Netbiscuits Analytics

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1 Netbiscuits Analytics The most comprehensive marketing analytics tool, allowing digital marketers to quickly visualize, measure and improve multiscreen visitor engagement and conversion of digital content.

2 Overview Visitor engagement with digital content from marketing campaigns to websites has become one of the most important elements of marketing success or failure. With the increasing complexity of reaching a mobile customer base who are accessing digital content across different bandwidths, locations, screen sizes and functionality, it has never been more important to measure and optimise your content for multiscreen visitors and their context. Netbiscuits Analytics helps marketers quickly visualise key data insights on how multiscreen factors impact visitor behaviour and cause content abandonment or conversion. Learning where and why digital content is not converting as planned helps marketing understand what needs to be optimised. Equally, learning which content is performing well, and in what context, allows marketers to shift budget and time to high performing campaign and website elements. This helps marketers improve overall content engagement, reduce bounce rates, and ultimately improve content marketing ROI. Developed specifically to help marketers make customercentric decisions and improve digital content engagement, Netbiscuits Analytics easy-to-use smart dashboards, allow organizations of all sizes to report web traffic patterns without the need for data analysts. Marketers can intuitively visualise real time web traffic, user session, customer journey, bounce, and conversion data from their visitors.

3 Gain unique customer insight with web traffic dashboards Understanding the visitor is critical to developing marketing and web strategies, yet mobile and context have too often been overlooked. Netbiscuits Analytics includes pre-built page view and session traffic dashboards that provide all the information needed to gain a deep understanding of multiscreen customers and the context in which they engage. Marketers can quickly build a complete picture of web traffic patterns and segments, covering screen categories, such as smartphone, feature phone, tablet and desktop, as well as visitor context data, including bandwidth speed, location, time of day, and screen orientation, to segment and track traffic trends and campaign impact. Visitor data is presented in easy to navigate snap-shot views, in addition to detailed drill-down capabilities covering exact device OS, screen size, browser, and more. Elegant tools provide quick learning and instant customization of data. These include easy-touse sliders to adjust reports to the exact device screen size, filtering capability on model number, OS version, customer personas, visitor time of day and many other variables that reveal user segments Quickly identify web traffic trends and improve your marketing performance by delivering the right content and experience from ad through to conversion Data visualizations to let you see which pages are getting the highest traffic volume by device type and bandwidth speeds Global heat map to identify regional visitor traffic patterns by device, OS, screen size and much more Sample dashboard showing website traffic over time and by device, OS and browser

4 Track and measure visitor bounce to identify key problem areas and improve content engagement Since the launch of desktop web analytics, bounce rate analysis has been a hugely important KPI, and has been based almost exclusively on content and lead referral. As mobile visitors overtake desktop, this approach outdates and masks key causes of bounce rate. Device type, bandwidth quality, OS and mobile browser type all have the potential to significantly increase bounce rate. Netbiscuits Analytics provides content marketers with immediate insight into the key causes of bounce. By further selecting some simple filters, marketers can dig deeper into potential problem segments for example tablet users with poor bandwidth in a particular location, or Apple device users on certain versions of the operating system. Similarly, the data over time view shows the effect of changes to programs or content on different segments. For example, by publishing new video content, an increase in bounce from customers with a particular device type, limited bandwidth, or in a particular location would be immediately visible. Hourly, daily and monthly tracking of bounce by PC, smart phones, tablets and more in a single, easyto-use dashboard. Or the ability to quickly switch to bounce reports by OS in the same screen. Unique speedometer smart dashboards to view where bounce rates are highest or lowest by the bandwidth quality of visitors connecting to your site with additional cross-data instantly available like time on site by bandwidth speed Identify areas where your website is experiencing performance issues, and track improvements to the web experiences in real-time Powerful device segmentation dashboards reveal time of day traffic and bounce patterns for mobile users visiting your site Sample dashboard featuring website bounce rate by bandwidth/time of day

