Easitill Website & Ecommerce Solutions

Transcription

1 Easitill Website & Ecommerce Solutions Ibex House, Ferro Fields, Scaldwell Rd, Brixworth, Northants, NN6 9UA Tel:

2 Base Level Website - Company Presence only This is a basic content driven only Website consisting of a home page and a maximum of 10 other pages- Intended as a simple site to project company presence. Includes the ability to custom edit pages simply yourself to keep up-to-date without the need for external help. This is a very simple site to get started with but nevertheless as an option special offers, featured products and new products can be displayed. The advantage is that it produces real benefits with the minimum of effort.

3 Directory Website - List of Products and prices A website consisting of Home Page, company info pages and product directory without images, integrated with Easitill EPoS, unlimited product groups, departments, categories as required. The catalogue enables customers to see a list of all products with prices and this avoids all the work of assigning images and text to products. The advantage is that it enables products to be looked up online.

4 Online Catalogue - Products displayed in full detail A website consisting of Home Page, Product directory with unlimited products and images, integrated with Easitill EPoS, up to 5 additional content pages. The advantages of the Catalogue is that you can display your products to the world online without needing to worry about selling online and all that comes with it including stock control, payment gateways and processing orders. This can as with all the other versions be used as a starting point and then allows the option to add special offers, featured products and new products to be displayed.

5 Ecommerce Website A Full E-commerce website - Upload product data, images, prices, stock quantities and offers direct from Easitill EPoS system. Unlimited product pages and images, shopping basket, Up to 9 additional content pages, user registration, integration assistance with online payment gateways.

6 One Database for your EPoS & Ecommerce site Data Upload from Easitill EPoS system & Import into Easitill Website Easitill EPoS Master Product Manager (Your Product Data) Products are controlled from the same product records as your Easitill EPoS System, no need to maintain two separate databases and do twice the work. Minimal maintenance and updating of Products. Simply tick an existing product Record as an e-commerce item and upload to your website within minutes. Unlimited number of products can be uploaded to your website. Unlimited number of Product Groups, Departments and Categories.

7 Easitill Ecommerce Solution Key Elements One Database for your EPoS & Ecommerce Save time and money by using your existing product database already in use within your Easitill EPoS to drive your website. Simply upload your epos products, prices, offers, stock levels to your ecommerce site. Your Store Your Design Easitill helps you design your store to support your brand, products and customers. Upload logo to one of our basic templates to launch your store quickly or employ us to build a design for you. Control over your content pages Content Management System (CMS) which gives you (the Client) the ability to edit the content on his/her website (text and images) from the use of a text editor (also known as a WYSIWYG). No restriction on space Upload as make product records and images as you like. Add as many additional content pages as you like, there s no limit (within reason). Various Product Options Customisable Options, Associated Products, Brand associated products etc. Sell products with product-specific options (e.g. colour and size for clothing, or size and dimensions). Link multiple products to associated products. Easitill s different search and navigation tools make it easy for your customers to find the exact products they're searching for. They can filter products based on the product-specific brand, group, or price. Or simply type in a keyword. Increase Retention and Loyalty Once customers have come to your online store use tools to retain them and build loyalty. First purchase discount Voucher Codes for discounts. Banners

8 Easitill Ecommerce Solution Key Elements Customer Engagement Increase Interactivity for the Best Customer Experience Ratings and Reviews Customers can post ratings and reviews to your store for products they ve purchased, and share those reviews across their social media accounts using our basic review system inbuilt into the website. If you want a more advanced system we can integrate with the third party system by ekomi.co.uk Why not reward your customers by sending them discount voucher codes for submitting a review to entice further reviews. Wish Lists Customers can create wish lists for products on your site and come back and purchase them later. Share Customer s can use the third party sharing widgets to like or share pages and products from your website with their friends on social media sites. Get Indexed by Search Engines Easitill will help make your store and products more visible and easily findable to customers through search engines. Our software was designed from inception to be search engine optimized. Url rewriting in place No strange characters or long, unintelligible strings of numbers and letters. Everything is completely search-engine friendly. Complete Control of Meta information. Customise meta keywords, descriptions and titles for each product and category through the EPoS Automatically generated Google Site Map. Help customers and search engines easily find and navigate your Ecommerce website. Generate and upload a Google data feed of your products from Easitill to the Google Merchant Center to be visible in Google Shopping results.

