EU Mobile Challenge, first edition: The competition for European young app developers.

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1 EU Mobile Challenge, first edition: The competition for European young app developers. IE Business School and Applied Innovative Institute, in collaboration with Mobile World Capital Barcelona are organizing the first edition of the EU Mobile Challenge. It is about the European mobile development contest that is going to happen previous the World competition. Europe adds itself to the challenge already begun by Asia, the United States and the Middle East. The winners of this competition will dispute the final at 4 Years From Now (4YFN), the startup event devoted to innovation in the mobile and digital ecosystem that it is part of Mobile World Congress The objective of the EU Mobile Challenge is to give the opportunity to young developers in making their ideas come true. These developers will be able to present their apps and games in front of a specialized audience, achieving visibility, fund and potential users. In addition to that, the competitors will compete with the support of IE Business School, which will organize acceleration days for the young developers. In these sessions, the participants will receive a valuable formation, so that they can be better prepared and be more competitive in the contest and even after it. The participants will have the chance to dedicate professionally to the Mobile app development, gaining complete experience, learning and international networking. With the event, we will be seeking new talent in order to encourage the entrepreneurship and the innovation the market is demanding. 14 European countries are invited to participate in this first edition: France, Germany, Greece, Holland, Italy, Portugal, Scandinavia (Denmark, Finland, Iceland, Norway and Sweden) Spain, Switzerland and UK.

2 The application process will end on December 31st. The potential developers can apply on the website of the event: EUMobileChallenge.com. The participants have to form teams from 2 to 6 members. At least one of the team members must be between 18 and 25 years of age. During the application step, the working prototype is not required. A local pre-selection will take place in each country or region, and 3 candidates of each country will compete at the final of the EU Mobile Challenge in Barcelona in mid-february. Afterwards, the 4YFN, an event for entrepreneurs, part of the Mobile World Congress 2015 (2nd-5th March), will host the world final. About the promoters of the initiative: Applied Innovation Institute The Applied Innovation Institute is a nonprofit California institution bringing together faculty from many of the top Engineering and Business Schools from around the world, including Stanford, Berkeley, IE and many others. Its mission is to design leading edge curriculum for helping professionals develop a culture of innovation. In addition since 2009, the institute has developed and executed mobile app competitions around the world bringing together over 70 universities in conjunction with the GSMA conference in Barcelona. IE Business School The IE Business School, ranked 1st in Europe and 8th in the World by the Financial Times, places a particular emphasis on its entrepreneurial spirit that drives new ideas and business ventures from its students and over 45,000 international alumni. During IE s Venture Days, pre-selected business models are presented by IE students and alumni to Juries of potential investors and local Entrepreneurs. Mobile World Capital Barcelona It is an initiative aimed at turning the city into a benchmark center of mobile technologies. MWCB, through its programs and initiatives, is also a catalyst for development and internationalization of business networks. Mobile World Capital Barcelona is an initiative promoted by the Spanish Ministry of Industry, Energy and Tourism, Government of Catalonia, Barcelona City Council, Barcelona Fira and GSMA which represents more than 800 mobile phone operators from all over the world and more than 200 mobile ecosystem companies.

3 FAQs: How many members can a team have? Each team must consist of at least two (2) and not more than six (6) people What are the requirements for eligibility? At least one member of the team must be between 18 and 25 years. At least one member of the team must hold a European passport. Do I have to pay a registration fee for participation and for the training sessions? No. We don t charge any fee for the Challenge or for the classes. All we ask to teams is commitment and fair play. There is no local semifinal where I live, what do I do? You can apply for the local semifinal in the city that you prefer within the EU Mobile Challenge. You just must meet eligibility requirements. This choice will also determine the acceleration camp you would belong to. How can I get Barcelona for the regional final if I do not live there? EU Mobile Challenge will provide transportation for one member of each team that qualifies for the finals. It will be a round-trip for the same day. EU Mobile Challenge cannot provide the accommodation during the European final. What do the wiiners of the European Challenge get? The three winning teams will participate in the global competition to be hosted during the Mobile World Congress 2015 in Barcelona. EU Mobile Challenge will provide transport, accommodation and entrance, valued at 749 for only one of the representatives of each team. In what language I can submit my application? Applications must be in English or Spanish. However, the developed application or game may use other languages, depending on the target market. Is it mandatory to attend the Acceleration Bootcamp? No, it is not. But, it is highly recommended. Sessions will be available online on the website and will be accessible anytime.

