Creating a Personalized Experience with Dynamic Content

Save this PDF as:
 WORD  PNG  TXT  JPG

Size: px
Start display at page:

Download "Creating a Personalized Email Experience with Dynamic Content"

Transcription

1 Creating a Personalized Experience with Dynamic Content What is Dynamic Content and Why Use it? Dynamic content uses the demographic, preference, transactional, and behavioral data that you hold on your subscribers to display personalized and relevant pieces of content to them, and it s one of the best ways to enhance the relevance of an otherwise ordinary . Dynamic content uses your data and a set of rules and logic to determine which piece of content a particular subscriber will see. This logic could be fairly simple or extremely complex.

2 Examples of where and when to use dynamic content: Welcome Messages Insert a welcome message at the top of your s for new subscribers who joined your list since the last was sent. This is also a good place to remind subscribers to update their preferences, like you on your social media channels, or provide a small discount or incentive. Relevant Product Information Use subscribers product preferences to populate content so they ll only see products which are relevant to them. This is super effective and actually not that hard to do. Best Customer Rewards Use transactional data to create some really effective pieces of dynamic content. For example, combine total amount spent, number of items purchased, and last transaction date to target subscribers that deserve a special discount.

3 Content from Subscriber s Birth Year Dynamically insert information about your business, product line, or service from the year of a subscriber s birth. While this takes quite a bit of planning and content preparation, it s the pinnacle of super engaging and relevant content. In-stock Products Show subscribers new products in the brands they have selected in a preference center, and take the subscriber s size and stock levels into account. Cart Abandonment Insert personalized pictures, descriptions, and links back to subscribers shopping carts. Personalized cart abandonment s perform significantly better than more generic versions; some studies show a 25% increase in transactions. Real-time Product Recommendations Dynamically insert content based on your subscribers recent website browsing behavior if you have access to an advanced analytics system.

4 Dynamic Content = Huge Potential Why go to all of the effort to personalize the content of your s? The fact is that your subscribers want more personalized content, and marketers who use it see a higher return on their marketing investment. Research and case studies indicate that you significantly increase your opens, clicks, conversions, and revenue by using personalization: 6X higher transaction rates 10% increase in conversion rates 10X increase in revenue per 29% higher unique open rates Getting Started with Dynamic Content Review your data. Make sure you have the necessary data and that it s being uploaded into your software on a regular basis. It s vital to have as much clean data within your software as possible, so integrate with your CRM, ecommerce, preference centers, and analytics platforms. The more data you have, the more opportunities for personalizing your content. Determine who will see your dynamic content. This will really depend on what type of business you re in, but it could be men vs. women, customers vs. non-customers, local vs. international subscribers, and so on. Your ideas for what types of dynamic content you use should come from your data; you obviously can t personalize content based on gender if you don t know the gender of your subscribers. Plan content and gather assets. Once you ve determined what data you have access to and what type of personalization you want to do, you ll need to plan and create your content. Take stock of your content, and get all of your images, text, titles, calls-to-action, and URLs in one place so you know what you ll be dealing with. Wireframe and design your template. Wireframes are really helpful for mapping out the structure of static s, but they become absolutely essential when it comes to dynamic s. The idea here is to very clearly identify which sections of your s will be static and which sections will be dynamic. Code and add dynamic content to your . Dynamic content usually works by adding some kind of logical statement around your content which tells your software who should see what. The way that you add this statement to your content will vary depending on the software you use. Most ESPs incorporate a dynamic content logic builder into their software which allows you to add content through a WYSIWYG editor; if you have to add your dynamic tags and content directly to your HTMLs, keep your content variations to a minimum.

5 Test, test, test, and test again. Incorporating dynamic content into your campaigns can be a challenge. But by following some fairly straightforward testing methodologies, you should be able to avoid any issues: Get each permutation of your content approved separately Go through your data and ensure it s clean Test the most common content variants ALWAYS have default content Five Key Takeaways 1. Personalization is within the grasp of most marketers. 2. Relevant dynamic content does not have to be overly complicated. 3. Good quality data is a must-have for personalization. 4. Personalization ideas will come from your data. 5. Your subscribers want personalized s! Have Questions or Need Help? This brief provides highlights from the Lyris Webcast, Creating a Personalized Experience with Dynamic Content. Learn more by downloading the recorded on-demand Webcast. Download Webcast Contact Lyris at to speak to a digital messaging expert. us at About Lyris, Inc. Lyris is a global provider of innovative and digital marketing solutions that help companies reach customers at scale and create personalized value at every touch point. Lyris products and services empower marketers to design, automate, and optimize experiences that facilitate superior engagement, increase conversions, and deliver measurable business value. The Lyris solutions portfolio is uniquely comprised of award- winning messaging automation software, digital marketing strategy and deliverability services, and a componentized and flexible integration framework that revolutionizes the way marketers can extend digital messaging across the enterprise. More than 5,000 companies worldwide partner with Lyris to manage connected customer communications. Learn more at Copyright 2014 Lyris, Inc. All rights reserved. lyris.com

