Why consider Marketing Automation?

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1 What is inbox25?

2 Why consider Marketing Automation? Marketing Automation software takes marketing to the next level by automating the process of lead generation. In effect Marketing Automation accelerates the sales process! Wikipedia defines Marketing Automation as: 'Marketing automation refers to software platforms and technologies designed for marketing departments and organizations to more effectively market on multiple channels online (such as , social media, websites, etc.) and automate repetitive tasks. Originally focused on marketing automation, marketing automation refers to a broad range of automation and analytic tools for marketing[1] especially inbound marketing. Marketing Automation platforms are used as a hosted or web-based solution, and no software installation is required by a customer.' Marketing automation focuses on the lead acquisition and demand generation activities within a marketing group, as opposed to the sales activities, where CRM systems as a whole tend to focus. Simply put, these tools automate marketing processes and include features and functions such as: campaign design and customer segmentation lead generation nurturing campaigns lead and prospect scoring closed loop analytics Web Site Tracking Process Automation Social Activity What is inbox25? inbox25 is a Marketing Automation tool that's very closely integrated with SugarCRM. inbox25 started as an marketing company and has expanded significantly by adding Marketing Automation to its product suite. While is still a powerful marketing channel, inbox25 realized that to meet their customers' needs, needed to become more intelligent. It also needed to be combined with other digital marketing channels natively.

3 INBOX25 Fuels Sales without the cost of a huge sales team! Sales and automation are in the same team. Sales are job number one for marketing and any business in general. So making sure that one fuels the other is important. InBOX25 enables you to personalize messages and campaigns for each of your individual contacts. InBOX25 is able to track each contact s history and activity and will use this information to send out messages that appeal to their needs. As your business and the number of customers you have grow, it would become increasingly difficult if not impossible to do this kind of personalization manually. INBOX25 makes it not only possible but also efficient. Increase your sales without increasing workload. Automation s core function is to fuel more leads into your funnel, then nurture those leads until they are ready to buy. inbox25 has a powerful array of features and functions, CloudTech have taken the opportunity to summarise these below: Lead Nurturing, Drip Campaigns & Workflow Most marketing platforms offer marketers a rather static, complex set of tools to build automated campaigns. These tools usually involve complicated 'visio-style' flow charts that can leave you feeling lost and frustrated. More often than not what you're left with is jumbled logic that's sending s to everyone, every other day. Automated Campaigns by INBOX25 operate under an entirely different methodology that relies on real-time data, intelligence and simplicity. It begins with our intuitive, wizard-driven campaign builder and dozens of powerful logic conditions and actions. These powerful conditions and actions can be seamlessly combined into smart, goal-driven campaigns. Instead of relying on static lists or linear actions to feed your campaign, Smart Campaigns operate in real-time from dynamic segments. Smart Campaigns ensure that leads are always included in relevant campaigns, receiving relevant messages.

4 Custom Lead Scoring & Lifecycle Stages Who's hot and who's not? Who's ready for sales and who needs more nurturing? These are all great questions that custom lead scoring can help answer. Our Lead Scoreboard allows you to set the parameters and point system that identifies where your clients are in your sales cycle. You can create unlimited scorecards that add or subtract points based on data stored in your CRM as well as actions and behaviour from your leads and prospects. Capture Leads with Beautiful Landing Pages Landing Pages are typically the first step in the process of converting a lead. They can also be a great tool for gaining deeper insight into your existing leads. Our Landing Page Builder allows you to create beautiful landing pages to promote your CTA, along with a robust drag-and-drop form builder that allows you to quickly build intelligent forms to collect data from your visitors and prospects. All without a Web Designer or Web Programmer. After your publish your landing page you'll enjoy real-time access to valuable reporting data that includes: Page Visits, Page Abandonment and Conversions.

5 Who's visiting your web site? Visitor Tracking with Site Monitor provides detailed insight into your web site traffic and your visitors specific activity and interactions. Unlike web analytics, Site Monitor is all about understanding your individual visitors and their specific behavior instead of your overall website performance. You'll see where your visitors came from, which keywords they used, which pages they viewed and for how long they viewed them. For known leads and customers, we automatically include their web visit history within their Timeline Profile.

6 Complete integration with SugarCRM inbox25 is fully integrated with SugarCRM, which makes it significantly easier to operate. For example 'unsubscribes' are managed seamlessly between the 2 systems os if the customer opts out from an inbox25 campaign he is automatically opted out in SugarCRM so can no longer be added to a SugarCRM Target List. Some of the integration features are listed below: If you are interested in taking the next steps into Marketing Automation and accelerated business growth please feel free to contact CloudTech on or access: