Marketing Strategy Guide NewZapp.co.uk Introduction. Where are you now?

Size: px
Start display at page:

Download "Email Marketing Strategy Guide NewZapp.co.uk - 2007. Introduction. Where are you now?"

Transcription

1

2 Marketing Strategy Guide NewZapp.co.uk Introduction In recent years Marketing has seen huge growth in the UK and worldwide. In this document we ll look at the key areas of an Marketing Strategy and provide you with some guidance on how to produce your own in-house strategy. This document covers the following areas Where are you now? Setting targets and goals What you will need Your Marketing Toolkit Define your campaign and plan for content Testing, monitoring and feedback Creating a strategy timetable Where are you now? It s important that you start by identifying where you are now. This will involve looking at the types of marketing you already do and the resources you have available. Performing a quick stock take of your marketing will enable you to reap the rewards later. Start by creating an marketing summary. If you are already marketing then you will be able to look at all the areas identified below. If you re not currently sending campaigns, all you need to do is consider points 1, 3 and 4:

3 1) Data o How many addresses do you have? Break this down into customers and prospects if you can; o How did you acquire them? Or, if you do not currently have a database, how do you plan to acquire them in the future? o What are your best sources of new data? Is it your website, exhibitions, data purchase or referrals? o What types of people are in your database? Are there clear groups that you can segment your list into? Prospects and customers is a good start. 2) Current marketing activity o If you already send marketing campaigns or newsletters. How frequently do you send? o What types of do you send? Include campaigns, sales promotions and one-offs; o What's your current marketing budget? o How does your perform? Include in this open, click and unsubscribe activity. 3) Access to resources o What do you know about your overall marketing efforts? o What works and what doesn t work in your market? o What staff or outside expertise do you have access to? o Who manages the marketing process? o How do you determine what gets sent to whom, when, and how often? 4) Other marketing o What other online marketing are you doing? Do you market your business via a website, display advertising or search engine marketing? o How well do your other forms of marketing perform? o Can you integrate your other forms of marketing with your campaigns?

4 Setting Targets and Goals It is vitally important that you set clear and achievable goals before starting any marketing campaign. This area is often neglected due to the low cost and ease of sending marketing campaigns. If you identify your goals early on in the process you can more easily allocate budget and greatly increase your chances of long term success. Don t forget that the key to marketing is Return on Investment (ROI). So start by forming an ultimate goal. This may seem loose and frilly but the ultimate goal will help you identify milestones for your campaigns. The key question to ask yourself is what do you want marketing to do for your business? For example your ultimate goal may be: To increasing customer loyalty and promote better communication between your company and your customers. Once you have identified your ultimate goal you can start to look at what needs to be done to achieve that goal. At this point you will need to start thinking quantitatively. Consider the following: o Database growth how quickly do you need your list to grow and what size will it need to be in order for you to meet your ultimate goal? o What is the aim of your marketing? Is it acquisition of new customers or retention of current customers? What figures do you expect to achieve, 80% retention or 20% sales growth for example? o Which marketing metrics are important to your success? Open, click-through or conversion rates? Once you have considered these points you should set clear targets for each area. These targets should have time frames and be easily monitored by you or the person responsible for your marketing.

5 What will you need Your Marketing Toolkit The next thing you need to do is plan your marketing toolkit. You will need the following: Item 1 - The Data o The database; o Online sign-up forms to collect new contacts; o Data capture sheets for exhibitions, meetings and networking events. Procedures for staff collecting data; o Opt-in/permission policies. Tell people that you wish to send them marketing communications. Remember to keep it legal and follow best practices. Don t forget! You can build up information about individuals over time. Consider asking for the essential data only to start with and then build. People are often very protective of their personal information until you have built up their trust. You can use the thank you pages on your website to collect additional data after the essential information has been collected. Item 2 The Data Manager o You ll need someone to be responsible for managing your data; o They will need to perform regular data cleansing tasks like bounce cleaning; o Most marketing software will de-dupe and report on bounces. If you are not going to use marketing software, how will you manage this process? Item 3 The template design or designer o You may need someone to design your s who has in-depth knowledge of creating HTML marketing campaigns. o Your marketing software may be able to help you create a branded template design that you can re-use.

6 Don t forget! You need to test your designs to ensure that they view correctly in all of the different types of client. For example Outlook, Outlook 2007, Lotus Notes, Yahoo, Hotmail, G-Mail etc. You also need to consider how your design will complement your website and other offline marketing materials. Service providers like NewZapp can help you do this. Item 4 - Delivery Software o Most marketing software will deliver your s in addition to helping you design and track. If you do not have marketing software, how will you deliver all of your s in a timely fashion? One of the benefits of compared to other marketing channels is its speed of delivery. Can you send s on mass and if so how many? If you want to deliver s quickly it s always a good idea to use a recognised marketing provider like NewZapp; o You ll need an unsubscribe process. Ideally this will automatically remove recipients that no longer wish to receive your s. Most marketing software will automate this process for you and protect you from accidentally sending to these people again. Don t Forget! You are legally required to provide an unsubscribe process. Failure to do so can cause many issues for your business, such as IP blacklisting or at worst a fine and imprisonment.

7 Item 5 - Tracking and reporting software o You can track who opens your HTML s and who clicks on the links. To do this you will need software that can create the tracking links and report on who did what, when and how many times. Most marketing software will provide these tools. Don t forget! You can use the tracking data to help learn more about your customers. You can also use this as a sales qualification tool. Item 6 Forward to a friend tool. o The NewZapp design team can add a forward tool to your designs. This will capture additional data and build your database through viral marketing; o If you are designing your own forward tool, allow the friend to add a personal message to the before you forward it. This helps personalise the message for the new recipient and explain why they have received the . It is also possible to add the option to signup to your database; again this will help build your database.

