COURSE OF STUDY UNIT PLANNING GUIDE FOR SPORTS AND ENTERTAINMENT MARKETING

Transcription

1 PREPA MICHAE COURSE OF STUDY UNIT PLANNING GUIDE FOR SPORTS AND ENTERTAINMENT MARKETING 5 CREDITS GRADE LEVEL: FULL YEAR SCOTT WISNIEWSKI, ASST. P BUSINESS SUP AUGUST 2015 DUMONT HIGH SCHOOL B.O. E. ADOPTED AUGUST 20, 2015 DUMONT, NEW JERSEY

2 Sports and Entertainment Marketing Grades Full Year 5 credits This full-year course provides students with the opportunity to learn and apply marketing principles in the fields of entertainment. The course is designed to teach sports/entertainment management skills, such as contract negotiation, bargaining, the economics of sports and entertainment marketing, etc. Areas covered include: advertising, apparel, licensing negotiations and programming, economics of the sports/entertainment industry, endorsements, event/stadium/arena ma facilities management, finance, global sport/entertainment marketing, labor relations, professional/intercollegiate/high sch management, public relations, sponsorships, sports/entertainment law and sports/entertainment marketing. Grade Distribution Test - 40% Quizzes - 30% Classwork - 20% Homework - 10% Marking Period/Final Exams Full-year Courses Weighting Semester Courses Weighting Quarter % of final grade Quarter 1 45% of final grade Quarter % of final grade Quarter 2 45% of final grade Quarter % of final grade Final Exam 10% of final grade Quarter % of final grade Final Exam 10% of final grade

3 PHILOSOPHY The rapid growth of both the sports and entertainment marketing industries has led to the need to effectively and efficiently ma industry. The industries of sports and entertainment are all around us, they include sports such as football, baseball, extreme sp hockey, and the activities that are associated with planning, promoting, financing, and sponsorships. The entertainment industr includes film, television, radio, music, concerts, video games, and theme parks. This course will explore the role each industry our society, on our economy, and in the job market through real world business perspectives. SPECIFIC OBJECTIVES: STUDENTS WILL BE ABLE TO: Define marketing Explain the marketing concept Define demographics Explain the marketing mix Explain economics and free enterprise Identify intellectual property rights Explain the different types of business ownership Explain the economic impact of sports and entertainment Discuss the history of sports and entertainment Discuss the impact of sports and entertainment history on today s markets Explain how sports and entertainment marketers use tools to sell their products Explain risk and risk management of sports and entertainment events Identify differences between marketing sports and entertainment event Define sports marketing Identify the different categories of sports Differentiate between amateur sports and professional sports Discuss the significance of international sports Explain the significance of women s sports Define the sports consumer Explain market segmentation Identify sports products Differentiate between a product item and product line Classify products as consumer goods or business goods Explain the seven steps in developing a new product Identify the stages in a products life cycle Define price and the role it plays in determining profit

4 Describe the factors that affect pricing decisions Identify pricing strategies Define market research Explain how businesses use market research Identify the steps used in the research process Explain how businesses make the place decision as part of the marketing mix Discuss direct and indirect channels of distribution Explain the concept of branding and brand equity Discuss the types of brands Describe how to develop an effect brand name Discuss product licensing and how licensed goods are merchandised Explain the importance of sponsorship and endorsements Discuss how companies chose sports endorsers for their products Define event marketing Explain promotion and the promotional mix in sports marketing Identify the roles of advertising and sales promotion ins sports marketing Describe the use of technology in promotion Identify the roles of public relations and personal selling in sports marketing Explain the types and steps of selling Explain the purpose and function of a marketing plan Identify each element found in a marketing plan Discuss the diversity of career and employment opportunities in sports marketing Identify different career and employment opportunities in sports marketing Define entertainment marketing Identify the different types of entertainment media Explain the economics of entertainment marketing Discuss the global impact of entertainment marketing Explain types of businesses and ownership in the entertainment industry Identify forms of entertainment marketed to consumes Identify types of entertainment products Define evergreen products Describe location-based entertainment Explain the significance of impulse spending Explain why marketing is involved in entertainment-product development Discuss the difference between primary and secondary markets Explain the importance of programming Explain entertainment brand identity, brand marks, and trademarks Identify brand strategies used by entertainment companies Explain how celebrities are brands Defines gross and net profit

