BI DATA CRM BIG FORUM FORUM FORUM

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1 FORUM FORUM FORUM BIG BI DATA CRM BARC BUSINESS INTELLIGENCE FORUM CeBIT 2015 BARC BIG DATA FORUM CeBIT 2015 BARC CUSTOMER RELATIONSHIP MANAGEMENT FORUM CeBIT 2015

2 Table of contents Contact... 1 CeBIT 2015: BARC-Forums for BI, Big Data and CRM... 2 Audience - Exhibitors... 3 Audience - Participants... 3 Agenda... 3 Marketing Activities... 4 Sponsoring Packages... 5 Co-Exhibitor registration CeBIT Your notes on CeBIT Appendix Terms and Conditions Contact For software vendors and service providers BARC GmbH Tel: +49 (0) Fax: +49 (0) info@barc.de For service providers Pierre Audoin Consultants PAC GmbH Tel: +49 (0) Fax: +49 (0) info-germany@pac-online.com

3 CeBIT 2015: BARC-Forums for BI, Big Data and CRM Dear prospective sponsors, The BARC BI Forum has established itself at CeBIT to a central meeting point for Business Intelligence and Data Management. Also the adjacent BARC CRM Forum celebrated a successful premiere in We are pleased to introduce three new features this year: The BARC Big Data Forum which provides a dedicated area for Big Data vendors and service providers and a defined point of contact for those interested directly adjacent to the BI and CRM forums. The BARC BI Forum will additionally focus on the communication as well as a separate designated area on the subject of performance management, in particular planning and consolidation. Supported by our new group member PAC, we will also offer attractive speaking opportunities and sponsorship packages to service providers. The prominent location in Hall 6, with an area of 1,400 square meters in 2015, will now, more than ever, be the first point of contact for those interested in BI, Performance Management, Big Data and CRM. We assume that at least 10% of the 200,000 CeBIT visitors will get in contact with the Forum area. This creates an excellent opportunity to gain attention and personal contacts for your business proposals. With improved exhibitor packages and customization options, lectures and a comprehensive marketing concept, you can optimally position yourself with considerably low effort at the world's largest IT fair. We will be happy to advise you on putting together your appearance at CeBIT. Contact us, we are looking forward to working with you! Best regards, Dr. Carsten Bange, Geschäftsführer BARC Klaus Holzhauser Partner Managing Director PAC Deutschland 2

4 Audience - Exhibitors Vendors and service providers of Business Intelligence, Performance Management, Data Management, Big Data and Customer Relationship Management solutions of any size qualify to exhibit at the BARC Forums. The aim is to offer the broadest possible insight into the different solutions and their providers. Audience - Participants The target group for participation at the Forums extend to all those interested in Business Intelligence, Performance Management, Data Management, Big Data and Customer Relationship Management. The intended target group is the business user of enterprise decision support systems with a focus on decision makers and project managers from the following departments: controlling, sales, marketing, production, logistics and procurement. In addition to that, qualified customers and contacts of the data base belonging to BARC and PAC and its event partners are part of the target group as well. Agenda The Forum takes place at CeBIT from March, 16 th 20 th At the forum, visitors will gain a greater understanding of the latest BI, PM, DM; Big Data and CRM software market developments. Visitors of the forum will have the opportunity to attend presentations from leading industry experts as well as seeing real world examples through demonstrations and case studies. Furthermore, the forum provides an opportunity for dialog with leading software vendors, users, market analysts and specialists in the branch. With this information exchange visitors should be confident that all their questions about BI and DM will be fully answered. For 2015 we plan attractive Highlights in cooperation with the participating software-vendors and service providers, on two platforms, with the following topics: BI and PM Big Data CRM Business Analytics Data Management Analysis in CRM Mobile BI Evaluation of Hadoop CRM 2020 Where do we go from here? Planning NoSQL CRM meets ERP Predictive Analytics Predictive Analytics Customer Journey and Customer Centricity Self Service BI Sensor Data Analysis Mobile CRM Analytical CRM Social Media Social CRM Text Mining xrm 3

