Helping retailers maximise customer lifetime value

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1 HTK Horizon for Magento Helping retailers maximise customer lifetime value

2 As personalisation becomes increasingly important, marketers need a deeper understanding of each customer to drive loyalty and sales. But with so many digital channels and customer touchpoints to consider, your marketing data can quickly become a fragmented, tangled web. So how can you form a clearer (and more useful) picture of each customer? Horizon transforms your ecommerce data into actionable insight. Our Horizon extension for Magento takes the valuable customer data from your online store and turns it into useful customer insight. Built-in personas, lifecycle stages and relationship scores bring this insight to the fore, so you can create tailored experiences across mobile touchpoints. Horizon harnesses your Magento data so you can: Cross-sell and upsell more effectively Win back lapsed customers Magento Orders Products Wishlist Total Spend Average Spend Customer Group Name, Gender, D.O.B extension Horizon Personas Lifecycle Stages Relationship Scores Post-purchase Surveys Cross / Up-sell Campaigns Abandoned Basket Campaigns Win-back Campaigns

3 Understand each customer faster. Smart marketers know they need to make each customer feel like a VIP, with personalised and tailored interactions. But to do this, you need to get to know your customers fast. Horizon uses your Magento data to build a better picture of each customer, from their persona to the products on their wishlist. So you can send every customer more relevant communications, offers and recommendations, that will grow loyalty and drive sales. Magento How it works Real-time insight Horizon syncs with your Magento store in real-time, pulling orders, purchases, wishlist and basket content, and more into your database, as they happen. Using this information, Horizon automatically assigns each person the relevant persona and lifecycle stage, so you can send targeted communications to different types of customers. Create custom personas Track changes in lifecycle stage Build a single customer view Segment by purchase history, average spend and more

4 Identify your best customers. Let s be honest some of your customers are better than others. Horizon helps you spot those who are the most valuable and most loyal to your brand, based on their purchase history, post-purchase feedback surveys and more. This allows you to serve them better and reward them for being loyal increasing their likelihood to shop with you again and again. And if they re ever at risk of churn, Horizon helps you catch them in time so you can win them back. How it works Customer Relationship Scores Horizon s unique Customer Relationship Scores automatically identify your most loyal and valuable customers. Using data from your Magento store such as purchase history and average spend, Horizon calculates each customer s loyalty and value and assigns them a star rating. Loyalty Based on these scores, you can easily send more targeted comms or see how your customers loyalty and value are changing over time. See loyalty and value scores for each customer View in-depth reports on your customer relationships Automate retention and win-back campaigns

5 Building better customer relationships together. From data cleansing to campaign strategy, we offer a range of services to help you get more out of Horizon. Let our highly experienced, creative, data-savvy team work with you to help achieve your marketing goals. Insight-driven omni-channel marketing for customer loyalty and lifetime value. HTK Horizon is the cloud platform for insight-driven marketing across , SMS, app-push and more. Built on principles of marketing best practice, Horizon helps retailers turn their customer data into insight, to engage more effectively throughout the customer lifecycle. At HTK, we help businesses like O2 Telefónica and independent retailers such as Urban Vintage deliver personalised customer interactions that grow loyalty and drive sales. Ready to get started? If you re interested in connecting your Magento store to Horizon, or simply have some questions, please get in touch. Contact us: Visit our website: htk.co.uk/retail

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