5 Identify different pricing goals Identify factors that determine CD and concert ticket prices Explain how market research is used to identify target markets Discuss how demographics are used in entertainment marketing Explain the use of primary and secondary data Explain the differences between qualitative and quantitative research Identify methods of conducting entertainment market research Identify criteria for selecting outlets and venue Define the term image Describe the role of merchandising in entertainment marketing Discuss how the Unites States government controls endorsements Describe the role of sponsorship in entertainment marketing Explain the importance of entertainment product licensing Explain aspects of royalties Explain the promotional mix in entertainment marketing Identify the role of advertising in entertainment promotion Discuss the importance of public relations in entertainment marketing Explain personal selling and promotions in entertainment marketing Compare media and non-media advertisements Describe how other promotional methods are used in entertainment marketing Explain the importance of reaching diverse markets Explain an entertainment marketing plan Describe a business plan Explain a promotional plan Describe educational preparation for a career in marketing Identify career areas in entertainment marketing

6 UDY Weeks d Objectives.4.N.(1), 4.N.(5), 9.1, ES: rketing e marketing ographics e marketing onomics and tellectual ghts e different siness e economic ports and ent e history of Essential Questions What is the definition of marketing? What are the key process and strategies associated with marketing? What is economics? How do profit, risk, and competition affect the economy? What are the different kinds of property ownership? What are the different kinds of intellectual property rights? What are the different types of business ownership? How does marketing impact the economy? How did the business of sports and entertainment market develop? Unit Title: Marketing and Sports & Entertainment Chapters Covered: Activities (Approximate Time Frame) Vocabulary Resources/Assetssment Section What is Marketing? (1 Week) Define Marketing, explain the marketing concept, define demographics, and explain the marketing mix Section Economics of Marketing (1 Week) Explain economics and free Enterprise, identify intellectual property rights, explain the different types of business ownership, explain the economic impact of sports and entertainment Section History of Sports and Entertainment Marketing (1 Week) Discuss the history of sports and entertainment, discuss the impact of sports and entertainment history on today s markets Marketing Marketing Concept Market Needs Wants Target Market Demographics Marketing Mix Channel of Distribution Economics GDP Profit Competition Copyright Consumers Discretionary Income Kinetoscope Vendors Product Promotion Core Product Ancillary Product Revenue Piracy Royalty Product Tie-In Cross Promotion Convergence Synergy Risks Resources: Glencoe Marketing Series Teachers Annotated Editi Sports and Entertainme Marketing Textbook 2 Glencoe Sports and Entert Marketing teacher Web S PowerPoint Instructor Presentation Software Glencoe ExamView Testb ROM Glencoe Marketing Series: Student Edition Sports and Entertainmen Marketing Textbook 2 Glencoe Sports Marketing Simulation Glencoe Sports and Entert Marketing Student Web Si Print and Internet Resourc Trade Journals News Articles Sports and Entertainm Web-Links Assessments:

7 ent e impact of ent history markets w sports and ent use tools to roducts k and risk nt of sports inment fferences e marketing ent events How do sports and entertainment markets use various tools to sell their products? How can sports and entertainment marketers both take and manage risk? Do sports and entertainment marketers use similar tools to sell their products? If so which ones? Section Similarities in Marketing Section Differences in Marketing (1 Week) Explain how sports and entertainment marketing use tools to sell their products, explain risks and risk management of sports and entertainment events, identify differences between marketing sports and entertainment products Suggested Activities: Bell-Ringers Guided Practice Independent Practice Question and Answer Surveys Vocabulary Reviews Lecture Text Book Readings Worksheets Concept Reviews/Checks Case Studies Team-Based Authentic Projects Assessments Test /Quiz Risk Management Consumer Loyalty Sponsorship Class Participation Class Work Homework Quizzes Chapter/Unit Tests Individual Projects Cooperative Learning Pr Final Exam

