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1 In association with: Sponsored by: Follow us on

2 Rewarding Digital Excellence and Effectiveness Now in their 9th year, The Dadis (The Drum Awards for the Digital Industries) are UK s premier digital awards that celebrates digital effectiveness and excellence. Held in association with our new headline partner Workfront, the Dadis are open to agencies and brands who are producing great digital work. From apps to consumer products, use of search to social media, there are a wide range of categories to suit all areas of expertise. With The Drum s support, these awards will be marketed and promoted to their followers giving entrants and sponsors access to their wide and captive audience. Register and enter at Who can Enter? Entries are open to all digital agencies, creative agencies, media owners, in house teams or clients who work within the digital field and are based in the UK. You can enter international campaigns but only if the agency/client is based in the UK. If you are based outwith the UK, you can enter as long as you have a UK office or UK based client. Why should you enter the Dadis? To prove you know how to produce effective digital campaigns and strategies To prove your digital skills to your own company, your clients and your peers To have your work judged by our esteemed judging panel To stand out from your competitors as an award winning digital company To reassure clients that you are the best company for the job To gain fantastic PR opportunities To win one of these digital accolades To boost morale throughout your company and to reward your hardworking individuals and teams What is eligible? Entries that were live to market at some point between 30 May 2014 and 5th June Entries do not have to be created within this timescale. Entry Fees The cost to enter is vat for your first entry and 90 + vat for each additional entry. Charities will receive a special 40% discount on entries. This only applies to UK registered charities. Members of The Drum Network receive a 10% discount on entry fees. For more information go to Please note: entries made after the deadline will be subject to a 10% late fee Deadline for entering 6pm Friday 5th June 2015 Judges Judging your work will be a panel of digital creatives, strategists and clients all who have extensive experience in the digital industry. Returning to chair the panel for 2015 is Phil Jones and you can see who is joining him at

3 How to Enter 1. Register as a member at to set up your account. 2. If you have set up an account previously you can use this account again via Sign in. 3. Browse the categories (in this form or online) to decide what categories suit you best. Remember you can enter as many as you like but they will be treated as separate entries and charged accordingly. 4. Once you have signed in to your account, you may add your entry and complete the submission details as indicated. 5. Entries into the Dadi awards are report based and entrants are asked to write a report detailing their strategy/campaign. Please see the writing your report section for what to include. 6. Upload your report in the box provided (PDF/Word (.doc/.docx) max size 10mb). Please use the entry template available to download on the entry section and How To Enter page on the website. 7. Submit your 100 word summary, in the box provided, which show live on the site if you are nominated/win. This will be used to give an insight into what your entry was about and why it was successful. 8. Attach a leading image in the box provided to support your report (Jpeg max size 5mb). Please note this image will go live in the event of your work being nominated. 9. Upload up to 2 additional images in the boxes provided to support your entry (Jpeg max size 5mb). If you wish to include a video as part of your entry this must be summited as an embed code from YouTube/Vimeo. The awards site cannot host video files. 10. Follow the on screen instructions to make your payment. PLEASE NOTE: You will only receive the 2 nd entry rate discount if you enter all your submissions at once. Otherwise you will be charged the full amount each time. Leave your entries in your basket until you are sure they are all complete. 11. Once your entries are received and payment is authorised, a confirmation will be sent to you via A receipt will be sent by post for your records.

4 1. Grand Prix There is no need to enter this category as entries are automatically entered. Chosen by the judges from all the 2014 winning work and announced at the Dadi Awards ceremony. 2. Chairman s Award There is no need to enter this category as entries are automatically entered into this category. Chosen by the Chairman, Phil Jones, as his personal favourite and announced at the Dadi Awards ceremony. 3. Agency of the Year This award will recognise an agency how has demonstrated digital excellence over the past year. Entrants should complete their report to tell the judges what they have achieved and why they should be the agency of the year. 4. Dadi Individual of the Year This award forms part of The Drum s Digerati. Research will be carried out to find the best person in digital This is a nonentered category but you can find out more by ing shane. 5. Creative/Digital Team of the Year Enter a portfolio of work you have been producing over the past year. This should include: a team photograph, who the members of your team are, overview of you/your team s structure, description and brief of each project, objectives and how you met these objectives for each project. Only companies entering other categories in the awards may enter the Creative/Digital Team of the Year category. 6. B2B Sector Website, App or Campaign For any B2B sector organisation, service or individual project. 7. Public Sector Website, App or Campaign For any public sector organisation, service, government body, or individual project. 8. Consumer Products or Services Website, App or Campaign For any consumer brand, service, company or individual product. 9. Not-for-Profit/Charity Website, App or Campaign For work briefed and implemented for a charity / not-for-profit organisations. Please supply the registered charity number for the client within the accompanying report. 10. Professional Services Website, App or Campaign For legal, accountancy, teaching, training or other professional services. 11. Financial Services Website, App or Campaign For any financial service including insurance, banking, accountancy etc. 12. In-house Website, App or Campaign For any work produced to promote an agency s services or for a client company who produce their digital offering in-house. 13. News/Media/Publishing Website, App or Campaign Any news/media/publishing website also featuring a job seekers function should isolate their statistics to reflect the news and features provision only. The job seeking function may be entered separately into Best Recruitment Website category. 14. Recruitment Website, App or Campaign For any recruitment platform, website or online campaign for recruitment agencies, recruitment consultancies, individual clients or media owners. 15. Travel/Leisure/Sports Website, App or Campaign For any company, event or for specific promotions or offers.

