TURN YOUR WEBSITE INTO A PROFIT ENGINE

Size: px
Start display at page:

Download "TURN YOUR WEBSITE INTO A PROFIT ENGINE"

Transcription

1 TURN YOUR WEBSITE INTO A PROFIT ENGINE

2 Turning your website into a profit engine: where to start In a competitive market, generating more leads from your website traffic has become crucial to maximising ROI. Today s technology sees both sales and marketing approaches continually shifting in an effort to stay one step ahead of the consumer and increase profit margins. This whitepaper will explore which approaches are currently working, which ones are emerging in the market, the facts and statistics to back them up and the tools you can use to increase your own profit margin. Contents: Current trends for sales & marketing The evolution of website design...3 How Google Analytics is an enabler....4 Why lead generations growth is exponential.. 4 Website personalisation: It is here to stay....5 How to make visitor tracking less invasive..5 Increasing your average order value on site...6 Why your ROI lies in lead nurturing Current statistics..7 How marketing automation can help 8 Effective Lead Management.. 9 Tracking conversion rates and ROI.9 Implementing successful future practices. 10

3 Current trends for sales & marketing Cold calling and marketing to every channel at your fingertips are no longer acceptable means of generating new leads and therefore, generating more ROI. However, as lead generation ingrains itself into the online world, best practices are still being developed. Marketing can no longer be expected to just generate leads through different mediums. Using data to develop targeted strategies and reduce costs are key priorities in 2015, as is the development of lead nurturing and marketing automation campaigns. Sales, too, are moving away from quantity leads and focusing on the quality of their sales pitch and product. As personalisation has developed online, so too has the sales strategy. Business Development Managers are expected to know the client in advance and tailor the product to suit their needs. These changes are validating the age old saying; the customer is always right, and enhancing it by adding the customer is inactive until convinced. After all, just 2% of traffic reportedly fills out contact information forms on your website. Moving forward, your business plan must successfully address the latter statement of the customer s persona for both your sales and marketing departments. Case in point would be Twitter s new Project Lightning. The feature gives Twitter users and non-users the same access to real-time events as they unfold online. The feature will be hosted on Twitter s homepage for the use of everyone. By creating a feature that doesn't require any sign up details or commitment from their customers, Twitter is set to increase their engagement and sign up rates tenfold. Customers now want everything for free, but with the correct technology and business practices in place, you can still turn your website into a profit engine. The evolution of website design To address your profit engine, you must first address your website design. Often taken for granted, website design is seen as responsible for your company s credibility and authenticity according to general consumers. The following key features are essential for your website to thrive financially: Quick loading times - if slower than 3 seconds you lose 46% of your traffic

4 Responsive web design the market is mobile, your consumers are mobile, and therefore your website must be adaptable to any device Quality content content marketing is here to stay and your website must meet Google s Panda restrictions to maintain a high Google ranking 40% of traffic will bounce from your web page if they do not like the design Intuitive user journey users must be able to get where they want within 3 clicks to become an interested lead How Google Analytics is an enabler You would be forgiven for thinking that Google Analytics solves all your marketing problems when it comes to collecting detailed data that shapes your future business plans. However, if Google Analytic best practices aren t adhered to, results can cause business plans to become stationary. Let us look at a common scenario: You ve built a website and spent time, money and effort to drive traffic there. 2% of that traffic has identified themselves as leads, so you turn to Google Analytics to reveal where the other traffic has come from. Of course, if you haven t suppressed your own IP, half of your traffic is likely to be your own employees. If you are relying on Google s cookie technology, the companies that appear on your website (let s say Starbucks ) will be users coming from a registered IP location rather than the actual company itself. So instead of engaging with Starbucks, you simply had one user sitting in Starbucks that perhaps accidently clicked on your link. Still, Google Analytics can reveal companies that have been on your website and showed, on average, 10% more of your leads than you had previously. Which you d be forgiven for thinking was a good place to start. However, reports indicate that 50% of your website traffic is interested in your business and product. With sales and marketing focusing on weeding out the companies from Google Analytics results, there are no spare resources to dedicate to the 38% of the interested traffic you haven t yet identified. From that 38%, almost three-quarters of them will never be contacted.

5 Google Analytics is a great starting point for all websites, but if you truly want to turn your website into a profit engine, you are going to need technology that produces more results and shortens your sales cycle by doing the work for you. As always with the digital age, there are no guarantees that the marketing approach you re using this quarter will continue to have the same success rate the next. A number of factors constantly influence marketing, first and foremost the consumer s behaviour. Why lead generation growth is exponential Lead Generation technology is still relatively new, but growing in demand every day. Because its focus is not on data but on identification, this software can produce greater lead results than Google Analytics. With adaptable coding that can be built into your website, lead generation uses IP lookup technology to find the actual company that has appeared as a lead on your website. With the right provider, you can access company details, employee names and addresses and have this software integrated into your CRM to cut time spent chasing leads. In terms of future potential, both marketing and sales experts in the B2B industry have labelled it the obvious next step for optimising marketing channels and increasing profit margins.

6 Website personalisation: It is here to stay Unlike most online trends that have emerged in the past five years, personalisation is a feature that is set to stay. Whether you target your campaigns with first names, add technology that personalises the user journey such as pop-up chat features and recommended products or you use native advertising personalisation is fundamental to improving your user experience on your website. The first step to creating a successful user journey that closes a sale is to analyse which aspects of the journey need work. Visitor tracking can be implemented here to give you the data you need to understand which web pages are performing successfully and which could use improvement. How to track visitors intuitively No consumer in the world is ready to accept that their every online movement can be tracked and they certainly don t want to hear it from a salesperson. Instead of pointing this out, or having a googlebot track them for you, there are simpler ways of ensuring the leads you are tracking are truly interested in your product. While lead generation can find you the lead, it cannot explain what that lead is doing there, what they are interested in or how you can tailor your campaigns or sales pitches to entice them further. Lead scoring, on the other hand, can. Currently, lead scoring is based upon the amount of time a lead spends on a particular web page. However, this isn t enough in a technological age with a thousand distractions. Lead scoring must also take into account the content that provokes the consumer s responses within your website. This is why lead scoring must also consider web page scoring. By using a simple but effective point scoring system, both marketing and sales can track which leads are interested in which products and content, and prioritise them as they move through the sales pipeline. Where a homepage or blog interaction leaves little to assume the lead is truly interested in the product, key feature pages and pricing pages indicate otherwise. As your leads move through their user journey, lead scoring technology will give you the ability to rank them and then tailor your nurturing campaign or sales pitch according to what their results show. Homepage = 1 point Info page = 2 points Product page = 10 points Key sales page = 22 points