5 Marketing Activities In order to bring together a broad spectrum of visitors, BARC draws on all marketing channels which have proven successful in previous sessions for the acquisition of subscribers as well as new partnerships. Planned activities: Direct invitations to participants of BARC conferences, subscribers to the BARC studies and generally interested parties Media partnerships in the form of advertisements, articles or leaflets are planned in the following technical media: o o o o o o o o o BI-SPEKTRUM COMPUTERWOCHE Controller Magazin is report absatzwirtschaft acquisa manage it salesbusiness marconomy Announcements in the form of banners, newsletters and articles in online media Targeted use of CeBIT marketing channels, including advertisements and editorial contributions in the visitor newsletter, banner on the CeBIT website, advertisements in CeBIT online marketing activities, on-site promotional activities Extensive on-site campaign through posters, banners and flyers Marketing partnerships with exhibitors (promotional material provided by us) 4

6 Sponsoring Packages Lecturing Package Quantity Price Lecture 2 Visitors tickets 300 CeBIT-Guide Business Intelligence: company profile 1 Graphic logo on wall surface and all marketing campaigns Exhibitors fee as well as marketing fees Price 8.000,00 Extras Additional lecture ,00 CeBIT-Guide Business Intelligence: additional page (CS / CP) ,00 Bronze Quantity Price Workstation (incl. power, Internet via LAN, monitor, triple electrical socket, 2 bar stools, full-surface graphic) 1 Brochure rack 1 One week ticket (incl. CeBIT exhibitor pass, locker, day catering 1 Visitor tickets 300 CeBIT-Guide Business Intelligence: company profile 1 Graphic logo on wall surface and all marketing campaigns Exhibitors fee as well as marketing fees Price 8.000,00 Extras Lecture ,00 WLAN 1 150,00 One week ticket (incl. CeBIT exhibitor pass, locker, day catering 1 400,00 One day ticket (incl. CeBIT exhibitor pass, locker, day catering 1 100,00 CeBIT-Guide Business Intelligence: additional page (CS / CP) ,00 5

7 Silver Quantity Price Workstation (incl. power, Internet via LAN, monitor, triple electrical socket, 2 bar stools, full-surface graphic) 1 Illuminated stele with integrated brochure rack 1 One week ticket (incl. CeBIT exhibitor pass, locker, day catering 1 Visitor tickets 300 CeBIT-Guide Business Intelligence: company profile 1 Graphic logo on wall surface and all marketing campaigns Exhibitors fee as well as marketing fees Price 9.900,00 Extras Tablet mount incl. secure chain 1 100,00 ipad-stele (stainless steel) for ipad ,00 Lecture ,00 WLAN 1 150,00 One week ticket (incl. CeBIT exhibitor pass, locker, day catering 1 400,00 One day ticket (incl. CeBIT exhibitor pass, locker, day catering 1 100,00 CeBIT-Guide Business Intelligence: additional page (CS / CP) ,00 6

8 Gold Quantity Price Workstation (incl. power, Internet via LAN, monitor, triple electrical socket, 2 bar stools, full-surface graphic) 2 Illuminated stele with integrated brochure rack 1 Lecture 1 One week ticket (incl. CeBIT exhibitor pass, locker, day catering 2 Visitor tickets 300 CeBIT-Guide Business Intelligence: company profile 1 CeBIT-Guide Business Intelligence: Case Study 1 Graphic logo on wall surface and all marketing campaigns Exhibitors fee as well as marketing fees Price ,00 Extras Brochure rack 1 120,00 Tablet mount incl. secure chain 1 100,00 ipad-stele (stainless steel) for ipad ,00 Small meeting area (1 bar table and 2 bar stools) 1 600,00 Meeting room 10qm (incl. panel, electricity, Internet via LAN, 1 table, 6 chairs) ,00 Partners on the booth incl. exhibitors fee, marketing fee, logo on graphic wall and all marketing campaigns, 1 page company ,00 profile in CeBIT Guide Additional lecture ,00 WLAN 1 150,00 One week ticket (incl. CeBIT exhibitor pass, locker, day catering 1 400,00 One day ticket (incl. CeBIT exhibitor pass, locker, day catering 1 100,00 CeBIT-Guide Business Intelligence: additional page (CS / CP) ,00 7