8 Weeks d Objectives 4.N(1), S: ts different f sports e between rts and l sports of l sports of orts orts rket n rts Essential Questions What is sports marketing? How does marketing occur through sponsorship? What are similarities and differences between amateur and professional sports? What are the categories of amateur and professional sports? What role do international sports play in sports marketing? What is the significance of woman in the world sports marketing? Who is the sports consumer? How are sports consumers targeted using market Unit Title: Sports Marketing The Market and Product Chapters Covered: 3 Activities (Approximate Time Frame) Vocabulary Resources/Assetssment Section 3.1 Sports Marketing Profit ( 1/2 Week) Define sports marketing. Section Categories of Sports (1 Week) Identify the different categories of sports, differentiate between amateur sports and professional sports, discuss the significance of international sports, explain the significance of woman s sports Section 4.1 The Consumer and Sports Products (1 Week) Define the sports consumer, explain market segmentation, identify sports products, explain the differences between sports goods and services, differentiate between product line and product mix. Sports Marketing Amateur Athlete Title IX Extreme Sports Sports Consumer Market Segmentation Sports Products Tangible Products Intangible Products Product Line Product Mix Opportunity Cost Infrastructure Sports Franchise Grassroots Marketing Resources: Glencoe Marketing Series: Annotated Edition: Sports Entertainment Marketing Textbook 2005 Glencoe Sports and Enterta Marketing teacher Web Sit PowerPoint Instructor Pre Software Glencoe ExamView Testba ROM Glencoe Marketing Series: Student Edition Sports and Entertainmen Marketing Textbook 20 Glencoe Sports Marketing Simulation Glencoe Sports and Enterta Marketing Student Web Sit Print and Internet Resource Trade Journals News Articles Sports and Entertainm Web-Links Assessments;

9 segmentation? What are sports products? What are the different types of sports products and services? What is the difference between product lines and mixes? What impact does sports marketing have on the economy? Section 4.2 Economic Impact of Sports Marketing( 1/2 Week) Explain the economic impact of sports marketing. Suggested Activities: Bell-Ringers Guided Practice Independent Practice Question and Answer Surveys Vocabulary Reviews Lecture Text Book Readings Worksheets Concept Reviews/Checks Case Studies Team-Based Authentic Projects Assessments Test /Quiz Class Participation Class Work Homework Quizzes Chapter/Unit Tests Individual Projects Cooperative Learning pro Final Exam

10 Weeks d Objectives 4.N(1), 8.2, 8.1, 3.4 S: e between a and ducts as oods or ods seven steps g a new stages in a e cycle e and the in profit e factors ricing cing ket research Essential Questions What are products? What is the difference between a product line and product item? How are products classified? What are the steps in the new product development process? What are the stages of the product life cycle How do the stages of the product life cycle affect the management of a product? What is pricing? How does pricing affect profit? What role does price play in the marketing mix? What needs to be considered when determining price? Unit Title: Sports Marketing Mix Product, Price, Research, and Outlets Chapters Cove Activities (Approximate Time Frame) Vocabulary Resources/Assetssmen Section 5.1 Product Design (1 1/2 Weeks) Differentiate between a product item and product line, classify products as consumer goods or business goods, explain the seven steps in developing a new product, Identify the stages in a products life cycle. Section 5.2 Pricing Strategies (1 Week) Define price and the role it plays in determining profit, describe the factors that affect pricing decisions, identify pricing strategies. Section 6.1 The Research Process (1 Weeks) Define market research, explain how businesses use market research, identify the steps used in the research Product Item Consumer Goods Business Goods Point of Difference Focus Group Commercialization Repositioning Price Prestige Pricing Odd-Even Pricing Target Pricing Markup Cost-Plus Pricing Non-Price Competition Market Share Price Lining Bundle Pricing Loss-Leader Pricing Yield-Management Pricing Price Fixing Market Research Secondary Research Primary Research Observation Method Census Sample Resources: Glencoe Marketing Series: Annotated Edition: Sports Entertainment Marketing Textbook 2005 Glencoe Sports and Enterta Marketing teacher Web Sit PowerPoint Instructor Pre Software Glencoe ExamView Testba ROM Glencoe Marketing Series: Student Edition Sports and Entertainmen Marketing Textbook 20 Glencoe Sports Marketing Simulation Glencoe Sports and Enterta Marketing Student Web Sit Print and Internet Resource Trade Journals News Articles Sports and Entertainm Links Assessments;