Table of Contents. Copyright 2011 Synchronous Technologies Inc / GreenRope, All Rights Reserved

Table of Contents. Copyright 2011 Synchronous Technologies Inc / GreenRope, All Rights Reserved Table of Contents Introduction: Gathering Website Intelligence 1 Customize Your System for Your Organization s Needs 2 CRM, Website Analytics and Email Integration 3 Action Checklist: Increase the Effectiveness

More information

Right Message, Right Person, Right Time

Right Message, Right Person, Right Time Right Message, Right Person, Right Time We can rely on Emailcenter for help whenever we need it. Their support is first-class. Gocompare.com ABOUT US Emailcenter was founded in 1999 by current Managing

More information

Boost Email Relevancy with Dynamic Content. Using Dynamic Content for Advanced Personalization & Customization

Boost Email Relevancy with Dynamic Content. Using Dynamic Content for Advanced Personalization & Customization Boost Email Relevancy with Dynamic Content Using Dynamic Content for Advanced Personalization & Customization 1 Boost Conversions with Dynamic Content 5/2013 Introduction In this paper we ll discuss using

More information

The Scientific Guide To: Email Marketing 30% OFF

The Scientific Guide To: Email Marketing 30% OFF The Scientific Guide To: Email Marketing 30% OFF Who is this guide for? All Marketing and ecommerce Managers at B2C companies. Introduction Science gives us the power to test assumptions by creating experiments

More information

10 Steps To Getting Started With. Marketing Automation

10 Steps To Getting Started With. Marketing Automation So the buzz about marketing automation and what the future holds for marketing in general finally got to you. Now you are ready to start using marketing automation and are not really sure where to start.

More information

Email Marketing and Marketing Automation in Complex Buying Processes

Email Marketing and Marketing Automation in Complex Buying Processes Email Marketing and Marketing Automation in Complex Buying Processes Email Marketing and Marketing Automation in Complex Buying Processes 1 Introduction We often hear the question: How is Marketing Automation

More information

Multiple Channels, One Solution

Multiple Channels, One Solution Multiple Channels, One Solution Your donors and supporters are increasingly multi-channel and they expect to get information that is relevant to their lives and interests through the channels they choose.

More information

Leaving Money On The Table

Leaving Money On The Table 10 Ways Retailers Are Leaving Money On The Table Page 1 Let s face it: gaining and retaining customers can often feel like a high stakes match. What s the right balance between what you ll give in the

More information

Webtrends for Retail

Webtrends for Retail Webtrends for Retail Revolutionize Your Customers End-To-End Experiences Across Digital Channels solution brief JAN 2013 2013 Webtrends, Inc. www.webtrends.com. Webtrends for Retail Revolutionize Your

More information

Your donors and supporters are increasingly multi-channel and they expect to get information that is relevant to their lives and interests

Your donors and supporters are increasingly multi-channel and they expect to get information that is relevant to their lives and interests Luminate Online Multiple Channels, One Solution Your donors and supporters are increasingly multi-channel and they expect to get information that is relevant to their lives and interests through the channels

More information

6 Highly Effective Ways to Increase Conversion Rates With Behavioral Targeting

6 Highly Effective Ways to Increase Conversion Rates With Behavioral Targeting 6 Highly Effective Ways to Increase Conversion Rates With Behavioral Targeting Written by Peter Messmer, Director of Marketing at AddShoppers First off, what exactly is Behavioral Targeting? Behavioral

More information

For a full comparison of Magento Enterprise and Magento Community, visit http://www.magentocommerce.com/product/compare. Magento Feature List

For a full comparison of Magento Enterprise and Magento Community, visit http://www.magentocommerce.com/product/compare. Magento Feature List Magento is a feature-rich, professional Open Source ecommerce platform solution that offers merchants complete flexibility and control over the user experience, content, and functionality of their online

More information

PICTURE CAPTION GOES HERE Lorem ipsum dolor sit amet, consectetur adipiscing elit. Praesent vestibulum interdum erat vitae ornare.

PICTURE CAPTION GOES HERE Lorem ipsum dolor sit amet, consectetur adipiscing elit. Praesent vestibulum interdum erat vitae ornare. euro.message ile Push mesajlarınızı doğru hedefleyerek gönderin. PICTURE CAPTION GOES HERE Lorem ipsum dolor sit amet, consectetur adipiscing elit. Praesent vestibulum interdum erat vitae ornare. 1 PUSH

More information

For a full comparison of Magento Enterprise and Magento Community, visit http://www.magentocommerce.com/product/compare. Magento Feature List

For a full comparison of Magento Enterprise and Magento Community, visit http://www.magentocommerce.com/product/compare. Magento Feature List Magento is a feature-rich, professional Open Source ecommerce platform solution that offers merchants complete flexibility and control over the user experience, content, and functionality of their online

