E-COMMERCE CRISTAL DEADLINE: NOVEMBER 27 TH 2015

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1 E-COMMERCE CRISTAL DEADLINE: NOVEMBER 27 TH 2015 LONGLIST ONLINE JUDGING: NOVEMBER 30 TH /DECEMBER 4 TH 2015 SHORTLIST RELEASE: DECEMBER 7 TH 2015 SHORTLIST JUDGING: DECEMBER 11 TH 2015 AWARDS CEREMONY: DECEMBER 12 TH 2015 With the support of

2 CATEGORIES An entry may be submitted in more than one category. A. ECOMMERCE WEBSITE 1. Mass consumption / B to C 2. Banking / Financial services 3. Luxury goods 4. Travel 5. B to B 6. Miscellaneous B. INNOVATION 1. Best B2B ecommerce 2. Best Innovation in ecommerce Delivery/Logistics 3. Best Innovation in ecommerce Payment 4. Best Small ecommerce / ecommerce Startup / New Talent C. SPECIALIST 1. Best Advertising ecommerce Campaign 2. Best Social Media ecommerce Campaign 3. Best ecommerce Design / Re-Design 4. Best ecommerce Store / Best Digital Instore Integration 5. Best Shopping Process / User experience 6. Best ecommerce Services Platform 7. Best ecommerce Mobile Site The Festival reserves the right to modify a category designation if needed, at any time.

3 ELIGIBILITY & JUDGING 1. ELIGIBILITY This global award is opened to all international advertising, communication agencies and advertiser. All submitted entries broadcasted to the public between 1 st of November 2014 and the 30 th of November 2015 are eligible to compete in the ecommerce Cristal. For Internet of Things eligibility is from 1 st of May 2014 to 30 th of November Only one party should submit an entry. If the same entry is submitted twice, only the first entry will be accepted. All entries must have been created within the context of a contract with a paying client. The client must have paid for all, or the majority, of the entered submission. The organization may contact the advertiser related to any submission at the request of the jury at any time during the judging process in order to receive further information about the campaign. 2. THE JURY The ecommerce jury is made of the Marketing & Data Cristal Academy members, esellers and journalists specialized in ecommerce. 3. THE JUDGING Candidates who will be entering this category will be able to pitch in front of the jury on Saturday December 12 th on morning in Courchevel. It will be a 6 mins presentation for each candidate, thus the format will be dynamic and interactive. The whole session will be opened to delegates. esellers entering this category will benefit from a free delegate pass in order to defend their work! 4. AWARDS Several Cristals will be awarded: The ecommerce Cristal A Cristal per category (equivalent of gold) Sapphires (equivalent of silver) Emeralds (equivalent of bronze) Also award winning candidates will be able to use in their signature or anywhere else the Cristal Label sticker created to certify the outstanding quality of the ecommerce websites awarded.

4 ENTRY REQUIREMENTS All entries need to be completed and uploaded at For each entry, please provide all the elements below: NOT MANDATORY 1. Please upload a descriptive document of 300 words, in.doc format in English including: Description of the campaign: context, strategy, design. Please include: development of client loyalty, client retention, winning clients, client value increase, traffic to point of sale, product or service launch Description of the innovation Description of the results (quantity and quality) 2. Please upload a case film lasting a maximum of 2 minutes as.mp4 file The presentation should explain the strategy implemented for your ecommerce website, but also the innovation, ergonomics, user experience... It should include key visual elements: videos, images or any other relevant elements. Entries should be submitted in English or in a version with English subtitles (mandatory). When submitting your entry, please let us know if there are any restrictions to screenings during the Festival (musical rights, etc.). No logo of the agency should appear in the video. 3. Please provide the URL link of your ecommerce website 4. Additional material: You may provide us with additional material that you consider useful for the understanding of your case.

5 VALIDATION & PAYMENT 1. ADMINISTRATION FEES 175 excluding VAT (to be paid once by company and by competition) 5. ELIGIBILITY This global award is opened to all international advertising and communication agencies. 2. REGISTRATION All submitted FEES entries broadcasted to the public between 1 st of November 2014 and the 30 th of 450 exc. November VAT for 2015 each are entry eligible to compete in the Film Cristal. For European Only one countries: party should VAT charged submit an at entry. 20 % If the same entry is submitted twice, only the first entry will be accepted. All entries must have been created within the context of a contract with a paying client (except for 3. MEANS charity/public OF PAYMENT interest). The client must have paid for all, or the majority, of the entered submission. > Online The payment organization with credit may contact card (CB/Visa/MasterCard/AMEX): the advertiser related to any submission at the request of the jury at any time during the judging process in order to receive further information about the campaign. 6. JUDGING CRITERIA > Bank transfer: Creativity and relevance of the idea. Account name: Cristal Events 22, rue Durand Benech Fontenay aux Roses - France Bank: 7. BNP AWARDS Paribas 15, rue Gabriel Péri Châtillon - France IBAN: Several FR76 Cristals will 4900 be awarded: BIC: BNPAFRPPXXX The Film Grand Cristal A Cristal per category (equivalent of gold) Entries cannot Sapphires be cancelled (equivalent or removed of silver) from the competition in any way after November 20 th. Each campaign Emeralds should be (equivalent submitted of as bronze) one entry, an entry or campaign may be submitted in more than one category. The Film Grand Cristal will be eligible for the Festival Grand Cristal. Only fully paid entries will be accepted. Bank fees Film are to Cristals be paid Award-winning by the entrant. will compete for the Advertisers Grand Cristal. This Grand Cristal will All entries be validated awarded to by the a jury final composed stage (payment of international validation) advertisers will be considered only. as confirmed and an invoice will be issued. 8. ENTRY REQUIREMENTS Once the order validated, each modification (credits, category...) will generate additional costs. Films need to be uploaded online on Trophies to be delivered (UPS, DHL...) will be at the agency s charge. REGISTRATION Format:.mp4 TERMS (maximum length: 180 seconds) no logo of the agency is permitted! Entries Entries will should be accepted be submitted if the in following English or is with completed: English subtitles (mandatory). - validation of the entry form - Only validation information of the mentioned requested on elements the registration form will be used. The information will be published in - the reception festival s of communication the administration material: and entry catalogue, fees press, website etc - The for material bank transfers, uploaded please by participants provide a scanned will be screened proof of payment to the jury at the judging sessions and at the award ceremony. Please make sure the quality is adapted to the festival s requested standards.

6 CONTACTS JURIES & AWARDS CEREMONIES Julien Morales T / M ECOMMERCE AWARD MANAGER Ife Onikoyi T AWARDS Central Europe, Russia, Scandinavia, Turkey, Germany, Austria & Switzerland Anna Averkieva France & Benelux Astrid Garandeau UK & North America Alix Maciocia Latin America, Portugal & Spain Julien Morales Asia-Pacific & MENA Pénélope Boeuf Greater China Xinxin Yang Africa Ife Onikoyi CRISTAL EVENTS 9bis rue Delerue Montrouge France T

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