5 16. Interactive, Entertainment Website, App, Game or Campaign For any site or campaign offering a game or licensed gaming or for a campaign developed for the entertainment industry. 17. Automotive Website, App or Campaign For any companies working in the automotive industry. 18. Use of Visual Design Entries will be judged on the visual design of the website and how it is used to enhance its purpose. 19. Use of Organic Search (SEO) Should demonstrate movement in rankings in SERPs across target keyword list over campaign period, increase in natural search traffic over campaign period and increase in revenue (if applicable) over campaign period. 20. Use of Paid Search (PPC) Should demonstrate strategy to meet client s objectives and campaign KPIs and metrics achieved ROI. 21. Digital Media Strategy For any strategy developed for digital communication only. For strategies which include traditional communication please enter Best Integrated Media Campaign. 22. Use of For any response campaign or branding campaign. Entries should demonstrate strategy and campaign effectiveness. 23. Use of Affiliate Marketing For any campaign or project involving affiliate marketing. Entries should demonstrate strategic vision, innovation and success against objectives. 24. Campaign which became viral For any campaign which has increased brand awareness or achieved other marketing objectives through self-replicating viral processes. Entries should demonstrate the starting data, original end target, the final result and how the additional reach was achieved. 25. Use of Mobile Should demonstrate effectiveness including sales/traffic report prior and post campaign on response mechanism. 26. Technical Innovation Should demonstrate how the technical innovation impacted on the client/consumer use and how this affected overall results. 27. Video Website/Video Entries should show creative and innovative use of video. Factors taken into consideration will include innovation, quality in video content and understanding of the medium. Companies may either present their overall video output or a specific project or campaign over the judging period. This may also include virtual reality. 28. Integrated Marketing Campaign Should demonstrate the use of a minimum of three types of media, one of which should be digital and the others should be any form of non digital media. 29. Use of Social Media Includes Facebook, Twitter, Linked in, Pinterest, Instagram etc. 30. UX/Usability Demonstrate how your work has affected/improved usability and the user s experience. 31. Branded content Demonstrate how the campaign / strategy has achieved the results through content. 32. Use of Data Demonstrate how the campaign / strategy uses metrics, segmentation or targeting to improve the end users experience with a brand, product or service. 33. Retail Website, App or Campaign For any e-commerce website.

6 Writing your report Please use the entry template provided on the How To Enter page at dadiawards.com. Please note: there is a separate template for agency and creative team of the year Your full report should be no more than 1500 words. 250 words must be used for an executive summary. The purpose of the executive summary is to excite the judges and ensure the judges go on and read your full report. Your report must cover all the point below. If you exclude these points, you reduce your chance of being nominated. Please see the categories page for what you should cover for the category you are entering. Please note there are special figures you should include if you are entering the use of organic search or paid search. Key points for your report 1. EXECUTIVE SUMMARY Executive Summary to summarise the key points in your report. 2. BACKGROUND TO PROJECT/CAMPAIGN Brief description of project/campaign. 3. BUDGET Provide details of the budget. 4. OBJECTIVES Brief and objectives, including any targets set. (e.g. costsaving, income generation, increasing brand awareness). 5. STRATEGY Strategy for achieving the above objectives (including details of marketing, PR etc). 6. RESULTS Results including evidence of effectiveness prior and post campaign e.g. increase in sales/revenue/traffic/awareness etc. Please provide comparable before and after figures. Use exact figures rather than %. 7. TESTIMONIALS Testimonials - are not essential but can help to improve your report. DADI Tips Give each entry a unique title to grab the judges interest - try to avoid generic names e.g. E-Commerce Website or Website Re-Design. When writing your report don t assume the judges have seen the work or campaign, give clear concise answers on the brief, the objectives and results and figures should include the starting point and any increases. Judges will be looking for evidence of clear strategic thinking, innovation and effectiveness. Key factors that will be looked at are the tangible results and proof of effectiveness. Ensure the links to the entry are all live and work. If not commercially necessary please do not add additional password protection. Please include usernames and passwords, if required, for the judging.

7 GENERAL RULES 1. Entries that were live to market at some point between 30 May 2014 and 5th June Entries do not have to be created within this timescale. 2. Websites do not have to be live at time of judging but must be supplied as screen grabs or other off-line documentation. 3. Do not include password protection. 4. All submissions must be made online. 5. Work entered into more than one category must be treated as a completely separate entry. 6. Multiple entries can be made but separate payment must be made for each. 7. All entries must be supplied and conform to category rules/ submission formats. Entries must be received by no later than 6pm Friday 5th June. Please note that we cannot guarantee that entries received after this deadline will be considered. 8. Entries are open to all digital agencies, creative agencies, media owners or clients who work within the digital field and are based in the UK. International work can be entered providing the agency is based in the UK. If you are based outwith the UK, you can enter as long as you have a UK office or UK based client. 9. The judges reserve the right to re-allocate entries that in their view are entered in an incorrect category. 10. The organisers reserve the right to publish/exhibit screen grabs and/or submitted report in relation to the awards. Please note nominated/winning reports may be published on thedrum.com or in The Drum magazine. 11. The organisers reserve the right to verify that all entries have been commercially produced for a commercial client where relevant. 12. The judges decision is final. 13. All entries submitted must be legal. Any entries containing offensive material will be disqualified. 14. Entries received after the deadline date will be subject to a 10% late fee.

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