7 Increasing your average order value on site One of the first strategies considered when trying to turn your website into a profit engine and increase your ROI is to increase the average order value of each consumer on your website. B2B sales often struggle with this more than B2C due to the features used. Recommended add-ons, a minimum set price for free delivery and a bonus scheme from a loyalty programme simply don t sing to leads the same way they do to everyday consumers shopping in the retail world. However, B2B sales CAN increase their order value. The main two elements used to do this include lead nurturing and combining complementary products that promise your lead a higher ROI for less cost, both for you and them, otherwise known as a win-win buy. To truly see an increase in your average order value on your website, e-commerce is essential to your business. The more your sales can be effectively dealt with online, the higher your average order value will climb. In fact, an econsultancy report showed that companies who moved their ordering process online increased their average order value by 44%. In addition, 38% of those companies surveyed acknowledged that customers spend more online than in person or over the phone. This percentage increased to 47% when you consider adding lead nurturing technology into your website sales cycle too.

8 Why your ROI lies in lead nurturing While technology has connected us together, it hasn t streamlined the sales process. If anything, it s made the sales cycle longer. In just two years, the sales cycle has reportedly increased from 6.4 months to 8.1 months. In that time, 43% of businesses have seen a rise in the length of their sales process and 90% of them have a sale cycle longer than a month. There are four reasons why this has become the case. With 65% of UK businesses reportedly not having lead nurturing in place, sales cycles are set to become even longer as companies fight each other while consumers wait and bet on the winning businesses. Lead nurturing can effectively change your position in the market by systematically hitting consumer pain points with product innovation and answers. The sales process has lengthened due to a number of key factors, including: As a matter of fact, companies already utilising lead nurturing technology have seen their sales team convert 50% more leads successfully while their costings have reduced by 33%. Nurtured leads have also reportedly produced, on average, 20% more sales opportunities. Recession-wary consumers Overindulged consumers Overcrowding marketplace Additional key decision makers in the buying process Current statistics Current lead nurturing trends, while new, show the development of the technology already rising: Lead nurturing is the second most important organisational goal with 85% of UK marketers making it their first priority. (First was engagement at 91%.) 65% of businesses currently do not use lead nurturing. The businesses excelling at lead nurturing have 9 times more BDMs meeting their monthly sales Lead nurturing campaigns get 5% higher click through rate and 4-10 times the response rate of standard s. Lead nurturing on a quarterly basis is at just 15%, whereas lead nurturing on a monthly basis currently sits at 34%.

9 How marketing automation can help As lead nurturing grows in importance and content marketing continues to develop into a faster, more consumable pace, marketing automation is keeping companies one step ahead of the rest. Effective marketing automation not only requires the right software in place, it also requires knowledge of your target demographic and their changing buying behaviour, tracking the origins of your leads and understanding why certain marketing campaigns work. Once you have this knowledge in place, marketing automation can process this information and use it to begin your lead nurturing process. 79% of the top performing companies have been using marketing automation for over two years With visitor identification and tracking technology, you can enhance your marketing automation to send targeted communications based on what your leads are interacting with on your website. With access to real-time data too, you can adapt your marketing strategies within your automation to stay one step ahead of the buying behaviour curve. The correct marketing automation software can also give you the chance to discover leads from one to one s and track their user journey through your website. With personalised URLs embedded in your campaigns, you ll be able to understand which personalisation techniques are working and what content is considered valuable in the industry in real-time. You ll also be able to focus on areas that need more attention to drive higher traffic through your campaign channels. Marketing automation will allow you to keep nurturing leads until they are ready to buy, improving your retention rate. Combined, lead generation and marketing automation offer you a seamless lead nurturing cycle to take advantage of. With a content marketing strategy already developed, you can have targeted communications that hit every pain point of your sales cycle. The time saved here will allow you to look at areas of improvement or forward-thinking solutions that you can include that will enhance your product, drive more leads and grow your sales and profit margin.

10 Effective Lead Management With the sales cycle having increased in length, lead management has actually become more critical to a healthy ROI than lead generation. After all, what good is finding leads if you can t keep them? Of course, not all leads will end up as future clients and customers. Some will be tyre-kickers, others will be competitors, some could be suppliers and a fair bit of your traffic may come from current customers and employees of your own. So to make sure genuine, qualified leads are being addressed as your first and foremost priority, lead management is essential. There should be a particular focus on the marketing generated leads being passed through the sales pipeline too. Effective lead management software should allow you to filter out your competitors, customers, employees and suppliers and focus on the leads that need nurturing. In order to see valuable ROI, you need to be able to watch your leads move through the sales pipeline. Lead management s key function is to show you these results. Lead Management Statistics Companies that automate lead management see a 10%+ increase in their revenue in just 9 months 46% of marketing departments with lead generation have a sales team that follow up with 75% of market-generated leads 25% of marketing departments with lead management report sales teams contact leads within one day Companies with lead management have a 9.3% higher sales quota achievement rate With management software in place, not only can you safeguard your leads from receiving a miscommunication or your sales team losing a lead through poor time management, you can also see where your sales team is under or overperforming. Continuous improvement of conversion rates and ROI To improve your conversion rates and ROI, you must first understand what is happening to your leads through the sales process. If you are losing any of the 50% of leads that have shown interest, when did they become disengaged? Was the user journey too hard to navigate? Was the content off-topic? Should they have been driven to sales sooner? These questions can be answered thanks to the technology touched on in this paper. With lead generation, scoring, nurturing and successful management, you will know each leads action and reaction to every business decision in the buying process. Once these aspects are successfully executed and gain momentum in their conversion rates, you can start to focus on other key influencers, including retention rates of current customers and product innovation for upsell opportunities.