More information

START THE NEW YEAR WITH A BANG. 8 Dynamite Tips to Make the Most of January Sales

START THE NEW YEAR WITH A BANG. 8 Dynamite Tips to Make the Most of January Sales START THE NEW YEAR WITH A BANG 8 Dynamite Tips to Make the Most of January Sales The Holiday season is generally a great time of the year for online retailers; customers are purchasing more and new visitors

More information

Magento Extension for Integrated Email Marketing

Magento Extension for Integrated Email Marketing Magento Extension for Integrated Email Marketing The Jarrang email marketing extension for Magento: Make your email marketing go further and deliver more Communicating effectively with your customers is

More information

Journeys CONSUMER-CENTRIC MARKETING PROGRAMS THAT MATTER. The Lifecycle Marketing Agency. Marketing Cloud Gold Partner Partner Advisory Council

Journeys CONSUMER-CENTRIC MARKETING PROGRAMS THAT MATTER. The Lifecycle Marketing Agency. Marketing Cloud Gold Partner Partner Advisory Council Journeys CONSUMER-CENTRIC MARKETING PROGRAMS THAT MATTER The Lifecycle Marketing Agency Marketing Cloud Gold Partner Partner Advisory Council Journeys MARKETING CAMPAIGNS ARE OBSOLETE Today s customer

More information

Email Marketing Made Easy

Email Marketing Made Easy Email Marketing Made Easy Emailcenter specialise in making advanced email marketing simple and easy-to-use. Our clients use Maxemail to engage with their subscribers via automated, relevant and highly

More information

Right Message, Right Person, Right Time

Right Message, Right Person, Right Time Right Message, Right Person, Right Time We can rely on Emailcenter for help whenever we need it. Their support is first-class. Gocompare.com ABOUT US Emailcenter was founded in 1999 by current Managing

More information

Email Marketing System Options

Email Marketing System Options System Options Different Systems for Different Users We run various different types of systems for different users based on their email marketing requirements. If you have your own email marketing system

More information

Microsoft Advertising adcenter Campaign Analytics Getting Started Guide

Microsoft Advertising adcenter Campaign Analytics Getting Started Guide Microsoft Advertising adcenter Campaign Analytics Getting Started Guide Contents Introduction... 3 What is Microsoft Advertising adcenter Campaign Analytics?... 3 Useful terms... 3 Overview... 4 Get Started...

More information

Better Email Marketing: Making Sure Your Messages Get Read & Acted On

Better Email Marketing: Making Sure Your Messages Get Read & Acted On Better Email Marketing: Making Sure Your Messages Get Read & Acted On Better Email Marketing What to Know Where to Start What to Watch Out For Information You Need to Gather About Your Audience How to

More information

Magento integration 1.0

Magento integration 1.0 Reference guide Improving results together 1 Version history Version Date Author Modifications 0.9 20 September 2013 Marcus Webb Draft Version 1.0 20 September 2013 Marcus Webb Publication Version 2 Contents

More information

Segmentation Simplified

Segmentation Simplified Segmentation Simplified Segmentation Simplified White Paper A Survival Guide to Shortening the Sales Cycle The competition to get your email read in an ever crowded inbox is increasing. Companies are becoming

More information

Generate More Revenue Using Email Marketing Segmentation

Generate More Revenue Using Email Marketing Segmentation Generate More Revenue Using Email Marketing Segmentation Welcome! Wendy Griffin Marketing Coordinator Campaigner Email Marketing Reach out to us! Feedback@campaigner.com @CampaignerEmail Questions Use

More information

The Importance of a Click. Tips and tactics to improve your email click rates

The Importance of a Click. Tips and tactics to improve your email click rates The Importance of a Click Tips and tactics to improve your email click rates 1 Introduction A Click. One simple action among many when it comes to email marketing. However, improving your email click rates

More information

GETTING STARTED QUICK GUIDE

GETTING STARTED QUICK GUIDE GETTING STARTED GUIDE Understanding The Basics Of Using Pinpointe In 1 Minutes or Less Let s Begin Create Custom Fields Create Email Campaign Load Contact Lists Add Social Sites Send Campaign TABLE OF

More information

Open Source e-commerce

Open Source e-commerce Open Source e-commerce Optimize sales with an awesome online store. Online Demo OpenERP e-commerce is unlike anything you have ever seen before. Get an awesome catalog of products and great product description

More information

Nurture Registrants with Triggered Email Follow-up

Nurture Registrants with Triggered Email Follow-up Nurture Registrants with Triggered Email Follow-up Will Schnabel VP Business Development, Silverpop wschnabel@silverpop.com Twitter: @wschnabel Silverpop 1400+ customers, 2000+ brands Email Marketing and

More information

MARKETING AUTOMATION CREATES CONVERSION URGENCY SECRETSALES offers flash sales of products from hundreds of leading brands.

