More information

Getting ahead online. your guide to. GOL412_GBBO brochure_aw5.indd 1 10/2/10 10:10:01

Getting ahead online. your guide to. GOL412_GBBO brochure_aw5.indd 1 10/2/10 10:10:01 1 Getting ahead online your guide to GOL412_GBBO brochure_aw5.indd 1 10/2/10 10:10:01 2 Welcome to Getting British Business Online Whether you re totally new to the Internet or already have a website,

More information

3 Keys to a Successful Lead Generation Campaign

3 Keys to a Successful Lead Generation Campaign 3 Keys to a Successful Lead Generation Campaign Ken Horst 612-251-8237 http://digitalmarketingwingman.com If you haven t noticed, more and more companies are starting to use marketing automation and nurture

More information

How To Choose A Search Engine Marketing (SEM) Agency

How To Choose A Search Engine Marketing (SEM) Agency How To Choose A Search Engine Marketing (SEM) Agency Introduction During the last four years, in both good and bad economies, Search Engine Marketing (SEM) has continued to grow. According to MarketingSherpa

More information

Internet Marketing for Local Businesses Online

Internet Marketing for Local Businesses Online Dear Business Owner, I know you get calls from all sorts of media outlets and organizations looking to get a piece of your advertising budget. Today I am not pitching you anything. I would just like to

More information

Reputation Marketing

Reputation Marketing Reputation Marketing Reputation Marketing Welcome to our training, We will show you step-by-step how to dominate your market online. We re the nation s leading experts in local online marketing. The proprietary

More information

Sizzling Website Copy

Sizzling Website Copy Sizzling Website Copy FOR: Gavin Sloan www.whitelabelseo.com.au Home Page: An SEO Partner You Can Trust. Pure Results. Experience the Power of our White Label SEO.

More information

THE SECRETS TO ONLINE MARKETING (MOST AGENCIES WILL NEVER TELL YOU!) A Key Principles publication

THE SECRETS TO ONLINE MARKETING (MOST AGENCIES WILL NEVER TELL YOU!) A Key Principles publication 10 THE S TO ONLINE MARKETING (MOST AGENCIES WILL NEVER TELL YOU!) A Key Principles publication 10 S THE TO ONLINE MARKETING (MOST AGENCIES WILL NEVER TELL YOU!) By Jackie Key, Managing Director, Key Principles

More information

5 - Low Cost Ways to Increase Your

5 - Low Cost Ways to Increase Your - 5 - Low Cost Ways to Increase Your DIGITAL MARKETING Presence Contents Introduction Social Media Email Marketing Blogging Video Marketing Website Optimization Final Note 3 4 7 9 11 12 14 2 Taking a Digital

More information

Inbound Marketing: Best Practices

Inbound Marketing: Best Practices 423-797-6388 www.nektur.com mgmt@nektur.com Inbound Marketing: Best Practices We believe in empowering brands with the tools to achieve sustainable growth. Outline 1. 10 Suprising Facts 2. Email Marketing

More information

Inbound Marketing Driving Results

Inbound Marketing Driving Results Inbound Marketing Driving Results TABLE OF CONTENTS: Introduction.... 3 Chapter 1 Getting Started.. 5 Chapter 2 Conversions Path..8 Chapter 3 Attract.....11 Chapter 4 Convert... 22 Chapter 5 Close......

More information

AdWords Explained in 876 Words PPC Audit XMen

AdWords Explained in 876 Words PPC Audit XMen AdWords Explained in 876 Words PPC Audit XMen Thanks to an unexpected Amazon.com gift card from a consulting client, I ve been reading Tim Ferriss new book, The Four Hour Chef. Now, honestly, I have no

More information

Colleen s Interview With Ivan Kolev

Colleen s Interview With Ivan Kolev Colleen s Interview With Ivan Kolev COLLEEN: [TO MY READERS] Hello, everyone, today I d like to welcome you to my interview with Ivan Kolev (affectionately known as Coolice). Hi there, Ivan, and thank

More information

Mark Pocock interviewing Google expert George Lane

Mark Pocock interviewing Google expert George Lane Mark Pocock interviewing Google expert George Lane If you want to know more about how to use Google Adwords, their Pay Per Click system, then I ve got a real treat for you this week. Let me introduce Google