11 Implementing successful future practices In summary, turning your website into a profit engine need not take up more time, resources or budget than you have to spare. All it takes is the right technology in place to strengthen both your sales and marketing teams in order to produce continuously high performing results. With a move towards lead nurturing, marketing automation becomes more important and lead management takes care of the sales pipeline. As an initial step, however, it is important both sales and marketing are on the same wavelength when deciding what makes a qualified lead and the steps that both parties should take in order to produce more qualified leads. From there, continuous analysis and restructuring of your strategies and business plans will keep your website up to date with the latest trends, allowing you to grow within the industry and stay in the top percentiles of your organisations goals. To start improving your profit margin today with more leads and a faster turnover, find the technology and tools mentioned in this whitepaper. Keep up to date with your website s data: Real-Time Analytics Grow your lead potential: Lead Generation Track your visitors intuitively: Lead Scoring Technology Shorten your sales cycle: Lead Nurturing Streamline your marketing campaigns: Marketing Automation Enhance lead conversion rates: Lead Management

12 About WOW Analytics WOW Analytics was founded in 2008 by Lee Chadwick and Aaron Yates. Both work in senior IT positions in high profile technology companies. During the last few years, they have been researching, testing and creating web analytics solutions for B2B companies, using the best technology to accomplish the markets needs. WOW Analytics Version 2.0 is a powerful web analytics and lead generation tool which has been successfully implemented into the market through its user-friendly design and advanced sales and marketing functions. The platform offers you real time data feeding and powerful lead scoring capabilities, allowing you to get more from your online investments, and ensure that you never lose another online prospect. Contact us website: telephone:

WHAT IS LEAD GENERATION?

WHAT IS LEAD GENERATION? wowanalytics WHAT IS LEAD GENERATION? Lead Generation: the beginning... In today s business market, generating new business is becoming increasingly difficult. With attention space scarce, companies need

More information

The integrated solutions available to you

The integrated solutions available to you FINDING CREATE A AN PERFORMING INTEGRATED SOLUTION MARKETING THAT AUTOMATION WORKS FOR YOUR PLATFORM WEBSITE The integrated solutions available to you There are dozens of website analytic tools available

More information

More Enquiries, Same Budget: Solving the B2B Marketer s Challenge

More Enquiries, Same Budget: Solving the B2B Marketer s Challenge More Enquiries, Same Budget: Solving the B2B Marketer s Challenge You need to increase inbound enquiries, both in volume and quality, but your budget is restricted. Sound familiar? Prospect Analytics offers

More information

CREATE A PERFORMING MARKETING AUTOMATION PLATFORM

CREATE A PERFORMING MARKETING AUTOMATION PLATFORM CREATE A PERFORMING MARKETING AUTOMATION PLATFORM Marketing Automation: Why the technology is growing Marketing automation software is, by definition, a suite of technologies that allows you to streamline,

More information

Introduction. Regards, Lee Chadwick Managing Director

Introduction. Regards, Lee Chadwick Managing Director User Guide Contents Introduction.. 2 Step 1: Creating your account...3 Step 2: Installing the tracking code.. 3 Step 3: Assigning scores to your pages.....4 Step 4: Customising your lead bands..5 Step

More information

The Fundamentals of B2C Marketing Automation for Effective Marketing Communications

The Fundamentals of B2C Marketing Automation for Effective Marketing Communications The Fundamentals of B2C Marketing Automation for Effective Marketing Communications Mark Patron February 2013 Email and Website Optimisation Introduction Marketing automation is a process that uses insight

More information

How to create an effective data management strategy

How to create an effective data management strategy How to create an effective data management strategy Companies today are storing more and more data, whether that s your key account contacts, existing customer information or potential prospects it s not

More information

to get more customers online

to get more customers online ONLINE MARKETING WITH 25 MARKETING TIPS & TRICKS to get more customers online @ 2015 ReachLocal, Inc. All Rights Reserved. REACHLOCAL is a registered trademark. reachlocal.com 1 In the perfect world, getting

More information

B2B Lead Nurturing. The How and Why...

B2B Lead Nurturing. The How and Why... B2B Lead Nurturing The How and Why... The Author Kenneth Connolly Kenneth has enjoyed a marketing career both agency and client side. With over seven years experience writing B2B and B2C copy, Kenneth

More information

Insights and ROI from your paid ads by using UTM tags to AdWords campaigns in WOW Analytics.

Insights and ROI from your paid ads by using UTM tags to AdWords campaigns in WOW Analytics. Insights and ROI from your paid ads by using UTM tags to AdWords campaigns in WOW Analytics. Insights and ROI from your paid ads You could spend thousands of pounds on you paid ads in Google AdWords, Bing

More information

Choices in Marketing Automation

Choices in Marketing Automation White paper Choices in Marketing The term marketing automation is deceptive it suggests a clean, intuitive and straightforward way of generating, monitoring and cultivating your customer base. In reality

More information

What is Prospect Analytics?

What is Prospect Analytics? What is Prospect Analytics? Everything you need to know about this new sphere of sales and marketing technology and how it can improve your business Table of Contents Executive Summary... 2 The Power of

More information

How. How Online Retailers Can Drive Sales With Call Tracking

How. How Online Retailers Can Drive Sales With Call Tracking How Online Retailers Drive Sales with Call Tracking 1 CONTENTS 1. INTRODUCTION 3 2. FIVE KEY BENEFITS OF CALL TRACKING FOR ONLINE RETAILERS 4 3. MEDIAHAWK IN ACTION 6 4. WHY CHOOSE MEDIAHAWK 8 5. TESTIMONIALS

More information

CONTENTS Introduction Call tracking Case Study Call Tracking tools Testimonials The Mediahawk Experience conclusion Request Demo

CONTENTS Introduction Call tracking Case Study Call Tracking tools Testimonials The Mediahawk Experience conclusion Request Demo 1 CONTENTS 1. Introduction 3 2. Call tracking Case Study Abbott Moore 4 3. Call Tracking tools For Financial Services 6 4. Testimonials 9 5. The Mediahawk Experience 10 6. conclusion 12 7. Request a Demo