11 se market steps used rch process ake the on as part eting mix ct and nnels of What are the objectives of pricing? What are the special pricing strategies available to marketers? How do marketers incorporate discount and allowances? What is market research? What are the 5 steps in the market research process? What are the differences between primary and secondary research? What role does the place decision play in the marketing mix? What are direct channels of distribution? process Section 6.2 The Place Decision (1/2 Week) Explain how businesses make the place decision as part of the marketing mix, discuss direct and indirect channels of distribution Suggested Activities: Bell-Ringers Guided Practice Independent Practice Question and Answer Surveys Vocabulary Reviews Lecture Text Book Readings Worksheets Concept Reviews/Checks Case Studies Team-Based Authentic Projects Assessments Test /Quiz. Class Participation Class Work Homework Quizzes Chapter/Unit Tests Individual Projects Cooperative Learning pro Final Exam What does direct marketing involve? What are indirect channels of distribution?

12 What are the relationship between manufacturers, agents, wholesalers, retailers, and consumers?

13 Unit Title: Sports Marketing Mix Branding, Licensing, Promotion, Chapters Covered: 7,8 1/2 Weeks Marketing Plans, and Careers d Objectives Essential Questions Activities (Approximate Time Frame) Vocabulary Resources/Assetssment 4.N(1), N(3), N(5), 9.1, 8.2, 8.1 S: concept of d brand types of w to effect brand duct d how ods are ed importance hip and ts chose sports r their t marketing motion and onal mix in What is a brand? Why is branding an important part of marketing? What are the three types of brands that help build customer loyalty? What should be considered when developing a brand name? What is licensing? What is merchandising? What are sponsorships? What are endorsements? What is event marketing? How are promotions present in sports marketing? What are the elements of the promotional mix? Section 7.1 Branding (1 Week) Explain the concept of branding and brand equity, discuss the types of brands, describe how to develop an effect brand name. Section 7.2 Licensing (1/2 Week) Discuss product licensing and how licensed goods are merchandised, explain the importance of sponsorship and endorsements, discuss how companies chose sports endorsers for their products. Section 8.1 Planning Promotion (1/2 Week) Define event marketing, explain promotion and the promotional mix in sports marketing. Section 8.2 Advertising and Sales Promotion (1 Week) Brand Brand Name Trademark Brand Equity Manufacturer Brand Co-Branding Intermediary Brand Generic Brand Licensing Event Marketing Promotional Mix Advertising Promotional Advertising Institutional Advertising Sales Promotion Public Relations Publicity Press Release Personal Selling Resources: Glencoe Marketing Series: Annotated Edition: Sports Entertainment Marketing Textbook 2005 Glencoe Sports and Enterta Marketing teacher Web Sit PowerPoint Instructor Pre Software Glencoe ExamView Testba ROM Glencoe Marketing Series: Student Edition Sports and Entertainment Marketing Textbook 20 Glencoe Sports Marketing Simulation Glencoe Sports and Enterta Marketing Student Web Sit Print and Internet Resource Trade Journals News Articles Sports and Entertainm Web-Links Assessments; Class Participation Class Work Homework

14 eting roles of and sales ns sports e use of in roles of ions and ling in eting types and ing purpose n of a lan h element arketing diversity of mployment s in sports ferent career ment s in sports What strategies can marketers use to determine their promotional budget? What is the role of advertising in sports marketing? What is advertising? What are the different types of media for advertising? What are sales promotions? What are the different types of sales promotions? What are public relations? What is personal selling? What are the steps in personal selling? What is the marketing plan? What are the elements of the marketing plan? What sports marketing Identify the roles of advertising and sales promotion ins sports marketing, describe the use of technology in promotion. Section 8.3 Public Relations and Personal Selling (1 Week) Identify the roles of public relations and personal selling in sports marketing, explain the types and steps of selling. Section 9.1 The Marketing Plan (2 Weeks) Explain the purpose and function of a marketing plan, identify each element found in a marketing plan. Section 9.2 Sports Marketing Careers (1/2 Week) Discuss the diversity of career and employment opportunities in sports marketing, identify different career and employment opportunities in sports marketing. Quizzes Chapter/Unit Tests Individual Projects Cooperative Learning pro Final Exam