9 Platinum Quantity Price Workstation (incl. power, Internet via LAN, monitor, triple electrical socket, 2 bar stools, full-surface graphic) 4 Illuminated stele with integrated brochure rack 1 Lecture 2 One week ticket (incl. CeBIT exhibitor pass, locker, day catering 4 Visitor tickets 300 CeBIT-Guide Business Intelligence: company profile 1 CeBIT-Guide Business Intelligence: Case Study 2 Graphic logo on wall surface and all marketing campaigns Exhibitors fee as well as marketing fees Price ,00 Extras Workstation (incl. power, Internet via LAN, monitor, triple electrical socket, 2 bar stools, full-surface graphic) ,00 Illuminated stele with integrated brochure rack ,00 Brochure rack 1 120,00 Customized counter incl. full-surface graphic ,00 Wall behind the counter incl. full-surface graphic ,00 Tablet mount incl. secure chain 1 100,00 ipad-stele (stainless steel) for ipad ,00 Display counter for max. 3 tablet mounts ,00 Advantage corner placement ,00 Small meeting area (1 bar table and 2 bar stools) 1 600,00 Large meeting area (1 table and 2 couches) ,00 Stele for long-distance effect (LxHxW = 1,00m x 4,00m x 0,40m) ,00 Meeting room 10qm (incl. panel, electricity, Internet via LAN, 1 table, 6 chairs) ,00 Meeting room 22qm (incl. panel, lectern, electricity, 42 monitor, furnishing per your request) ,00 Partners on the booth incl. exhibitors fee, marketing fee, logo on graphic wall and all marketing campaigns, 1 page company ,00 profile in CeBIT Guide Additional lecture ,00 WLAN 1 150,00 One week ticket (incl. CeBIT exhibitor pass, locker, day catering 1 400,00 One day ticket (incl. CeBIT exhibitor pass, locker, day catering 1 100,00 CeBIT-Guide Business Intelligence: additional page (CS / CP) ,00 8

10 Co-Exhibitor registration CeBIT Basic package L- package Bronze Silver Gold Platinum Complimentary offers Price Lecturepackage Workstation 2.350,00 Illuminated Stele (max. 1) 1.400,00 Brochure rack (max. 2) 120,00 Customized counter incl. graphic (max. 1) 9.500,00 Wall behind the counter incl. graphic 1.500,00 Tablet mount incl. secure chain 100,00 ipad-stele (stainless steel) for ipad 4 450,00 Display counter for tablets (max. 2 counters) 1.100,00 Advantage corner placement 3.500,00 Small meeting area 600,00 Large meeting area 1.450,00 Meeting room 10qm 6.100,00 Meeting room 22qm ,00 Stele for long-distance effect 2.900,00 Partner at booth 2.500,00 Lecture 2.500,00 WLAN 150,00 One week ticket 400,00 One day ticket 100,00 CeBIT-Guide BI: additional page(cs o. FP) 1.000,00 Available Bronze Silber Gold Platinum Not available 3 Exhibitor details Company details Company Street Postcode, City Contact details Name Telephone 4 Terms of payment Please note that we can only accommodate a limited number of exhibitors. Packages will be sold on a first come, first served basis (written notification). All prices are excl. VAT. The exhibitor hereby bindingly registers and agrees to the terms and conditions of participation. The package includes partial services which are already provided and charged in 2014 in the amount of 50% of the order volume. These partial services will be billed upon receipt of order. The remaining amount will be charged Jurisdiction is Würzburg (Bavaria). Signature below is from an authorized person with the power of attorney and is legally binding. Place, Date Signature Company stamp 9

