MARKETING INNOVATION CRISTAL

Transcription

1 MARKETING INNOVATION CRISTAL Registration: 1 entry = Global & MENA participation GLOBAL CRISTAL & MENA CRISTAL FESTIVAL Judging: 10/11 December 2015 Awards Ceremony Global Cristal: 12 December 2015 Courchevel (France) Awards Ceremony Mena Cristal: 17 February 2015 Dubai (UAE) DEADLINE: NOVEMBER 27 TH 2015

2 CATEGORIES A. INNOVATION AND CREATIVE TECHNOLOGIES 1. Best creative technology How to use a technology in order to reinvent an amazing experience at the point of sale/shopper marketing, online, or at any point of contact with its clients and consumers 2. Best product/ service reinventing the consumer relationship Development of a product/service that reinvent the interactivity between a brand or company and the consumer 3. Best start-up / New talent We are looking for the best innovative start up and/or projects which are related to the Digital and Internet industry. 4. Best consumer experience 5. Best societal transformation (cultural projects, education, general interest ) B. DISCIPLINE 1. Best use of CRM 2. Best use of media buying 3. Best use of mobile 4. Best use of Data or innovative technology to improve the consumer self-experience 5. Best use of social media 6. Best use of big data analysis / algorithms 7. Best use of dashboarding 8. Best use of data customer experience 9. Best customer privacy management 10. Best technology data solution (AI, learning machine, real time ) C. BUSINESS SECTORS 1. Telecommunication & IT 2. Banking & Insurance 3. Food & Beverages 4. Entertainment & Gaming 5. Retail, E-commerce 6. Travel, Leisure, Transport 7. B2B 8. Miscellaneous (health, nonprofit, general interest )

3 CATEGORIES D. INTERNET OF THINGS How Internet of things reinvent relationship with consumers by bringing brand new services and thus enhance the brand image. 1. Food / Drink 2. Automotive / Motorcycle / Automotive product 3. Insurance / Banking / Financial service 4. Services (other than financial) 5. Games / Sport 6. Culture / Entertainment 7. Transport 8. Technology / Telecommunications 9. Retail 10. Fashion 11. Clothing / Accessories 12. Media (television, press, internet, radio ) 13. Beauty product / Hygiene (cosmetics, shampoo ) 14. Home products (Furnishing, decoration, cleaning, equipment) 15. Luxury 16. Environment and Sustainable Development 17. Agriculture 18. Health 19. Energy 20. Daily accessories (watches, glasses, pens ) 21. Virtual reality & augmented reality 22. Smart cities

4 ELIGIBILITY/JUDGING 1. Eligibility The competition is open to anybody who has developed or is developing a brand new innovative idea (marketing agencies, advertisers, startups, developers, engineers ). All entries/products/services implemented between 1 st of November 2014 and the 30 th of November 2015 are eligible to compete in the Marketing Innovation award. For Internet of Things eligibility is from 1 st of May 2014 to 30 th of November NOT TO BE MISSED: one entry for the MENA Cristal Awards is automatically entered in the Global Cristal Festival Awards, free of charge, if eligible (1 st November 2013/30 th November Judging Criteria Strategy and relevance of the idea (30%) Innovation (30%) Execution (20%) Results & effectiveness (20%) Jury members cannot express or vote for their own work. 3. Awards Several Cristals will be awarded: The Marketing Innovation Grand Cristal A Cristal per category (equivalent of gold) A Sapphire (equivalent of silver) An Emerald (equivalent of bronze) The Marketing Innovation Grand Cristal will be eligible for the Festival Grand Cristal. The Marketing Innovation winning Cristals will compete for the Advertisers Grand Cristal. This Grand Cristal will be awarded by a jury composed of international advertisers only.

5 ENTRY REQUIREMENTS Entries should be completed and uploaded on: For each registration, please provide all the elements below: MANDATORY 1. A 300 words presentation, in.doc format (Word) in English, including: Context (client s brief, target ) and purpose Strategy, creation and means implemented Innovation Efficiency (qualitative and quantitative). Please mention your sources. The presentation should be anonymous. No logo or company name should appear. 2. A synthesis of 30 words to best describe your case and to be used for publishing in case of wining an award. 3. Please upload a case film lasting a maximum of 2 minutes as.mp4 file The presentation should explain the system implemented or the purpose of the campaign, or describe the product or service, or the startup specificity etc. It should include key visual elements: videos, pictures or any other relevant item. Entries should be submitted in English or in a version with English subtitles (mandatory). Please indicate if the entry is limited to screenings at the Festival (musical rights ). 4. Optional / Additional material: You can send by mail any material you may consider useful for the understanding of your case, in a limited number (packaging, pictures ). Please number the items you send and mention them on the registration form on it. CRISTAL FESTIVAL 9bis, rue Delerue Montrouge France Optional (but strongly advised): 1. A shorter presentation of 40 seconds maximum

6 Winning entries will only be broadcasted in short format. If a short version is not submitted at the same time as the official registration, the original version will be used but cut after the first 40 seconds. VALIDATION & PAYMENT Administration fees 190 USD ex. VAT (to be paid once by company and by competition) Registration fees: Agency/Firm: 550 USD ex. VAT per entry Startup: 320 USD ex. VAT per entry Means of payment Please pay by credit card (CB/Visa/MasterCard/AMEX) online: You can also pay by bank transfer: Account name: Cristal Events 22, rue Durand Benech Fontenay aux Roses - France Bank: BNP Paribas 15, rue Gabriel Péri Châtillon - France IBAN: FR BIC: BNPAFRPPXXX - Entries cannot be cancelled or removed from the Festival in any way after October 30 th. - Only full paid entries will be accepted. - Bank fees are at the registrants charge - All registrations validated to the final stage (payment validation) will be considered as confirmed and an invoice will be issued. - Once the order validated, each modification (credits, category...) will generate additional costs. - Trophies to be delivered (UPS, DHL...) will be at the agency s charge.

7 REGISTRATION TERMS Entries will be accepted if the following is completed: - validation of the entry form - validation of the requested elements - reception of the administration and entry fees - for bank transfers, please provide a proof of payment CONTACTS Juries & Awards Ceremonies Julien MORALES T / M julien@cristal-events.com MENA Awards Coordinator Pénélope BOEUF T penelope@cristal-events.com Festival Office 2C Associés 9bis rue Delerue Montrouge France