15 careers/fields are available? Suggested Activities: Bell-Ringers Guided Practice Independent Practice Question and Answer Surveys Vocabulary Reviews Lecture Text Book Readings Worksheets Concept Reviews/Checks Case Studies Team-Based Authentic Projects Assessments Test /Quiz

16 eeks Objectives.N(1), S: tainment different rtainment conomics ent lobal tertainment s of nd the t industry s of t marketed s of t products reen ation- Essential Questions What is entertainment marketing? What are the different types of entertainment media? What influence does entertainment have on the economy? How is the marketing concept applied to the entertainment market? What affect does the entertainment have on the economy? What are the types of businesses in the entertainment industry? What are the various types of business structures and major companies in the entertainment industry? What are the different types of entertainment products? What are evergreen Unit Title: Entertainment Marketing The Entertainment Market, Chapters Covered: and Entertainment Products and Marketing Activities (Approximate Time Frame) Vocabulary Resources/Assetssments Section Entertainment and Marketing (1 Week) Define entertainment marketing, identify the different types of entertainment media, explain the economics of entertainment marketing, discuss the global impact of entertainment marketing. Section 10.2 Types of Entertainment Businesses (1 Week) Explain types of businesses and ownership in the entertainment industry identify forms of entertainment marketed to consumers. Section Types of Entertainment Products (1 Week) Identify types of entertainment products, define evergreen products, describe location-based entertainment, explain the Entertainment Marketing Media Fad Cross-Selling Leisure Time Break Even Oligopoly Affiliate Ratings Niche-Marketing Brick-and-Mortar Store Nonprofit Organization Concessions Evergreens Record Clubs Location-Based Entertainment Impulse Spending Primary Market Secondary Market Exhibitors Gross Revenue Trailers Syndication Programming Payola Jingle Ad Campaign Resources: Glencoe Marketing Series: T Annotated Edition: Sports a Entertainment Marketing Textbook 2005 Glencoe Sports and Entertai Marketing teacher Web Site PowerPoint Instructor Pre Software Glencoe ExamView Testban ROM Glencoe Marketing Series: Student Edition Sports and Entertainment Marketing Textbook 200 Glencoe Sports Marketing Simulation Glencoe Sports and Entertai Marketing Student Web Site Print and Internet Resources Trade Journals News Articles Sports and Entertainm Links Assessments; Class Participation Class Work Homework

17 inment of impulse marketing n t-product t ifference ary and arkets mportance ing products? What is media marketing? What are the major media channels? significance of impulse spending. Section 11.2 Media Product Marketing (1 Week) Explain why marketing is involved in entertainmentproduct development, discuss the difference between primary and secondary markets, explain the importance of programming. Suggested Activities: Bell-Ringers Guided Practice Independent Practice Question and Answer Surveys Vocabulary Reviews Lecture Text Book Readings Worksheets Concept Reviews/Checks Case Studies Team-Based Authentic Projects Assessments Test /Quiz Quizzes Chapter/Unit Tests Individual Projects Cooperative Learning proje Final Exam

18 Weeks d Objectives.4.N(1),, 8.2, 8.1, 3.4 ES: tertainment tity, brand trademarks and sed by ent w celebrities oss and net fferent ls ctors that CD and ket prices w market used to get markets w Unit Title: Entertainment Marketing Mix Product, Price, Research, and Outlets Essential Questions What is the role of branding in entertainment? What are brand identities, brand marks, and trademarks? How are soundmarks different from motionmarks? What are the different types of brand strategies? How can a celebrity be considered a brand? What is the importance of market research? What is the research process? How are demographics used in entertainment marketing? How is primary and secondary research Chapters Covere Activities (Approximate Time Frame) Vocabulary Resources/Assetssmen Section 12.1 Branding and Entertainment (1 Week) Explain entertainment brand identity, brand marks, and trademarks, identify brand strategies used by entertainment companies, explain how celebrities are brands. Section 12.2 Price Decisions (1 Week) Defines gross and net profit, identify different pricing goals, identify factors that determine CD and concert ticket prices. Section 13.1 Targeting Entertainment Markets (1 Week) Explain how market research is used to identify target markets, discuss how demographics are used in entertainment marketing, Brand Identity Brand Mark Soundmark Motionmark Brand Extension Entertainment Franchise Crossover Product Placement Gross Profit Net Profit Profit Margin Reach and Frequency Psychographics Product Testing Primary Data Trend Secondary Data Qualitative Research Quantitative Research Respondent Mall Intercept Survey Statistics Observational Research Traffic Count Mystery Shopper Ethnography Outlet Venue Resources: Glencoe Marketing Series: Teachers Annotated Editio and Entertainment Mark Textbook 2005 Glencoe Sports and Entert Marketing teacher Web S PowerPoint Instructor Presentation Software Glencoe ExamView Testb ROM Glencoe Marketing Series Student Edition Sports and Entertainmen Marketing Textbook 2 Glencoe Sports Marketing Simulation Glencoe Sports and Entert Marketing Student Web Si Print and Internet Resourc Trade Journals News Articles Sports and Entertainm Web-Links Assessments; Class Participation