11 Your notes on CeBIT

12 Appendix Groundplan Business Intelligence Lectures BI Business Intelligence Performance Management 3 1 Big Data Business Intelligence 4 Catering Lectures CRM Customer Relationship Management 2 5 W-LAN For the first time, the Deutsche Messe will provide an extensive wireless network for you. Please note, however, that due to the large number of mobile networks and wireless networks, there will not be a 100% guarantee of availability. Workstation Bronze Incl. electricity, Internet with LAN-connection, monitor, triple electrical socket, full-surface graphic, 2 bar stools Measurements of back wall W x H: 1200 x 2000 mm 11

13 Silver Incl. electricity, Internet with LAN-connection, monitor, triple electrical socket, full-surface graphic, 2 bar stools. Measurements of back wall W x H: 1200 x 2000 mm Gold Incl. electricity, Internet with LAN-connection, monitor, triple electrical socket, full-surface graphic, 2 bar stools. Measurements of back wall W x H: 1500 x 2000 mm Platinum Incl. electricity, Internet with LAN-connection, monitor, triple electrical socket, full-surface graphic, 2 bar stools. Measurements of back wall W x H: 1500 x 2000 mm 12

14 Illuminated stele including brochure rack Brochure rack ipad-stele for ipad 4 (not including ipad) Please not that we only provide the stele for the 4th generation ipad. 13

15 Tablet Mount incl. secure chain (not including tablet) This mount and security chain is suitable for iphone, ipad and tablet PCs of all brands. A round, selfadhesive (removable) anchor plate is mounted on the rear side of the tablet and connected with a steel cable with lock to a solid anchor point. If you want to remove the anchor plates after CeBIT from the tablet PC, this can be done without damage. However, the simple assembly does not mean that the anchor can be removed just as easily. This security solution has proven itself at trade fairs and exhibitions, where tablets are used and an increased risk of theft is given. You may keep the mount as well as security chain after CeBIT. Display counter incl. full-surface graphic for max. 3 tablet mounts (not including tablet and gooseneck) Counter for 3 mounts max., incl. security chains. 14

16 Customized counter Customized counter with full-surface graphic and wall behind the counter (also incl. full-surface graphic). Counter and wall can be booked separately. Small meeting area 1 bar table and 2 bar stools Large meeting area 1 couch table and 2 couches 15

17 Stele for long-distance effect (L x H x W = 1,00m x 4,00m x 0,40m) Meeting room 10 qm Furnishings and technology 6 chairs and a matching table, LAN-connection and triple electrical socket. Branding Veneer on glass-front with etched-glass-technique incl. cut-out exhibitor logo or slogan. Meeting room 22 qm Furnishing Block or theater seating is possible per your request. Technology LAN-connection, monitor: Plasma or LCD 42 inches including floor mount, presentation laptop (incl. MS Office), flipchart, bulletin board as well as presenter s case will be provided. Branding Veneer on glass-front with etched-glass-technique incl. cut-out exhibitor logo or slogan. 16