More information

30 WAYS TO DO REAL-TIME WEBSITE PERSONALIZATION

30 WAYS TO DO REAL-TIME WEBSITE PERSONALIZATION VISITATION INTO CONVERSION 30 WAYS TO DO REAL-TIME WEBSITE PERSONALIZATION A real-time customer-website interaction is similar to an in-store oneon-one interaction. The initial goal in-store and online

More information

Moreketing. With great ease you can end up wasting a lot of time and money with online marketing. Causing

Moreketing. With great ease you can end up wasting a lot of time and money with online marketing. Causing ! Moreketing Automated Cloud Marketing Service With great ease you can end up wasting a lot of time and money with online marketing. Causing frustrating delay and avoidable expense right at the moment

More information

Inbound Marketing vs. Outbound A Guide to Effective Inbound Marketing

Inbound Marketing vs. Outbound A Guide to Effective Inbound Marketing Inbound Marketing vs. Outbound A Guide to Effective Inbound Marketing There s a new, yet not so new way to market your business these days, and it s a term called Inbound Marketing. Inbound marketing may

More information

8 Ways to Generate More Leads From Online Marketing

8 Ways to Generate More Leads From Online Marketing 8 Ways to Generate More Leads From Online Marketing Contents Introduction 3 1. Optimise your SEO 4 2. Increase your IP targeting 4 3. Increase your social media presence 5 4. Web Presence 6 Landing pages:

More information

Marketing Automation. Peter Yeung // London, UK, 20 June 2013

Marketing Automation. Peter Yeung // London, UK, 20 June 2013 Marketing Automation Peter Yeung // London, UK, 20 June 2013 Image: EPiServer Not Tom Peter Yeung Director of Business Development peter.yeung@episerver.com Source: http://blogs.hbr.org/cs/2012/08/marketers_flunk_the_big_data_test.html

More information

MARKETING AUTOMATION: HOW TO UNLOCK THE VALUE OF YOUR CRM DATA

MARKETING AUTOMATION: HOW TO UNLOCK THE VALUE OF YOUR CRM DATA : HOW TO UNLOCK THE VALUE OF YOUR CRM DATA Kynetix Technology Group Introduction People who remember using a Rolodex to keep track of their clients consigned this little piece of history to the back of

More information

STEPPING INTO A NEW AGE OF MARKETING WITH CRM. A best practice guide to integrating marketing and CRM

STEPPING INTO A NEW AGE OF MARKETING WITH CRM. A best practice guide to integrating marketing and CRM STEPPING INTO A NEW AGE OF MARKETING WITH CRM A best practice guide to integrating marketing and CRM Stepping into a new age of marketing with CRM A best practice guide to integrating marketing and CRM

More information

Reducing Customer Churn

Reducing Customer Churn Reducing Customer Churn A Love Story smarter customer contact Breaking up is hard to do The old adage that it s cheaper (and better) to hold onto an existing customer than to acquire a new one isn t just

More information

Lead Generation - what it takes to make a sale. B2B marketing, PR & digital content

Lead Generation - what it takes to make a sale. B2B marketing, PR & digital content Lead Generation - what it takes to make a sale What it takes to make a sale Successful business development and sales require skill, focus, commitment and unbounded enthusiasm and persistence Selling anything

More information

The. biddible. Guide to AdWords at Christmas

The. biddible. Guide to AdWords at Christmas The biddible. Guide to AdWords at Christmas CONTENTS. Page 2 Important Dates Page 3 & 4 Search Campaigns Page 5 Shopping Campaigns Page 6 Display Campaigns Page 7 & 8 Remarketing Campaigns Page 9 About

More information

WOW Analytics. The art of lead scoring

WOW Analytics. The art of lead scoring WOW Analytics The art of lead scoring The art of lead scoring Introduction The single purpose of lead scoring is to ascertain differing degrees of interest or purchase intent based on web site visits over

More information

31 Examples of how Microsoft Dynamics CRM Integrates with Marketing Automation

31 Examples of how Microsoft Dynamics CRM Integrates with Marketing Automation 31 Examples of how Microsoft Dynamics CRM Integrates with Marketing Automation Manage Email Campaigns In-House 1. Quickly Design Emails Save time creating marketing emails using drag and drop template

More information

10 TIPS FOR ACCELERATING YOUR PIPELINE

10 TIPS FOR ACCELERATING YOUR PIPELINE 10 TIPS FOR ACCELERATING YOUR PIPELINE Accelerate the Funnel The average sales cycle length has increased 22% over the past five years due to more decision makers being involved in the buying process (SiriusDecisions).

More information

Career Paths... Digital Job Areas Digital

Career Paths... Digital Job Areas Digital Job Areas Affiliate Marketers are responsible for setting up and managing relationships with affiliate websites which are connected to their own main brand. Key responsibilities include setting up, monitoring

More information

CUSTOMER RELATIONSHIP MANAGEMENT FOR MANUFACTURING

CUSTOMER RELATIONSHIP MANAGEMENT FOR MANUFACTURING WWW.HSO.COM The rise of CRM and how it s transforming business interactions CUSTOMER RELATIONSHIP MANAGEMENT FOR MANUFACTURING Why customer loyalty pays dividends Delivering a personal experience Unsurprisingly,

More information

The Forgotten Majority: Nurturing Unknown Prospects

The Forgotten Majority: Nurturing Unknown Prospects The Forgotten Majority: Nurturing Unknown Prospects Most companies nurture their identified leads with calls, events and email marketing. But how do you nurture your unidentified Prospects? Table of Contents

More information

Marketing Automation: The Next Frontier

Marketing Automation: The Next Frontier Marketing Automation: The Next Frontier Informative Statistic: Studies show businesses that execute marketing automation enjoy a 451% increase in qualified leads. Most visitors need to be reached by a

More information

absolutely-interactive MA

absolutely-interactive MA absolutely-interactive MA Fully Integrated Marketing Automation - v1.1 What is Marketing Automation? Marketing Automation (MA) is the use of online technologies to automate digital campaigns and capture

More information

GUIDE THE ULTIMATE GUIDE TO A LEAN, MEAN, LEAD GEN MACHINE. How to make online lead generation work for your business. Firstbase