More information

CLOSED-LOOP REPORTING

CLOSED-LOOP REPORTING 1 CLOSED-LOOP REPORTING MODASSIC MARKETING 2 CONTENTS HOW CLOSED LOOP MARKETING WORKS 8 WHAT YOU NEED TO SET UP CLOSED-LOOP MARKETING 19 BECOME A BETTER MARKETER BY CLOSING THE LOOP 25 HOW TO FIX A BROKEN

More information

Social Media Strategy:

Social Media Strategy: Social Media Strategy: The Beginners Guide to Strategy Success in 7 Steps A Simple Guide In association with: Chapter Title Contents Page Page 2 What is Social Media...3 What is a Social Media Strategy

More information

Brought to you by: http://privatemailingclub.com http://adtroopers.com http://trafficcoupons.com

Brought to you by: http://privatemailingclub.com http://adtroopers.com http://trafficcoupons.com Brought to you by: http://privatemailingclub.com http://adtroopers.com http://trafficcoupons.com Do you ever have the feeling that there is something that other people know about making money online that

More information

How A Pest Control Company Cut Its Lead Acquisition Costs From $600 Per Lead to $31 Using Inbound Marketing

How A Pest Control Company Cut Its Lead Acquisition Costs From $600 Per Lead to $31 Using Inbound Marketing How A Pest Control Company Cut Its Lead Acquisition Costs From $6 Per Lead to $31 Using Inbound Marketing Company & Background A Pest Control Company operating in the New York Metro area that specializes

More information

Email Marketing Now let s get started on probably the most important part probably it is the most important part of this system and that s building your e-mail list. The money is in the list, the money

More information

Quality Satisfaction Management. Performing Keyword Research

Quality Satisfaction Management. Performing Keyword Research Quality Satisfaction Management Performing Keyword Research For the purposes of this paper, we ll use Google to represent all search engines (Bing, Yahoo, etc.). The same principles apply, regardless of

More information

Sin #1 - Not Establishing a Clear and Realistic Goal

Sin #1 - Not Establishing a Clear and Realistic Goal A s a B2B lead generation tool, search engine marketing (SEM) is all the rage everyone wants a piece of the pie. Unfortunately, countless companies lose time and money trying to cash in on the alluring

More information

SOCIAL MEDIA MARKETING TRAINING PROGRAMME E BOOK #8 SEO

SOCIAL MEDIA MARKETING TRAINING PROGRAMME E BOOK #8 SEO SOCIAL MEDIA MARKETING TRAINING PROGRAMME E BOOK #8 SEO WHAT IS SEARCH ENGINE OPTIMIZATION? When you type a word into a search engine like Google, it can show you a great many websites that contain the

More information

A free guide for readers of Double Your Business. By Lee Duncan www.double Your Business.com

A free guide for readers of Double Your Business. By Lee Duncan www.double Your Business.com 7 Factors to increase the leads you generate from Pay Per Click advertising with Google Adwords. Exclusively for readers of Double Your Business. A free guide for readers of Double Your Business By Lee

More information

How Top Home Improvement Pros Boost their Bottom Line:

How Top Home Improvement Pros Boost their Bottom Line: How Top Home Improvement Pros Boost their Bottom Line: Manage and Track Your Leads to Win More Deals and Earn More Profit CONTENTS PART I: MISSING PUZZLE PIECES PART II: HOW TO NURTURE YOUR LEADS CONCLUSION

More information

31 TIPS FOR GENERATING B2B WEBSITE LEADS

31 TIPS FOR GENERATING B2B WEBSITE LEADS 31 TIPS FOR GENERATING B2B WEBSITE LEADS A GUIDE FOR SMALL AND MID-SIZED BUSINESSES Dianna Huff, 2013 My website s not getting any leads! As someone who works with small business owners, I hear this complaint

More information

Tricks To Get The Click

Tricks To Get The Click Tricks To Get The Click 10 Tips for Writing Better PPC Text Ads If you want to sell products or generate leads online, a user- friendly, conversion- optimized website is Step 1. But when it comes to search

More information

7 Things Your Competitors Can Teach You about Marketing Your Cloud Backup Services

7 Things Your Competitors Can Teach You about Marketing Your Cloud Backup Services 7 Things Your Competitors Can Teach You about Marketing Your Cloud Backup Services Have you looked at how your competitors are going to market? Outlined below are 7 things that your competitors are doing

More information

CREATING YOUR ONLINE PRESENCE

CREATING YOUR ONLINE PRESENCE CREATING YOUR ONLINE PRESENCE Congratulations on signing up for your webhosting package, you ve just completed the first and most important step in establishing your online presence. There are just a few

