Franchise. Marketing. Benefits and best practices for a centralized approach.

Save this PDF as:
 WORD  PNG  TXT  JPG

Size: px
Start display at page:

Download "Franchise. Email Marketing. Benefits and best practices for a centralized approach. www.streamsend.com"

Transcription

1 Franchise Marketing Benefits and best practices for a centralized approach

2 A Centralized Marketing Program Will Help You Boost Local Sales, Enhance Brand Loyalty and Control Your Brand on a Corporate Level. By 2015, companies that focus on integrated processes for Local Marketing Enablement will increase revenue from 15-20%. - Gartner Research Companies must begin the process of centralizing all of their communications to develop a more accurate picture of how their subscribers respond to various messages, as well as maintain controls to ensure that consumers are not overloaded by messages. - JupiterResearch StreamSend Franchise Marketing // 2

3 Think Globally, Act Locally National brands and marketers are faced with the challenge of growing sales at the local level while protecting brand equity. You may be surprised to find that centralizing and automating your marketing are powerful ways to localize your national marketing strategy. Unlike other marketing channels, a centralized approach to marketing allows you to deliver targeted, personalized, localized and measurable campaigns while maintaining consistent brand image. 50% This guide will provide you with best practices for centralizing, automating and localizing your marketing program. 3 \\ StreamSend Franchise Marketing

4 Contents p7. p9. p12. p17. Don t underestimate the importance of a solid database Use templates as a tool to enhance your brand Automation makes it easier for you, more relevant for your subscribers Sending the is just the start use analytics to monitor success StreamSend Franchise Marketing // 4

5 Why Centralize Your Marketing 80% 10% 20% Program? Overview For most brands, the marketing mantra is to maintain consistency of message. If your franchisees are executing individual campaigns, it will be next to impossible for you to control the messaging. A centralized platform with automation provides the best of both worlds: It gives you the ability to control the voice/tone of your brand, while allowing your franchisees to tailor the offer to their specific locations. 5 \\ StreamSend Franchise Marketing

6 Why centralize and automate? Let us count the ways: The arguments for centralizing are compelling: Managing s through a single platform enables companies to not only more effectively manage their brand and good sender reputation, but it s also much easier to manage the frequency of communication... Leverage don t lose your brand equity Manage brand consistency across the entire organization from one central location. Increase sales with a centralized marketing approach built on local relationships Send campaigns to customers franchise-wide with geo-targeted promotions corresponding to individual franchise locations. Collect valuable data A centralized approach will enable you to collect and immediately analyze actionable data franchise-wide to help you spot trends and tweak your campaigns for optimail results. Cheryle Ross, the ecommerce Marketing Manager of Xerox Corp., on the Experience Council Blog Multi-level reporting Report on campaigns globally or by individual locations, then find out what works (and what doesn t) so locations can learn from one another. Maximize time and minimize resources Leverage the data you collect franchise-wide to develop triggered, personalized communications that cross sell and upsell customers based on purchase history and preferences. StreamSend Franchise Marketing // 6

7 It All Begins with a Centralized Database 80% 10% 20% Overview Today s buzzword is big data, but it s the small details of your data that are key. The information you store in your database (and how it s organized) will largely determine the success of your strategy. If you fail to send your prospects and customers relevant content, they are more likely to opt-out from your list. However, by sending relevant, timely and personal communications, you can convert a prospect into a customer, boost the average order value of your s and increase the lifetime value of your existing customers. 70% 60% 50% 40% 30% 7 \\ StreamSend Franchise Marketing

8 A few things to consider when organizing your database: Not all campaigns are created equal Begin by defining the types of campaigns you ll be sending. Weekly special offers with coupons that recipients can bring into the store? Ecommerce campaigns? Monthly what s new s? Interactive s such as surveys and contests? s incorporating your social media sites? automation Next, define the types of automated s you want to send. Welcome s? (These are advisable.) Cart abandonment reminders? Purchase association s? Birthday offers? Reactivation s? Database organization Segmentation Now that you ve defined the types of campaigns you ll be sending, think about how you want to segment those campaigns. What information will trigger your automated s (i.e., zip codes, purchases, birthdays, etc.)? Data capture Once you ve defined how you want to segment your campaigns and what type of information you want to leverage for automated s, make sure your database captures this information from your franchise locations, purchase forms and landing pages. 8 \\ StreamSend Franchise Marketing StreamSend Franchise Marketing // 8

9 Your s Are an Extension of Your Brand Overview A consistent brand image can increase brand loyalty and, consequently, sales. Project a consistent brand image via visual components such as logo and color scheme, as well as with messaging and tone. Your prospects and customers will not only become familiar with your brand, they will ultimately trust your brand. 9 \\ StreamSend Franchise Marketing

10 A few things to keep in mind: The template is your friend Create a series of templates that can be used for different types of campaigns / messages, such as coupons, what s new, special offers, events, surveys and more. Branding across templates Each template should have a different layout based on the content it features. However, all templates should be branded consistently. Use consistent colors and fonts, and be sure to place the logo toward the top so it is visible in preview panes. Include your company name in your logo s alt tag in case the recipient s client blocks images. Always include your company name in the from address as well. How are they viewing your ? According to Pew Internet Research, 91% of the adult U.S. population owns a cellphone. If you re not optimizing your s for mobile devices such as cellphones and tablets, you ll be losing out to your competition, who is. Responsive templates ensure that your s display properly on all screen sizes, making them easy to view and engage with regardless of where they are being viewed from. The voice While different communications may call for different tones, be sure to maintain a consistent brand voice across all s. It s OK to have s that are serious, playful, emotional... but you need to be consistent, not schizophrenic, when it comes to your brand. StreamSend Franchise Marketing // 10