MARKETING AUTOMATION CREATES CONVERSION URGENCY SECRETSALES offers flash sales of products from hundreds of leading brands. MARKETING AUTOMATION CREATES CONVERSION URGENCY SECRETSALES offers flash sales of products from hundreds of leading brands. COMPANY SECRETSALES WEBSITE www.secretsales.com INDUSTRY Retail The Customer

More information

Site Management Abandoned Shopping Cart Report Best Viewed Products Report Control multiple websites and stores from one

Site Management Abandoned Shopping Cart Report Best Viewed Products Report Control multiple websites and stores from one Site Management Abandoned Shopping Cart Report Best Viewed Products Report Control multiple websites and stores from one Best Purchased Products Report Administration Panel with ability to share as much

More information

Automate, Increase Engagement, & Drive Revenue with Triggered Messages

Automate, Increase Engagement, & Drive Revenue with Triggered Messages WHITE PAPER Automate, Increase Engagement, & Drive Revenue with Triggered Messages Automate, Increase Engagement, & Drive Revenue with Triggered Messages According to academic literature, the average maximum,

More information

Abandoned cart emails report

Abandoned cart emails report Abandoned cart emails report Maximizing revenue with abandoned cart mailings 2013 2014 Experian Information Solutions, Inc. All rights reserved. Experian and the marks used herein are service marks or

More information

KNOW, GROW & KEEP YOUR CUSTOMERS

KNOW, GROW & KEEP YOUR CUSTOMERS KNOW, GROW & KEEP YOUR CUSTOMERS WINDSORCIRCLE.COM SALES@WINDSORCIRCLE.COM 1-877-848-4113 Windsor Circle is a Customer Retention and Predictive Marketing Platform for retailers. We power big data integrations,

More information

Your guide to email marketing

Your guide to email marketing Your guide to email marketing Precept 2016 Entering the world of email marketing can seem pretty daunting. Especially if your business has never done email marketing. But emails are actually a great way

More information

5 TIPS FOR SETTING MEASURABLE SOCIAL MEDIA GOALS

5 TIPS FOR SETTING MEASURABLE SOCIAL MEDIA GOALS TIP SHEET 5 TIPS FOR SETTING MEASURABLE SOCIAL MEDIA GOALS Social media participation has become a must for businesses today. A survey by CMO in February 2012 revealed that marketers expect to spend almost

More information

GUIDE Hootsuite Campaigns. Acquire fans, gain leads, and build customer loyalty

GUIDE Hootsuite Campaigns. Acquire fans, gain leads, and build customer loyalty GUIDE Hootsuite Campaigns Acquire fans, gain leads, and build customer loyalty Hootsuite Campaigns Acquire fans, gain leads, and build customer loyalty This guide covers the 5 essential steps for launching

More information

Email remarketing Best practices guide

Email remarketing Best practices guide Email remarketing Best practices guide What is email remarketing? Email remarketing is the practice of sending targeted emails to Website visitors based on their unique site behavior. It involves the use

More information

Follow Up Email. Magento Extension User Guide. Official extension page: Follow Up Email. User Guide: Follow Up Email

Follow Up Email. Magento Extension User Guide. Official extension page: Follow Up Email. User Guide: Follow Up Email Follow Up Email Magento Extension User Guide Official extension page: Follow Up Email Page 1 Table of contents: 1. Follow Up Email configuration....3 2. Rule creation...6 3. Follow up email templates.....17

More information

Customer data management strategy

Customer data management strategy Customer data management strategy By Dave Chaffey Inside you will learn: How do we assess the value of our email addresses? How developed is our data management strategy? How do we audit our current quality

More information

Remarketing and. Retargeting. By Ann Stanley Managing Director of Anicca Digital. @AnnStanley @aniccadigital #ecommercial15

Remarketing and. Retargeting. By Ann Stanley Managing Director of Anicca Digital. @AnnStanley @aniccadigital #ecommercial15 Remarketing and Retargeting By Ann Stanley Managing Director of Anicca Digital Remarketing aka Stalking What is Remarketing and Retargeting? Remarketing/retargeting are online advertising techniques where

More information

2O/2. distribution. How Much Can You Save With an Integrated ecommerce Approach? By KeCommerce. socius The Power of Partnership

2O/2. distribution. How Much Can You Save With an Integrated ecommerce Approach? By KeCommerce. socius The Power of Partnership 2O/2 distribution How Much Can You Save With an Integrated ecommerce Approach? By KeCommerce socius The Power of Partnership ecommerce Overview ecommerce has always been about the general ease and simplicity

More information

ECN Spec. Sheet. Knowledge Marketing s Integrated Marketing Platform Delivers: Customer Lifecycle Marketing. Centralized Data Technology

ECN Spec. Sheet. Knowledge Marketing s Integrated Marketing Platform Delivers: Customer Lifecycle Marketing. Centralized Data Technology ECN Spec. Sheet Knowledge Marketing s Integrated Marketing Platform Delivers: Customer Lifecycle Marketing Centralized Data Technology Turnkey Email Marketing Direct Marketing Services Search Engine Marketing

More information

Software Solutions Digital Marketing Business Services. Email Marketing. What you need to know

Software Solutions Digital Marketing Business Services. Email Marketing. What you need to know Software Solutions Digital Marketing Business Services Email Marketing What you need to know Contents Building Your Email List 1 Managing Your Email List. 2 Designing Your Emails 3 Branding Your Emails.....

