Right Message, Right Person, Right Time

Transcription

1 Right Message, Right Person, Right Time

2 We can rely on center for help whenever we need it. Their support is first-class. Gocompare.com ABOUT US center was founded in 1999 by current Managing Director Nigel Williams, who spotted a gap in the marketplace for using as an effective CRM tool. center then launched the first version of Max in 2001, with the objective to provide a quick, effective and innovative marketing solution. Since then, Max has continued to develop and grow, working with over 500 high profile brands, and continues to thrive in the marketplace by offering the very best marketing software, services and solutions. Unlike other Service Providers we firmly believe that to run a best-in-class program, just supplying a technology solution is not enough. center provide a quick, effective and innovative solution to meet the modern marketers needs, with all the support, guidance and training you feel necessary. We believe that good marketers should engage with their subscribers via automated, relevant and highly targeted campaigns. Advanced marketing should be simple to set up, straightforward to monitor and easy to edit, and that s exactly what you can expect from center. Since moving to the new Builder we ve seen an increase in our click-through rates by 37% and our click-share on mobile devices by 85%. Send the right message, to the right person, at the right time. By working with center, you will be able to deliver highly relevant, personalised campaigns in the simplest of ways. You ll be able to achieve great things with minimal effort, meaning higher ROI. Royal Society of Chemistry

3 Marketing isn t as simple as loading a data list, creating an and sending it out to your database. Having the right knowledge and expertise is important in order to generate successful results and capitalise on the opportunities available to you. That s where our Experts come in. With a vast range of experience between them, our Maxservices team are there to assist you with all elements of your campaigns. Whether this is to provide strategic advice, creative flair, assistance with implementation or a fully managed service, center has a dedicated services team to give you the support you need to maximise the revenue from your s. can be a time consuming activity for the everyday marketer, and perhaps you don t have the time or resource to take on certain elements in-house. At center, our Maxservices team provide as much help and assistance as you require, making your life as a busy marketer easier. WHY MAXSERVICES? DEDICATED ACCOUNT MANAGEMENT Instead of having numerous people working on your account you will be provided with your own account manager so that you will be dealing with the same team member every time. EASE OF CONTACT You will be provided with direct contact details to your account manager enabling you to contact them whenever you wish. CONSTANT COMMUNICATION Informative updates will keep you updated of the progress service right through the term of the agreement, so you know exactly what is happening and when. FREE ADVICE Our award winning service team are always more than happy to share their wealth of experience and knowledge with you by providing you with advice and assistance throughout the term of your contract. A GROWING RELATIONSHIP We are strong believers in building and growing strong relationships with our clients. Our service team will work closely with you to grow your business. We pride ourselves on our high retention rate, which is not only down to our products, but also the services that we provide to our customers.

4 WHAT CAN WE OFFER? MANAGED CAMPAIGNS Struggling to find the time or resource to create and run your campaigns yourself? Thankfully, that s where we come in. Our fully managed service package puts your campaigns in the capable hands of our Maxservices team, who have a wide range of experience in carrying out campaigns across a variety of sectors, freeing up that time and resource which is so important to the modern day marketer. Our Maxservices team will do the hard work for you, getting your campaigns out the door with the speed and professionalism you desire. BRIEF Our team will work with you on a brief, defining the objective of the campaign and identifying the best method to help maximise the return of investment. CAMPAIGN CREATION Leave the creation of your campaign with our creative team which will fit in line with your brief and branding. All we ask from you is the content you wish to include. APPROVAL Once your campaign has been signed off, your account manager will process your data and upload it into Max , ensuring there are no data issues, and add any segments required. PROGRESS UPDATE Following the deployment of your campaign, your account manager will liaise with you directly with regular progress updates. REPORTING You will be provided with full tracking and analytics of your campaign, allowing you to monitor its success. FEEDBACK Your account manager will provide you with feedback regarding your campaign, offering strategic advice for areas of improvement for future campaigns. For clients looking for more than just a one-off campaign, our team can implement automated messages as well as dynamic and personalised campaigns based on your customers profiles and their behaviour. STRATEGIC SERVICES After an initial consultation, our Maxservices team will provide a detailed analysis of your campaign to thoroughly understand your goals and identify areas where customer engagement can be improved. Following this, your account manager will look at any underlying trends, anomalies and seasonal performance, whilst using our Marketing Tools Framework, R.O.A.D. (relevance, optimisation, analysis & deliverability). Whether it s recommendations around the development of triggered messages or the creation of a welcome program to develop customers into a full customer lifecycle engagement strategy, our Maxservices team can develop a workflow plan that targets customers with content which is timely, relevant and dynamic. Rest assured, our experts have the strategic input you need to deliver tangible results leveraging on customer data and consumer behaviour.