11 Landing pages Landing pages are extensions of your s, so make sure your landing page design is consistent with your s. Also, make sure they complement your s. In other words, avoid a disconnect between your and your landing pages. Your should have the information that will prompt recipients to click on the . Your landing page should include content that will take them further down the sales funnel. Habits Be sure to consider your target s habits as you design your s. Are your readers printing your s and bringing the coupons into the store? Alternatively, are they bringing in their mobile device so they can present the coupon on their phone? Are they clicking to purchase online? Are they researching online, then purchasing in store? A well designed template combined with an effective landing page can increase sales and build brand equity. Demographics The demographic breakdown of your readers should not be overlooked, particularly for franchises with numerous locations. For example, if your target audience is skewed a little older, you may want to use a larger font size. Or if your audience has more disposable income, you can feature higher-ticket items. 11 \\ StreamSend Franchise Marketing

12 Automation Overview Forgive us for stating the obvious, but if you show people that you understand their interests, they ll be more receptive to your message. If you send them an when they re considering making a purchase, they ll be more inclined to buy. The reason automation is effective is because it is accurate. Each triggered communication is prompted by an action or data coming directly from the person receiving the message. 70% 12 \\ StreamSend Franchise Marketing

13 Below are several types of automated campaigns, but not all are right for every business: Welcome s When someone subscribes to your list, a welcome sequence can (and should) be triggered. This is your opportunity to make a good first impression. It s also your chance to set expectations of what they will receive in future communications. Trial series If you offer a trial period of your product or service, you can set up a sequence of s to educate the consumer and eventually encourage them to upgrade to a paid account. Types of automated campaigns Cart abandonment If you have an ecommerce site, you know that cart abandonment is a major issue. Cart abandonment s can increase sales significantly by triggering an reminding online shoppers of their incomplete purchases. Dynamic content For a more relevant , you can use dynamic content to tailor a national template with a different promotional offer for each franchise location. You ll see much better results than if you send a blast-batch, one-size-fits-all . StreamSend Franchise Marketing // 13

14 s triggered by landing pages and forms Remember that s and landing pages work both ways. We have discussed how a click-through from an must take the subscriber to a landing page that contains content relevant to the . On the flip side, landing pages and forms can trigger s. A form asking customers to fill in their preferences will then generate an stream based on those preferences. Let s say your franchise is a restaurant chain. One customer s form input reveals that they are a family of four, with children under 12, most likely to visit the restaurant between 4 and 6 p.m. on weekdays. That customer would receive s with family-friendly content (kids meals, early bird specials, etc.). Another customer s input reveals that he is a single person who frequents the bar area. That customer would receive s featuring happy hour specials, live entertainment and the like. Replenish and repurchase s If your product or service has a usage or repair lifecycle, replenish and repurchase s can be triggered automatically whenever a visitor s account runs low. Or if your audience has more disposable income, you can feature higher-ticket items. 14 \\ StreamSend Franchise Marketing

15 Ways to maximize automation: Strategy Begin by defining your goals and the type of remarketing campaigns you want to implement. Cart abandonment reminders? Purchase association s? Benefit-driven landing pages and triggers? Welcome s? Product trial upgrade s? Requests for consumer reviews? Planning Once your goals are clear, determine the triggers for your s. You ll need to capture this information for timely, personal s later. To deal with cart abandonment, test ing a few hours after, then a day later if needed. Second s often lift conversions considerably. Also, during a product trial, test sending feature and benefit-driven s throughout the trial cycle. Maximize Segmentation Automation is most effective when it s used in conjunction with segmented lists. This is particularly true for franchises. For example, if you re promoting a nationwide event, you can automate when the deploys according to the date/time for each location (time zone specific, segmented by customer area code). You also can include locationspecific information such as address and phone number. Lastly, you can tweak the offer to include location-specific details such as special appearances and more. StreamSend Franchise Marketing // 15

16 Messaging Customize plans for the various segments of your database: existing customers, existing prospects, past or inactive customers, new leads, people who bought X, people who abandoned a shopping cart, etc. Again, people will unsubscribe if you don t address their needs. So be consistent and mindful. Testing Automating your s does not give you carte blanche to schedule them and ignore them. As noted above, testing is how you can get the most out of your marketing campaigns. Your strategy should not be set in stone. If you re not getting the expected lift from your cart abandonment s, for example, consider changing the frequency or messaging. If subscribers aren t responding to your re-engagement s, consider changing the incentive. As an marketer, testing, testing should be your mantra. 16 \\ StreamSend Franchise Marketing

17 It s Not Rocket But... Analytics Can Propel Your Campaigns to the Next Level Overview Your campaign doesn t end when you hit send! Analytics provides you with crucial insight into what is (or isn t) resonating with your audience. In order to maximize engagement, be sure to pull reports for campaigns franchise -wide as well as for each individual location. 17 \\ StreamSend Franchise Marketing

18 Following are several metrics you should track, beyond the obligatory opens and clicks: (and be sure to differentiate between total opens/clicks and unique opens/clicks) Click activity Which areas of your received the greatest percentage of clicks? Do images fare better than copy, or vice versa? Does the call to action do its job of getting folks to your site? Do certain areas of your s draw more clicks? If so, you ll want to place your content accordingly. Tracking Beyond clicks Not only should you track the number of people who click from an to a landing page, but also the number of people who actually take action on the landing page. This can easily be tracked by creating goals in Google Analytics or by using your own ecommerce functionality. Unsubscribes Keep tabs on your unsubscribes. If you see a spike, look for a correlation such as an increase in frequency. A surge in unsubscribes also could signal that your content simply is no longer relevant. If so, revisit your segmentation and messaging. StreamSend Franchise Marketing // 18

19 Forward to a friend Tracking this action can reveal not only what messages were worthy of forwarding, but also which subscribers found the messages interesting enough to do so. Social media engagement Monitor click-throughs to your social media sites. If your audience has a strong presence in social media, you may want to consider more content/promotions involving your social media sites. Opens by day or time If you want to increase your open rate, take a look at when your s are being opened. Do people open them during their lunch hour at work? After hours? On weekends? Opens by device Not only should you track how your subscribers are reading your s (desktop vs. laptop vs. tablet vs. smartphone), you should track what brand device. Your s do not render exactly the same on all devices/ brands, so you should take this into consideration during the design stage. 19 \\ StreamSend Franchise Marketing