More information

30 WAYS TO DO REAL-TIME WEBSITE PERSONALIZATION

30 WAYS TO DO REAL-TIME WEBSITE PERSONALIZATION VISITATION INTO CONVERSION 30 WAYS TO DO REAL-TIME WEBSITE PERSONALIZATION A real-time customer-website interaction is similar to an in-store oneon-one interaction. The initial goal in-store and online

More information

5 Tips For Setting Measurable. Social Media Goals. 5 Tips for Measurable social media goals

5 Tips For Setting Measurable. Social Media Goals. 5 Tips for Measurable social media goals 5 Tips For Setting Measurable Social Media Goals 1 introduction Five practical tips for setting measurable social media goals Social media participation has become a must for businesses today. A survey

More information

Redefining Digital Marketing and Customer Engagement

Redefining Digital Marketing and Customer Engagement Redefining Digital Marketing and Customer Engagement May 9 th, 2014 OTC: LYRI Safe Harbor This presentation contains forward-looking statements, including statements concerning financial results, anticipated

More information

WITH PERSONALIZED EMAIL

WITH PERSONALIZED EMAIL A special survey report from the editors of Internet Retailer PUMP UP THE VOLUME WITH PERSONALIZED EMAIL Personalization is a proven strategy for boosting email click-throughs and conversions. In fact,

More information

coresuite ecommerce 24h shop in the web

coresuite ecommerce 24h shop in the web coresuite ecommerce 24h shop in the web 1 Agenda (1)! 1 Advantages of coresuite ecommerce! 2 Architecture overview! 3 Features of epages Webshop design Social media integration Mobile view Search and find

More information

How to Create a Simple WordPress Store Online for Free

How to Create a Simple WordPress Store Online for Free How to Create a Simple WordPress Store Online for Free The Internet is one of the most fertile grounds on which you can build a business to sell your products or services. This is because of the fact that

More information

Lead Generation Quickstart Guide

Lead Generation Quickstart Guide Lead Generation Quickstart Guide 1 2 Lead Generation Quickstart Guide Copyright 2014 Mooloop Ltd All Rights Reserved You re welcome to email, tweet, blog, and pass this ebook around. But please don t change

More information

30 Ways To Do Real-Time Personalization

30 Ways To Do Real-Time Personalization 30 Ways To Do Real-Time Personalization 30 Ways To Do Real-Time Personalization Today s modern marketers must be empowered to act on data any kind of data, from any source to deliver relevant, individualized

More information

AgilOne + Responsys. Personalizing and measuring your Responsys campaigns just got a whole lot easier.

AgilOne + Responsys. Personalizing and measuring your Responsys campaigns just got a whole lot easier. AgilOne + Responsys Personalizing and measuring your Responsys campaigns just got a whole lot easier. AgilOne s out-of-the-box bi-directional integration with Responsys combines comprehensive customer

More information

The Spark Small Business Guide: Graduating from Email Marketing to Marketing Automation

The Spark Small Business Guide: Graduating from Email Marketing to Marketing Automation The Spark Small Business Guide: Graduating from Email Marketing to Marketing Automation MARKETING AUTOMATION is technology that allows you to nurture leads through automated campaigns. Because marketing

More information

February. Technology. Selecting an Email Service Provider

February. Technology. Selecting an Email Service Provider February 2015 Technology Report Selecting an Email Service Provider Choosing Your Next Email Service Provider Should Not Be Simple By Tim Parry Choosing an email service provider is not a simple task.

More information

Magento integration 1.0

Magento integration 1.0 Getting started guide Improving results together 1 Version history Version Date Author Modifications 0.9 20 September 2013 Marcus Webb Draft Version 1.0 20 September 2013 Marcus Webb Publication Version

More information

Your No-Nonsense Guide to Facebook Ads

Your No-Nonsense Guide to Facebook Ads Your No-Nonsense Guide to Facebook Ads If you are in business, Facebook can play an important role in your marketing your business. It helps you connect and build relationships through updated posts. In

More information

An Agency s Guide to Text Message Marketing

An Agency s Guide to Text Message Marketing An Agency s Guide to Text Message Marketing Hi, my name is Justin Mastrangelo. I am the founder of JA.TXT and I have been helping agencies and marketing consultants execute text messaging (SMS) campaigns

More information

Setting Up Your Online ecommerce Shopping Cart

Setting Up Your Online ecommerce Shopping Cart Setting Up Your Online ecommerce Shopping Cart Setting Up Your Online ecommerce Shopping Cart Contents o Building Your ecommerce Shopping Cart o Creating Products o Configuring Shipping & Verifying Taxes

More information

Getting started with your email tool

Getting started with your email tool Getting started with your email tool GETTING STARTED WITH YOUR EMAIL TOOL 1 This is a step-by-step guide to sending your first campaign with our email marketing tool. Follow the instructions on this page

More information

Email Marketing Strategy Guide NewZapp.co.uk - 2007. Introduction. Where are you now?