GUIDE THE ULTIMATE GUIDE TO A LEAN, MEAN, LEAD GEN MACHINE. How to make online lead generation work for your business. Firstbase GUIDE THE ULTIMATE GUIDE TO A LEAN, MEAN, LEAD GEN MACHINE How to make online lead generation work for your business Firstbase INTRODUCTION INTRODUCTION In today s digital world, online lead generation

More information

Insurance Marketing White Paper The benefits of implementing marketing automation into your email marketing strategy

Insurance Marketing White Paper The benefits of implementing marketing automation into your email marketing strategy Insurance Marketing White Paper The benefits of implementing marketing automation into your email marketing strategy Katie Traynier July 2013 Email and Website Optimisation Introduction Most email marketers

More information

Pay per Click Success 5 Easy Ways to Grow Sales and Lower Costs

Pay per Click Success 5 Easy Ways to Grow Sales and Lower Costs Pay per Click Success 5 Easy Ways to Grow Sales and Lower Costs Go Long! The Benefits of Using Long Tail Keywords clogged sewage line, I ll see a higher conversion How many keywords are in your pay-per-click

More information

MARKETING AUTOMATION BROUGHT TO YOU BY W8DATA

MARKETING AUTOMATION BROUGHT TO YOU BY W8DATA MARKETING AUTOMATION BROUGHT TO YOU BY W8DATA About W8Data About Us W8Data are a full data bureau operating with ISO9001, ISO14001 and ISO27001 classification, we also carry 128bit SSL encryption Our focus

More information

3 KEYS TO TRANSFORMING SALES & MARKETING WITH INBOUND MARKETING

3 KEYS TO TRANSFORMING SALES & MARKETING WITH INBOUND MARKETING 3 KEYS TO TRANSFORMING SALES & MARKETING WITH INBOUND MARKETING 2 2011 by Mark Mathson This work is licensed under the Creative Commons Attribution 3.0 United States License. Please feel welcome to share

More information

Understand how PPC can help you achieve your marketing objectives at every stage of the sales funnel.

Understand how PPC can help you achieve your marketing objectives at every stage of the sales funnel. 1 Understand how PPC can help you achieve your marketing objectives at every stage of the sales funnel. 2 WHO IS THIS GUIDE FOR? This guide is written for marketers who want to get more from their digital

More information

LEAD NURTURING STRATEGY WHITE PAPER. November 2013

LEAD NURTURING STRATEGY WHITE PAPER. November 2013 LEAD NURTURING STRATEGY WHITE PAPER November 2013 TABLE OF CONTENTS 1. EXECUTIVE SUMMARY 2. INTRODUCTION 3. WHAT IS LEAD NURTURING? 4. OUTLINING AN EFFICIENT LEAD NURTURING STRATEGY 4.1. BUYER PERSONA

More information

Rawson Internet Marketing

Rawson Internet Marketing Introduction: Connect Connecting with the right prospects is the first step to sales and marketing automation success. Let s cover how to identify your ideal buyer and connect with leads that come to your

More information

what is Interactive Content & why it works

what is Interactive Content & why it works what is Interactive Content & why it works About SnapApp SnapApp s content marketing platform gives companies the power to drive engagement, generate leads and increase revenue by easily creating, publishing,

More information

All statistics mentioned in this report were taken from the 2014 survey unless otherwise noted.

All statistics mentioned in this report were taken from the 2014 survey unless otherwise noted. About this Report In May 2014, Bizo, in association with Oracle Marketing Cloud, surveyed more than 500 business executives about their companies lead nurturing challenges and strategies. The survey revealed

More information

SOCIAL MEDIA: The Tailwind for SEO & Lead Generation

SOCIAL MEDIA: The Tailwind for SEO & Lead Generation SOCIAL MEDIA: The Tailwind for SEO & Lead Generation 2 INTRODUCTION How can you translate followers into dollars and social media engagement into sales and deals? Search Engine Optimization (SEO) strategy

More information

Data Driven Marketing

Data Driven Marketing Data Driven Marketing B2B MARKETING AUTOMATION BENCHMARKS FIND. NURTURE. CONVERT. The most challenging obstacles to B2B Marketing Automation success and how marketers will overcome them in the year ahead.

More information

Inbound Marketing 101

Inbound Marketing 101 Inbound Marketing 101 CONTENTS. 1 WHAT IS INBOUND MARKETING? 2 THE PHILOSOPHY: WHY INBOUND WORKS. 3 THE METHODOLOGY: HOW INBOUND WORKS. 4 THE TOOLS: A PLAYBOOK THAT WORKS. 5 ADDITIONAL RESOURCES. 1 What

More information

Sizzling Website Copy

Sizzling Website Copy Sizzling Website Copy FOR: Gavin Sloan www.whitelabelseo.com.au Home Page: An SEO Partner You Can Trust. Pure Results. Experience the Power of our White Label SEO.

More information

5 Point Social Media Action Plan.

5 Point Social Media Action Plan. 5 Point Social Media Action Plan. Workshop delivered by Ian Gibbins, IG Media Marketing Ltd (ian@igmediamarketing.com, tel: 01733 241537) On behalf of the Chambers Communications Sector Introduction: There

More information

Successfully Implementing a CRM

Successfully Implementing a CRM Guide to Successfully Implementing a CRM www.salesnexus.com Table of Contents Introduction 3 How To Sell It To Your Sales People 4 Deciding Upon Fields to Create 5 CRM Field Customization Worksheet 6 Reports

More information

to getting started with individual-level online data

to getting started with individual-level online data BEST PRACTICES 5 top tips Celebrus Technologies Ltd, formerly know as Speed-Trap to getting started with individual-level online data p1 Introduction Engaging customers in a meaningful dialogue which ultimately

More information

Lead Scoring: The Smarketer s Guide

Lead Scoring: The Smarketer s Guide Lead Scoring: The Smarketer s Guide I m sure your salespeople would agree that not all leads are created equal, and marketers should too. By working together, your two teams can coordinate for better profits,

More information

Don t Leak Leads. Insert Copy Here. How To Identify Leaks & Get More Customers. Insert Copy Here