5 Set and measure conversion goals to improve campaign ROI Tracking conversion goals across multiscreen users has never been easier. Smart dashboards reveal key insights like how bandwidth speed, screen orientation or time of day impact how long visitors watch a video on your website, or how much time or money smartphone versus tablet visitors spend on your site. This in turn can be used for better targeting of outbound campaigns ad placement, social media content, the timing of lead generation activity and more ultimately resulting in improved effectiveness and a better return on investment. Importantly, Netbiscuits Analytics enables marketers to complete the loop from targeting content at particular segments to understanding how they respond, as influenced by mobile device and context, to then refining and improving content, timing and placement to drive better outcomes. This is also useful for ensuring campaigns drive visitors to the right content pages. For example, user segments identified to be using devices with a smaller screen size and limited bandwidth can be sent short, sharp pieces of content. On the other hand, segments using a device with a bigger screen and better connectivity can be delivered richer media content, ideal for longer browsing sessions. Quick event set up tools with easy-to-use code generator to avoid long IT implementation projects Intuitive dashboards to track top event conversions by personas, screen sizes, bandwidth speeds, location, and more Real-time insights into the best performing segments, by conversion, to identify who to target on mobile and at what time of day Dashboards identify problem conversion areas, with insights to help improve campaign engagement and marketing results Sample dashboard highlights conversion rates by location, bandwidth and screen size/orientation

6 Visualise the visitor journey from traffic source through to engagement across your website In the multi-screen world, marketers need to understand which content is performing well on which device types and on which pages of their website. Tracking where users have come from, how they engage while on site and which content they visit is useful, but mapped against specific device type and other contextual factors can provide invaluable insight to content marketers. Part of Netbiscuits Analytics, the Visitor Flow for Customer Journey Mapping goes beyond traditional analytics by allowing marketers to quickly and easily see which content is driving the highest traffic to their websites, broken down by multiscreen categories, how visitors move through their website and how user engagement changes across different pages and types of content, such as video, downloads and photos. Visitor Flow aggregates engagement from different referral points, such as social media, digital advertising, press and search marketing, by device type and visitor attributes, including location, bandwidth speed and time on site. This gives marketers instant insight into which digital content is driving the highest traffic and time spent on site and where there are problems to help optimise content and increase customer engagement. Screenshot from Netbiscuits User Flow showing user journey on site

7 Time on page enables marketers to identify which pages are keeping visitors engaged and which pages are not. If a visitor spends only a few seconds looking at an article, they have clearly not engaged with much of the content. Compare that to a visitor that spends several minutes on a page. Then ask, do longer interactions lead to increased conversions? In the multiscreen world, Netbiscuits Analytics can show you, by device type, if visitors on PCs spend longer on pages than visitors on smartphones. This reveals which content is driving higher engagement on different devices, which can be vital in planning a content marketing strategy. Similarly, videos are designed to keep people on pages for longer. Are you building 3-minute videos, but visitors leave after 30 seconds? You can easily check this with the time on page data point, as well as setting time on video goals in the conversion tab. Tracking how video engagement varies on different devices and bandwidth speeds reveals which videos you need to optimise and which are proving to be effective. You can also check how content pieces compare against one another. Time on Site and Time on Page are crucial metrics for today s content marketer, especially when mapped across multiscreen visitors and other attributes, such as connection speed, screen orientation, location and bandwidth. View web traffic origin source by referrer, including campaigns, social media, and SEO, to see which content is driving the most visitors to your site. Drill deeper into traffic origin and see breakdown percentages of mobile devices and PC, as well as bandwidth speeds of visitors by source, like Facebook versus Twitter. Map the entire visitor journey by origin as they engage page-by-page on your website, and see summary bounce and conversions by page to see what content engages or drives them away. Screenshot from Netbiscuits User Flow showing time on page

8 Analytics for the multi-device web The one visitor, one device web is consigned to history. Marketers that wish to get closer to their customers, and want to deliver successful digital content now have access to multiscreen visitor data to inform content marketing campaigns and web strategy decisions in real-time. These insights can become the foundation for building a successful content marketing strategy; ultimately delivering increased engagement, a closer customer relationship and higher conversions from mobile channels.

9 About Netbiscuits: Netbiscuits provides digital marketers with device detection and analytics tools to quickly visualize, measure & improve visitor engagement and conversion for the multiscreen world. For more information, please visit: on Twitter Global headquarters: Netbiscuits GmbH, Europaallee 10, Kaiserslautern, Germany All rights reserved v3.0_062015

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