More information

Landing Pages 101. Specifically, a landing page allows for greater testing, enabling you to:

Landing Pages 101. Specifically, a landing page allows for greater testing, enabling you to: Landing Pages 101 By Erik Bower During the last five years, online marketing has experienced explosive growth, moving beyond simple email blasts to pay-per-click, banner ads, online promotions, webinars

More information

The Atomic / Dandelion Theory of Keywords, The Long Tail, & A New Way Of Seeing

The Atomic / Dandelion Theory of Keywords, The Long Tail, & A New Way Of Seeing The Atomic / Dandelion Theory of Keywords, The Long Tail, & A New Way Of Seeing I ve been reviewing several of my clients adwords, google analytics, and google places accounts and what I m seeing has completely

More information

CONTENTS WHAT IS ONLINE MARKETING? WHY IT'S IMPORTANT HOW TO GET STARTED // TRADITIONAL MARKETING // TYPES OF ONLINE MARKETING

CONTENTS WHAT IS ONLINE MARKETING? WHY IT'S IMPORTANT HOW TO GET STARTED // TRADITIONAL MARKETING // TYPES OF ONLINE MARKETING CONTENTS WHAT IS ONLINE MARKETING? // TRADITIONAL MARKETING // TYPES OF ONLINE MARKETING // MARKETING TYPE PROS AND CONS WHY IT'S IMPORTANT // NEW BUSINESS GENERATION // CUSTOMER RELATIONSHIP DEVELOPMENT

More information

7 Secrets To Websites That Sell. By Alex Nelson

7 Secrets To Websites That Sell. By Alex Nelson 7 Secrets To Websites That Sell By Alex Nelson Website Secret #1 Create a Direct Response Website Did you know there are two different types of websites? It s true. There are branding websites and there

More information

Marketing Online SEO Facebook Google Twitter YouTube

Marketing Online SEO Facebook Google Twitter YouTube Marketing Online SEO Facebook Google Twitter YouTube What is Internet Marketing? Internet marketing is considered to be broad in scope[1] because it not only refers to marketing on the Internet, but also

More information

Digital Marketing for Cosmetic & Plastic Surgeons and Medical Spas DIGITAL MARKETING FOR COSMETIC & PLASTIC SURGEONS AND MEDICAL SPAS DELIGHT INBOUND

Digital Marketing for Cosmetic & Plastic Surgeons and Medical Spas DIGITAL MARKETING FOR COSMETIC & PLASTIC SURGEONS AND MEDICAL SPAS DELIGHT INBOUND DIGITAL MARKETING FOR COSMETIC & PLASTIC SURGEONS AND MEDICAL SPAS DELIGHT INBOUND 1 BIGSHOT ' s ALL-INCLUSIVE MARKET ING SOLUTION...can provide you with the right content, expert design work, and marketing

More information

17 of the Internet s Best Banner Ads. Love em or Hate em They Do Work!

17 of the Internet s Best Banner Ads. Love em or Hate em They Do Work! Love em or Hate em They Do Work! Banner Ads What are they? Ever since the Internet started to take off in the mid 90 s, banner ads have been an acceptable way of advertising on the Web. Banner ads come

More information

Mortgage Secrets. What the banks don t want you to know.

Mortgage Secrets. What the banks don t want you to know. Mortgage Secrets What the banks don t want you to know. Copyright Notice: Copyright 2006 - All Rights Reserved Contents may not be shared or transmitted in any form, so don t even think about it. Trust

More information

The 7 Biggest Marketing Mistakes Small Business Owners Make and How to Avoid Them

The 7 Biggest Marketing Mistakes Small Business Owners Make and How to Avoid Them The 7 Biggest Marketing Mistakes Small Business Owners Make and How to Avoid Them www.basicbananas.com BASICBANANAS Ph:+611300691883 ABN43239027805 POBox502,Narrabeen,NSW2101,Sydney,Australia The 7 Biggest

More information

CUSTOM ATTRIBUTION MODEL

CUSTOM ATTRIBUTION MODEL WHITE PAPER THE STEP-BY-STEP GUIDE TO BUILDING YOUR CUSTOM ATTRIBUTION MODEL Five keys to attribution success INTRODUCTION If you re searching for information about attribution, you ve come to the right

More information

9 Tips on how to choose a good SEO (Search Engine Optimisation) Supplier

9 Tips on how to choose a good SEO (Search Engine Optimisation) Supplier 9 Tips on how to choose a good SEO (Search Engine Optimisation) Supplier 9 Tips on how to choose a good SEO (Search Engine Optimisation) Supplier As smaller businesses get more sophisticated with their

More information

Understand how PPC can help you achieve your marketing objectives at every stage of the sales funnel.