Don t Leak Leads. Insert Copy Here. How To Identify Leaks & Get More Customers. Insert Copy Here Don t Leak Leads Insert Copy Here Insert Copy Here How To Identify Leaks & Get More Customers 1 Our Mantra: Don t Leak Leads In the perfect world, getting every prospect to become a customer would be a

More information

Inbound Marketing Methodology

Inbound Marketing Methodology White Paper Inbound Marketing Methodology The best way to turn strangers into customers and promoters of your business. The proven methodology for the digital age Since 2006 inbound marketing has been

More information

How to generate better leads that your sales team can close. Written By: Victoria Dyke

How to generate better leads that your sales team can close. Written By: Victoria Dyke How to generate better leads that your sales team can close Written By: Victoria Dyke Introduction It isn t uncommon for companies to rely on their sales teams to call for leads, however the days of making

More information

Lead Scoring. Five steps to getting started. wowanalytics. 730 Yale Avenue Swarthmore, PA 19081 www.raabassociatesinc.com info@raabassociatesinc.

Lead Scoring. Five steps to getting started. wowanalytics. 730 Yale Avenue Swarthmore, PA 19081 www.raabassociatesinc.com info@raabassociatesinc. Lead Scoring Five steps to getting started supported and sponsored by wowanalytics 730 Yale Avenue Swarthmore, PA 19081 www.raabassociatesinc.com info@raabassociatesinc.com LEAD SCORING 5 steps to getting

More information

Lead Generation Quickstart Guide

Lead Generation Quickstart Guide Lead Generation Quickstart Guide 1 2 Lead Generation Quickstart Guide Copyright 2014 Mooloop Ltd All Rights Reserved You re welcome to email, tweet, blog, and pass this ebook around. But please don t change

More information

Digital Marketing Institute s. Professional Diploma in Digital Selling. Validated by the Syllabus Advisory Council (SAC)

Digital Marketing Institute s. Professional Diploma in Digital Selling. Validated by the Syllabus Advisory Council (SAC) Digital Marketing Institute s Professional Diploma in Digital Selling Validated by the Syllabus Advisory Council (SAC) Content Professional Diploma in Digital Selling Welcome Course overview Course content

More information

Certified Partnership Pack 2015

Certified Partnership Pack 2015 actionable marketing advice Certified Partnership Pack 2015 Reach, engage and influence senior marketers globally through the Smart Insights digital marketing platform ABOUT SMART INSIGHTS Smart Insights

More information

THE SECRETS TO ONLINE MARKETING (MOST AGENCIES WILL NEVER TELL YOU!) A Key Principles publication

THE SECRETS TO ONLINE MARKETING (MOST AGENCIES WILL NEVER TELL YOU!) A Key Principles publication 10 THE S TO ONLINE MARKETING (MOST AGENCIES WILL NEVER TELL YOU!) A Key Principles publication 10 S THE TO ONLINE MARKETING (MOST AGENCIES WILL NEVER TELL YOU!) By Jackie Key, Managing Director, Key Principles

More information

Measuring the Effectiveness of Your Content Marketing

Measuring the Effectiveness of Your Content Marketing Measuring the Effectiveness of Your Content Marketing 1 Measuring the Effectiveness of Your Content Marketing A 5-Step Process to Prove Value and Grow Your Business Measuring the Effectiveness of Your

More information

The B2B Marketers Perfect Pairing

The B2B Marketers Perfect Pairing The B2B Marketers Perfect Pairing Using prospect and customer data with Marketing Automation and Web Analytics to generate more leads and greater success. Marketing automation coupled with web analytics

More information

Louis Gudema: Founder and President of Revenue + Associates

Louis Gudema: Founder and President of Revenue + Associates The Interview Series - Presented by SmartFunnel Interviews of Sales + Marketing Industry Leaders Louis Gudema: Founder and President of Revenue + Associates PETER: Hello folks this is Peter Fillmore speaking.

More information

5 Tips For Setting Measurable. Social Media Goals. 5 Tips for Measurable social media goals

5 Tips For Setting Measurable. Social Media Goals. 5 Tips for Measurable social media goals 5 Tips For Setting Measurable Social Media Goals 1 introduction Five practical tips for setting measurable social media goals Social media participation has become a must for businesses today. A survey

More information

5 TIPS FOR SETTING MEASURABLE SOCIAL MEDIA GOALS

5 TIPS FOR SETTING MEASURABLE SOCIAL MEDIA GOALS TIP SHEET 5 TIPS FOR SETTING MEASURABLE SOCIAL MEDIA GOALS Social media participation has become a must for businesses today. A survey by CMO in February 2012 revealed that marketers expect to spend almost

More information

CEC-MARKETING.COM A BUSINESS-TO-BUSINESS LEAD GENERATION COMPANY FOCUSING ON THE TECHNOLOGY SECTOR. cec. Capture + Engage + Convert MARKETING

CEC-MARKETING.COM A BUSINESS-TO-BUSINESS LEAD GENERATION COMPANY FOCUSING ON THE TECHNOLOGY SECTOR. cec. Capture + Engage + Convert MARKETING CEC-.COM A BUSINESS-TO-BUSINESS COMPANY FOCUSING ON THE TECHNOLOGY SECTOR cec Capture + Engage + Convert 2 CEC-.COM 3 A NEW STANDARD SPECIALISING IN CEC Marketing provides clients with a wide range of

More information

www.salesfusion.com WEBSITE VISITOR TRACKING How website visitor tracking can improve your pipeline

www.salesfusion.com WEBSITE VISITOR TRACKING How website visitor tracking can improve your pipeline www.salesfusion.com WEBSITE VISITOR TRACKING How website visitor tracking can improve your pipeline 2 In the Marketing Automation Dark Ages......of the early 2000s, marketers could only monitor website

More information

Inbound Marketing Driving Results

Inbound Marketing Driving Results Inbound Marketing Driving Results TABLE OF CONTENTS: Introduction.... 3 Chapter 1 Getting Started.. 5 Chapter 2 Conversions Path..8 Chapter 3 Attract.....11 Chapter 4 Convert... 22 Chapter 5 Close......

More information

IS YOUR WEBSITE LEAKING LEADS?

