The collaborative future: reshaping for consumer relevance and engagement

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1 The collaborative future: reshaping for consumer relevance and engagement Lisbon, 30 September 2011 Global entertainment & media outlook Marcel Fenez Global Leader, Entertainment & Media

2 Agenda Internet access spending Internet advertising TV subscriptions and license fees Television advertising Recorded music Filmed entertainment Video games Consumer magazine publishing Newspaper publishing Radio Out-of-home advertising Consumer and educational book publishing Business-to-business Slide 2

3 2010: the E&M industry emerges from recession

4 2010 growth: stronger than expected Internet Advertising TV Advertising Internet Access TV Subscriptions Video Games Radio Total Out-of-Home Advertising Filmed Entertainment Consumer and Educational Book Publishing Consumer Magazine Publishing Newspaper Publishing Business-to-Business Recorded Music Note:1 does not include cinema advertising Actual growth Projected growth Slide 4

5 The Outlook to 2015

6 Entertainment and media growth rates (Globally 5.7% CAGR) Slide 6

7 Entertainment and media growth rates UK 3.7% Germany 3.4% US 4.6% France 4.0% Japan 2.5% Mature: 3.9% Slide 7

8 Entertainment and media growth rates UK 3.7% Germany 3.4% Russia 11.7% US 4.6% France 4.0% China 11.6% Japan 2.5% Brazil 11.4% India 13.0% Mature: 3.9% BRIC: 11.7% Slide 8

9 Entertainment and media growth rates UK 3.7% Germany 3.4% Russia 11.7% US 4.6% France 4.0% Turkey 13.2% China 11.6% Japan 2.5% Mexico 8.7% Vietnam 17.3% Columbia 11.2% Brazil 11.4% MENA 16.1% Pakistan 23.7% India 13.0% Indonesia 11.9% South Africa 9.2% Mature: 3.9% BRIC: 11.7% Golden8: 12.7% Slide 9

10 Growth by segment % CAGR Internet Advertising Internet Access Video Games TV Subscriptions TV Advertising Filmed Entertainment Out-of-Home Business-to-Business Radio Consumer Magazine Publishing Consumer and Educational Book Publishing Newspaper Publishing Recorded Music Portugal Global Slide 10

11 Broadband penetration Mature vs. BRIC vs. Golden 8 100% 90% 80% 70% 60% 50% 40% 30% 20% 10% 0% Mature Portugal Golden 8 BRIC Slide 11

12 Mobile penetration (Mobile Internet/Wireless Subs) Mature vs. BRIC vs. Golden 8 60% 50% 40% 30% 20% 10% 0% Mature Portugal Golden 8 BRIC Slide 12

13 Unit sales - millions Smart devices drive spending on E&M content e-reader Tablet Smartphone Slide 13

14 Advertising spending

15 US$ millions Advertising revenues to ,000 CAGR % 300, , , , , % 50, Mature BRIC Golden 8 Portugal 8.9% 2.9% Slide 15

16 Advertising revenue growth to 2015 BRIC Golden 8 Mature Portugal %CAGR Slide 16

17 Digital advertising global share 2010 and Digital; 15.9% Digital; 22.5% Nondigital; 84.1% Nondigital; 77.5% Slide 17

18 Digital vs. non-digital advertising Mature vs. BRIC vs. Golden 8 Mature vs. BRIC vs. G8 Advertising Digital vs. Non Digital 350, % 300, % 250, , , ,000 50, % 17.3% 3.2% 6.2% Mature BRIC G8 Non-digital Digital Slide 18

19 Global advertising spending by segment Television - excl. mobile and online 38% Other 9% Out-of-Home 6% Consumer Magazines - print 6% Television - excl. mobile and online 38% Other 6% Out-of-Home 6% Consumer Magazines - print 6% Radio 6% Radio 7% Digital advertising 16% Digital advertising 23% Newspapers - print 18% Newspapers - print 15% By platform Slide 19