Understand how PPC can help you achieve your marketing objectives at every stage of the sales funnel. 1 Understand how PPC can help you achieve your marketing objectives at every stage of the sales funnel. 2 WHO IS THIS GUIDE FOR? This guide is written for marketers who want to get more from their digital

More information

The 8 Key Metrics That Define Your AdWords Performance. A WordStream Guide

The 8 Key Metrics That Define Your AdWords Performance. A WordStream Guide The 8 Key Metrics That Define Your AdWords Performance A WordStream Guide The 8 Key Metrics That Define Your Adwords Performance WordStream Customer Success As anyone who has ever managed a Google AdWords

More information

SEO for Profit. A Wordtracker Masterclass in search engine optimization. Mark Nunney

SEO for Profit. A Wordtracker Masterclass in search engine optimization. Mark Nunney SEO for Profit A Wordtracker Masterclass in search engine optimization Mark Nunney Contents Book Introduction Part One: Search engines and SEO 4 Introduction 5 Chapter 1: Search engines 7 Chapter 2: What

More information

How to Start Your Own Hosting Company for Free!

How to Start Your Own Hosting Company for Free! How to Start Your Own Hosting Company for Free! Starting your own hosting company for free is nice, but it gets even better. Imagine that your hosting company only takes a couple hours to set up. Imagine

More information

PROVING THE ROI FOR INBOUND MARKETING PROVING THE ROI FOR INBOUND MARKETING DELIGHT INBOUND

PROVING THE ROI FOR INBOUND MARKETING PROVING THE ROI FOR INBOUND MARKETING DELIGHT INBOUND PROVING THE ROI FOR INBOUND MARKETING DELIGHT 1 INBOUND PROVING THE ROI FOR INBOUND MARKETING BIGSHOT Inbound is a full-service advertising agency located in Kansas City, Missouri. We can assist you in

More information

Attract traffic to your website. Convert traffic into leads. Convert leads into customers

Attract traffic to your website. Convert traffic into leads. Convert leads into customers The 4 Step Guideline To Online Marketing Success Intermediate Understanding and Winning with Online Marketing is as Simple as Understanding the Following Four Areas Attract traffic to your website Convert

More information

7 Must Know SEO Facts for Business Owners

7 Must Know SEO Facts for Business Owners 7 Must Know SEO Facts for Business Owners You will never view SEO the same way after you read this report! By Michael Nguyen 1 Contents Introductions... 3 Background... 3 Starting my Own Business... 4

More information

Inbound Marketing Methodology

Inbound Marketing Methodology White Paper Inbound Marketing Methodology The best way to turn strangers into customers and promoters of your business. The proven methodology for the digital age Since 2006 inbound marketing has been

More information

More Enquiries, Same Budget: Solving the B2B Marketer s Challenge

More Enquiries, Same Budget: Solving the B2B Marketer s Challenge More Enquiries, Same Budget: Solving the B2B Marketer s Challenge You need to increase inbound enquiries, both in volume and quality, but your budget is restricted. Sound familiar? Prospect Analytics offers

More information

YouTube Channel Authority - The Definitive Guide

YouTube Channel Authority - The Definitive Guide YouTube Channel Authority - The Definitive Guide So what exactly is YouTube channel authority and how does it affect you? To understand how channel authority works, you first need a basic understand of

More information

T I G 8. www.wolfinteractive.co

T I G 8. www.wolfinteractive.co Marketing Success M A R K E T I N G 8 S U C C E S S S T E P S Marketing is a massively different prospect today and online marketing is even more so. How can your company compete in an online marketplace

More information

Copyright: Adwords Direct Response

Copyright: Adwords Direct Response Copyright: Adwords Direct Response Disclaimer: ANY EARNINGS, OR INCOME STATEMENTS, OR INCOME EXAMPLES, ARE ONLY ESTIMATES OF WHAT WE THINK YOU COULD EARN. THERE IS NO ASSURANCE YOU'LL DO AS WELL. IF YOU

More information

CONTENT MARKETING AND SEO

CONTENT MARKETING AND SEO CONTENT MARKETING AND SEO How to Use Content Marketing and SEO to Reach Customers and Business Goals What do you consider the most essential ingredient for your business s marketing success? In today s

More information

10 Steps To Getting Started With. Marketing Automation

10 Steps To Getting Started With. Marketing Automation So the buzz about marketing automation and what the future holds for marketing in general finally got to you. Now you are ready to start using marketing automation and are not really sure where to start.

