Engage Marketing

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2 Engage Marketing Customers and contacts are some of the biggest assets to any business. But how can you effectively stay front of mind, sell to them more often, or nurture and develop loyalty? One of the most effective ways, when done correctly, is marketing. Why marketing works: It s cost-effective - While the cost of the creative design of your can be comparable to that of direct mail, the good news (or the big saving) is that there are no printing costs and you can get your message delivered for approximately 3 pence per recipient. It s immediate - generates an immediate response. Instead of waiting for subscribers to visit your site, you can get your message to them when it counts. The majority of your recipients will see your message in the first hours. It s relevant - makes it easy to segment your subscribers using a variety of criteria, such as demographics and past campaign behaviour (i.e. clicking a certain link). This way you can ensure that your message reaches the individuals most likely to be interested in your offer. It s completely measurable - More than any other form of marketing, provides actionable data on the results it generates. You will be able to keep track of who opened your and when, what topics they were interested in, who forwarded it on to a friend, how many sales were generated and much more. Feelingpeaky s service is completely measurable, easy to manage and extremely flexible. Over the following pages we introduce some of the key benefits to you. 01

3 Creating and Sending s Feelingpeaky marketing service places you in the driving seat and allows you to create and send your own great looking s in-house. We design a user-friendly template, which you can then use to add your own content, select the recipients and schedule delivery in your own time. Preview the as you build it Our live editor allows you to see your as you build it. You can add your own text and images to the template and even change the order any items might appear. As soon as you add the content, we ll automatically save your draft, so you can come back and finish it later. Pick a template, any template We ll design templates to meet your specific needs. For example, you might have a template for media releases, one to sell products and another for the monthly newsletter - it s completely up to you. You simply select which template you d like to use and add your own content. Complete sender control You can use your own from name and address, so the always looks like it comes from you. You can also select your own subject and which address any replies should be forwarded to. We take all the messy work out of the equation by automatically processing any bounces and cancelled subscriptions. Send now or schedule for later Once you are happy with the , you can send yourself a test version, send it immediately or schedule it for delivery at another time. This way you can build your campaigns in advance and schedule them for delivery tomorrow, next month or any time in between. 02

4 Subscriber Management Managing your own subscribers is so simple. Adding and removing subscribers takes seconds and we handle all the nasty stuff like bounces and unsubscribe requests for you automatically. List management made easy We have designed the interface to help you get the most common things done fast. Adding a new subscriber, removing an old one and seeing new subscribers are only a click away. Simple import and export Our importing tool walks you through the process of importing an existing list from almost any source. We automatically remove duplicates for you and even remember who unsubscribed and bounced - eliminating any risk of annoying your subscribers. Subscribe and unsubscribe forms A great way of capturing new subscribers is through a subscribe form. With the Feelingpeaky service, this is as easy as copying and pasting some code into your website. You can even customise any landing pages, so the entire subscribe process stays on your website

5 Useful and Elegant Reporting Our simple reports help you keep track of the numbers that matter. You can easily see who opened your , who clicked a link and so much more. Our reports are updated in real time, so you always know the latest. Simple campaign snapshots All the important statistics - such as how many recipients opened an , how many clicked a link or unsubscribed - are viewable from our simple campaign snapshot. We offer straightforward and user-friendly reports, so even those new to marketing can evaluate the results of their campaigns. Who are my most interested subscribers? Our opens over time report allows you to see who opened your and when. You can check how many times each recipient opened your , which will show you who your most interested subscribers are. You can even drill down to a minute-by-minute account of who viewed your . Who clicked a link? Our link activity report makes it easy to see which links in your were most popular and who clicked them. This makes it so easy for you to identify what your recipients are interested in, as well as the opportunity to follow up on more qualified leads. Right down to the nitty gritty Our recipient activity report lets you get down to some serious detail on your campaign. You are able to easily see who opened, who clicked, who bounced and who unsubscribed. You can even search for a specific subscriber to check exactly what they did with the

6 Marketing Fees - Only pay when you send There are NO monthly fees and NO hidden fees. For each campaign with more than 5 recipients, you pay a flat delivery fee of 10 plus 3 pence per recipient. Any campaigns you send to 5 or less people are free of charge. Let s say you are sending an newsletter to a database of 1,000 subscribers. To send this newsletter, you will be charged 10 plus 3p for each recipient - 30 in this case - making a total of 40. Account Set-up We set up your account and give you some initial training and assistance via or phone to make sure you are comfortable with the system. This includes help with loading your databases and advice on how best to structure your campaigns. The one-off cost for the set-up is 250+VAT. Get a Great Looking Design If you choose to minimise your investment, we ll adapt one of our standard design templates with your logo and company information for 100. If you would like a custom designed , our designers will turn out a beautiful, bespoke, branded that you are sure to love. Prices start from 750+VAT per template. Campaign Management Too busy to manage your campaigns? Not to worry, as we can plan, write and deliver your campaigns on your behalf. We are familiar with all the latest techniques and can ensure that your campaigns will get the most traction. Contact us on for more information. Demo Account To get a feel for the marketing software, please feel free to visit and have a play with our demo account. Simply enter: Username: demo Password: feelingpeaky

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