20 Global advertising spending by segment Television 38% Other 11% Out-of-home 6% Consumer magazines 6% Television 40% Other 9% Out-of-home 6% Consumer magazines 6% Radio 7% Radio 6% Internet advertising 12% Internet advertising 16% Newspapers 20% Newspapers 17% By ownership Slide 20

21 Portugal advertising spending by segment Directories and trade magazines Internet advertising 3% 5% Radio 5% Other 1% Internet advertising 5% Directories and trade magazines 3% Radio 4% Other 2% Newspapers 7% Newspapers 7% Out-of-home 10% Television 52% Out-of-home 10% Television 54% Consumer magazines 17% Consumer magazines 15% Slide 21

22 Consumer/end-user spending

23 %CAGR Global consumer spending growth Video games TV subscriptions and license fees Filmed entertainment Business-to-business Radio Consumer and educational books Newspapers Consumer magazines Recorded music Slide 23

24 Digital consumer spending Mature Digital 6% Digital 11% Non-digital 94% Non-digital 89% Slide 24

25 Digital consumer spending BRIC Digital 10% Digital 16% Non-digital 90% Non-digital 84% Slide 25

26 Digital consumer spending Golden Digital 4% Digital 6% Non-digital 96% Non-digital 94% Slide 26

27 Global consumer spending in 2015 Digital vs non-digital TV Subscriptions and License Fees Business-to-Business Consumer and Educational Books Filmed Entertainment Video Games Newspapers Consumer Magazines Recorded Music Radio $billion Digital 2015 Non-digital 2015 Slide 27

28 Consumer spending in Portugal - growth to 2015 TV subscriptions Video games Radio Filmed entertainment Business-to-business Newspapers Consumer and educational books Consumer magazines Recorded music %CAGR Slide 28

29 Digital Share of total E&M revenues Portugal vs. other markets Golden 8 Spain Portugal BRIC Global UK Mature France Germany Ireland 0% 5% 10% 15% 20% 25% 30% 35% 40% 45% 50% Digital share of E&M revenues Slide 29

30 The collaborative future reshaping for consumer relevance and engagement

31 1. The digitally empowered consumer 2. The involved advertiser 3. Collaboration: the route to competitive advantage Slide 31

32 A golden age for the digitally empowered consumer 01

33 What will people pay for? Convenience Experience Quality Participation Privilege Leads to sustainable, profitable and engaged relationships with the consumer Advantages outweigh attractiveness of free and pirated content Slide 33

34 How do people access? Ownership Streaming Storage on device Storage in the cloud Slide 34

35 The involved advertiser 02

36 What does an involved advertiser look for? Engagement with digital natives in their own space, e.g. social media. Personalised interaction. Compelling content and intensity of experience. Cross-platform reach new devices and channels. Verifiable evidence of consumer engagement. Slide 36

37 Greater involvement is being achieved by... Social media creates social intelligence. TV and Video Games strength comes from cross-platform integration. Location-based marketing and addressable advertising. Digital billboards and smartphones offer interactive experiences. Advertisers are collaborating, experimenting and innovating. Slide 37

38 Collaboration: the route to competitive advantage 03

39 Operating model for the digital future: the Collaborative Digital Enterprise An enterprise that is dynamic, interconnected, and continuously engaged with its entire customer, employee and supplier ecosystem, through technology Slide 39

40 The route to success in the emerging digital environment Digital Demand Data Slide 40

41 Imperatives for future success Data mining Data security Future-proofing content End-to-end digital workflow Digital talent management Slide 41

42 Questions The complete picture: All rights reserved. Not for further distribution without the permission of. refers to the network of member firms of PricewaterhouseCoopers International Limited (IL), or, as the context requires, individual member firms of the network. Each member firm is a separate legal entity and does not act as agent of IL or any other member firm. IL does not provide any services to clients. IL is not responsible or liable for the acts or omissions of any of its member firms nor can it control the exercise of their professional judgment or bind them in any way. No member firm is responsible or liable for the acts or omissions of any other member firm nor can it control the exercise of another member firm s professional judgment or bind another member firm or IL in any way.

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