20 The bottom line A centralized approach to your franchise marketing will result in more opens, more customer engagement, and more business for you. Most importantly, it will help you manage your brand, keeping its integrity across all your franchisees. Not only that, it will make your job easier and your work more efficient, as everything will be consolidated and accessible via the same system. A centralized system not only makes your job easier and your work more efficient, as everything is consolidated and accessible via the same system, but it allows you to tailor your communications for each audience so that what they receive in their inbox is relevant and click-worthy. It also will add layers to your reporting so you ll be able to compare national to local, and one area to another as you continue to fine tune your campaigns. 20 \\ StreamSend Franchise Marketing

21 Franchise Marketing Automation Bridging the gap between central marketers, franchises and the local community Schedule your demo today! Call , ext. 832 or visit StreamSend.com/FMGuide Watch this video to Learn more! Use StreamSend Franchise Marketing Automation to send campaigns to customers franchise-wide with geo-targeted promotions corresponding to individual franchise locations. Global Branding, Local Marketing Protect Your Brand - and Your Business Automatically Collect Valuable Data Benefit from Multi-Level Reporting Personal Support

Em@il Marketing integration and automation tactics that lift conversions and boost ROI.

Em@il Marketing integration and automation tactics that lift conversions and boost ROI. Em@il Marketing integration and automation tactics that lift conversions and boost ROI. How to successfully incorporate social, video, remarketing and marketing automation into your Email Marketing strategy.

More information

Email Marketing for Hoteliers: A Step-by-Step Guide

Email Marketing for Hoteliers: A Step-by-Step Guide Email Marketing for Hoteliers: A Step-by-Step Guide Tactics to Boost your Email Marketing ROI Table of Contents Introduction...1 Step 1: Build Your Email List...2 Step 2: Develop Your Content Strategy...3

More information

Get on the Fast Track with RSS-Driven Automation.

Get on the Fast Track with RSS-Driven Automation. Get on the Fast Track with RSS-Driven Automation. Streamline your content delivery program through RSS, email, and social media. Maximize reach, increase engagement, build customer trust and, ultimately

More information

01 877.362.4556 www.listrak.com

01 877.362.4556 www.listrak.com Behavioral Retargeting Email Campaigns: Five Things You Need to Know 01 2010, Listrak By Megan Ouellet, Director of Marketing June 28, 2010 Forrester Research reported that 154 million people in the United

More information

Leaving Money On The Table

Leaving Money On The Table 10 Ways Retailers Are Leaving Money On The Table Page 1 Let s face it: gaining and retaining customers can often feel like a high stakes match. What s the right balance between what you ll give in the

More information

Ecommerce Customer Acquisition:

Ecommerce Customer Acquisition: Ecommerce Customer Acquisition: Tips for Acquiring Subscribers Who Will Become Loyal Customers by Donna Fulmer, Listrak Marketing Communications and PR Manager May 2013 With 55% of marketing professionals

More information

Revenue Generating Conversion Rate Optimization (CRO) Strategies

Revenue Generating Conversion Rate Optimization (CRO) Strategies Revenue Generating Conversion Rate Optimization (CRO) Strategies AWG s recommendations are based upon intuitive testing and tracking via Google Analytics and other programs specifically purposed to measure

More information

Email testing EFFECTIVE TESTS FOR EVERY METRIC OF AN EMAIL CAMPAIGN

Email testing EFFECTIVE TESTS FOR EVERY METRIC OF AN EMAIL CAMPAIGN Email testing guide EFFECTIVE TESTS FOR EVERY METRIC OF AN EMAIL CAMPAIGN GUIDE TO TESTING YOUR EMAIL MARKETING CAMPAIGNS The savvy email marketer knows that to maximize email marketing ROI, testing is

More information

TOP TIPS TO A TIP TOP EMAIL

TOP TIPS TO A TIP TOP EMAIL TOP TIPS TO A TIP TOP EMAIL EMAIL MOBILE SOCIAL WEB CONTENTS PAGE Introduction... 3 My Top 10 Tips... 4 Tip 1 - Super, Super Subject Lines... 4 Tip 2 - Make Your Call To Action Count... 5 Tip 3 - The Power

More information

A Beginner's Guide to E-Commerce Personalization

A Beginner's Guide to E-Commerce Personalization A Beginner's Guide to E-Commerce Personalization CommerceSciences.com Contents Introduction... 1 Real-Time Offers & Website Personalization... 3 Creative Messaging That Really Matters... 5 Drawing Your

More information

Nurture Registrants with Triggered Email Follow-up

Nurture Registrants with Triggered Email Follow-up Nurture Registrants with Triggered Email Follow-up Will Schnabel VP Business Development, Silverpop wschnabel@silverpop.com Twitter: @wschnabel Silverpop 1400+ customers, 2000+ brands Email Marketing and

More information

The Performance Marketer s Guide to Email Marketing: Engaging Your Subscribers

The Performance Marketer s Guide to Email Marketing: Engaging Your Subscribers Fluent 2016 Page 5 The Performance Marketer s Guide to Email Marketing: Engaging Your Subscribers You ve cleared the initial hurdle of acquiring new prospects for your email marketing campaigns, but now

More information

Table of Contents. Copyright 2011 Synchronous Technologies Inc / GreenRope, All Rights Reserved

Table of Contents. Copyright 2011 Synchronous Technologies Inc / GreenRope, All Rights Reserved Table of Contents Introduction: Gathering Website Intelligence 1 Customize Your System for Your Organization s Needs 2 CRM, Website Analytics and Email Integration 3 Action Checklist: Increase the Effectiveness