IS YOUR WEBSITE LEAKING LEADS? GETSMARTCONTENT ACCOUNT BASED MARKETING IS YOUR WEBSITE LEAKING LEADS? Always Relevant Marketing Catches Missed Opportunities to Connect www.getsmartcontent.com I. THE DREAM OF THE MARKETER It s the dream

More information

5 WAYS TO DOUBLE YOUR WEB SITE S SALES IN THE NEXT 12 MONTHS

5 WAYS TO DOUBLE YOUR WEB SITE S SALES IN THE NEXT 12 MONTHS HIGH CONVERSION LAB 5 WAYS TO DOUBLE YOUR WEB SITE S SALES IN THE NEXT 12 MONTHS By Ryan Berg Head Profit Scientist at HighConversionLab.com The Struggle to Build a Thriving Online Business as the Internet

More information

Using customer feedback to increase sales, lower costs and improve your social media marketing

Using customer feedback to increase sales, lower costs and improve your social media marketing Great Service Superb Products Good Value! I d Recommend You! Using customer feedback to increase sales, lower costs and improve your social media marketing INTRODUCTION Asking customers for feedback after

More information

Conversion Rate Optimisation Guide

Conversion Rate Optimisation Guide Conversion Rate Optimisation Guide Improve the lead generation performance of your website - Conversion Rate Optimisation in a B2B environment Why read this guide? Work out how much revenue CRO could increase

More information

Email Marketing is Dead Unless it s Intelligent

Email Marketing is Dead Unless it s Intelligent Email Marketing is Dead Unless it s Intelligent Email Marketing is Dead Unless it s Intelligent I don t know how many times I have heard people say cold calling is dead. In fact, I ve been known to say

More information

10 Steps To Getting Started With. Marketing Automation

10 Steps To Getting Started With. Marketing Automation So the buzz about marketing automation and what the future holds for marketing in general finally got to you. Now you are ready to start using marketing automation and are not really sure where to start.

More information

Table of Contents. Copyright 2011 Synchronous Technologies Inc / GreenRope, All Rights Reserved

Table of Contents. Copyright 2011 Synchronous Technologies Inc / GreenRope, All Rights Reserved Table of Contents Introduction: Gathering Website Intelligence 1 Customize Your System for Your Organization s Needs 2 CRM, Website Analytics and Email Integration 3 Action Checklist: Increase the Effectiveness

More information

Enhancing Business Development with Marketing Automation A BUSINESS GROWTH GUIDE BY GORILLA 76

Enhancing Business Development with Marketing Automation A BUSINESS GROWTH GUIDE BY GORILLA 76 Enhancing Business Development with Marketing Automation A BUSINESS GROWTH GUIDE BY GORILLA 76 The future of marketing has arrived. Rather than big media budgets and guessing games, it s rooted in smart

More information

B2B EMAIL MARKETING 6 STEPS TO BETTER 6 STEPS TO B2B EMAIL MARKETING SUCCESS. Phone: (+1) 718 303 1864. www.mailigen.com

B2B EMAIL MARKETING 6 STEPS TO BETTER 6 STEPS TO B2B EMAIL MARKETING SUCCESS. Phone: (+1) 718 303 1864. www.mailigen.com 6 STEPS TO B2B EMAIL MARKETING SUCCESS 6 STEPS TO BETTER 1 B2B EMAIL MARKETING Mailigen Email Marketing Solutions Phone: (+1) 718 303 1864 www.mailigen.com 2 60% of marketers believe email marketing produces

More information

The Scientific Guide To: Email Marketing 30% OFF

The Scientific Guide To: Email Marketing 30% OFF The Scientific Guide To: Email Marketing 30% OFF Who is this guide for? All Marketing and ecommerce Managers at B2C companies. Introduction Science gives us the power to test assumptions by creating experiments

More information

Fill Your Sales Pipeline With Business That You Don t Have to Work For

Fill Your Sales Pipeline With Business That You Don t Have to Work For Sparta Success Systems Presents: Turn Your Website Into A Lead Generation Machine! Fill Your Sales Pipeline With Business That You Don t Have to Work For 508-243-6257 www.spartasuccess.com http://activerain.com/blogs/spartasuccess

More information

CUSTOMER RELATIONSHIP MANAGEMENT FOR RETAIL

CUSTOMER RELATIONSHIP MANAGEMENT FOR RETAIL WWW.HSO.COM The rise of CRM and how it s transforming business interactions CUSTOMER RELATIONSHIP MANAGEMENT FOR RETAIL Why customer loyalty pays dividends Delivering a personal experience Unsurprisingly,

More information

... ... The Social CRM ebook. publication THIS WAY

... ... The Social CRM ebook. publication THIS WAY ......... The Social CRM ebook a publication @ THIS WAY Social CRM ebook v.2.0. All material in this ebook is copyright Collier Pickard Ltd 2013. www.collierpickard.co.uk info.collierpickard.co.uk/blog

More information

How Mobile Shopping Drives Omnichannel Conversions

How Mobile Shopping Drives Omnichannel Conversions Whitepaper How Mobile Shopping Drives Omnichannel Conversions The Evolving Path to Purchase Table of Contents Introduction 1 How Consumers Engage with Mobile 3 Consumer Expectations for Mobile Experience

More information

Data Functionality in Marketing

Data Functionality in Marketing Data Functionality in Marketing By German Sacristan, X1 Head of Marketing and Customer Experience, UK and author of The Digital & Direct Marketing Goose Data is not a new thing. Successful businesses have

More information

25 Questions Top Performing Sales Teams Can Answer - Can You?

25 Questions Top Performing Sales Teams Can Answer - Can You? 25 Questions Top Performing Sales Teams Can Answer - Can You? How high growth businesses use Sales Force Automation to drive success The best performing sales teams can answer the sales management questions

More information

Benefits of using Marketing Automation Software as part of your content marketing strategy

Benefits of using Marketing Automation Software as part of your content marketing strategy Benefits of using Marketing Automation Software as part of your content marketing strategy Ann Stanley Managing Director of Anicca Digital @AnnStanley @aniccadigital #ecommercial15 Our brands Generating

More information

Exact Online CRM IN THE CLOUD. The New Selling. www.exactonline.co.uk

Exact Online CRM IN THE CLOUD. The New Selling. www.exactonline.co.uk Exact Online CRM IN THE CLOUD The New Selling www.exactonline.co.uk TABLE OF CONTENTS Introduction 01 Management summary 5 02 The importance of CRM 6 03 CRM in everyday practice 8 04 CRM and the sales

More information

Em@il Marketing integration and automation tactics that lift conversions and boost ROI.