More information

The Google Guide to Search Advertising. How to make search advertising work for your business

The Google Guide to Search Advertising. How to make search advertising work for your business The Google Guide to Search Advertising How to make search advertising work for your business Contents Introduction... 2 Google AdWords: What s In It For You?... 2 5 Steps to Success: Setting Up & Maintaining

More information

Once you have clearly defined your ideal client, use these practical applications for your business web presence:

Once you have clearly defined your ideal client, use these practical applications for your business web presence: Step #1 Define Your Ideal Client Step #1 Define Your Ideal Client In today s online environment, having just a web site doesn t usually cut it. As a business owner, your ultimate goal should be to build

More information

Email Marketing 10Mistakes

Email Marketing 10Mistakes Most Common Email Marketing 10Mistakes At Upper Case, we see very smart customers make mistakes that cause their email response rates to suffer. Here are the most common mistakes we encounter... 01 Not

More information

The Ultimate Facebook. Marketing Guide. How to get more leads with Facebook Marketing. yinc. info@yincmarketing.com

The Ultimate Facebook. Marketing Guide. How to get more leads with Facebook Marketing. yinc. info@yincmarketing.com The Ultimate Facebook Marketing Guide How to get more leads with Facebook Marketing 1 info@marketing.com The Ultimate Facebook Marketing Guide. How to profit from Facebook Ads and Achieve Greatness. In

More information

Advertising your business on google

Advertising your business on google Advertising your business on google In Today s Session We discuss: Advertising on google finding keywords Writing great ads Going beyond search An introduction to advertising on Google and how it can benefit

More information

The 7 REASONS Why Internet Lead Generation For Small Business FAILS

The 7 REASONS Why Internet Lead Generation For Small Business FAILS Inside this booklet you ll discover... The 7 REASONS Why Internet Lead Generation For Small Business FAILS ( and how to fix it!) Presented By: Emily Cressey The 7 REASONS Why Internet Lead Generation For

More information

7 THINGS YOU NEED TO KNOW BEFORE TRYING GOOGLE ADWORDS

7 THINGS YOU NEED TO KNOW BEFORE TRYING GOOGLE ADWORDS 7 THINGS YOU NEED TO KNOW BEFORE TRYING GOOGLE ADWORDS Discover how Google AdWords works and learn how to plan before investing in pay per click marketing to give your business the best chance of success.

More information

10 Steps to Turn Your Website Redesign into an Inbound Marketing Machine

10 Steps to Turn Your Website Redesign into an Inbound Marketing Machine x _ 10 Steps to Turn Your Website Redesign into an Inbound Marketing Machine Introduction It happens to all organizations. One day you wake up and notice that your company s website needs a major refresh.

More information

Getting Found. Small Business Guide to Online Marketing Page 1 of 11

Getting Found. Small Business Guide to Online Marketing Page 1 of 11 Getting Found Small Business Guide to Online Marketing Small Business Guide to Online Marketing Page 1 of 11 You wake up at 6:30. Scratch that, 5:30. You grab a quick bite and are emailing by 6:00. You

More information

Your FREE Report The Ultimate Guide To SEO Success In 2015 How To Maximise Your Leads, Sales And Profits Via Google

Your FREE Report The Ultimate Guide To SEO Success In 2015 How To Maximise Your Leads, Sales And Profits Via Google Your FREE Report The Ultimate Guide To SEO Success In 2015 How To Maximise Your Leads, Sales And Profits Via Google By Katina Beveridge 1 INTRODUCTION Imagine having a flood of highly targeted, ready to

More information

Some important marketing tactics you should be implementing in 2016.

Some important marketing tactics you should be implementing in 2016. Some important marketing tactics you should be implementing in 2016. The marketing tactics below have been around for a while. However, many companies still have not implemented them in their business.

More information

In This Seminar You Will Learn.

In This Seminar You Will Learn. In This Seminar You Will Learn. The Difference Between Inbound And Outbound Marketing Steps To A Successful Internet Marketing Campaign The Dos And Don ts Of Effective Web Design How To Drive Traffic To

More information

Club Accounts. 2011 Question 6.