More information

Email Marketing in the 21 st Century THE MID ATLANTIC CHESAPEAKE CONFERENCE

Email Marketing in the 21 st Century THE MID ATLANTIC CHESAPEAKE CONFERENCE Email Marketing in the 21 st Century THE MID ATLANTIC CHESAPEAKE CONFERENCE Thursday, November 3, 2011 Who is WhatCounts? 2 1 3 Company Snapshot Our Vision Recognized for our flexible technology and solutions

More information

Autoresponders Quickstart Guide

Autoresponders Quickstart Guide Autoresponders Quickstart Guide 1 2 Autoresponders Quickstart Guide Copyright 2014 Mooloop Ltd All Rights Reserved You re welcome to email, tweet, blog, and pass this ebook around. But please don t change

More information

WHO, WHAT, HOW, WHERE, & WHY of EMAIL MARKETING

WHO, WHAT, HOW, WHERE, & WHY of EMAIL MARKETING THE WHO, WHAT, HOW, WHERE, & WHY of EMAIL MARKETING A FIELD GUIDE THE WHO, WHAT, HOW, WHERE, & WHY of EMAIL MARKETING A FIELD GUIDE Email marketing is about more than just your message. In fact, the words

More information

How-To Guide: Email Marketing. Content Provided by

How-To Guide: Email Marketing. Content Provided by How-To Guide: Email Marketing Content Provided by Why Email Marketing? With all the channels available, why use email to market? It s powerful. Every $1 spent on email marketing has a $40 return, according

More information

MDR s Email Marketing Best Practices for Education Marketers

MDR s Email Marketing Best Practices for Education Marketers MDR s Email Marketing Best Practices for Education Marketers by Christopher Ziemnicki, E-Marketing Solutions Leader, MDR OVERVIEW Education marketers have been dramatically shifting more and more of their

More information

The Guide to: Email Marketing Analytics"

The Guide to: Email Marketing Analytics The Guide to: Email Marketing Analytics" This guide has been lovingly created by Sign-Up.to we provide email marketing, mobile marketing and social media tools and services to organisations of all shapes

More information

TOP 5 EMAIL MARKETING PERFORMAMCE IMPROVEMENT TRENDS FOR 2013

TOP 5 EMAIL MARKETING PERFORMAMCE IMPROVEMENT TRENDS FOR 2013 TOP 5 EMAIL MARKETING PERFORMAMCE IMPROVEMENT TRENDS FOR 2013 Karen Talavera, Synchronicity Marketing April 3, 2013 A Hiscox Google+ Hangout Today s Presenter: Karen Talavera Nationally-recognized email

More information

Transforming Big Data Into Smart Advertising Insights. Lessons Learned from Performance Marketing about Tracking Digital Spend

Transforming Big Data Into Smart Advertising Insights. Lessons Learned from Performance Marketing about Tracking Digital Spend Transforming Big Data Into Smart Advertising Insights Lessons Learned from Performance Marketing about Tracking Digital Spend Transforming Big Data Into Smart Advertising Insights Lessons Learned from

More information

INBOUNDMARKETING. For Beginners. Everything you need to know to get started.

INBOUNDMARKETING. For Beginners. Everything you need to know to get started. INBOUNDMARKETING For Beginners Everything you need to know to get started. 2 Bill is a Certified Inbound Marketing Specialist with Honors with 18 years of marketing experience. Not only is Bill an Inbound

More information

Abandoned online baskets can be a rich source of revenue.

Abandoned online baskets can be a rich source of revenue. Abandoned online baskets can be a rich source of revenue. The ebook explains how you can use retargeting to reengage customers and reduce shopping cart abandonment. www.brightpearl.com/ca0 Welcome to abandoned

More information

Tapping into Mobile App Installs. Building a Valuable User Base for Your App

Tapping into Mobile App Installs. Building a Valuable User Base for Your App Tapping into Mobile App Installs Building a Valuable User Base for Your App Introduction If your business has an app, or you re planning to launch one, you ve probably spent a lot of time thinking about

More information

Better Email Marketing: Making Sure Your Messages Get Read & Acted On

Better Email Marketing: Making Sure Your Messages Get Read & Acted On Better Email Marketing: Making Sure Your Messages Get Read & Acted On Better Email Marketing What to Know Where to Start What to Watch Out For Information You Need to Gather About Your Audience How to

More information

8 CRITICAL METRICS FOR MEASURING APP USER ENGAGEMENT

8 CRITICAL METRICS FOR MEASURING APP USER ENGAGEMENT 8 CRITICAL METRICS FOR MEASURING APP USER ENGAGEMENT Contents Measuring the Success of Your Mobile App...01 1. Users...04 2. Session Length...07 3. Session Interval...12 4. Time in App...15 5. Acquisitions...18

More information

Facebook Holiday Best Practices Guide

Facebook Holiday Best Practices Guide Facebook Holiday Best Practices Guide 1 facebook_holiday-guide.indd 1 8/5/2015 11:14:41 PM Contents Introduction 3 Your holiday prep checklist 4 Drive momentum before the holidays 8 Maximize sales during

More information

The Fundamentals of B2C Marketing Automation for Effective Marketing Communications

The Fundamentals of B2C Marketing Automation for Effective Marketing Communications The Fundamentals of B2C Marketing Automation for Effective Marketing Communications Mark Patron February 2013 Email and Website Optimisation Introduction Marketing automation is a process that uses insight

More information

The Data-Driven Marketer s Guide to: Lifecycle Marketing

The Data-Driven Marketer s Guide to: Lifecycle Marketing The Data-Driven Marketer s Guide to: Lifecycle Marketing % The Importance of Lifecycle Marketing To savvy marketers, it s no longer news that existing customers are crucial to growing your business. According

More information

Retargeting is the New Lead Nurturing: 6 Simple Ways to Increase Online Conversions through Display Advertising

Retargeting is the New Lead Nurturing: 6 Simple Ways to Increase Online Conversions through Display Advertising Retargeting is the New Lead Nurturing: 6 Simple Ways to Increase Online Conversions through Display Advertising 565 Commercial Street, San Francisco, CA 94111 866.497.5505 www.bizo.com Follow us on Twitter:

More information

Reducing shopping cart abandonment.