19 ics are used ment e use of d secondary e differences alitative and e research ethods of ent market iteria for utlets and different? What are the advantages of collecting information about consumers? What is the difference between qualitative and quantitative research? What are the research methods used in entertainment marketing? What are the criteria for selecting outlets and venues for entertainment? explain the use of primary and secondary data, Section 13.2 Research Methods Section 13.3 Entertainment Outlets and Venues (1 Week) Explain the differences between qualitative and quantitative research, identify methods of conducting entertainment market research, identify criteria for selecting outlets and venues. Suggested Activities: Bell-Ringers Guided Practice Independent Practice Question and Answer Surveys Vocabulary Reviews Lecture Text Book Readings Worksheets Concept Reviews/Checks Case Studies Team-Based Authentic Projects Assessments Test /Quiz Capacity Class Work Homework Quizzes Chapter/Unit Tests Individual Projects Cooperative Learning pro Final Exam

20 Unit Title: Entertainment Marketing Mix Images, Licensing, Entertainment Promotion Chapters Covered: 14, 15 1/2 Weeks Entertainment Marketing Plans and Careers d Objectives Essential Questions Activities (Approximate Time Frame) Vocabulary Resources/Assetssments.4.N(1), 4.N(4),.N(6) 9.3, ES: term image e role of sing in ent w the Unites ernment dorsements e role of p in ent e importance ment ensing pects of e al mix in ent What is an image? What is merchandising? What are endorsements? What are sponsorships? Why is there a need for sponsorship? What are the risks of sponsorship? Why is licensing an important part of the entertainment industry? What are royalties and to who are they paid? What is promotion? What are the elements of the promotional mix? What are the different types of media and non-media advertising? How are tie-ins, cross- Section 14.1 Images and Merchandising (1 Week) Define the term image, describe the role of merchandising in entertainment marketing, discuss how the Unites States government controls endorsements, describe the role of sponsorship in entertainment marketing Section 14.2 Licensing and Royalties (1 Week) Explain the importance of entertainment product licensing, explain aspects of royalties Section 15.1 Promotional mix (1 Week) Explain the promotional mix in entertainment marketing, identify the role of advertising in entertainment promotion, discuss the importance of public relations in entertainment marketing, explain personal selling and Image Merchandising Return Licensed products Release Date Media Advertisement Non-Media Advertisement Fiscal Year Business Plan Viability Promotional Plan Slogan Media Mix Internship Networking Resources: Glencoe Marketing Series: Teachers Annotated Editio Sports and Entertainmen Marketing Textbook 20 Glencoe Sports and Entertainment Marketing teacher Web Site PowerPoint Instructor Presentation Software Glencoe ExamView Testb CD-ROM Glencoe Marketing Series Student Edition Sports and Entertainmen Marketing Textbook 2 Glencoe Sports Marketing Simulation Glencoe Sports and Entertainment Marketing Student Web Site Print and Internet Resourc Trade Journals News Articles Sports and Ent. Web-Lin Assessments; Class Participation