8 Define your campaign and plan your content It s important that you decide what type of you will be sending and the content aims before starting your campaign. Although content is not always king in marketing there is little doubt that it can make and break a campaign. There are two main types of that you can use. These are: o Editorial; o Promotional. There are distinct differences between editorial and promotional . Editorial informs and educates your subscribers about your business and the industry in which you work. Promotional is primarily concerned with promoting your products and services from a sales angle. Both have their place in the marketing mix. Which type of should you use? Like many marketing questions, the answer to this is it depends. If your overall target is to produce new leads for your sales team or convert more browsers into buyers then you may consider focusing on Promotional . If your goal is to retain a greater number of customers and build your brand then you re best to focus on editorial. The truth is there s no right and wrong answer. Use your experience of the market to lead your decision. Most companies will run there campaigns with a mix of both promotional and editorial s. To help you make your decision we ve created an type table. This may help you identify what is best for your campaigns.

9 Table 1: Type Type Examples / Description Pro s Con s Short editorial Alerts, press releases, tip of the day or week and product launches These messages are short and to the point. They inform your subscribers about news and tips. The content should be focused on editorial rather than promotion. A suggested balance is around 70% editorial 30% promotion. THIS IS NOT A SALES HAMMER Drives traffic to your website Can be used to requalify leads. Builds relationships with your customers. Can be used to build your brand Can suffer from poor performance if the target is to acquire new customers. Limited space for additional information about your business offers. Message must always focus on editorial. Limits options for selling Long editorial newsletters, long press releases and industry guides. This type of allows you to write a little bit more about your business. Many companies choose to send long form editorial to customers and prospects. Although this is not a sales pitch, you can utilise space on the to promote offers and buying information. Drives traffic to your website. Re-qualifies leads Builds your brand Allows you to position yourself/company as an expert. Can carry additional sales information and offers. Can suffer from poor performance if the target is to acquire new customers. Message must always focus on editorial. Limits options for selling Requires a large amount of management because it needs fresh copy each time you send. Short promotional E-Cards, sale announcement and reminders. Keep this type of short and sweet. The aim is to get the reader off the as quick as possible. Take one key message and promote it. For example Buy this week and save 50%. This type of must have a clear benefit to the recipient. Simply sending your standard priced product promotion will not work and could lead to high unsubscribe rates. You can use this type of to remind people that have dropped out of a sales process or abandoned an online sales basket. Drives traffic to specific offers you are promoting Creates direct sales. Re-qualifies your leads. Encourages reader interactivity. Adds value to your overall strategy. If over used this can lead to high unsubscribe rates. Easy to over work the content and lose the key message. More likely to cause issues with deliverability. Always test your creative before sending the . Produces limited value for your brand unless your Unique Sales Proposition is your offers. Long promotional Sales Letter and Catalogue . This style of allows you to present many benefits of your product or service. It also allows you to present many products on one creative. This is ideal for products or services that require more explanation. This form of is direct sales driven so your copy should reflect this. Think about what you sell and the benefits of it. Good for direct sales. Allows you to explain more complex products or services. Allows you to present more information on your creative. Difficult to build long term relationships with your subscribers. Focus on direct sales alone. Can easily become too long and much of the information will not be viewable in the preview screen.

10 Each of these types has its place in your Marketing Strategy. The most important thing to consider is your targets and goals. Use the table to help guide you in the right direction. We always suggest using a combination of types to maximise your success. Just like offline marketing it is important to create a full mix of communications; each of these communications should have an aim and always focus on meeting your specific targets. Testing, monitoring and feedback It is very important that you monitor your campaigns and feedback this information into your Marketing Strategy. This section introduces you to what you should monitor, what you should test and how to integrate feedback into your strategy. What you should monitor: o Database growth; o Open rates; o Click-through rates; o Opt-out rates; o Bounce rates; o Sales from ; o Customer loyalty. You should monitor each campaign on an individual basis. It is also important to look back at your campaigns and try to identify any changes to each area listed above. What you should test: o Timing of delivery. E.g. time of day, day of week, week of month; o Size of database. E.g. all contacts versus segmented database; o Type of . E.g. promotional versus editorial; o Length of . E.g. long promotional versus short promotional; o Subject line. E.g. branded subject line versus creative style subject line; o Sender name. E.g. Branded (Pepsi) versus individual name (John Smith).

11 Useful questions to ask yourself: o How quickly is your database growing or shrinking? o Are your read rates increasing or decreasing? o Are your click through rates increasing or decreasing? o Are your opt-out rates increasing or decreasing? o Are your bounce rates increasing or decreasing? o What is the value of sales made as a result of your marketing? o Has your customer retention rate improved as a result of marketing? o Are some types of performing better or worse than others? o Which variables have a positive effect on performance? E.g. time of delivery, type of , database size. Integrating feedback into your strategy The aim of monitoring is to identify clear patterns in your marketing performance. Once you have identified these patterns you need to integrate them into your future strategy. The best way to do this is by adding a review stage to your strategy timetable. The next section of this document covers creating a strategy timetable. Before that we will look at how you can structure your review. Question everything! Where you have identified strengths and weaknesses you should seek to incorporate feedback into your strategy. This can be done by including improvement and best practice notes in your review documents. These will help you maintain a clear focus on what works best and what needs improving. Here are five questions you should ask yourself during your review: 1. Which type contributed the most to achieving your targets? 2. Which type has the highest opt-out rate? 3. What was your biggest marketing success? 4. Did you make any blunders and why did they happen? 5. Which variables have you tested and what were the results?

12 Answering these questions may not be quick or easy. However, doing so will enable you to re-focus your strategy and ensure that you continue to improve on your results year after year. Creating a strategy timetable The timetable forms a key part of planning your strategy. It s very important that everyone knows what to do and when to do it. Essentially the strategy timetable needs to include the following information. o The tasks to be completed; o The time/date that each task must be completed by; o Who is responsible for the task; o Relationship between each task. Does one task rely on another? It s a good idea to plot out when you will be sending s, the type of and the target audience. Some companies go as far as publishing a content calendar to their database. This can be very beneficial as it tells your subscribers what they can expect from your marketing over the coming months. It can also form an excellent motivator for internal staff to ensure that the communications are sent on time, every time. It s vitally important that you stick to your timetable. Don t forget to include time for reviewing your strategy. Once every six months should be adequate. This time can be used to reality check your strategy and to make any adjustments to future campaigns. Don t forget! There s a fine line between strategy and planning. It s important to understand the difference between the two. Strategy is what you will be aiming to achieve and the overall structure of you plans. Planning is what you will do and when you will do it. Strategy incorporates planning and the two are vitally important to each other. Without a strategy there is no plan and without planning the strategy will never be realised.

13 The recap So, we ve covered the various areas of creating, implementing and reviewing your own Marketing Strategy. There is no doubt that this will require hard work and commitment. However, the rewards for this time can be huge and in our experience Marketing is an excellent marketing channel and one that provides a wide range of opportunities to generate sales and improve your customer relationships. - Ends If you would like to find out more about the products and services that NewZapp offer please visit our website at or call About NewZapp NewZapp have been providing marketing software since Based in the UK, NewZapp offers more than great Marketing Software, we also create branded templates that are tested through all major clients and provide advice to each of our customers on maximising the success of their marketing campaigns. The NewZapp software provides everything you need to create, send and track branded campaigns for your business. Our customers choose NewZapp for its usability, reliability and excellent customer service. We hope this document has been of use to you and look forward to welcoming you as a NewZapp customer in the future.

30-Day Starter Guide to Email Marketing

30-Day Starter Guide to Email Marketing { 30-Day Starter Guide to Email Marketing { Introduction If you are new to email marketing or to using an email marketing service, we created this 30-day starter guide with you in mind. This guide will

More information

WHAT IS EMAIL MARKETING

WHAT IS EMAIL MARKETING Intelligent VC provide industry leading email marketing solutions, including an easy to use in-house platform as well as a host of managed solutions and services. Create and send visually engaging HTML

More information

Email Marketing for Website Owners: How to turn Clicks into Customers. Email Marketing from Constant Contact

Email Marketing for Website Owners: How to turn Clicks into Customers. Email Marketing from Constant Contact Email Marketing from Constant Contact Email Marketing for Website Owners: How to turn Clicks into Customers Constant Contact, Inc. 1601 Trapelo Road, Suite 329 Waltham, MA 02451 Phone: 1-866-899-3704 How

More information

EMAIL MARKETING TIPS. From Our InfoUSA Email Experts

EMAIL MARKETING TIPS. From Our InfoUSA Email Experts EMAIL MARKETING TIPS From Our InfoUSA Email Experts In order to assist you every step of the way while creating an Email Marketing Campaign, our InfoUSA Email Experts have compiled lists of their best

More information

Six steps to email marketing success

Six steps to email marketing success Six steps to email marketing success 01 Executive Summary Email is proven to be one of the most cost effective ways to reach out to customers and prospects. A well thought out and executed email campaign

More information

The 2015 email data quality trends report. How organizations today are managing and using email

The 2015 email data quality trends report. How organizations today are managing and using email The 2015 email data quality trends report How organizations today are managing and using email CONTENTS Summary...1 Research methodology...1 Key findings...2 Email collection and database maintenance challenges...2

More information

Ai eshots A bespoke email marketing system that helps you reach more customers, more effectively... Ai eshots. design. web. marketing.

Ai eshots A bespoke email marketing system that helps you reach more customers, more effectively... Ai eshots. design. web. marketing. A bespoke email marketing system that helps you reach more customers, more effectively... Ai eshots. web. marketing. branding Contents Email marketing, made easy 3 What can Ai eshots do for you? 4 Tailored,

More information

CommuniGator. Email List Building

CommuniGator. Email List Building CommuniGator Email List Building Building and growing your email list You could have the best creative, a compelling subject line and the most irresistible call to action, but if you haven t thought about

More information

FOR EVERY SIX COMMERCIAL MESSAGES SENT WORLDWIDE, ONE NEVER REACHES THE SUBSCRIBER S INBOX. - Return Path

FOR EVERY SIX COMMERCIAL MESSAGES SENT WORLDWIDE, ONE NEVER REACHES THE SUBSCRIBER S INBOX. - Return Path B2Best Practice FOR EVERY SIX COMMERCIAL MESSAGES SENT WORLDWIDE, ONE NEVER REACHES THE SUBSCRIBER S INBOX. - Return Path Measure Your Performance... Clean Your Data... Ask Permission... Send Welcome Messages...

More information

Introduction. This email marketing guide explains how you can make the most of your email marketing campaigns.

Introduction. This email marketing guide explains how you can make the most of your email marketing campaigns. Introduction Manufacturing industry is spread across the world, from developed countries to developing nations, all boast of a rich manufacturing sector. It refers to a range of industries right from handicrafts

More information

TOP TIPS TO A TIP TOP EMAIL

TOP TIPS TO A TIP TOP EMAIL TOP TIPS TO A TIP TOP EMAIL EMAIL MOBILE SOCIAL WEB CONTENTS PAGE Introduction... 3 My Top 10 Tips... 4 Tip 1 - Super, Super Subject Lines... 4 Tip 2 - Make Your Call To Action Count... 5 Tip 3 - The Power

More information

Plan Create Deliver OVERVIEW THIS IS HOW DST EMAIL WORKS

Plan Create Deliver OVERVIEW THIS IS HOW DST EMAIL WORKS DSTEMAIL OVERVIEW Get the most out of your email communications. Let our professional team design stunning, fully responsive emails for your brand, set up and manage your mailing lists, deliver and track

More information

The Basics of Email Marketing

The Basics of Email Marketing The Basics of Email Marketing YOU RE SMART TO EXPLORE EMAIL MARKETING You realize the value in staying in touch with your customers through email, but you may not be sure where to start. Let s face it

More information

WHITE PAPER Optimising marketing ideas: delivering echannel results

WHITE PAPER Optimising marketing ideas: delivering echannel results Optimising marketing ideas: delivering echannel results info@bluevenn.com www.bluevenn.com BlueVenn. All Rights Reserved 2013 Introduction We help digital marketers seamlessly turn great ideas into billions

More information

CREATING EFFECTIVE EMAIL MARKETING CAMPAIGNS TO GROW YOUR BUSINESS.

CREATING EFFECTIVE EMAIL MARKETING CAMPAIGNS TO GROW YOUR BUSINESS. How to guide CREATING EFFECTIVE EMAIL MARKETING CAMPAIGNS TO GROW YOUR BUSINESS. So, by the time you re reading this handy how to guide on creating effective email campaigns to grow your business you will

More information

successful email marketing design

successful email marketing design successful email marketing design At Bigfork we are saddened to see so many marketing emails with poor content and design. These things ruin click-through rates and bore most folk into unsubscribing. This

More information

Copyright 2011 Smart VA Ltd All Rights Reserved.

Copyright 2011 Smart VA Ltd All Rights Reserved. Copyright 2011 Smart VA Ltd All Rights Reserved. No part of this guide may be reproduced or transmitted in any form whatsoever, electronic, or mechanical, including photocopying, recording, or by any informational

More information

Marketing Tactics Through Which Marketers and Ad Agencies Worldwide Create a Personalized Customer Experience 72.20% 58.40% 56.00% 53.

Marketing Tactics Through Which Marketers and Ad Agencies Worldwide Create a Personalized Customer Experience 72.20% 58.40% 56.00% 53. E NEWSLETTERS: MORE RELEVANT THAN EVER Angela Schneeman, High Point Creative With all the newer forms of communication like Facebook, Twitter and RSS feeds, it s easy to overlook one of the most effective

More information

dma White Paper Third-party email list rental and third-party lead generation

dma White Paper Third-party email list rental and third-party lead generation dma we are the White Paper Third-party email list rental and third-party lead generation Published by legal, data and best practice hub of the Email Marketing Council Contents About this document...3 About

More information

Guide to B2B email marketing. Part Four: Effective Email Reporting

Guide to B2B email marketing. Part Four: Effective Email Reporting Guide to B2B email marketing Part Four: Effective Email Reporting Introduction Effective email reporting One of the key benefits of using email for marketing campaigns is the speed of getting the right

More information

10 Step Campaign Planner

10 Step Campaign Planner connect inform engage Email Marketing 10 Step Campaign Planner what is in this guide The Basics & Benefits 10 Step Campaign Planner 10 Step Summary Trends & Statistics About Heart New Media THE BASICS

More information

So what is this session all about?

So what is this session all about? 1 So what is this session all about? In this session we will be looking to understand the key aspects of the digital marketing mix with specific emphasis on digital communications techniques. This session

More information

Successful Email Marketing

Successful Email Marketing Successful Email Marketing Twitter: susanhallam Web: www.hallam.biz Blog: www.hallam.biz/blog LinkedIn: susanhallam Email: Susan@Hallam.biz Digital Marketing Agency 2011 Hallam Communications Ltd Page

More information

Professional Diploma in Digital Marketing Module 4: Email Marketing Version 5.0 Lecturer: David Maher

Professional Diploma in Digital Marketing Module 4: Email Marketing Version 5.0 Lecturer: David Maher Professional Diploma in Digital Marketing Module 4: Email Marketing Version 5.0 Lecturer: David Maher David Maher Product & ecommerce Manager with Scope Ophthalmics 10+ Years experience in Digital Marketing

More information

Software Solutions Digital Marketing Business Services. Email Marketing. What you need to know

Software Solutions Digital Marketing Business Services. Email Marketing. What you need to know Software Solutions Digital Marketing Business Services Email Marketing What you need to know Contents Building Your Email List 1 Managing Your Email List. 2 Designing Your Emails 3 Branding Your Emails.....

More information

MANAGING YOUR EMAIL LIST

MANAGING YOUR EMAIL LIST MANAGING YOUR EMAIL LIST Ensuring you reach the right people at the right time with a relevant message. 866.915.9465 www.delivra.com 2013 Delivra Professional Email Marketing Software and Consulting 2

More information

A Rough Guide to E-newsletter Marketing

A Rough Guide to E-newsletter Marketing A Rough Guide to E-newsletter Marketing Content 1 2 3 4 5 6 7 8 Why use email marketing What email marketing can deliver It all starts with data How to design effective email Writing great email Wait!

More information

6 TOP TIPS FOR IMPROVING YOUR DELIVERABILITY BROUGHT TO YOU BY

6 TOP TIPS FOR IMPROVING YOUR DELIVERABILITY BROUGHT TO YOU BY 6 TOP TIPS FOR IMPROVING YOUR DELIVERABILITY BROUGHT TO YOU BY INTRODUCTION What s the point in sending awesome email campaigns if they don t reach your recipients? Answer? None whatsoever! That s why

More information

The Essential Email Marketing Glossary

The Essential Email Marketing Glossary By Ryan P. M. Allis ASP - Application Service Provider. ASP s provide internet based software. Access - Database software. Part of the Microsoft Office Suite. Organizations often store customer data in

More information

presented by Maxmail

presented by Maxmail presented by Maxmail What s Inside Thinking of email marketing for your business? Well you ve made the right choice. The guys at Marketing Sherpa suggest that email marketing results in an ROI of 119%

More information

! Email Hints & Tips

! Email Hints & Tips Email Hints & Tips Email is almost 40 times better at acquiring new customers than Facebook and Twitter. (Source: McKinsey & Company) The single most important way you can improve your email performance

More information

Your guide to email marketing

Your guide to email marketing Your guide to email marketing Precept 2016 Entering the world of email marketing can seem pretty daunting. Especially if your business has never done email marketing. But emails are actually a great way

More information

Twelve Email Marketing Blunders to Avoid

Twelve Email Marketing Blunders to Avoid Twelve Email Marketing Blunders to Avoid Your Guide to Planning an Effective Email Marketing Campaign Make the most of your e-mail budget by avoiding these costly mistakes. 2013 Mentor Tech Group, Inc.

More information

B2B EMAIL MARKETING 6 STEPS TO BETTER 6 STEPS TO B2B EMAIL MARKETING SUCCESS. Phone: (+1) 718 303 1864. www.mailigen.com

B2B EMAIL MARKETING 6 STEPS TO BETTER 6 STEPS TO B2B EMAIL MARKETING SUCCESS. Phone: (+1) 718 303 1864. www.mailigen.com 6 STEPS TO B2B EMAIL MARKETING SUCCESS 6 STEPS TO BETTER 1 B2B EMAIL MARKETING Mailigen Email Marketing Solutions Phone: (+1) 718 303 1864 www.mailigen.com 2 60% of marketers believe email marketing produces

More information

Email Marketing For Small Business. How Email Marketing Can Bring In More Customers And Boost Your Profits

Email Marketing For Small Business. How Email Marketing Can Bring In More Customers And Boost Your Profits Email Marketing For Small Business How Email Marketing Can Bring In More Customers And Boost Your Profits Introduction If you are a small business owner then you will already know that competition for

More information

Email Marketing System Options

Email Marketing System Options System Options Different Systems for Different Users We run various different types of systems for different users based on their email marketing requirements. If you have your own email marketing system

More information

Email marketing for. car dealerships A quick guide to planning your email campaign

Email marketing for. car dealerships A quick guide to planning your email campaign Email marketing for car dealerships A quick guide to planning your email campaign Contents Why email marketing? 01 02 03 04 05 06 08 09 10 11 Why email marketing? Setting a plan Growing your list Structure,

More information

Ten Strategies for Business To Business Email Marketing

Ten Strategies for Business To Business Email Marketing Ten Strategies for Business To Business Email Marketing Done right, email can be the most highly effective medium for communicating with your customers, clients, or prospects. Measurable and inexpensive,

More information

Getting started with your email tool

Getting started with your email tool Getting started with your email tool GETTING STARTED WITH YOUR EMAIL TOOL 1 This is a step-by-step guide to sending your first campaign with our email marketing tool. Follow the instructions on this page

More information

Getting it Right with Email Marketing

Getting it Right with Email Marketing Getting it Right with Email Marketing 1 1 Getting it Right with Email Marketing Prepared by: Patrick Zuluaga PMZ Marketing M: 0403 436 889 F: 02 4388 9164 E: patrick@pmzmarketing.com.au W: www.pmzmarketing.com.au

More information

10 Steps To Getting Started With. Marketing Automation

10 Steps To Getting Started With. Marketing Automation So the buzz about marketing automation and what the future holds for marketing in general finally got to you. Now you are ready to start using marketing automation and are not really sure where to start.

More information

Platform Overview WWW.GETRESPONSE.COM

Platform Overview WWW.GETRESPONSE.COM Platform Overview WWW.GETRESPONSE.COM Enterprise Solutions Quick Facts 300+ staff Offices in Warsaw, Gdansk, Moscow, Halifax and Wilmington GetResponse is an Email Marketing and Online Campaign Management

More information

UNDERSTANDING EFFECTIVE LEAD GENERATION TICK #THINKGROWTH

UNDERSTANDING EFFECTIVE LEAD GENERATION TICK #THINKGROWTH UNDERSTANDING EFFECTIVE LEAD GENERATION TICK #THINKGROWTH CONTENTS 1 INTRODUCTION Page 3 2 COMPETITIVE PROPOSITION Page 4 3 USER PROFILING/AUDIENCE DNA Page 9 ENSURE YOUR BRAND HAS A CLEAR, COMPELLING

More information

Email Marketing for Hoteliers: A Step-by-Step Guide

Email Marketing for Hoteliers: A Step-by-Step Guide Email Marketing for Hoteliers: A Step-by-Step Guide Tactics to Boost your Email Marketing ROI Table of Contents Introduction...1 Step 1: Build Your Email List...2 Step 2: Develop Your Content Strategy...3

More information

Em@il Marketing integration and automation tactics that lift conversions and boost ROI.

Em@il Marketing integration and automation tactics that lift conversions and boost ROI. Em@il Marketing integration and automation tactics that lift conversions and boost ROI. How to successfully incorporate social, video, remarketing and marketing automation into your Email Marketing strategy.