Reducing shopping cart abandonment. Reducing shopping cart abandonment. Whats inside 7 out of 10 shoppers abandon their carts with products in them. The reasons for abandoning shopping carts are multiple and e-commerce merchants are trying

More information

LEAD NURTURING STRATEGY WHITE PAPER. November 2013

LEAD NURTURING STRATEGY WHITE PAPER. November 2013 LEAD NURTURING STRATEGY WHITE PAPER November 2013 TABLE OF CONTENTS 1. EXECUTIVE SUMMARY 2. INTRODUCTION 3. WHAT IS LEAD NURTURING? 4. OUTLINING AN EFFICIENT LEAD NURTURING STRATEGY 4.1. BUYER PERSONA

More information

Here are a few different things you can ask for when you re building your contact lists:

Here are a few different things you can ask for when you re building your contact lists: TOP 12 Ways to Segment Your Contact List You can never have too much information. However, data that isn t segmented holds far less value than data that has been properly sliced and diced. So if you aren

More information

Generate More Revenue Using Email Marketing Segmentation

Generate More Revenue Using Email Marketing Segmentation Generate More Revenue Using Email Marketing Segmentation Welcome! Wendy Griffin Marketing Coordinator Campaigner Email Marketing Reach out to us! Feedback@campaigner.com @CampaignerEmail Questions Use

More information

5 Facets of. Superior Email Conversion @ $

5 Facets of. Superior Email Conversion @ $ 5 Facets of Superior Email Conversion @ $ 1 How do you attain a conversion rate that is 9X the industry average? Here s some insight: 9x 9x industry average: That s what your return could be with true

More information

Frequency Matters. The keys to optimizing email send frequency

Frequency Matters. The keys to optimizing email send frequency The keys to optimizing email send frequency Email send frequency requires a delicate balance. Send too little and you miss out on sales opportunities and end up leaving money on the table. Send too much

More information

The Scientific Guide To: Email Marketing 30% OFF

The Scientific Guide To: Email Marketing 30% OFF The Scientific Guide To: Email Marketing 30% OFF Who is this guide for? All Marketing and ecommerce Managers at B2C companies. Introduction Science gives us the power to test assumptions by creating experiments

More information

How to Power Up Your Email- Marketing ROI

How to Power Up Your Email- Marketing ROI How to Power Up Your Email- Marketing ROI TM FulcrumTech EMAIL MARKETING RESULTS YOU CAN MEASURE www.fulcrumtech.net 215-489-9336 Doylestown, PA ROI Goalsetter is a registered trademark of FulcrumTech,

More information

Define, Benchmark, Evaluate: A Guide to Assessing Your Email Marketing Performance

Define, Benchmark, Evaluate: A Guide to Assessing Your Email Marketing Performance WHITE PAPER Define, Benchmark, Evaluate: A Guide to Assessing Your Email Marketing Performance Define, Benchmark, Evaluate: A Guide to Assessing Your Email Marketing Performance As marketers, we wear many

More information

RETARGETING. A Beginner s Guide to Retargeting 101

RETARGETING. A Beginner s Guide to Retargeting 101 RETARGETING A Beginner s Guide to Retargeting 101 1 Retargeting 101 Interested in retargeting, but don t know where to start? Allow the following beginner s guide to help you: Retargeting 101 What is Retargeting?

More information

The Importance of a Click. Tips and tactics to improve your email click rates

The Importance of a Click. Tips and tactics to improve your email click rates The Importance of a Click Tips and tactics to improve your email click rates 1 Introduction A Click. One simple action among many when it comes to email marketing. However, improving your email click rates

More information

Properly targeting and managing your customer list. Creating and sending content that is relevant and interesting

Properly targeting and managing your customer list. Creating and sending content that is relevant and interesting Are you aware that on average, consumers receive 416 commercial emails per month? a Your customers want to be treated uniquely and feel that they have an established relationship with you. The days of

More information

Google AdWords vs Google Analytics: Dissecting Remarketing Lists. Written by Carrie Albright, Senior Account Manager. hanapinmarketing.

Google AdWords vs Google Analytics: Dissecting Remarketing Lists. Written by Carrie Albright, Senior Account Manager. hanapinmarketing. Google AdWords vs Google Analytics: Dissecting Remarketing Lists Written by Carrie Albright, Senior Account Manager In PPC, the power of remarketing is undeniable. Being able to interact with those who

More information

Driving Results with. Dynamic Creative

Driving Results with. Dynamic Creative Driving Results with Dynamic Creative Introduction In the world of digital advertising, reaching people is no longer the number one problem brands face when they plan a campaign. Ad networks and servers,

More information

THE B2B FULL-FUNNEL MARKETER S HANDBOOK

THE B2B FULL-FUNNEL MARKETER S HANDBOOK THE B2B FULL-FUNNEL MARKETER S HANDBOOK Brand Awareness Content Engagement & Education Lead Generation & Sales Conversions The B2B Full-Funnel Marketer s Handbook For business-to-business marketers, the

More information

10 Online Marketing and Email Trends Guaranteed to Increase Your Success

10 Online Marketing and Email Trends Guaranteed to Increase Your Success 10 Online Marketing and Email Trends Guaranteed to Increase Your Success Reggie Brady reggie@reggiebrady.com (203) 838-8138 Regina Brady 2011 all rights reserved Agenda Benchmarks and how do you rate?