5 RELEVANCE Studies and logic show that s which are relevant will perform better than those which are on the end of a simple batch and blast method, where no consideration to the reader s interest is taken into account. Our Services Team will provide you with strategic guidance where you could be adding more relevance using segmentation, dynamic content or the addition of new programs. OPTIMISATION Optimising s for multiple devices has become increasingly important over recent years, with the continual growth and evolution of smartphones and tablets. Going beyond simple mobile preview, our Services team will analyse all elements of your campaign to help maximise display and readability. ANALYSIS Was your last campaign a success or failure? We provide a detailed analysis of your campaigns, going past simple statistics such as click and open rates in order to derive any important learnings from your campaigns to feedback into future ones. DELIVERABILITY What good is a fancy if it fails to be delivered to your subscriber? Your account manager will adhere to marketing best practices to ensure that the correct steps have been taken to maximise the inbox placement of your s. CREATIVE SERVICES Whether you re after a simple, quick postcard or a fully developed series of templates, our creative team can provide a host of options that can be designed in line with your brand and style. We offer a full consultation service so that we can encapsulate the company ethos and brand image into the design and style of choice. Our design team will lead you through the full design process during an initial consultation, working with you to create a brief of the project. Using your brand guidelines, or examples of your brand, your designer will work on the project using all of the latest techniques and best practices to ensure for optimum performance.

6 IMPLEMENTATION SERVICES Whether you are joining us as your first Marketing Solution or migrating from another ESP, our objective is to get you up and running as soon as possible and support you right through the entire process. Whether you require simple guidance and advice, throughout the implementation, or require us to carry out the entire process for you, our implementation team have a solution to fit your requirements. Working closely with you, our team will start by assessing your implementation needs before putting together a planned proposal. Once this has then been signed off by you, this will be implemented and then tested before making any required amendments. INTEGRATIONS Following a consultation stage, we ll work with the client to implement any add-ons, 3 party apps and tools that are required to track, deploy and report on client campaigns. This can include CRM tools such as SalesForce, MS Dynamics, SugarCRM, etc. or our in-house behavioural automation software, Maxecommerce. On top of this, we also offer an on-boarding program that is directed specifically at new users to Max . BESPOKE INTEGRATIONS Having an Marketing Solution which can talk to your other business systems is essential Max has the ability to connect with a number of industry leading platforms to help enhance your marketing experience. Bespoke integrations are also available for those who may require them.

7 OTHER PRODUCTS center have spent a lot of time and investment creating marketing software that offers marketers a variety of powerful tools to help maximise campaign performance. Our products are designed to aid our customers in achieving successful marketing in a quick and effective manner. Max is very flexible and easy to use. Something that currently takes us all day will now take us an hour in Max . Visit Britain Max is a highly advanced marketing platform, specifically designed to make your life as a busy marketer easier. Bringing together the finest range of features that digital marketers need, Max keeps our clients at the forefront of marketing, helping transform the performance of their campaigns. Maxecommerce provides the customer with the platform to drive sales and precision target customers by a hyper-personalised brand experience. Using shopping cart, form and browser abandonment programs that use real-time customer behaviour, to automatically generate highly relevant content; recovering sales and converting shoppers into customers. GET IN TOUCH TO FIND OUT MORE AND ARRANGE A DEMO Dynamic personalising and localisation of content is crucial to our marketing strategy, which is why we chose to work with center. hungryhouse +44 (0) info@ centeruk.com

8 / center / center /+ centeruk /company/ center center UK Limited is registered in the UK at West Tithe, Pury Hill Business Park, Towcester, Northamptonshire, NN12 7LS (0) center UK Limited 2015 Reg No A52