Email Marketing Strategy Guide NewZapp.co.uk - 2007. Introduction. Where are you now? Email Marketing Strategy Guide NewZapp.co.uk - 2007 Introduction In recent years Email Marketing has seen huge growth in the UK and worldwide. In this document we ll look at the key areas of an Email Marketing

More information

Higher user satisfaction: customers can navigate website content and usergenerated content on a single site.

Higher user satisfaction: customers can navigate website content and usergenerated content on a single site. Evoq Engage: Interactive websites to drive customer engagement According to Forrester Research, 2015 will see a renewed focus on customer engagement in owned media channels: in other words, on your website

More information

AgilOne integrates with your existing Silverpop implementation

AgilOne integrates with your existing Silverpop implementation AgilOne integrates with your existing Silverpop implementation AgilOne s Predictive Marketing Cloud comes out of the box with a bi-directional Silverpop integration to improve email conversion, and raise

More information

Feature Guide. Want to talk it through? pure360.com call: 0844 586 0001 email: contact@pure360.com. Work With Data. Work With Messages

Feature Guide. Want to talk it through? pure360.com call: 0844 586 0001 email: contact@pure360.com. Work With Data. Work With Messages ro Work With Data Import, append & export unlimited lists - with no restrictions on number of contacts De-duplication and list cleaning Dedupe of lists on upload, clean bounces Automatic bounce, opt-out

More information

Site Management International Support Search Engine Optimization Analytics and Reporting

Site Management International Support Search Engine Optimization Analytics and Reporting Site Management Control multiple websites and stores from one Administration Panel with ability to share as much or as little information as needed Administration Permission System Roles and Users Web

More information

TOP TIPS TO A TIP TOP EMAIL

TOP TIPS TO A TIP TOP EMAIL TOP TIPS TO A TIP TOP EMAIL EMAIL MOBILE SOCIAL WEB CONTENTS PAGE Introduction... 3 My Top 10 Tips... 4 Tip 1 - Super, Super Subject Lines... 4 Tip 2 - Make Your Call To Action Count... 5 Tip 3 - The Power

More information

Magento Handbook. Client Name. agency.info@nublue.co.uk 0800 033 7074 1

Magento Handbook. Client Name. agency.info@nublue.co.uk 0800 033 7074 1 Magento Handbook Client Name agency.info@nublue.co.uk 0800 033 7074 1 Content 1. What is Magento? 3 2. Logging in 4 Your Login Information 4 The Magento Dashboard 4 3. Understanding Products 5 Simple Products

More information

Driving Results with. Dynamic Creative

Driving Results with. Dynamic Creative Driving Results with Dynamic Creative Introduction In the world of digital advertising, reaching people is no longer the number one problem brands face when they plan a campaign. Ad networks and servers,

More information

presented by Maxmail

presented by Maxmail presented by Maxmail What s Inside Hello. It doesn t matter if you re a brick-and-mortar store, an online retailer, small or not so small. We will show you how you can build your email list and use this

More information

31 Examples of how Microsoft Dynamics CRM Integrates with Marketing Automation

31 Examples of how Microsoft Dynamics CRM Integrates with Marketing Automation 31 Examples of how Microsoft Dynamics CRM Integrates with Marketing Automation Manage Email Campaigns In-House 1. Quickly Design Emails Save time creating marketing emails using drag and drop template

More information

Salesforce Marketing Cloud Training #1: Intro & Creating Emails. Jenny Golden, Senior Product Manager & Sara Terpeny, Station Support Manager

Salesforce Marketing Cloud Training #1: Intro & Creating Emails. Jenny Golden, Senior Product Manager & Sara Terpeny, Station Support Manager Salesforce Marketing Cloud Training #1: Intro & Creating Emails Jenny Golden, Senior Product Manager & Sara Terpeny, Station Support Manager Your Migration Cycle Week of 10/12: Group Training #1: Creating

More information

ON24 WEBCASTING. Marketing Performance Suite

ON24 WEBCASTING. Marketing Performance Suite ON24 WEBCASTING Marketing Performance Suite The New Marketing Challenge Buyer behavior is changing Business decision makers are increasingly self-educating before they engage in a sales conversation. In

More information

HOW TO BUILD AND CUSTOMIZE YOUR FACEBOOK FAN PAGE (ON THE CHEAP)

