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1 AUTOMATION CENTER MAXIMUM ENGAGEMENT. MINIMUM RESOURCES.

2 AUTOMATION CENTER Maximum engagement. Minimum resources. Automated Customer Engagement Power one-to-one, personalized customer engagement with minimal resources. This module makes even the most complicated engagement programs easy to set up, run and monitor. THE OPPORTUNITY Automate all your marketing campaigns, from the simplest welcome s to complex, multi-step customer engagement programs. So you can focus on analyzing results and coming up with new ideas to grow your business. THE CHALLENGE The more customers you have, the more difficult it is to engage with each one personally. To make them feel really valued, you need a really effective marketing automation solution. How Does it Work? The Automation Center has a toolbar of customer actions (e.g. abandoning a cart or completing a purchase), which you can drag and drop into the program canvas. Each time a customer completes one of these actions, an automated response is triggered to engage with that individual (e.g. an or social ad). You can either build your program from scratch, or save time by selecting from a range of blueprints and customize it to suit your requirements. Full program reporting lets you know exactly how your campaigns are performing at any given time. Include A B 90% Low or normal spender 1st time + recommendations Exclude Send 1st time reminder Every 1 day(s) First time buyers 2 Did not make a last 25 days A/B splitter A Silver gold or platinum spender 1st time + VIP content + recommendations Include last 10 days Exclude Send 1st time + VIP content reminder 10% B 10 day(s) last 10 days

3 Why Choose Emarsys Automation Center? Integrated All data sources and communication channels work together. Flexible Multi-branch split testing helps you continuously optimize every aspect of your communication. Personal Make your buying experience the best in your market space. Tailored Freedom to create tailored transactional and batch programs to maximize customer engagement. Turnkey Blueprints of successful programs are built into a user-friendly, visual interface. Connected APIs to easily connect the automation center with 3rd party platforms. How Will It Fit Into Your B2C Marketing Cloud? Smart Insight Web Extend Smart Insight converts data from all your available sources into actionable intelligence. This helps you more accurately understand, segment and target your customers. Web Extend is a data collection script which plugs directly into your site to monitor shopping behavior. It builds a unified profile for each one of your customers. B2C MARKETING CLOUD Predict Predictive Recommendations then automatically display products that each of your shoppers will love, based on their behavioral patterns. Data Data synchronization ensures your contact database is always up-todate, allowing you to send more timely, relevant campaigns. Automation Center The Automation Center triggers messages to your customers at the right time and on the right channel, based on their behavior.

4 AUTOMATION CENTER Maximum engagement. Minimum resources. How Smart Marketers Use The Automation Center Welcome Programs Automate your customer onboarding after registration. Post-Purchase Programs Post-purchase programs to automatically gather customer feedback and cross-sell. Reminder Programs Send reminders to people who did not click the first . Multichannel Programs Create programs that combine , text messages and social ads. Winback Programs Target customers after a set period of inactivity to win them back. Treatment Programs Construct multiple branches within the same program to engage with individuals based on their buyer status. A/B Split Testing Use control groups to experiment with new ideas and continuously improve the quality of your campaigns. One-off, Multi-step Campaigns For example, set up a one-time mailing series during the buildup to a big event. Transactional programs Automatically send communications triggered by customer activities such as registrations, purchases or any external API call. Retargeting Programs Create retargeting programs triggered by abandoned carts and sessions and measure how many purchases they generate. Measure Success Build in key success metrics to the program, then analyze the performance by looking at conversion rates.

5 AUTOMATION CENTER Maximum engagement. Minimum resources. Features General Multi-step batch programs based on recipient reactions Timers to control the speed of your contacts progress through the program Program validation to prevent setup errors Launch, pause, abort or end a program at any time Save time by copying and adapting existing programs Automation Program Setup Drag and drop canvas for easy program creation Blueprint library offers dozens of proven ideas from past programs A/B Testing Split part of your contacts into control groups to test new ideas Test the program branches with a test segment Replace content inside programs to optimize performance Reporting Visual representation of recipient numbers flowing through the program nodes Trend reporting shows results of the campaigns in the programs over time Compare the different campaigns in the program for further optimization Nodes Entry points triggered by recurring filters or single actions Reactive nodes trigger communication following a customer s interaction with your brand Filters to include or exclude any contact at any point in a program External triggers tie the Automation Center in with third-party platforms via API Channels include , SMS and social, all from one canvas

6 TRUSTED BY THE WORLD S SMARTEST MARKETERS: MEMBERSHIPS: Emarsys UK Ltd. 100 Euston Street London NW1 2HQ

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