9 Full Ecommerce Feature List Content Control Initial design template setup, assistance and advice should you require a starting point. Content Editor in the form of WYSIWYG - Edit your content in your pages by using a simple editor. Insert images, text, change styles and colours of your content and insert links to other pages, including PDF s, flash files, videos at the click of a button. Instant changes to your website, simply save and refresh your page and your changes appear instantly online without having to work externally and then publish to web. Access and work directly on your site content from anywhere with an Internet connection. Content image administration. Product Management Products are controlled from the same product records as your Easitill EPoS System, no need to maintain two separate databases and do twice the work. Minimises maintenance when compared with having two separate systems, prices, special offers, stock control etc. At the most fundamental level, simply tick an existing EPoS product Record as an e-commerce item and upload to your website within minutes. Add a main picture or multiple pictures to product records. Assign products to multiple groups or just use your existing internal grouping from the EPoS system. Use your same pricing and or offers from your EPoS or set up new ones specifically for the website - also known as site specific pricing and site specific offers. Upload your stock figures from your EPoS or have website specific stock levels. Unlimited number of products can be uploaded to your website. Unlimited number of Product Groups, Departments and Categories. Discounting by % or off products Special Offers available include: - Buy 1 get cheapest free - Buy an item and get a free item with it. - Buy qty x get off. - for qty x - % off First Order Discount option to entice new online customers to your site. Website wide discount setting. Order Management Multi-User Login possible so that there can be multiple users with Administration privileges. Order Management Admin section allowing you to process orders easily. Print Delivery Note and Invoice automatically upon processing order. Send and control notifications sent to customers upon each stage of processing their order. Shop/Product Display Size & Colour display options. Various methods of Product display can be chosen. Featured Product boxes can be displayed. Highlight special offers and products on your homepage. Item overview and detail with enlarge image option. Automatically resize your product images upon upload. Makes sure your images are the

10 right size and quality for your site, in conjunction with picture validate tool. Brand Listing Search boxes with customisation such as including or excluding department and brand drop down list along side Max and Min price. Full comprehensive list of products with links to items. Live basket function abailable in header or side menus. One page checkout option Ability for website customers to place orders with or without registering. Show shop versus website pricing with multi-site pricing set up on Easitill. Stock display options Option for website customers to checkout without signing up or logging in Option for website customers to checkout and register at same time Cookies popup message warning of use of cookies in line with EU legislation which has now been enforced. Marketing Simple submission to search engines so that they know you exist online. Basic SEO advice and guide as part of the Web Manual to start you off. Customisable adverts section in website to advertise in site and allow others to sponsor you. A Google friendly sitemap can be generated for all your products upon upload. Integration with Google Analytics giving you a useful tool to analyse website visitors. Ability to export a Google Data feed from Easitill EPoS driving your website to submit to google for shopping results Assistance with integration for signup forms to the popular Marketing system Mailchimp.com Payment, Shipping & Security Shipping cost methods and options for calculations by Standard flat rate charge settings or Delivery zones and countries settings combined with weight. Choice of use of popular online card payment systems from PayPoint, Sagepay, Barclays Bank, Worldpay. Secure Transactions with SSL Secure connection and certification on Easitill s web servers.-optional No limitations on monthly traffic quotas. Our Service Full comprehensive Web Operator Guide for quick reference. Remote assistance 7 day a week 364 days a year emergency helpline Training course Ongoing service, support, development and updates. Maintenance and notifications of domain and SSL renewals.- Any renewals are charged at cost and no additional admin fees added for the setup and maintenance. Free SEO advice and best practice guide included at the back of the Web Operator Guide Free access to our web Newsletter and blog articles on web best practises. Bespoke Website Development The above is a comprehensive list of the standard Easitill web product which is demoed and sold on the above features. If there is something special you require not listed above please ask for an additional quote for bespoke development work. We will be happy to try and assist.

11 What are the benefits of an online store for businesses?

12 What are the benefits of an online store for businesses? Selling through an online store, either alongside a conventional business or as a standalone e-commerce venture, has several benefits: Reduced overheads in general, an online shop costs less to set up and run than a physical store, although it s important to recognise that making e-commerce work requires continuing investment. Lower marketing costs with better targeting: online promotion can be more precisely aimed at potential customers than using conventional media. It s also much cheaper, for example, to send a marketing message by to 1,000 customers than it is to send 1,000 newsletters by post. Expanded geographical reach: a local business can become nationwide or, depending on the product, international, just through having an effective e-commerce strategy. Bear in mind that if you do sell outside the UK, you ll need to comply with regulations and understand tax and import/export issues. Being open for business 24/7: with automated order and payment processing, sales can be made at any time, and customers can buy when it suits them. Greater flexibility: an online store can be updated instantly and as often as you like for example, to promote a deal of the day on your front page, without the need for expensive printed display material. Broader potential customer base: an e-commerce business is an additional buying channel, capable of attracting customers who have not bought before. Improved customer profiling: with the opportunity to target products and services at specific groups based on buying data. Increased visibility for your business: with investment in search engine optimisation and online promotion, an online shop becomes more accessible to customers searching for your products. The ability to tell people about your business: this is particularly valuable when an online store operates alongside a conventional high-street outlet, providing information about opening hours, contact details and answers to Frequently Asked Questions. Another marketing channel: your online store can support your online marketing efforts by including customer reviews and testimonials. If you re ready to take the next steps and open an online store contact us on Or read more at