Right Message, Right Person, Right Time

Transcription

1 Right Message, Right Person, Right Time

2 We can rely on center for help whenever we need it. Their support is first-class. Gocompare.com ABOUT US center was founded in 1999 by current Managing Director Nigel Williams, who spotted a gap in the marketplace for using as an effective CRM tool. center then launched the first version of Max in 2001, with the objective to provide a quick, effective and innovative marketing solution. Since then, Max has continued to develop and grow, working with over 500 high profile brands, and continues to thrive in the marketplace by offering the very best marketing software, services and solutions. Unlike other Service Providers we firmly believe that to run a best-in-class program, just supplying a technology solution is not enough. center provide a quick, effective and innovative solution to meet the modern marketers needs, with all the support, guidance and training you feel necessary. We believe that good marketers should engage with their subscribers via automated, relevant and highly targeted campaigns. Advanced marketing should be simple to set up, straightforward to monitor and easy to edit, and that s exactly what you can expect from center. Max is very flexible and easy to use. Something that currently takes us all day will now take us an hour in Max . Send the right message, to the right person, at the right time. By working with center, you will be able to deliver highly relevant, personalised campaigns in the simplest of ways. You ll be able to achieve great things with minimal effort, meaning higher ROI. Visit Britain

3 A quick, effective and innovative solution to the modern marketers needs. - Nigel Williams, Managing Director, center Max is a highly advanced marketing platform, specifically designed to make your life as a busy marketer easier. Bringing together the finest range of features that digital marketers need, Max keeps our clients at the forefront of marketing, helping transform the performance of their campaigns. With new features and functionality being introduced into the system on a regular basis, Max ensures you have the ability to revolutionise your approach to , developing a vital aspect of your digital marketing strategy. WHY MAX ? RANGE OF FEATURES AND BESPOKE COMPONENT CREATION Max caters for all abilities with a range of basic and advanced features. PROVEN CAMPAIGN PERFORMANCE AND RELIABILITY Working with some of Britain s best brands, we pride ourselves on our high retention rate. USER FRIENDLY INTERFACE Our easy-to-use interface makes creating and managing your campaigns simple. A WEALTH OF EXPERIENCE Over 15 years of experience working with some of Britain s finest brands. FEATURE OVERVIEW Max s key features are broken down into four seperate sections. DATA BUILD TEST & SEND REPORTING Max has a number of data features to help you capture, grow and personalise your data. All marketing automation functions available within the interface are available through the Max API. Max caters for all abilities, enabling you to create campaigns in a way which suits you. Whether your preference is directly coding your s using HTML, or using a drag and drop Builder to build mobile responsive s, Max has the solution for you. Optimise the performance of your campaigns with Split Testing and MVT. Additionally, ensure your s are error free, display correctly and reach the recipient with a variety of pre-testing tools. Visualise the results of your campaigns through a variety of reporting tools providing you with detailed statistics and analysis straight into your inbox.

4 KEY FEATURES ADVANCED SEGMENTATION DYNAMIC CONTENT & DATA TABLES MULTI-WORKSPACE & FOLDERS SECURITY AND COLLABORATION Creating segments in Max takes no time at all, with our intuitive segmentation tool that easily allows you to make simple and complex segments. Build personalised s within the Builder using Max s Dynamic Content component. Alternatively, use data tables to generate segmented lists of customers who can then be targeted with relevant content. Keep all data, s and other assets separate. Permissions can be added to folders and workspaces to ensure users only have access to their department s assets. Control which parts of the platform users can access, and ensure messages are delivered error-free. Prevent unauthorised access to Max through security keys, password protection and IP address restrictions. ADVANCED TESTING LITMUS FORMS MAGENTO Use Split Tests to compare different contents against each other before sending the best performing version to the rest of your database. Going beyond this, take advantage of Multivariate Testing if you wish to test multiple elements of an . Test how your will render in over 30 of the main clients with the Litmus Preview. Coupled with Max s Mobile Responsive Builder, you can also preview how our displays across mobile devices. Forms play a key part in growing data. Building your recipient is a relatively simple process, however, it is vital to ensure that the data collected is relevant, enabling you to create more personal and dynamic s. Max can integrate with your Magento store, giving you the ability to set up and run basket abandonment programs. SUPPORT & TRAINING Tailored training is offered to all clients, including both on-site and web-based training or a combination of both if necessary. Unlimited access to office support is available to customers via both phone and . INTEGRATIONS