More information

How To Use Email Marketing To Retain Loyal Customers

How To Use Email Marketing To Retain Loyal Customers Brick N Mortar Success Series How To Use Email Marketing To Retain Loyal Customers Powered By Belly 1 WHY EMAIL MARKETING? Let s say Bethany visits your restaurant and loves her meal and the service. She

More information

How Not to Nurture Your Leads Ten Mistakes Manufacturers Make in Marketing Automation

How Not to Nurture Your Leads Ten Mistakes Manufacturers Make in Marketing Automation 1 How Not to Nurture Your Leads Ten Mistakes Manufacturers Make in Marketing Automation Contents What is Marketing Automation?... 3 Why Do You Need Marketing Automation?... 4 Marketing Automation Technology

More information

WITH PERSONALIZED EMAIL

WITH PERSONALIZED EMAIL A special survey report from the editors of Internet Retailer PUMP UP THE VOLUME WITH PERSONALIZED EMAIL Personalization is a proven strategy for boosting email click-throughs and conversions. In fact,

More information

Top 5. Digital Marketing Services for Local Businesses

Top 5. Digital Marketing Services for Local Businesses Top 5 Digital Marketing Services for Local Businesses Lead generation, search engine optimization and transparent analytics - trying to understand these things is enough to make your head spin.? into How

More information

Survey Says: Consumers Want Live Help

Survey Says: Consumers Want Live Help Session Abstracts Optimization Services Track Survey Says: Consumers Want Live Help October 22 nd, 11:00 am Eastern ATG recently surveyed more than 1,000 Internet users who research, apply for, and buy

More information

Grow. How to Authentically Grow Your Email List

Grow. How to Authentically Grow Your Email List Grow How to Authentically Grow Your Email List Grow Email acquisition is an important part of any email marketing program. A report by Custora showed that email acquisition quadrupled from 2009-2013, demonstrating

More information

EMAIL MARKETING REFRESHES

EMAIL MARKETING REFRESHES WHITE PAPER 7 EMAIL MARKETING REFRESHES 7 EMAIL MARKETING REFRESHES The success of an email campaign can be determined by a variety of key performance indicators (KPIs): open ratio, click through ratio,

More information

MARKETING METHODS TO ATTRACT CUSTOMERS

MARKETING METHODS TO ATTRACT CUSTOMERS THE TOP 8 WAYS TO LEVERAGE NEW ONLINE MARKETING METHODS TO ATTRACT CUSTOMERS A PRACTICAL GUIDE TO DIGITAL MARKETING TABLE OF CONTENTS 3 Inbound Methodology 9 Mobile Friendly Website 12 Blog Regularly 17

More information

5 Keys to Exceptional Email Marketing. Delivra 2012

5 Keys to Exceptional Email Marketing. Delivra 2012 5 Keys to Exceptional Email Marketing Delivra 2012 2 Email marketing continues to be one of the most powerful and measurable marketing tools at your disposal. With the right tools and approach, your organization

More information

Email Win-Back Programs: Everyone Recommends Them, But Do They Work?

Email Win-Back Programs: Everyone Recommends Them, But Do They Work? Email Win-Back Programs: 1 Everyone Recommends Them, But Do They Work? Email Win-Back Programs: Everyone Recommends Them, But Do They Work? We ve missed you! Yes, But Not the Way You Think Talk to a permission-based

More information

HAS PROFOUNDLY CHANGED THE WAY AMERICANS SHOP...

HAS PROFOUNDLY CHANGED THE WAY AMERICANS SHOP... The Internet HAS PROFOUNDLY CHANGED THE WAY AMERICANS SHOP...... a fact that has opened up new possibilities for advertising your business. As consumers continue to turn to online sources in the process

More information

The Perfect Digital Marketing Recipe For Your Business Success

The Perfect Digital Marketing Recipe For Your Business Success The Perfect Digital Marketing Recipe For Your Business Success Executive Summary With a wide variety of options available to us, it can often be difficult to find the optimum combination of tools and techniques

More information

6 TOP TIPS FOR IMPROVING YOUR DELIVERABILITY BROUGHT TO YOU BY

6 TOP TIPS FOR IMPROVING YOUR DELIVERABILITY BROUGHT TO YOU BY 6 TOP TIPS FOR IMPROVING YOUR DELIVERABILITY BROUGHT TO YOU BY INTRODUCTION What s the point in sending awesome email campaigns if they don t reach your recipients? Answer? None whatsoever! That s why

More information

10 Tactics and Tips to Take Your Email Marketing Program to the Next Level

10 Tactics and Tips to Take Your Email Marketing Program to the Next Level 10 Tactics and Tips to Take Your Email Marketing Program to the Next Level Brought to you by em+c, a Target Marketing Group Publication www.emarketingandcommerce.com 10 Tactics and Tips to Take Your Email

More information

Ai eshots A bespoke email marketing system that helps you reach more customers, more effectively... Ai eshots. design. web. marketing.

Ai eshots A bespoke email marketing system that helps you reach more customers, more effectively... Ai eshots. design. web. marketing. A bespoke email marketing system that helps you reach more customers, more effectively... Ai eshots. web. marketing. branding Contents Email marketing, made easy 3 What can Ai eshots do for you? 4 Tailored,

More information

WHITE PAPER Closing the Loop on Social Leads. A Hootsuite & 2DiALOG HubSpot White Paper

WHITE PAPER Closing the Loop on Social Leads. A Hootsuite & 2DiALOG HubSpot White Paper WHITE PAPER Closing the Loop on Social Leads A Hootsuite & 2DiALOG HubSpot White Paper Closing the Loop on Social Leads A Guide to Measuring Social Media Lead Generation Social media has outgrown its infancy

More information

presented by Maxmail

presented by Maxmail presented by Maxmail What s Inside Hello. It doesn t matter if you re a brick-and-mortar store, an online retailer, small or not so small. We will show you how you can build your email list and use this

More information

GETTING CUSTOMERS ONBOARD:

GETTING CUSTOMERS ONBOARD: GETTING CUSTOMERS ONBOARD: 6 STAGES TO ENSURE YOUR SAAS FREE TRIAL CONVERTS A Xander Marketing White Paper The SaaS Marketing Agency INTRODUCTION For SaaS businesses, providing a free trial is one method