More information

BUILDING LIFETIME VALUE WITH SEGMENTATION

BUILDING LIFETIME VALUE WITH SEGMENTATION PRESENTS DATA DRIVEN BRAND MARKETING PART ONE YOUR DEFINITIVE GUIDE TO BUILDING LIFETIME VALUE WITH SEGMENTATION WHAT YOU D KNOW IF WE COULD TALK TO YOU Proving the Value of Marketing 1 2 3 4 5 6 SEE YOUR

More information

The Fundamentals of B2C Marketing Automation for Effective Marketing Communications

The Fundamentals of B2C Marketing Automation for Effective Marketing Communications The Fundamentals of B2C Marketing Automation for Effective Marketing Communications Mark Patron February 2013 Email and Website Optimisation Introduction Marketing automation is a process that uses insight

More information

THE BLUEPRINT FOR MARKETING AUTOMATION

THE BLUEPRINT FOR MARKETING AUTOMATION THE BLUEPRINT FOR MARKETING AUTOMATION Marketing automation adoption will grow by approximately 50% by 2015. -Sirius Decisions, How Marketing Automation Has Evolved in the Last 12 Months, 2012 Way More

More information

White paper. 7 key steps to a great sales pipeline. your technology, expertly marketed

White paper. 7 key steps to a great sales pipeline. your technology, expertly marketed White paper 7 key steps to a great sales pipeline The efficiency of your sales pipeline is the key to your delivery of new business. Take these 7 steps and you are guaranteed to be on the right path to

More information

The A Z of. Email Design

The A Z of. Email Design The A Z of Email Design Table of Contents A Z of Email Design Introduction 3 1. Planning 4 A. Email length 4 B. Audience 4 C. Scheduling 4 2. Content 4 D. Content considerations 4 Why Consumers Open Emails

More information

Boost Email Relevancy with Dynamic Content. Using Dynamic Content for Advanced Personalization & Customization

Boost Email Relevancy with Dynamic Content. Using Dynamic Content for Advanced Personalization & Customization Boost Email Relevancy with Dynamic Content Using Dynamic Content for Advanced Personalization & Customization 1 Boost Conversions with Dynamic Content 5/2013 Introduction In this paper we ll discuss using

More information

1. EmailBrain Guide to emarketing...3 2. How to Get the Most From emarketing. 3. 1. Creating Your Customer Database...5

1. EmailBrain Guide to emarketing...3 2. How to Get the Most From emarketing. 3. 1. Creating Your Customer Database...5 1 Contents 1. EmailBrain Guide to emarketing...3 2. How to Get the Most From emarketing. 3 1. Creating Your Customer Database.....5 1.1 Collecting Email Addresses via Your Website...7 1.2 Collecting Email

More information

1. EmailBrain Guide to emarketing...4. 2. How to Get the Most From emarketing 5. 1. Creating Your Customer Database...7

1. EmailBrain Guide to emarketing...4. 2. How to Get the Most From emarketing 5. 1. Creating Your Customer Database...7 1 Contents 1. EmailBrain Guide to emarketing.......4 2. How to Get the Most From emarketing 5 1. Creating Your Customer Database....7 1.1 Collecting Email Addresses via Your Website.....10 1.2 Collecting

More information

Engage Email Marketing

Engage Email Marketing Engage Email Marketing Customers and contacts are some of the biggest assets to any business. But how can you effectively stay front of mind, sell to them more often, or nurture and develop loyalty? One

More information

WHAT A MARKETING MANAGER NEEDS TO KNOW. WHEN PLANNING FOR AN EXHIBITION

WHAT A MARKETING MANAGER NEEDS TO KNOW. WHEN PLANNING FOR AN EXHIBITION WHAT A MARKETING MANAGER NEEDS TO KNOW. WHEN PLANNING FOR AN EXHIBITION Welcome I knew that, but I didn t know this. This document is designed for marketing managers who are familiar with the strategies

More information

Email Marketing. 023 8022 7117 www.atelier-studios.com @atelierstudios. Version 1.0

Email Marketing. 023 8022 7117 www.atelier-studios.com @atelierstudios. Version 1.0 Email Marketing Version 1.0 Atelier Studios Limited 19A London Road Southampton Hampshire SO15 2AE UK Email Marketing Email marketing is an excellent way of promoting products, services and events direct

More information

E-mail marketing for Beginners

E-mail marketing for Beginners Overview of today E-mail marketing for Beginners Chris Palmer Audiences NI Introductions What is e-marketing? Why do it? Focus on e-mail marketing Data Content MyEmma Tips for effective campaigns 1 Introductions

More information

Smart E-Marketer s Guide

Smart E-Marketer s Guide 30 insider tips to maximise your email deliverability rate 30 insider tips Step 1. Ensure the domain you use for sending emails is configured to enable authentication (SPF / Sender ID/ DomainKeys). Step

More information

Top 40 Email Marketing Terms You Should Know

Top 40 Email Marketing Terms You Should Know 1601 Trapelo Road Phone 781-472-8100 Suite 246 Fax 781-472-8101 Waltham, MA 02451 www.constantcontact.com Top 40 Email Marketing Terms You Should Know If you have ever felt out of your depth in a discussion

More information

Get on the Fast Track with RSS-Driven Automation.

Get on the Fast Track with RSS-Driven Automation. Get on the Fast Track with RSS-Driven Automation. Streamline your content delivery program through RSS, email, and social media. Maximize reach, increase engagement, build customer trust and, ultimately

More information

INinbox Start-up Pack

INinbox Start-up Pack 2 INspired Email Marketing This is what you should know about sending emails through INinbox and how to get started! Thanks for joining INinbox. choice. You ve made a great In front of you, you find the

More information

The Spark Small Business Guide: Graduating from Email Marketing to Marketing Automation

The Spark Small Business Guide: Graduating from Email Marketing to Marketing Automation The Spark Small Business Guide: Graduating from Email Marketing to Marketing Automation MARKETING AUTOMATION is technology that allows you to nurture leads through automated campaigns. Because marketing

More information

RFP 487: Questions & Answers

RFP 487: Questions & Answers RFP 487: Questions & Answers for the establishment of Frame Agreement(s) for the provision of GLOBAL EMAIL MARKETING SERVICES Questions 1) I d be grateful if you could please confirm where your Headquarters

More information

How-To Guide: Email Marketing (Part II)

How-To Guide: Email Marketing (Part II) How-To Guide: Email Marketing (Part II) Getting Started - Why Email? Is Email Marketing Right For You? Consider These Facts: More than one in five people worldwide use email. That's about 1.9 billion people.