4 What will the teams have to do in the Finals? Teams will be asked to present for THREE minutes in Barcelona. Each presentation should include a demo of the working prototype (this is usually most effective using video or animation). The presentation will be followed by up to three minutes of Q&A by the judging panel. Each team will be assessed on the following five categories. We have listed a series of questions under each category to guide the judging, however these lists are not meant to be exhaustive. What criteria are taken into account in the selection? Problem Does the product (app) solve a problem worth solving? Is the potential customer s problem clearly articulated? What is the market size? Can the team clearly articulate the value proposition? Innovation/Technology How unique/innovative is the technology solution? Is the technology defensible? Is the prototype fully functioning? What is the quality of the user interface? Is the demo of the prototype well designed and articulated? Can the team clearly articulate what s next? Business Model Does the team have a realistic financial model? How capital intensive is the product relative to market potential? Is there a reasonable ROI for the early investor? What is the opportunity relative to the market? Can the team clearly articulate the model and its risks/unknowns? Who is the competition? Is there a Gorilla in your market now? Team Is the team aligned with required disciplines and diversity? Does the team appear poised, confident and committed? Are the team s motivations aligned with the business goals? Has the team built a deep advisory and mentorship network? Is the organization and roles clearly articulated? Execution Has the team delivered a functioning prototype?

5 Has the team delivered a product to the market? Does the team have any customers? Have customers paid for the product? How much money has been raised? How can I solve my team lacks? During the contest, participants will have the opportunity to meet people, companies and organizations that can cover specific areas. You will come in contact with experts in digital business, marketing, design, usability, programming, etc. However, the team should be able to have an app or game demo to show to jury. Global Strategy EU Mobile Challenge is part of a global strategy of University Mobile Challenge University Mobile Challenge Leading Mobile Competition bringing together top entrepreneurial and mobile development talent from around the world. Over 70 Universities compete every year Annual competition that attracts teams from top universities around the world Teams compete in a series of semi-finals (in the Americas, Asia and Europe) that culminate in the final at the Mobile World Congress in Barcelona Three successful runs in 2011, 2012 & 2013 AMAC: Arab Mobile Challenge In 2013 for the first time the Applied Innovation Institute did a regional Mobile Challenge (AMAC) in the Middle East not only with students but mainly young entrepreneurs For AMAC 2013, in 5 countries, over 155 teams competed for $100,000 USD in prizes Over 100,000 likes on Facebook during 6 months and today AMAC is attracting partners from all over the Middle East. In 2013 Microsoft and Pearson were the main partners apart from Ooredoo. Over 155 teams in the Middle East were mentored by IE Business School Alumni The winners of AMAC went to Barcelona to compete in the grand Finals For 2014, AMAC will go to 10 countries SEAMAC: Asia Pacific Mobile Challenge In 2014 for the first time the Applied Innovation Institute is doing a Regional Mobile Challenge in Asia Pacific

6 For SEAMAC 2014, the launch was announced at the GSMA Asia Expo in Shanghai on June 12 th, 2014 Regional Launch at StarHub headquarters was on June 24th 9 countries: Singapore, Japan, Korea, Taiwan, China, Malaysia, Thailand, Indonesia and the Philippines Regional Finals in Singapore in January The regional winners of SEAMAC will go to Barcelona to compete in the grand Finals in March Why a Regional Mobile Challenge? First of their kind in each region, combining entrepreneurial initiative and concrete mobile development. Many countries have done Mobile Challenges but no one has a truly international one sanctioned by the GSMA and culminating at the GSMA Conference in Barcelona. A low risk and effective way to engage young entrepreneurs, and provide them necessary tools to advance their entrepreneurial pursuits Creates real opportunities for youths to subsequently scale startups and help generate local employment Resulting native or mobile web apps will be key drivers for crowdsourcing of usergenerated local developing country digital content Such a platform would attract sponsors who 1) seek local digital content, and 2) are interested in investing in CSR initiatives targeting youth development in the region. Key issues of EU Mobile Challenge 1. Application & Eligibility: EUmobileChallenge.com Until 31 st of December of European countries are invited to participate in this first edition: France, Germany, Greece, Holland, Italy, Portugal, Scandinavia (Danmark, Finland, Iceland, Norway, Sweden) Spain, Switzerland and UK. Teams must consist of at least two (2) and no more than six (6) people At least one member of the team must be between 18 and 25 years. At least one member of the team must hold a European passport. 2. One day Acceleration Bootcamp. January Teams will go through a 1 day acceleration BootCamp Workshop Content: Opportunity recognition, Idea Generation, Team Building,

7 The Lean Start-Up methodology, Feedback Looping, Pivoting, Marketing Strategy and Financials, Pitch Process 3. Semi-finals To be held in each of the countries in each Region. Upon presentation/video of their APP to a Jury panel, three teams per country will make it to the Final 4. Final Regional: To be held in Barcelona in mid-february. Large scale event celebrating entrepreneurship, bringing together investors, entrepreneurs, and developers all in one venue Program Highlights: Panel Discussions, Workshops, Keynote Speakers, Final pitch to professional jury of investors and entrepreneurs 5. Gran Final en Barcelona: 2 During 4YFN, the startup event devoted to innovation in the mobile and digital ecosystem that it is part of Mobile World Congress 2015, winners from each region will compete (AMAC, SEAMAC, EUMAC). The website: EUMobileChallenge.com Social Networks: Further information

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