More information

THE ECOMMERCE MARKETING GUIDE TO FACEBOOK

THE ECOMMERCE MARKETING GUIDE TO FACEBOOK ADVANCED THE ECOMMERCE MARKETING GUIDE TO FACEBOOK A publication of 2 IS THIS BOOK RIGHT FOR ME? Not quite sure if this ebook is right for you? See the below description to determine if your level matches

More information

Pay Per Click. Advertising. 12 Targeting Options Most Businesses Don t Know About. Brought to you by

Pay Per Click. Advertising. 12 Targeting Options Most Businesses Don t Know About. Brought to you by Pay Per Click Advertising 12 Targeting Options Most Businesses Don t Know About Brought to you by PPC Pay Per Click Advertising...is a form of online marketing that makes use of sponsored search results,

More information

Enhancing the Consumer Shopping Experience with Google Analytics. Presented by:

Enhancing the Consumer Shopping Experience with Google Analytics. Presented by: Enhancing the Consumer Shopping Experience with Google Analytics Presented by: & Who are we? Andy Gibson, MBA Analyst Marcia Jung Product Manager, Google Analytics Agenda E-Commerce Trends and What s New

More information

web analytics ...and beyond Not just for beginners, We are interested in your thoughts:

web analytics ...and beyond Not just for beginners, We are interested in your thoughts: web analytics 201 Not just for beginners, This primer is designed to help clarify some of the major challenges faced by marketers today, such as:...and beyond -defining KPIs in a complex environment -organizing

More information

MARKETING 360: DEVELOPING AN INTEGRATED MARKETING PLAN

MARKETING 360: DEVELOPING AN INTEGRATED MARKETING PLAN MARKETING 360: DEVELOPING AN INTEGRATED MARKETING PLAN How a multimedia platform can drive the success of your business If you ve ever heard a good piano player, you know that a solo act can create beautiful

More information

50 WAYS. to grow your email list. page: 1. 50 Ways to Grow Your Email List. Share it!

50 WAYS. to grow your email list. page: 1. 50 Ways to Grow Your Email List. Share it! 50 WAYS to grow your email list page: 1 50 Ways to Grow Your Email List Written By Casey Swanton Casey is currently a Response Consultant for Professional Services at Return Path. Casey s agency experience

More information

Engaging Financial Customers via Email

Engaging Financial Customers via Email Engaging Financial Customers via Email 2015 Financial Institution Email Metrics Report Is your email program engaging customers to stay in touch with you? How do you measure email engagement and leverage

More information

Five Steps to Inbound Marketing Bliss. Presented by

Five Steps to Inbound Marketing Bliss. Presented by Presented by In this ebook, we will walk you through the five-step process of running a holistic inbound marketing campaign. If you want to generate more leads and sales, keep reading! Step 1: Develop

More information

Automate Product Replenishment

Automate Product Replenishment Automate Product Replenishment Imagine if just when you were about to run out of coffee, shampoo, razors and even toilet paper they all showed up magically on your doorstep? Retailers can set up data-driven

More information

Best Practices of Mobile Marketing

Best Practices of Mobile Marketing Best Practices of Mobile Marketing With the advent of iphone, Android phones, and tablets, adoption of the mobile is contagious, and will continue in the coming years as well. The market penetration of

More information

INinbox Start-up Pack

INinbox Start-up Pack 2 INspired Email Marketing This is what you should know about sending emails through INinbox and how to get started! Thanks for joining INinbox. choice. You ve made a great In front of you, you find the

More information

20 Quick Tips for Improving Your Email Marketing Programmes

20 Quick Tips for Improving Your Email Marketing Programmes 20 Quick Tips for Improving Your Email Marketing Programmes June 25, 2008 Presenter: Paul Bates UK Managing Director, StrongMail Systems 1 Agenda Introduction Best Practices Overview 20 Quick Tips About

More information

Driving Results with. Dynamic Creative Optimization

Driving Results with. Dynamic Creative Optimization Driving Results with Dynamic Creative Optimization Introduction In the world of digital advertising, reaching people is no longer the number one problem brands face when they plan a campaign. Ad networks

More information

Right Message, Right Person, Right Time

Right Message, Right Person, Right Time Right Message, Right Person, Right Time We can rely on Emailcenter for help whenever we need it. Their support is first-class. Gocompare.com ABOUT US Emailcenter was founded in 1999 by current Managing

More information

Why Web Analytics Should be Important to You

Why Web Analytics Should be Important to You Why Web Analytics Should be Important to You In our Insights series, we ve explored many aspects of running a successful website. Keeping a close eye on visitor information is an important aspect of achieving

More information

POWER YOUR ECOMMERCE BUSINESS

POWER YOUR ECOMMERCE BUSINESS ebook POWER YOUR ECOMMERCE BUSINESS With Referral Marketing Did you know that customers are 4 times more likely to buy when referred by a friend? Learn how to launch a successful ecommerce referral marketing

More information

Every Step Counts. Insights and guidelines for a better attribution approach

Every Step Counts. Insights and guidelines for a better attribution approach Every Step Counts Insights and guidelines for a better attribution approach Overview The advent of online advertising came with big promise, and in many ways it has delivered: You now have the ability

More information

Lead nurturing is the process of sending automated, scheduled emails to a lead to help move them along through the buying cycle.

