Power your customer journeys with the leading 1:1 digital marketing platform. 5 Things You Should Know about the ExactTarget Marketing Cloud

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1 5 Things You Should Know about the ExactTarget Marketing Cloud Power your customer journeys with the leading 1:1 digital marketing platform 1

2 5 Things You Should Know about the ExactTarget Marketing Cloud Power your customer journeys with the leading 1:1 digital marketing platform We could list 100 reasons why you should choose the ExactTarget Marketing Cloud as your digital marketing provider, but you re busy, so we narrowed it down. Here are the five most important things you should know about the ExactTarget Marketing Cloud: We re the world s most powerful digital marketing platform. We help you connect with the internet of customers across any channel. Our powerful platform helps you automate real-time customer journeys. Our HubExchange is a marketplace for marketers, by marketers. We run on customer success, inspiring the world s best marketers and delivering phenomenal results. 2

3 1 We re the world s most powerful digital marketing platform. Marketing as you know it will never be the same. There s a fundamental shift in relationships between brands and customers, fueled by smartphones, social media and today s always-on, always-connected mentality. Marketers have access to more customer data (big data) than ever before. But the quantity of data only matters if you re smart about using it, to power 1:1 customer journeys. A salesforce.com company since July 2013, the ExactTarget Marketing Cloud brings together ExactTarget and the leading social marketing solutions, Radian6, Buddy Media and Social.com, to form the world s most powerful 1:1 digital marketing platform. The customer revolution has begun, and it s never been more important to develop real relationships with your customers. As the world s most powerful 1:1 digital marketing platform, the ExactTarget Marketing Cloud helps you make the most of every customer interaction, creating personalised, cross-channel customer journeys that deliver exceptional brand experiences. The ExactTarget Marketing Cloud will transform how companies connect with their customers and optimise the customer journey in real time. By bringing together the best products in digital marketing, the Marketing Cloud is the 1:1 platform marketers need to aggregate what they know about their customers and power the most relevant communications across the channels and devices their customers use most. Scott Dorsey CEO, ExactTarget Marketing Cloud 3

4 2 We help you connect with the internet of customers across any channel. Mobile Social Ads from ExactTarget Marketing Cloud gives you dragand-drop content tools, mobileoptimised templates and easy automation capabilities. Improve customer engagement with builtin deliverability and A/B testing solutions. Leverage predictive analytics to deliver content tailored to your customers preferences and behaviours. Campaign approvals help you collaborate across teams with a workflow process that controls quality while managing reviews. Send timely, targeted SMS and MMS messages with MobileConnect. Prebuilt templates and a drag-anddrop interface make it easy to create any type of mobile marketing or transactional mobile messaging. Drive mobile app engagement with targeted push notifications from MobilePush. Create location-based messages that automatically send to your customers when they re within your targeted geographic range. Track every online conversation about your brand, products, competitors and industry trends and respond in real time with Radian6 social listening. Publish polls, offers, and other content as you drive brand engagement, measure conversions and manage social presences with Buddy Media social publishing. Easily create and deploy custombranded Facebook pages with an intuitive drag-and-drop editor using SocialPages. The tool of choice for agencies and advertisers, Social.com helps you create highly effective social advertising campaigns that generate sales and maximise ad spend. Connect your CRM data to social channels like Facebook and Twitter to reengage audiences with targeted messaging. 4

5 2. We help you connect with the internet of customers across any channel. Web Marketing Automation Data & Analytics Platform Analyse individual behaviour, location, recent search terms, and more to deliver realtime content and purchase suggestions on the web with Predictive Intelligence. Leverage this web data to deliver personalised customer experiences across every communication channel. Manage and track your content across all channels from a single location with Content Builder. Trigger automated messages across online and offline channels (such as in-store activities or direct mail) based on real-time customer behavior with Journey Builder. Create truly personalised messages and experiences for each and every customer, whether you have 100 or 100 million. Organise, consolidate and funnel your data into customer communications to create true 1:1 marketing experiences. Instantly segment data from any source to create highly targeted messages with Audience Builder. Simplify data management and build a 360-degree view of each customer with Contact Builder. Easily manage demographic and behavioural data collected by ExactTarget Marketing Cloud apps and external sources like CRM, ERP or POS. The foundation of the ExactTarget Marketing Cloud, Fuel enables marketers to personalise their marketing campaigns, integrate ExactTarget with other business software, and even automate entire marketing campaigns and business tasks. Plus, Fuel is open to third-party development, giving you access to apps, whether off-the-shelf or customtailored, that extend our native features and capabilities. 5