18 Terms and Conditions BARC-Forums Business Intelligence, Big Data and Customer Relationship Management at CeBIT Organizer, Event, Venue, Date Organizer BARC BARC GmbH Berliner Platz Würzburg The forum will be held parallel to CeBIT 2014, 16th to 20 th March 2014 in Hannover. 2. Eligibility and Registration All companies that have Business Intelligence, Big Data and CRM expertise and providers of related services are eligible. The Organizer approves company eligibility and placement of the stands. There is no legal claim for approval. The request for exhibitor attendance is to be declared by returning the completed and signed registration form (Application for exhibitors). The Organizer will store the disclosures on this form. The exhibitor is bound to the registration and therefore conditions and reservations may not be added. The application must contain a detailed description and a concept of the stand. 3. Approval / Contract The contract between the Organizer and the exhibitor becomes effective with the written notification of the Organizer about the eligibility of the exhibitor. If application contents and approval contents differ, the contract will be binding in accordance with the approval unless the exhibitor verbally notifies the Organizer immediately and in addition in writing within two weeks upon receipt of the approval notice. The same applies if the event needs to be rescheduled and / or moved to a different location; in which case the Organizer s approval is replaced with the corresponding change statement of the Organizer. The validity of the admission applies only for the respective event and the registered company. 4. Allocation of Stand Space Based on the participant s reported stand sizes, the Organizer allocates the space for the stand. There is no entitlement of stand space in a given exhibition area. In addition, the Organizer will not be responsible for the Quality of a stand space (Notability of the stand and it s perception to the visitors, with the exception of Gold+ where the corner placement is confirmed). The stall size varies depending on the selected package. It should be considered that hall pillars and other fixed installation could be present in the rented stand area. In some cases and for essential reasons, the Organizer reserves the right to deviate from the approved floor space, to change the dimensions and size of the space, to relocate or close entrances and exits, to make building modifications in the exhibition rooms, without the exhibitor being able to derive any rights. However in the event of a reduction of stand size the exhibitor will receive a refund of the difference in the participation fee. Exhibitor s objections regarding the stand space must be made promptly and in writing during the duration of the event. Subsequent objections cannot be considered. The exhibition stands are to be erected and dismantled within the given deadlines. Throughout the duration of the exhibition the stands must exhibit goods and be attended by personnel. The Organizer may arrange the removal of exhibits if they cause a considerable disturbance to the operation of the conference or are a safety hazard to visitors or exhibitors through odor, noise, emissions or appearance. It is the exhibitor s responsibility to compensate for damages caused by exhibits and therefore releases the Organizer from third party claims. Damages must be reported immediately to the conference managements (Organizer and conference ground). Any exhibits still located on the stands after the removal deadline may be removed and stored at the expense of the Exhibitor. 5. Cancellation In the case of cancellation within twelve weeks before the start of the conference, the exhibitor will be refunded 50% of the stand rental. If cancellation is received within eight weeks before the start of the conference, the exhibitor will be refunded 25% of the stand rental. In all other cases, the stand rental is to be paid in full. Exhibitors who do not occupy their rented stand are nevertheless obliged to bring it into a moderate exhibition condition. Otherwise the Organizer has the right to decorate the stand at the exhibitor s expense. The latter may appoint a replacement exhibitor; however, this exhibitor can be rejected by the Organizer without stating a reason. In any case, a cancellation has to be made in writing and sent by registered mail. 6. Participation Fees and other Costs / Terms of Payment The rental price for the occupied space depends on the selected sponsor option and possible auxiliary services. The registration documents list all prices in detail. Upon registration and approval the exhibitor will receive an invoice for the participation fee and other costs. The invoice must be paid in full to the Organizer no later than two weeks after invoice date. In the case of nonpayment within this period, the Organizer has the right to terminate the contract with the exhibitor with immediate effect. Exhibitor objections are excluded unless objections are made promptly and in writing within two weeks after invoicing. 7. Conference Conduct/Product Presentations/Advertising The Organizer is Tenant of the Deutsche Messe AG for the entire duration of the conference. Therefore the General Terms and Conditions of the Deutsche Messe AG will be handed to the exhibitor before conclusion of the contract for acknowledgment. The exhibitor exempts the Organizer from any liability against the Deutsche Messe AG for any offences based on exhibitor violations to the terms and conditions listed in the Standards of Conduct of Deutsche Messe AG or against the following code of conduct. In addition the exhibitor undertakes to respect the following rules: - Written consent of the Organizer is required for the use of devices and facilities intended to achieve an increased advertising effect by optical or acoustic means (microphones, speakers, slides, films or video presentations). Headphones must be used for acoustic presentations on the stand. A volume of 80 db must not be exceeded under any circumstances. Presentations on the stand, for example live performances, etc. require an arrangement in principle with the Organizer. Speakers must be directed towards the interior of the stand. - The distribution of promotional materials outside the exhibitor s rented stand area is prohibited. Advertising that violates the law or good morals as well as those of ideological or political nature and promotional materials contrary to the conference purpose are not permitted anywhere within exhibition grounds. The Organizer determines whether advertising materials are to be critiqued on the basis of these criteria under the exclusion of law. The Organizer is entitled to prohibit any form of advertising and the distribution of advertising materials if such materials give cause for complaint and to confiscate such material for the duration of the exhibition. 8. Insurance / Liability / Limitation of Liability The Organizer recommends that the exhibitor arranges personal exhibition insurance. The Organizer accepts no responsibility for goods brought to the exhibition, stand materials and objects which are the property of the people working on the stand. 17