5 BUILDER Drag and drop your way to fully optimised perfection. DRAG & DROP BUILDER Max s fully mobile responsive Builder allows users to create elegant and professional s without having to know or worry about HTML coding. Create a professional, fully mobile responsive in a matter of minutes with Max s Builder. Drag and drop pre-built components to construct the basis of your before adding the appropriate text and images. Save time through various features with the ability to duplicate sections and adjust the layout freely as you wish. The Builder automatically optimises s for mobile devices, provides the ability to preview your across multiple clients and allows you to make any necessary formatting changes for the mobile version. BUILDER FEATURES Drag and drop functionality Mobile responsive s Flexible layout components Image library Selection of pre-built templates Social media integration Newsfeed component Dynamic Content Personalisation Optimised for all clients Custom components available Autosave feature IMAGE LIBRARY MOBILE PREVIEW PERSONALISATION SOCIAL MEDIA SHARING

6 BUILDER BENEFITS Caters for all abilities with no need for HTML knowledge through an easy to use interface Save time and resources through drag and drop functionality and pre-built templates Eliminate the risk of errors using pre-send testing tools Maintain brand consistency through controlled templates Easily apply personalisation through a variety of tools Eliminate the risk of any display issues with automatic mobile responsive functionality BUILDER ADVANCED FEATURES Dynamic Content Component Easily apply dynamic content to your campaigns through Max s Builder. Target customers through one single that will display different content to each subscriber depending on their selected preferences. Using drag and drop functionality, you can select single or multiple sections of your to show the tailored content. After selecting the different variations for each segment, simply apply the criteria that the recipient must meet in order to be shown the appropriate content. For example, if you wish to display certain content to recipients who have children, the profile field of Personal has children must be true for the recipient to receive the content created specifically for those with children. Automatically Mobile Responsive With a significant number of s now being opened on mobile devices, optimising for mobile has never been so important. s created in the Builder are automatically optimised for mobile with the ability to preview how the will display on a mobile device and make any desired changes to the layout. Adjust the alignment of text and images Apply full-width images to your mobile version Stack content for optimal viewing Hide unwanted content that may not be suitable for mobile display Newsfeed Component Include an external feed within your campaigns using the Builder Newsfeed Component. Simply select the desired social media channel and a selected number of posts will be pulled into the newsfeed component and included in your .

7 OTHER PRODUCTS center have spent a lot of time and investment creating marketing software that offers marketers a variety of powerful tools to help maximise campaign performance. Our products are designed to aid our customers in achieving successful marketing in a quick and effective manner. Since moving to the new Builder we ve seen an increase in our click-through rates by 37% and our click-share on mobile devices by 85%. Royal Society of Chemistry Maxecommerce provides the customer with the platform to drive sales and precision target customers by a hyper-personalised brand experience. Using shopping cart, form and browser abandonment programmes that use real-time customer behaviour, to automatically generate highly relevant content; recovering sales and converting shoppers into customers. Marketing isn t as simple as loading a data list, creating an and sending it out to your database. Having the right knowledge and expertise is highly important in order to generate successful results and capitalise on the opportunities available to you. That s where our Experts come in. GET IN TOUCH TO FIND OUT MORE AND ARRANGE A DEMO Dynamic personalising and localisation of content is crucial to our marketing strategy, which is why we chose to work with center. hungryhouse +44 (0) info@ centeruk.com

8 / center / center /+ centeruk /company/ center center UK Limited is registered in the UK at West Tithe, Pury Hill Business Park, Towcester, Northamptonshire, NN12 7LS (0) center UK Limited 2015 Reg No A43