6 3 Our powerful platform helps you automate real-time customer journeys. It s more important than ever to develop real relationships with your customers. Journey Builder transforms our already-trusted solutions into an intuitive 1:1 marketing engine, so you can create an exceptional brand experience, with results to prove it. With Journey Builder s easy-to-use interface, you can trigger timely, meaningful messages across online and offline channels, from to direct mail, based on real-time customer behaviour. Plus, you can also use that behaviour to automatically update your customer s profile with critical information about their engagement, buying habits and more. Your customers want to be treated like unique individuals, not one size fits all segments. That s why Journey Builder helps you create truly personalised messages and experiences for each and every customer, whether they re new to your brand or a long-time customer. What good are meticulously planned campaigns if they don t produce results? Journey Builder gives you the power to measure your campaigns against the goals that are meaningful to your business, beyond clicks and web conversions. You can track and test every campaign element in real time, while measuring results over time with campaign version control. Journey Builder transforms our already-trusted solutions into an intuitive 1:1 marketing engine, so you can create an exceptional brand experience with results to prove it. 6

7 4 Our HubExchange is a marketplace for marketers, by marketers. Much like you download apps on a smartphone, HubExchange lets users install drop-and-go apps, making it easy to customise the ExactTarget Marketing Cloud with additional digital marketing capabilities. The HubExchange app marketplace allows marketers to easily use apps built by the ExactTarget Marketing Cloud and our wider ecosystem of marketing technology providers. HubExchange brings marketing apps and data together in one place, so you can easily execute campaigns, deliver more relevant messages and acquire, engage and retain more customers. Through the HubExchange Partner Program, independent software vendors, marketing agencies and systems integrators can plan, build and market HubExchange applications that are fully integrated into the ExactTarget Marketing Cloud. These partners have the chance to develop on the industryleading Fuel platform, integrate existing applications into the ExactTarget Marketing Cloud s cross-channel marketing automation solutions and sell apps on the marketplace built just for marketers. ExactTarget Marketing Cloud 7

8 5 We run on customer success, inspiring the world s best marketers and delivering powerful results. We re driven by a single mission: to inspire and enable organisations to drive phenomenal business results with digital marketing technology. We power customer journeys across every touchpoint, , mobile, social, web and beyond. Our customers range from business-tobusiness and non-profits to some of the largest business-to-consumer companies in the world, like Bank of America, Nike and Unilever. Below, we share a few examples of our customers success. Success Mobile Success HauteLook needed a single messaging platform to communicate personalised details about its daily product availability to alwaysconnected customers. With the ExactTarget Marketing Cloud, HauteLook developed a sophisticated strategy to send customers a targeted selection of daily offers, automate lifecycle campaigns and collect data to further customise future marketing. HauteLook s strategy coordinates with app notifications, giving customers a consistent brand experience and up-to-theminute content, all from a single platform. Pei Wei Asian Diner, the casual dining cousin of P.F. Chang s China Bistro, wanted to drive a new online ordering initiative, but first needed to build its subscriber list and better understand its data (such as subscribers nearest restaurant locations). By asking customers to text in for a buy one, get one free coupon delivered via , Pei Wei gained 5,000 new subscribers in two weeks. Social Success Web Success With the rapid adoption of Twitter and Facebook, international airline JetBlue needed a better way to manage the social conversations happening around the brand. ExactTarget Marketing Cloud s social solutions allow the JetBlue social media management team to stay on top of what s happening with customers worldwide and engage in an immediate, personal way. JetBlue now responds to 90% of all tweets within 15 minutes, and has grown its social presence to include more than 1.8 million followers. Amazon.com had an enormous inventory of printer ink and toner products, but because determining printer-to-ink compatibility can cause shopping frustration, the company was concerned it was missing out on sales. Amazon wanted a way to simplify and improve the customer experience. Using Predictive Intelligence s accessory finder platform, Amazon.com s Ink & Toner Finder now displays three simple choices to help consumers find and select the right product. 8

9 Notes Recommended Next Steps You ve reached the end of 5 Things You Should Know about the ExactTarget Marketing Cloud, but this is only the beginning. If you re wondering where to go from here, check out these recommended next steps: 1. Request a demo. See the ExactTarget Marketing Cloud for yourself. Visit and click the Request a Demo button to get started. 2. Subscribe to Spark. This weekly e-newsletter delivers ideas to ignite your digital marketing straight to your inbox. Sign up at exacttarget.com/ -marketing-newsletter. 3. Browse our blog. For the latest digital marketing news, trends and research, bookmark /blog. 9

10 Power Your Customer Journeys Make the most of your customer data with , social, mobile and the personalised web. Our cloud-based marketing software powers relationships between brands and customers. Check out to learn more! 10

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