19 The exhibitor is strongly encouraged to provide for the supervision of his stand and exhibits and to cover for any damage with appropriate insurance. Valuable, easily removable items must be locked up at night time. For additional Stand surveillance and at his own expense, the exhibitor must use the Organizer s security company. Damage or loss is not part of the Organizer s liability. This does not affect the liability due to wilful or grossly negligent misconduct. This liability is not affected by restrictions with any security measures of the Organizer. The exhibitor cannot derive any rights or claims for damages against the Organizer if the Organizer is compelled by force majeure or other unforeseeable reasons to vacate the exhibition area or part thereof, temporarily or permanently, in order to postpone, shorten or extend the event. The exhibitor is obliged to compensate the Organizer for any damage inflicted by the exhibitor, exhibitor personnel, and employees of stand contractors appointed by the exhibitor or other third parties that are working for the exhibitor in the exhibition area. 9. Catalogue The Organizer issues a show catalogue for the CeBIT Printing deadline is January, 31st The advertiser is responsible for the content of advertisements, entries and possible resulting damage. Advertisements must be submitted by January, 31 st All catalogue entries must be made available digitally. The Organizer is not liable for printing errors, incorrect placing, mistakes and erroneous impression (liability of contractors according to contract terms). 10. Associate Exhibitors, additional represented enterprises, groups and community Without prior agreement of the Organizer the exhibitor is prohibited to move, to exchange or share the rented stand or to make the stand available in whole or in part to third parties. If several companies participate together on a stand at the event, then these terms and conditions apply and are binding to each company. In the event of an authorized use of a shared stand, all participating exhibitors shall be liable to the Organizer for the payment of participation fees and other costs and fulfilment of other obligations. 11. Cleaning The Organizer is responsible for the general cleaning of the conference and exhibition areas as well as the entrances to the halls. The exhibitor is responsible for the cleaning of the stand. Cleaning must be completed daily before opening of the event. When assigning a cleaning contract the exhibitor is to use the Organizer s cleaning company. 12. Photographs The Organizer has the right to make photographs, drawings and films of events taking place, the exhibition buildings, stands and exhibition material and to use such for advertising and press releases, without the exhibitor deriving any claims. This also applies to recordings made by the press or television with direct consent of the Organizer. 13. Commercial Legal Protection and Copyright Protection of copyright or other patent rights of exhibits is the responsibility of the exhibitor. 14. House Right The Organizer exercises the house right within the entire exhibition. This does not affect the house right of the Deutschen Messe AG. The Organizer has the right to have exhibits removed if their displays contradict applicable law, morals or the event program. Advertisements and exhibits, which serve a political and ideological purpose, are prohibited. The Organizer is entitled to close or to vacate the exhibitor s stand on serious violations of these rules of participation. 15. Statute of Limitations All claims arising out of or in connection with this Agreement shall expire within twelve months. The statute of limitations begins at the end of the month into which the final day of the event falls. 16. Jurisdiction /Applicable Law/ Severability Clause Jurisdiction for all disputes arising under the contract is Würzburg. The Organizer has the right to make his claims at the courts to which the exhibitor has his seat or establishment. The German substantive law and the German language text of these terms and conditions shall govern all legal relationships between exhibitor and organizer. Should one or more provisions of this Agreement in whole or in part not be legally valid, the validity of the remaining provisions shall not be affected. Invalid statements will be replaced with statements of similar contents and which will as close as possible reflect the implied definition of the intended provision. Any such revision will apply retrospectively. 18