HOW TO BUILD AND CUSTOMIZE YOUR FACEBOOK FAN PAGE (ON THE CHEAP) HOW TO BUILD AND CUSTOMIZE YOUR FACEBOOK FAN PAGE (ON THE CHEAP) Let s connect on Facebook http://facebook.com/smmcamp Page 1 How to Build and Customize Your Facebook Fan Page In this tutorial I m going

More information

Digital Analytics Checkup:

Digital Analytics Checkup: Digital Analytics Checkup: How to evaluate the impact of your web analytics data A Digital Marketing Depot White Paper Executive Summary Marketing organizations are being inundated with a greater volume,

More information

Right Message, Right Person, Right Time

Right Message, Right Person, Right Time Right Message, Right Person, Right Time We can rely on Emailcenter for help whenever we need it. Their support is first-class. Gocompare.com ABOUT US Emailcenter was founded in 1999 by current Managing

More information

THE ECOMMERCE MARKETING GUIDE TO FACEBOOK

THE ECOMMERCE MARKETING GUIDE TO FACEBOOK ADVANCED THE ECOMMERCE MARKETING GUIDE TO FACEBOOK A publication of 2 IS THIS BOOK RIGHT FOR ME? Not quite sure if this ebook is right for you? See the below description to determine if your level matches

More information

Magento Feature List. ecommerce Platform for Growth

Magento Feature List. ecommerce Platform for Growth Magento Feature List ecommerce Platform for Growth Magento is a feature-rich, professional Open Source ecommerce platform solution that offers merchants complete flexibility and control over the user experience,

More information

Introduction. ¹The rise of the digital bank, McKinsey & Company, (July 2014)

Introduction. ¹The rise of the digital bank, McKinsey & Company, (July 2014) Content Introduction 4 Delivering Data-Driven Unique Experiences 6 Peer Validation and Reassurance 8 Localized Targeting 10 Form Optimization 12 Identification of Visitors with High Lifetime Value 14 Omnichannel

More information

Web Analytics Strategy

Web Analytics Strategy Web Analytics Strategy Prepared By: Title: Prepared By: Web Analytics Strategy Unilytics Corporation Date Created: March 22, 2010 Last Updated: May 3, 2010 P a g e i Table of Contents Web Analytics Strategy...

More information

Business Process Services. White Paper. Personalizing E-Commerce: Improving Interactivity to Increase Revenues

Business Process Services. White Paper. Personalizing E-Commerce: Improving Interactivity to Increase Revenues Business Process Services White Paper Personalizing E-Commerce: Improving Interactivity to Increase Revenues About the Author Subramaniam MV Subramaniam is a Delivery Manager at Tata Consultancy Services

More information

emarketer system Benefits

emarketer system Benefits emarketer system Impart media s emarketer system, our all-in-one email marketing software, includes everything you need to create, send, track and profit from email marketing. As well as newsletters, the

More information

SOCIAL MEDIA ADVERTISING STRATEGIES THAT WORK

SOCIAL MEDIA ADVERTISING STRATEGIES THAT WORK SOCIAL MEDIA ADVERTISING STRATEGIES THAT WORK ABSTRACT» Social media advertising is a new and fast growing part of digital advertising. In this White Paper I'll present social media advertising trends,

More information

LEAD NURTURING STRATEGY WHITE PAPER. November 2013

LEAD NURTURING STRATEGY WHITE PAPER. November 2013 LEAD NURTURING STRATEGY WHITE PAPER November 2013 TABLE OF CONTENTS 1. EXECUTIVE SUMMARY 2. INTRODUCTION 3. WHAT IS LEAD NURTURING? 4. OUTLINING AN EFFICIENT LEAD NURTURING STRATEGY 4.1. BUYER PERSONA

More information

Sitecore E-Commerce DMS Cookbook

Sitecore E-Commerce DMS Cookbook Sitecore E-Commerce Services 1.2.0 Sitecore E-Commerce DMS Cookbook Rev: 2011-11-28 Sitecore E-Commerce Services 1.2.0 Sitecore E-Commerce DMS Cookbook A marketer's guide to Sitecore E-Commerce Services

More information

White Paper Using Webinars for Online Marketing

White Paper Using Webinars for Online Marketing White Paper Using Webinars for Online Marketing Using Webinars for Online Marketing Introduction Webinars are an effective part of a marketing and lead generation strategy. Prospects are invited to a scheduled

More information

Google Analytics Guide. for BUSINESS OWNERS. By David Weichel & Chris Pezzoli. Presented By

Google Analytics Guide. for BUSINESS OWNERS. By David Weichel & Chris Pezzoli. Presented By Google Analytics Guide for BUSINESS OWNERS By David Weichel & Chris Pezzoli Presented By Google Analytics Guide for Ecommerce Business Owners Contents Introduction... 3 Overview of Google Analytics...