Lead nurturing is the process of sending automated, scheduled emails to a lead to help move them along through the buying cycle. Lead nurturing is the process of sending automated, scheduled emails to a lead to help move them along through the buying cycle. Lead nurturing touches the lead after they have left your website. You can

More information

BUILDING LIFETIME VALUE WITH SEGMENTATION

BUILDING LIFETIME VALUE WITH SEGMENTATION PRESENTS DATA DRIVEN BRAND MARKETING PART ONE YOUR DEFINITIVE GUIDE TO BUILDING LIFETIME VALUE WITH SEGMENTATION WHAT YOU D KNOW IF WE COULD TALK TO YOU Proving the Value of Marketing 1 2 3 4 5 6 SEE YOUR

More information

KNOW, GROW & KEEP YOUR CUSTOMERS

KNOW, GROW & KEEP YOUR CUSTOMERS KNOW, GROW & KEEP YOUR CUSTOMERS WINDSORCIRCLE.COM SALES@WINDSORCIRCLE.COM 1-877-848-4113 Windsor Circle is a Customer Retention and Predictive Marketing Platform for retailers. We power big data integrations,

More information

Key Speaker. Nicole Roach Marketing Coordinator CharityNet USA. HBIF Meeting 12-09

Key Speaker. Nicole Roach Marketing Coordinator CharityNet USA. HBIF Meeting 12-09 Key Speaker Nicole Roach Marketing Coordinator CharityNet USA HBIF Meeting 12-09 CharityNet USA: A One-stop resource center for nonprofit organizations nationwide! Key Speaker: Nicole Roach Questions Archived

More information

How Mobile Shopping Drives Omnichannel Conversions

How Mobile Shopping Drives Omnichannel Conversions Whitepaper How Mobile Shopping Drives Omnichannel Conversions The Evolving Path to Purchase Table of Contents Introduction 1 How Consumers Engage with Mobile 3 Consumer Expectations for Mobile Experience

More information

Email in a Mobile World

Email in a Mobile World A LOOK BEHIND THE NUMBERS Email in a Mobile World Q1 2014 NORTH AMERICAN METRICS 1 Executive Summary Last year was a big rethink year for email, after clawing its way back into the limelight as the reigning

More information

The Impact of Tablet Visitors on Retail Websites

The Impact of Tablet Visitors on Retail Websites The Impact of Visitors on Retail Websites Adobe Digital Marketing Insights Adobe Digital Marketing Insights Report The Impact of Visitors on Retail Websites Executive Summary Consumers who visit retail

More information

31 Examples of how Microsoft Dynamics CRM Integrates with Marketing Automation

31 Examples of how Microsoft Dynamics CRM Integrates with Marketing Automation 31 Examples of how Microsoft Dynamics CRM Integrates with Marketing Automation Manage Email Campaigns In-House 1. Quickly Design Emails Save time creating marketing emails using drag and drop template

More information

SMB Solution Guide BEYOND CONVERSIONS. Your how-to guide for using conversion data to make better decisions

SMB Solution Guide BEYOND CONVERSIONS. Your how-to guide for using conversion data to make better decisions BEYOND CONVERSIONS Your how-to guide for using conversion data to make better decisions Beyond Conversions Drive more revenue using conversion data The best way to improve results in AdWords is to do more

More information

MANAGING YOUR EMAIL LIST

MANAGING YOUR EMAIL LIST MANAGING YOUR EMAIL LIST Ensuring you reach the right people at the right time with a relevant message. 866.915.9465 www.delivra.com 2013 Delivra Professional Email Marketing Software and Consulting 2

More information

Want more tips and tricks from ExactTarget? Visit www.exacttarget.com/resources for other helpful downloads.

Want more tips and tricks from ExactTarget? Visit www.exacttarget.com/resources for other helpful downloads. If you re like most marketers, you re looking for proven ways to get more of a return on your email marketing efforts. You know that email isn t the newest form of advertising communication, but it s still

More information

10 Step Campaign Planner

10 Step Campaign Planner connect inform engage Email Marketing 10 Step Campaign Planner what is in this guide The Basics & Benefits 10 Step Campaign Planner 10 Step Summary Trends & Statistics About Heart New Media THE BASICS

More information

Social Media Measuring Your Efforts 03. Step One Align Your Objectives 04. Step Two Measure Reach and Share of Conversation 05

Social Media Measuring Your Efforts 03. Step One Align Your Objectives 04. Step Two Measure Reach and Share of Conversation 05 Social Media Measuring Your Efforts 03 Step One Align Your Objectives 04 Step Two Measure Reach and Share of Conversation 05 Step Three Measure Conversions and Sales 08 Step Four Track and Measure Your

More information

Direct Response Marketing on Facebook

Direct Response Marketing on Facebook Direct Response Marketing on Facebook Driving action online, in-store and in mobile app Summer 2014 1 Table of contents Facebook s direct response marketing solution 4 Best practices 14 Campaign prep 16

More information

Insurance Marketing White Paper The benefits of implementing marketing automation into your email marketing strategy

Insurance Marketing White Paper The benefits of implementing marketing automation into your email marketing strategy Insurance Marketing White Paper The benefits of implementing marketing automation into your email marketing strategy Katie Traynier July 2013 Email and Website Optimisation Introduction Most email marketers

More information

Google Analytics workbook

Google Analytics workbook Google Analytics workbook Sub-title here Google Analytics workbook Overview Google Analytics is just one of many tools available for tracking activity on a website or mobile application. It provides users

More information

The A Z of. Email Design

The A Z of. Email Design The A Z of Email Design Table of Contents A Z of Email Design Introduction 3 1. Planning 4 A. Email length 4 B. Audience 4 C. Scheduling 4 2. Content 4 D. Content considerations 4 Why Consumers Open Emails

More information

Secrets to Email Marketing Success 9 tips for measuring performance

Secrets to Email Marketing Success 9 tips for measuring performance internet made easy Secrets to Email Marketing Success 9 tips for measuring performance There s more to bouncing than what the rubber balls do. Conversion: it s not just for churches anymore. OCTOBER 2012

More information

GUIDE Hootsuite Campaigns. Acquire fans, gain leads, and build customer loyalty

GUIDE Hootsuite Campaigns. Acquire fans, gain leads, and build customer loyalty GUIDE Hootsuite Campaigns Acquire fans, gain leads, and build customer loyalty Hootsuite Campaigns Acquire fans, gain leads, and build customer loyalty This guide covers the 5 essential steps for launching

More information