Managed Campaigns. A one-off or a series of marketing campaigns managed for you

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2 Managed Services Marketing Services Not every business has the time, resource or technical knowledge to manage every component of their marketing campaigns. That s why center has developed a number of services to aid you in achieving your campaign goals. center has an experienced client services team dedicated to creating and managing our client s campaigns and creating a fully managed marketing service. Lifecycle Marketing Generate marketing with dynamic and hyper-personalised content Managed Campaigns A one-off or a series of marketing campaigns managed for you Creative Services Landing page creation and template design and build service, available with mobile optimisation Why work with center? Marketing is our core business and as a result all of our team are experts in this discipline As developers of the technology platform, we provide a fully customised solution to suit your needs Short lead times (48 hours per campaign) because we have less distractions

3 Lifecycle Marketing center offers a variety of Lifecycle Marketing services, so you can increase the capacity of your marketing. Whether you want to capture data, set up a preference centre, create triggered and recurring s or hyper-personalised content s, our expert Service Team is ready to help. Data Capture center s specialist Service Team is available to help your data capturing needs. We can aid you in collecting relevant and specific information from your clients. Profile Fields Create profile fields to be populated by a website form. These profile fields will determine the type of information required from your customers. Form Building Create forms to be completed by your customers to collect information and link it through to your Max workspace. This will keep your data list up-to-date with the requested information, which can then be used to create hyper-personalised s. Integration Publish the form onto your website, social media platform and/or CRM system creating a call to action for you clients to complete. Preference Centre If you are planning to create more engaging content that directly links through to your clients personal preferences, then let center s experienced Service Team create a Preference Centre for you. From standard information gathering forms to more complex surveys our dedicated team is ready to help. Profile Fields Create profile fields to be updated by your clients that capture the required information, e.g. name, address, selection of products/services they are interested in etc. Form Building Build forms to be housed on your website that will capture all of the requested information from your clients. All recorded data will be fed in to your Max account automatically. Segmentation Create data segments that can be applied to your s, standard or recurring e.g. For clients that have selected a specific interest or subject, you can set a segment to only send a particular to the clients who selected that preference.

4 Triggered Marketing center has a variety of options available to you if you are looking to create a set of s that are triggered by an event or activity. Welcome Programs Designing and implementing a welcome program can be easily achieved with the help of center s expert Client Services team. Sign-up Forms Creating signup forms for your website to capture the address and other relevant information required such as name, address, date of birth etc. Design & Build Design and build the welcome that will be sent to each person that signs up. Recurring s Implementing a rule that will resend the welcome to everyone who didn t open the first welcome after a predetermined timeframe, e.g. 3 days Up-selling s center can provide the tools required to link your products and sales data to your marketing, by setting up an up-selling system. Data Feeds Set up of a data feed to import products and sales data in to Max . Design & Build Design & build the up-sell that will be sent to each customer after a purchase. Dynamic Content Create dynamic sections that merge in products related to the original purchase. Triggered s center s experts can help you to build an system that send s triggered by an event, like a client birthday, the anniversary of their subscription, an elapsed client or an abandoned shopping cart. Hyper-Personalised s Develop your s to included hyper-personalised content that is linked to the preferences that your client has entered. Data Collection Set up a data feed to import users details from pre existing forms. Segmentation Create personalised sections that will link segments with the relevant personalised content. Design & Build Design & Build the that will contain the personalised sections.

5 Managed Campaigns Running an marketing campaign can be a challenging process. center s experienced Service Team can do all of the hard work for you by managing the whole campaign from start to finish covering the following areas. Creation Our specialised Team will build an campaign around your brief. Once the is created you will be provided with the html file for future use. If you already have an produced, we can use the html file and upload it into the Max platform for you. Data Uploading Our Team will upload your provided data into Max , checking for errors and de dupe on import, which will be reported to you. Testing We will test the and data to check, spam scores, data tests, inbox testing (checking against popular clients) and Inbox previews (check how your will look in popular clients) to make sure that the will function correctly. You will receive the test for amendments and sign off. Sending Once signed off our specialist Service Team will send the out to your data list on the predetermined date and time. Reporting We will collect and compile all of the data results and give them to you after the campaign ends giving you all the information required to monitor the success of your campaign

6 Creative Services Our team of experienced Digital Designers are able to both design and build marketing templates tailored to your exact requirements and also design and build customised Landing Pages as part of our Creative Services. So if you are looking to utilise a new template for all of your marketing or for a new campaign then center has the service for you. Template Build Our HTML Designers can build you template from your supplied content. You can be safe in the knowledge that your completed template will have the best chance of rendering correctly in your subscribers inbox. Template Design & Build Our expert Digital Designers know what works well in s and what doesn t. They will design your template based on the specification provided and branding style of your website, making sure it confines to html best practices. This will be passed to you for signing off before it is built and uploaded to your Max workspace. Mobile Optimised Template With more s being viewed on mobile devices, with some reports stat 47% of s are read on a mobile device, it is becoming increasingly important to make sure your s are correctly displayed on different platforms. Our experienced Design Team will design and build your template that is fully optimised for mobile devices using responsive design techniques to automatically format your template for displaying on mobile devices. Landing Page Creation marketing campaigns are only effective if subscribers are presented with a well optimised landing page once they clickthru. Our team of experts have helped some of the biggest brands in the UK increase their marketing revenue by more than 1,000%, through working with them to optimise their templates and landing pages.

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