More information

The Guide to: Email Marketing Analytics"

The Guide to: Email Marketing Analytics The Guide to: Email Marketing Analytics" This guide has been lovingly created by Sign-Up.to we provide email marketing, mobile marketing and social media tools and services to organisations of all shapes

More information

CONSUMER EMAIL LIST MANAGEMENT Overcoming Challenges To Growing & Maintaining Your List CONSUMER EMAIL LIST MANAGEMENT

CONSUMER EMAIL LIST MANAGEMENT Overcoming Challenges To Growing & Maintaining Your List CONSUMER EMAIL LIST MANAGEMENT CONSUMER EMAIL LIST MANAGEMENT Overcoming Challenges To Growing & Maintaining Your List 1 Consumer Email List Management Ascend2 Research Conducted in Partnership with BlueHornet. This work is licensed

More information

Right Message, Right Person, Right Time

Right Message, Right Person, Right Time Right Message, Right Person, Right Time We can rely on Emailcenter for help whenever we need it. Their support is first-class. Gocompare.com ABOUT US Emailcenter was founded in 1999 by current Managing

More information

Bulk email and newsletters

Bulk email and newsletters + Email Newsletters + This session will cover: Concepts: 1. Bulk email and newsletters 2. Email marketing plan Welcome! Foundations of Communications Emily Pitts Ennis, CAES OIT 3. Subscription lists 4.

More information

Maximise event marketing performance with IP tracking

Maximise event marketing performance with IP tracking Maximise event marketing performance with IP tracking EVENT MARKETING IN 2013 Is event marketing outdated in the era of all things digital? Stats from the Marketingsherpa reports that 72% of B2B marketers

More information

Spreading the Word: Raising Awareness and Funds with Email. Presented by: Alec Stern, VP, Constant Contact

Spreading the Word: Raising Awareness and Funds with Email. Presented by: Alec Stern, VP, Constant Contact Spreading the Word: Raising Awareness and Funds with Email Presented by: Alec Stern, VP, Constant Contact Agenda Section 1: Email 101 Section 2: Getting Started Section 3: Getting Your Email Delivered

More information

MDR s Email Marketing Best Practices for Education Marketers

MDR s Email Marketing Best Practices for Education Marketers MDR s Email Marketing Best Practices for Education Marketers by Christopher Ziemnicki, E-Marketing Solutions Leader, MDR OVERVIEW Education marketers have been dramatically shifting more and more of their

More information

BUILDING A PERMISSION- BASED EMAIL MARKETING LIST

BUILDING A PERMISSION- BASED EMAIL MARKETING LIST BUILDING A PERMISSION- BASED EMAIL MARKETING LIST Say Please Before Hitting Send InfoUSA wants email marketers to know that you have two choices: You can either send unsolicited email or send email to

More information

Six Strategies for Achieving

Six Strategies for Achieving Knowledge Guide: Six Strategies for Achieving Email Marketing Success virtualroi May 2009 by: Sally Lowery Online Marketing Manager Building an Email Marketing Strategy The Internet is now the way to get

More information

Page 1 of 12. A Brief Guide to Launch a Successful Newsletter Campaign

Page 1 of 12. A Brief Guide to Launch a Successful Newsletter Campaign Page 1 of 12 A Brief Guide to Launch a Successful Newsletter Campaign Page 2 of 12 Table of Content 1. Executive Summary... 3 2. Why Newsletter campaign?... 4 3. Getting started and Prerequisites... 6

More information

The Perfect Digital Marketing Recipe For Your Business Success

The Perfect Digital Marketing Recipe For Your Business Success The Perfect Digital Marketing Recipe For Your Business Success Executive Summary With a wide variety of options available to us, it can often be difficult to find the optimum combination of tools and techniques

More information

Multi-Channel Benchmarking Guide H2, 2012. March 2013 Version 1.1

Multi-Channel Benchmarking Guide H2, 2012. March 2013 Version 1.1 Multi-Channel Benchmarking Guide H2, 2012 March 2013 Version 1.1 Contents Introduction... 4 Key Trends... 5 Key Trend Details... 5 Overview... 9 Deliverability... 9 Analysis... 10 Hard Bounce Rate... 10

More information

Best Practices for Email Marketing With imodules

Best Practices for Email Marketing With imodules Best Practices for Email Marketing With imodules Overview Communication is fundamental in building valuable relationships with your constituents. Emails can be up to 20 times more cost effective and generate

More information

An overview of designing HTML emails for Hotmail, Yahoo, Outlook, Lotus Notes and AOL

An overview of designing HTML emails for Hotmail, Yahoo, Outlook, Lotus Notes and AOL An Emailcenter briefing: Can your customers read your email newsletters? An overview of designing HTML emails for Hotmail, Yahoo, Outlook, Lotus Notes and AOL November, 2004 Emailcenter research has shown

More information

Building Relationships and Repeat Business with Email

Building Relationships and Repeat Business with Email Permission-based email marketing can help grow your small business. Why Relationship Email is a Marketing Must Generate leads and repeat business with email communications It is 15 times less expensive

More information

Online Lead Generation Game Prospecting via email through third party lists

Online Lead Generation Game Prospecting via email through third party lists Online Lead Generation Game Prospecting via email through third party lists Presented by: parin mody Parin Mody, Global Director, Business Development @mparin Can you start immediately? 90% believe email

More information

Growing Your Business Through Email Marketing

Growing Your Business Through Email Marketing Growing Your Business Through Email Marketing Email marketing can be a cost-effective way to acquire new customers, and to enhance relationships with your current customers. Done correctly, email marketing

More information

Insurance Marketing White Paper The benefits of implementing marketing automation into your email marketing strategy

Insurance Marketing White Paper The benefits of implementing marketing automation into your email marketing strategy Insurance Marketing White Paper The benefits of implementing marketing automation into your email marketing strategy Katie Traynier July 2013 Email and Website Optimisation Introduction Most email marketers

More information

The Power of Email Marketing

The Power of Email Marketing The Power of Email Marketing Connect. Inform. Grow. Copyright 2008 Constant Contact Inc. Introduction This presentation has three parts Connect, Inform, and Grow Connecting to build customer relationships

More information

Google AdWords Remarketing

Google AdWords Remarketing Google AdWords Remarketing AdWords remarketing is not only great for driving visitors back to your website to convert but is also great at improving your branding which in effect increases conversion and

More information

Best Practice Data Collection for Marketers

Best Practice Data Collection for Marketers Best Practice Data Collection for Marketers 15 ways to streamline your sign up process For more information please contact clients@adestra.com or call +44 (0)1865 24 24 25 1 Best Practice Data Collection

More information

The Power of Email Marketing

The Power of Email Marketing The Power of Email Marketing Connect. Inform. Grow. Copyright 2008 Constant Contact Inc. Introduction This presentation has three parts Connect, Inform, and Grow Connecting to build customer relationships

More information

Getting Started with Automizy

Getting Started with Automizy Getting Started with Automizy The Basics To help you get started, this guide will show you exactly how simple it is to use Automizy to combine automated multi-channel communication into your overall marketing

More information

5 STEPS to INCREASE WEBSITE LEADS. An Introduction to Inbound Marketing. a product of the minds @

5 STEPS to INCREASE WEBSITE LEADS. An Introduction to Inbound Marketing. a product of the minds @ 5 STEPS to INCREASE WEBSITE LEADS An Introduction to Inbound Marketing a product of the minds @ Five Steps to Increase Website Leads Introduction Inbound Marketing isn t a fad - it s a proven strategy.

More information

An Email Delivery Report for 2012: Yahoo, Gmail, Hotmail & AOL

An Email Delivery Report for 2012: Yahoo, Gmail, Hotmail & AOL EmailDirect is an email marketing solution provider (ESP) which serves hundreds of today s top online marketers by providing all the functionality and expertise required to send and track effective email

More information

OFFERINGS & PRICING. Effective 8/2015 Prices are subject to change. v 1.5 2015 Act-On Software

OFFERINGS & PRICING. Effective 8/2015 Prices are subject to change. v 1.5 2015 Act-On Software OFFERINGS & PRICING Effective 8/2015 Prices are subject to change. 2015 Act-On Software Quick start services 2 Marketing automation strategy, consulting & managed services 4 Marketing automation design

More information

Email Marketing Features

Email Marketing Features Email Marketing Features ECampaign101 Email Marketer is a true all in one communications platform and includes everything you need to create, send and track professional HTML emails, autoresponders, surveys,

More information

Email Marketing Insight 2011

Email Marketing Insight 2011 Email Marketing Insight 2011 A research project into Irish marketers use of email Produced by in conjunction with Contents Introduction 1 Foreword by Tom Trainor 1 Introduction by Andrew O Shaughnessy

More information

A quick guide to... Permission: Single or Double Opt-in?

A quick guide to... Permission: Single or Double Opt-in? A quick guide to... Permission: Single or Double Opt-in? In this guide... Learn how to improve campaign results by sending new contacts a confirmation email to verify their intention to join. Table of

More information

Email Marketing Ambition Digital Carly Rodgers

Email Marketing Ambition Digital Carly Rodgers Email Marketing Ambition Digital Carly Rodgers Open Rates The number of email opens divided by the total number of emails sent Open Rates Q. 1 What open rates do you experience? Click Through Rates The

More information

emarketer system Benefits

emarketer system Benefits emarketer system Impart media s emarketer system, our all-in-one email marketing software, includes everything you need to create, send, track and profit from email marketing. As well as newsletters, the

More information

Overcoming Your Content Marketing Challenges

Overcoming Your Content Marketing Challenges Overcoming Your Content Marketing Challenges How to create great content your readers will share. 2012 Copyright Constant Contact, Inc. 13-3660 BEST PRACTICES GUIDE SOCIAL MEDIA MARKETING Engage your readers

More information

How to Put Your Marketing on Autopilot with Autoresponder

How to Put Your Marketing on Autopilot with Autoresponder How to Put Your Marketing on Autopilot with Autoresponder 2014 Copyright Constant Contact, Inc. 14-4113 Helping Small Business Do More Business AUTO R E S P O N DE R G U I DE Imagine if you could set up

More information

EMAIL SUCCESS TOOLKIT

EMAIL SUCCESS TOOLKIT WHITEPAPER EMAIL SUCCESS TOOLKIT EXECUTIVE SUMMARY Before you hit the send button on yet another oops message, use this toolkit to prevent mistakes. Included are a Project Brief to help with your process,

More information

Top 25 Email Marketing Terms You Should Know. Email Marketing from Constant Contact

Top 25 Email Marketing Terms You Should Know. Email Marketing from Constant Contact Email Marketing from Constant Contact Top 25 Email Marketing Terms You Should Know Constant Contact, Inc. 1601 Trapelo Road, Suite 329 Waltham, MA 02451 www.constantcontact.com If you have ever felt out

More information

The Performance Marketer s Guide to Email Marketing: Engaging Your Subscribers

The Performance Marketer s Guide to Email Marketing: Engaging Your Subscribers Fluent 2016 Page 5 The Performance Marketer s Guide to Email Marketing: Engaging Your Subscribers You ve cleared the initial hurdle of acquiring new prospects for your email marketing campaigns, but now

More information