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1 ro Work With Data Import, append & export unlimited lists - with no restrictions on number of contacts De-duplication and list cleaning Dedupe of lists on upload, clean bounces Automatic bounce, opt-out and spam complaint management Listbuilder - Create unlimited signup forms to use on websites or microsites Map custom data fields for personalization or targeting Auto list upload - Update lists directly from your database Upload Suppression list/s with existing opt-outs and/or bounces Create filters to segment and target sectors of your list Double or single opt-in functionality Trigger updates to your CRM, or s to your team when recipients react to your campaigns Full AI - for 2-way connectivity with your CRM or third party system/s Custom data fields - for personalisation or targeting Work With Messages Visual editor - Create impressive designs without HTML knowledge, in an easy to use WYSIWYG editor Layout Templates - Over 20 included templates to get you started, with options for custom and advanced branded options Code / lain text editor - Edit messages in your chosen format SMS editor - create trackable SMS campaigns, with character limit tracker, personalisation, and branded from name and reply/short-code handling options Upload library - Brand-neutral Hosting for all your images URL and FT Import - Import designs direct from any URL or from design software, or batch transfer images using an FT client ure360 - page 1

2 ro Work With Messages (continued) Social Share - Build share links into your s, so recipients can easily share your message with their contacts by either , or via social sites like facebook, twitter, digg and many more Web version - Auto-generated web version of each , so you can offer recipients the option to view in a browser, and get the same level of reporting Language modules - For ing in languages other than English, languages modules not only provide translated landing pages & links (a legal requirement for opt-outs!), but also support encoding of the appropriate local character set within your message. Available in over 40 languages, the world is your oyster! Dynamic Content - Deliver personalised articles, product offers or call-to-actions based upon information known about the recipient such as demographics, personal preferences, purchase history or online activities One to one - Get personal. One to one lets your team send individual branded and tracked s to their contacts and prospects - with real-time reporting of results. Great for telemarketing operations, brand consistency, or just understanding the effectiveness of your follow up s! Snippet manager - For content you re likely to use regularly, snippets allow you to save your commonly used. We ll get you started with useful stuff like trust earning text and share to social network links and logos Test & Optimise Inbox review - View screenshots of your design, as it will appear in over 20 major clients, so you can ensure your design looks great for all your recipients. To deliver the most complete insight into how your is likely to be received, Inbox review allows you to view your design with and without images blocked, check your subject line length, excerpt text and display how your will appear in the recipients preview pane Unlimited test sends Choose up to 10 of your own test addresses and send as many test s as you like. On us Subject Line tester - Send to multiple subject lines to see which generate the best open results ure360 - page 2

3 ro Test & Optimise (continued) Subject Line Selector - This tool will analyse the open rates to see which is most popular and automatically adopt the most successful subject line Deliverability & Spam check - A simple traffic light status will alert you to issues within your that could increase your chances of getting blocked or marked as spam Automate & Re-target Automations - Send s automatically when things happen, or based on any dates that you have in your list. Whether it s a simple (and well timed) happy birthday offer, a series of s to welcome new subscribers, or a complete client subscription lifecycle strategy - automations make planning clever automated campaigns quick, and easy Auto responder - Deliver a full HTML in immediate response to any inbound reply, so whatever day and time your recipients reply, you can rest assured they will never, ever be ignored Retarget non-opens - Automate a timed follow up send, using a different subject line, to reach people that didn t open the first time round Track & Report Automatic tracking of every link within your Real-time online graphic reporting, with summary and detail views. Track actions such as: Opens Clicks Replied Auto-replied Forwarded / Viral Subject line performance Unsubscribed Bounced Soft-bounced Blocked addresses ure360 - page 3

4 ro Track & Report (continued) Set and track goals... for each campaign based on your own criteria for a successful campaign, or compare your results against the DMA national averages owerful Google Analytics integration - understand what your subscribers did AFTER they clicked on your , but then view , web analytics and ROI results for each campaign - all inside ureresponse Overlay reports - See exactly where recipients clicked within your . Overlay reports show which areas of your designs are getting attention, in order of popularity - and even links which go on to get repeat views, so you can really understand what makes your recipient s tick Opens over Time - Chart the timeline of recipient activity ostclick tracking - Find out exactly where your customers go and what they do once they ve clicked on your . ostclick tracking gives you the clearest possible picture of customer activity, from which pages they visit to how much money they spend and how many items they buy, allowing you to optimise your and website accordingly Export results in spreadsheet format Group reporting - group and view results over any period, or from multiple brands (profiles) Advanced reports Unprecedented insights to provide all the feedback and comparative tools you will ever need. Manipulate data like never before - e.g. extract data on non-opens to automatically create a new list and send a different message Identify the best day of the week, even the best time of day to target your prospects - the time when they are at their most receptive Compare ongoing and previous campaigns (or campaign series) to monitor trends - clearly see gains and losses relative to target criteria Advanced overlay reports See not only where, and in what order recipients interacted with your , but also what they then went on to do at individual person detail level, view micro-reports based on this detailed click behaviour and use these epic insights to truly understand your recipients - and improve your engagement ure360 - page 4

5 ro Track & Report (continued) Link appender - adds a tracking code to every link in your to allow easy integration with any third party web tracking tools you use Deliver Schedule s for immediate or future delivery Set up date based recurring deliveries and automations Intelligent Time Sending ITS is one of our smartest, and easiest to implement features. Imagine if your campaign landed in every recipient s inbox at the precise moment they wanted to read it. ITS takes the guess work out of sending times by learning from existing data on when your recipients open and click s, to calculate this exact moment for every recipient on your database Dynamic from and reply addresses - Have each individual in a bulk campaign come from a personal address and from name, and even better - each individual reply will also go then go back to the real address specific to that recipient Webscrape (Auto Message Import) - ull content from a URL and set rules to ensure duplicate content is never sent Branding White label - Fully branded system, with 24 customised elements. URL masking allows users to login from your choice of domain, or via a form on your site White label preview tool - View and tweak your branding before you sign off on your white label. Landing pages - Custom or advanced options for branding the landing pages recipients can interact with, such as opt-out or share Masking - allows branding of from address, so s appear to come from you, and avoids your s being marked as SAM by anti-phishing filters ure360 - page 5

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