21 e role of in ent e importance elations in ent rsonal promotions ment edia and ents ow other al methods ent e importance diverse ent plan business romotional selling, and product placement used by companies to reach target markets? How do marketers work toward reaching diverse markets? What is the importance of the entertainment marketing plan? How is the entertainment marketing plan developed? How do marketing plans and business plans relate to one another? How is a promotional plan developed? What educational resources are available for those interested in careers in the entertainment marketing industry? What careers are available in the entertainment marketing field? promotions in entertainment marketing Section 15.2 Variety of Promotional Methods (1 Week) Compare media and nonmedia advertisements, describe how other promotional methods are used in entertainment marketing, explain the importance of reaching diverse markets Section 16.1 Entertainment Marketing Plan (2 Weeks) Explain an entertainment marketing plan, describe a business plan, explain a promotional plan Section 16.2 Entertainment Marketing: Education and Careers (1/2 Week) Describe educational preparation for a career in marketing, identify career areas in entertainment marketing Class Work Homework Quizzes Chapter/Unit Tests Individual Projects Cooperative Learning pr Final Exam

22 ducational for a career g reer areas in ent Suggested Activities: Bell-Ringers Guided Practice Independent Practice Question and Answer Surveys Vocabulary Reviews Lecture Text Book Readings Worksheets Concept Reviews/Checks Case Studies Team-Based Authentic Projects Assessments Test /Quiz

23 Modifications/Strategies for Student Populations *Interdisciplinary **21 st Century Themes and Skills 21 st Century Themes & Skills** Special Education/Gifted ELL At Risk of School Failure Benchmarkin Career Skills 1. Multimedia/Vide os 2. Interviews* 3. Resumes* 4. Letters 5. Public Speaking 6. College/Career Preparedness* 7. Naviance Communication 1. Presentations w/visuals 2. Speeches* 3. Think-Pair-Share Collaboration 1. Cooperative Projects 2. Peer Review Creativity 1. Visual Interpretations 2. Dramatic Readings Critical Thinking Special Education 1. Providing Notes/Modified Notes a. PowerPoints b. Text with Annotations 2. Providing Anchor Copies with Rubrics 3. Modeling 4. Chunking 5. Scaffolding 6. Repeat/Rephrase 7. Manipulatives/Visual s 8. Graphic Organizers 9. Study Guides 10. Conferencing a. Student b. Parent c. Guidance d. Administration e. CST 11. Tutoring/Extra Help Gifted 1. Self-Directed Learning Independent Research* 1. Word to Word Dictionaries 2. Bilingual Dictionaries 3. Providing Notes/Modified Notes a. PowerPoints b. Text with Annotations 4. Providing Anchor Copies with Rubrics 5. Modeling 6. Chunking 7. Scaffolding 8. Repeat/Rephras e 9. Manipulatives/ Visuals 10. Graphic Organizers 11. Study Guides 12. Modified Texts 13. Conferencing a. Student b. Parent c. Guidance 1. Providing Notes/ Modified Notes a. PowerPoints b. Text with Annotations 2. Modeling 3. Chunking 4. Scaffolding 5. Repeat/Rephrase 6. Manipulatives/V isuals 7. Graphic Organizers 8. Study Guides 9. Portfolios 10. Modified Texts 11. Priority Seating 12. Checking Assignments Pads 13. Conferencing a. Student b. Parent c. Guidance d. Administrati on e. CST 14. Tutoring/Extra Help 1. Pre and SGO Assessmen

24 1. Knowledge Matter Simulations 2. Peer Review Technology 1. SMART Board 2. ipads 3. Podcasts 4. Virtual Field Trips 5. Quizlet 6. Socrative 7. Kahoot 8. Flubaroo 9. Wikis 10. Google Drive 11. Virtual High School 12. Knowledge Matters Virtual Business - Personal Finance Software 2. Individualized Pacing 3. Supplemental Texts (Higher Lexile Levels)* 4. Virtual High School d. Administrati on e. CST 14. Tutoring/Extra Help acing Guide Unit 1 - Marketing and Sports & Entertainment_September 1 - October 31 Unit 2 - Sports Marketing _ November 1 - December 31 Unit 3 - Sports Marketing Mix _ January 1 - February 28 Unit 4 - Entertainment Marketing _ March 1 - April 30 Unit 5 - Entertainment Marketing Mix _ May 1 - June 30