Em@il Marketing integration and automation tactics that lift conversions and boost ROI. Em@il Marketing integration and automation tactics that lift conversions and boost ROI. How to successfully incorporate social, video, remarketing and marketing automation into your Email Marketing strategy.

More information

After the Call: reachlocal.com/reach-edge 866-978-9312. 2013 ReachLocal. All Rights Reserved. No reproduction without permission.

After the Call: reachlocal.com/reach-edge 866-978-9312. 2013 ReachLocal. All Rights Reserved. No reproduction without permission. After the Call: 5 Tips for Successful Lead Management with ReachEdge Attracting consumers to your website is just one step in a successful online marketing plan. That s because you don t just want visitors

More information

For More Free Marketing Information, Tips & Advice, visit www.lgx.im

For More Free Marketing Information, Tips & Advice, visit www.lgx.im For More Free Marketing Information, Tips & Advice, visit www.lgx.im DISCLAIMER AND/OR LEGAL NOTICES The information presented in this E Book represents the views of the publisher as of the date of publication.

More information

CommuniGator. Marketing Automation. Equinix Telecity Case Study

CommuniGator. Marketing Automation. Equinix Telecity Case Study CommuniGator Marketing Automation Equinix Telecity Case Study About Equinix Telecity Equinix Telecity provide secure connected environments for the IT and telecom equipment in the digital economy. Their

More information

nileco websites that sell

nileco websites that sell nileco websites that sell the basics 2 Corporate Profile THE FOCUS OF EVERY ONLINE BUSINESS IS TO SELL SOMETHING AND THAT IS WHERE WE EXCEL. YOUR WEBSITE MAY FOCUS ON THE SALE OF A PRODUCT, SERVICE OR

More information

Successful Steps and Simple Ideas to Maximise your Direct Marketing Return On Investment

Successful Steps and Simple Ideas to Maximise your Direct Marketing Return On Investment Successful Steps and Simple Ideas to Maximise your Direct Marketing Return On Investment By German Sacristan, X1 Head of Marketing and Customer Experience, UK and author of The Digital & Direct Marketing

More information

THE B2B FULL-FUNNEL MARKETER S HANDBOOK

THE B2B FULL-FUNNEL MARKETER S HANDBOOK THE B2B FULL-FUNNEL MARKETER S HANDBOOK Brand Awareness Content Engagement & Education Lead Generation & Sales Conversions The B2B Full-Funnel Marketer s Handbook For business-to-business marketers, the

More information

Plus, although B2B marketing budgets have increased, the number of channels may far surpass what you can do with your budget.

Plus, although B2B marketing budgets have increased, the number of channels may far surpass what you can do with your budget. 1 CNBC s list of the Top 10 Most Stressful Jobs of 2011 revealed that the sixth most stressful job was that of an advertising account executive. The reason today s account executives are so stressed is

More information

WHITEPAPER IMPROVE YOUR MARKETING AND SALES PERFORMANCES THROUGH OPTIMISED LEAD MANAGEMENT

WHITEPAPER IMPROVE YOUR MARKETING AND SALES PERFORMANCES THROUGH OPTIMISED LEAD MANAGEMENT IMPROVE YOUR MARKETING AND SALES PERFORMANCES THROUGH OPTIMISED LEAD MANAGEMENT 2 ABOUT Why has lead management become so important today for business? Two trends currently reinforce the need to implement

More information

THE 10 Ways that Digital Marketing + Big Data =

THE 10 Ways that Digital Marketing + Big Data = 1 Ways that Digital Marketing + Big Data = Sales Productivity The best global companies are transforming the way they market and sell. Here s how! Evolves into Digital TOP 10 about us MarketBridge is a

More information

The B2B Marketing Landscape...2. Why Marketing Automation?...3. Maximize ROI...4. Drive Sales & Accelerate the Funnel...6

The B2B Marketing Landscape...2. Why Marketing Automation?...3. Maximize ROI...4. Drive Sales & Accelerate the Funnel...6 Table of Contents Interested in what marketing automation can do for your marketing and sales teams? Peruse through our CMO Toolkit to get information about the marketing automation capabilities that you

More information

What is Marketing Automation? What is Marketing Automation?

What is Marketing Automation? What is Marketing Automation? What is Marketing Automation? Table of Contents What is Marketing Automation?...2 Deficiencies in the Manual Marketing Process...2 Marketing for the Modern World...2 How Marketing Automation Works...................3

More information

Targeting. 5 Tenets. of Modern Marketing

Targeting. 5 Tenets. of Modern Marketing 5 Tenets of Modern Marketing Targeting The foundation of any effective Modern Marketing effort is to ensure you have a clear and accurate picture of your potential customers. Without the proper strategies

More information

The Website Essentials That You Will Need For A New Website Design or A Website Upgrade

The Website Essentials That You Will Need For A New Website Design or A Website Upgrade The Website Essentials That You Will Need For A New Website Design or A Website Upgrade MyIT Web Design www.myit.ie For any business the decisions to go online, stay online and be effective are hugely

More information

Experian Cross Channel Marketing Platform. Managing campaigns and reaching consumers in real time

Experian Cross Channel Marketing Platform. Managing campaigns and reaching consumers in real time Experian Cross Channel Marketing Platform Managing campaigns and reaching consumers in real time The relationship between brands and customers has fundamentally changed. Whereas once there was equilibrium

More information

The Missing Piece of Marketing Automation: Your Phone. What matters most is the strategy and skill with which you use it.

The Missing Piece of Marketing Automation: Your Phone. What matters most is the strategy and skill with which you use it. The Missing Piece of Marketing Automation: Your Phone What matters most is the strategy and skill with which you use it. It s an ambition for businesses all over the globe: discover a way to market your

More information