Club Accounts. 2011 Question 6. Club Accounts. 2011 Question 6. Anyone familiar with Farm Accounts or Service Firms (notes for both topics are back on the webpage you found this on), will have no trouble with Club Accounts. Essentially

More information

What is a Domain Name?

What is a Domain Name? What is a Domain Name? First of all, let s just make sure you know what a domain name is. www.google.com www.amazon.com www.youtube.com These are domain names. It s simply the name of your site... www.yoursite.com.

More information

Pay Per Click. Advertising. 12 Targeting Options Most Businesses Don t Know About. Brought to you by

Pay Per Click. Advertising. 12 Targeting Options Most Businesses Don t Know About. Brought to you by Pay Per Click Advertising 12 Targeting Options Most Businesses Don t Know About Brought to you by PPC Pay Per Click Advertising...is a form of online marketing that makes use of sponsored search results,

More information

Would You Like To Earn $1000 s With The Click Of A Button?

Would You Like To Earn $1000 s With The Click Of A Button? Would You Like To Earn $1000 s With The Click Of A Button? (Follow these easy step by step instructions and you will) This Version of the ebook is for all countries other than the USA. If you need the

More information

to get more customers online

to get more customers online ONLINE MARKETING WITH 25 MARKETING TIPS & TRICKS to get more customers online @ 2015 ReachLocal, Inc. All Rights Reserved. REACHLOCAL is a registered trademark. reachlocal.com 1 In the perfect world, getting

More information

Don t Leak Leads. Insert Copy Here. How To Identify Leaks & Get More Customers. Insert Copy Here

Don t Leak Leads. Insert Copy Here. How To Identify Leaks & Get More Customers. Insert Copy Here Don t Leak Leads Insert Copy Here Insert Copy Here How To Identify Leaks & Get More Customers 1 Our Mantra: Don t Leak Leads In the perfect world, getting every prospect to become a customer would be a

More information

January/February 2015. 2015-2016 Foresight Report

January/February 2015. 2015-2016 Foresight Report w w w.di.net V o l u m e 21 N u mber 1 2015-2016 Foresight Report 58 How SEO Can Help Your Firm Grow There s something about the phrase Search Engine Optimization that causes eyes to glaze over and makes

More information

Lead Generation Success

Lead Generation Success 5 Step Guide to Lead Generation Success Generate more leads and close more deals - Actionable tips for creating a successful long term lead generation and customer acquisition strategy. Brought to you

More information

Location marketing made easy

Location marketing made easy Location marketing made easy Learn how to get your products, services and location seen by people shopping locally. 75% of consumers look for local information Local marketing made easy Why is location

More information

Copyright (c) 2015 Christopher Small and The Art of Lawyering. All rights reserved.

Copyright (c) 2015 Christopher Small and The Art of Lawyering. All rights reserved. Copyright (c) 2015 Christopher Small and The Art of Lawyering. All rights reserved. 1 In this special report, I ll be sharing with you the ten biggest mistakes that lawyers make when marketing their law

More information

They have way too many things to do already. Not enough time to do them. They don't know how to get started with new marketing projects.

They have way too many things to do already. Not enough time to do them. They don't know how to get started with new marketing projects. 1 Table of Contents Introduction 3 1. Buyer Personas 4 2. Web Design & Mobile Marketing 5 3. Increasing Personal Productivity 5 4. Search Engine Optimization 6 5. Understanding Google Analytics 6 6. Lead

More information

How to Pick the Perfect Email Service Provider

How to Pick the Perfect Email Service Provider How to Pick the Perfect Email Service Provider Contents Introduction Consider your strategy Rank the features you need Define your budget Look at delivery rates Check out customer support Make an informed

More information

PAY-PER-CLICK CALL TRACKING. How Call Tracking Data Can Improve & Optimize Your PPC Strategy

PAY-PER-CLICK CALL TRACKING. How Call Tracking Data Can Improve & Optimize Your PPC Strategy PAY-PER-CLICK CALL TRACKING & How Call Tracking Data Can Improve & Optimize Your PPC Strategy Table of Contents Introduction 3 What is PPC? 4 Google AdWords Features 6 What is Call Tracking? 8 Using Call

More information

TURN YOUR WEBSITE INTO A PROFIT ENGINE

TURN YOUR WEBSITE INTO A PROFIT ENGINE TURN YOUR WEBSITE INTO A PROFIT ENGINE Turning your website into a profit engine: where to start In a competitive market, generating more leads from your website traffic has become crucial to maximising

More information