More information

Building Customer Loyalty through behavioral marketing. Sponsored by

Building Customer Loyalty through behavioral marketing. Sponsored by Building Customer Loyalty through behavioral marketing Sponsored by 1 The importance of customer loyalty in the current travel environment 1.1 Achieving customer loyalty in a saturated market In a digital

More information

THE ULTIMATE WEB PERSONALIZATION PLANNING GUIDE

THE ULTIMATE WEB PERSONALIZATION PLANNING GUIDE THE ULTIMATE WEB PERSONALIZATION PLANNING GUIDE HOW TO PUT YOUR PERSONALIZATION STRATEGY INTO ACTION TABLE OF CONTENTS Why Personalization is Important...2 Getting Started: Defining Personas and Journeys...3

More information

Top Performing Personalization Tactics To Boost Email Effectiveness

Top Performing Personalization Tactics To Boost Email Effectiveness Top Performing Personalization Tactics To Boost Email Effectiveness Jenn McClain VP ecommerce, The Limited Ava Aprin Director of Technology Partnerships, Certona Established Expertise Personalization Expertise

More information

CONNECTING BRANDS TO CONSUMERS BROCHURE

CONNECTING BRANDS TO CONSUMERS BROCHURE CONNECTING BRANDS TO CONSUMERS BROCHURE Connecting Brands to Consumers BROCHURE Teradata Digital Messaging - Powerful, Flexible, Reliable MARKET LEADERS The art of successful multi-channel digital marketing

More information

Revenue Generating Conversion Rate Optimization (CRO) Strategies

Revenue Generating Conversion Rate Optimization (CRO) Strategies Revenue Generating Conversion Rate Optimization (CRO) Strategies AWG s recommendations are based upon intuitive testing and tracking via Google Analytics and other programs specifically purposed to measure

More information

Managed Campaigns. A one-off or a series of email marketing campaigns managed for you

Managed Campaigns. A one-off or a series of email marketing campaigns managed for you Managed Services Email Marketing Services Not every business has the time, resource or technical knowledge to manage every component of their email marketing campaigns. That s why Emailcenter has developed

More information

DIGITAL MARKETING SERVICES

DIGITAL MARKETING SERVICES DIGITAL MARKETING SERVICES We take a custom approach to digital marketing. Unlike high-volume agencies we recognize that every client (and every project) is different. Rather than attempt to fit your project

More information

EMAIL MARKETING REFRESHES

EMAIL MARKETING REFRESHES WHITE PAPER 7 EMAIL MARKETING REFRESHES 7 EMAIL MARKETING REFRESHES The success of an email campaign can be determined by a variety of key performance indicators (KPIs): open ratio, click through ratio,

More information

LEAD GENERATION CAMPAIGN TESTING AND OPTIMIZATION

LEAD GENERATION CAMPAIGN TESTING AND OPTIMIZATION ENTERPRISE MARKETING PLAYBOOK SERIES REVENUE SUCCESS: LEAD GENERATION CAMPAIGN TESTING AND OPTIMIZATION Introduction With larger sends and bigger budgets, it is imperative for enterprise marketers to run

More information

Web Marketing Automation Ajeesh Venugopalan

Web Marketing Automation Ajeesh Venugopalan Web Marketing Automation Ajeesh Venugopalan 1 Contents Web Marketing Automation... 1 Objective... 3 Problem... 3 Present Measuring Methodology... 3 Suggested Measuring Criteria... 4 Sample report... 4

More information

Lifecycle Email Marketing YOUR TOP LIFECYCLE EMAIL MARKETING QUESTIONS ANSWERED

Lifecycle Email Marketing YOUR TOP LIFECYCLE EMAIL MARKETING QUESTIONS ANSWERED Lifecycle Email Marketing YOUR TOP LIFECYCLE EMAIL MARKETING QUESTIONS ANSWERED Lifecycle Email Marketing Your Top Lifecycle Email Marketing Questions Answered Lifecycle marketing is changing the way companies

More information

ClubWise Campaign Manager Cheat Sheet 2010-13 COPYRIGHT ALL RIGHTS RESERVED. Page 1

ClubWise Campaign Manager Cheat Sheet 2010-13 COPYRIGHT ALL RIGHTS RESERVED. Page 1 Campaign Manager Cheat Sheet 2010-13 COPYRIGHT ALL RIGHTS RESERVED Page 1 Thank you for downloading the ClubWise Campaign Manager Cheat Sheet. This document is a quick reference guide to all the features

More information

Digital Marketing Center

Digital Marketing Center Digital Marketing Center One Product, Many Ways to Engage with Your Customers Solution Insight 01.15 DIGITAL MARKETING Automate complex omni-channel digital marketing campaigns Plan, design and send campaigns

More information

TUTORIAL: Marketing Automation Gold-Vision 7

TUTORIAL: Marketing Automation Gold-Vision 7 Marketing Automation What is a Marketing Automation? Campaign Automation Automated Connect Campaigns Automated Telephone Campaigns Automated Lead Call Back Campaigns Phone Campaigns with Activities Creating

More information